Sonora, California Short-Term Rental Market
Quick Answer: Sonora, California is an active short-term rental market. average occupancy is 59%. average monthly revenue is $5,625. average daily rate is $360. the top operator is Evolve with 209 listings. market score is 57/100 (grade C).
Market data reflects the Northern Sierra Mtns regional market, which includes Sonora. Regulations, taxes, and permit details below are specific to Sonora.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 37% | $265 | $2,828 |
| Feb | 46% | $271 | $2,934 |
| Mar | 40% | $258 | $2,988 |
| Apr | 46% | $262 | $3,275 |
| May | 54% | $279 | $3,711 |
| Jun | 61% | $302 | $4,678 |
| Jul | 64% | $291 | $5,032 |
| Aug | 54% | $285 | $4,296 |
| Sep | 44% | $269 | $3,252 |
| Oct | 46% | $254 | $3,279 |
| Nov | 42% | $247 | $2,611 |
| Dec | 46% | $272 | $3,163 |
Top Short-Term Rental Operators in Sonora
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 209 | 10,412 | ★ 4.73 |
| 2 | The Redwoods In Yosemite | 153 | 3,479 | ★ 4.56 |
| 3 | Vacasa | 144 | 6,856 | ★ 4.44 |
| 4 | Cedar Creek Realty | 132 | 2,822 | ★ 4.67 |
| 5 | Yosemite's Scenic Wonders | 78 | 14,787 | ★ 4.79 |
What Kind of STR Should I Buy in Sonora?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,098 |
| 2 bed | 1,059 |
| 3 bed | 1,905 |
| 4 bed | 745 |
| 5 bed | 245 |
ADR by Property Tier
| Entire Home | $366 |
| Luxury | $615 |
| Professionally Managed | $462 |
Revenue by Dwelling Type
| Apartment | $4,740 |
| Entire Place | $5,726 |
| House | $5,915 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 39.9% |
| vrbo | 7.4% |
| both | 52.8% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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