Murrieta, California Short-Term Rental Market
Murrieta, CA STRs averaged $207/night at 54.2% occupancy in April 2026, with year-round demand stability and 4.6% revenue growth year-over-year.
Quick Answer: Murrieta, California is an active short-term rental market. average occupancy in the Riverside market area is 63%. average monthly revenue in the Riverside market area is $3,834. average daily rate in the Riverside market area is $227. the top operator in the Riverside market area is Evolve with 88 listings. market score is 53/100 (grade D).
Market data reflects the Riverside regional market, which includes Murrieta. Regulations, taxes, and permit details below are specific to Murrieta.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Murrieta, CA is a city in Riverside County in Southern California’s Temecula Valley wine country corridor, drawing visitors for wine touring, equestrian activities, and suburban getaways from the San Diego and Inland Empire metros. The STR market carries 4,880 entire-place listings, 2,597 private-room listings, and 19 shared-room units, a notably large private-room share reflecting the city’s significant hosted rental activity. Bedroom distribution: 3,826 one-bedroom units dominate, followed by 993 three-bedroom, 961 four-bedroom, 938 two-bedroom, and 761 five-bedroom listings.
In April 2026, the market posted a $206.92 average daily rate, 54.2% occupancy, and $3,306 average monthly revenue per listing. RevPAR was $112.24. Year-over-year, occupancy grew 2.56 percentage points and revenue rose 4.57%, while ADR slipped 1.85%, suggesting operators are absorbing more bookings at slightly lower nightly rates. Channel distribution: 5,208 Airbnb-only listings, 191 VRBO-only, and 2,097 on both platforms. The market’s total investment score is 52.92 out of 100, with a seasonality score of 97.83, one of the highest in the dataset, reflecting exceptionally stable year-round demand.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 57% |
| Mar | 58% |
| Apr | 56% |
| May | 56% |
| Jun | 62% |
| Jul | 63% |
| Aug | 57% |
| Sep | 55% |
| Oct | 57% |
| Nov | 54% |
| Dec | 57% |
Month-by-month nightly rates and revenue figures for Murrieta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Riverside market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Riverside market as a whole, which includes Murrieta, so these counts are not Murrieta-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 88 | 1,904 | ★ 4.58 |
| 2 | New Spirit Vacation Homes | 60 | 3,545 | ★ 4.46 |
| 3 | Host / Eric | 45 | 40 | ★ 4.67 |
| 4 | Holidale | 44 | 11 | ★ 4.57 |
| 5 | Vacasa | 43 | 2,764 | ★ 4.53 |
What Kind of STR Should I Buy in Murrieta?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Murrieta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 69.5% |
| vrbo | 2.5% |
| both | 28% |
Home Value Trends (Murrieta)
Typical home values, median sale prices, and the 10-year price trend for Murrieta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Murrieta — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Murrieta regulates STRs under Municipal Code Chapter 5.27, adopted October 20, 2020. The ordinance distinguishes hosted rentals (owner lives on-site) from non-hosted whole-home rentals. Hosted STVRs are permitted broadly in residential areas. Non-hosted STVRs are restricted to ER-1, ER-2, and RR estate and rural zones, with non-hosted units in ER-1 and ER-2 required to maintain a 300-foot separation from one another. A citywide cap of 300 STVR permits applies, issued first-come first-served with a waitlist. Permits renew annually. A business license is also required.
The Transient Occupancy Tax is 10% of gross rent, including cleaning fees and resort fees, remitted monthly. Enforcement penalties escalate to $5,000 per day for repeat violations. A 24/7 neighbor concern hotline operates. Investors targeting non-hosted whole-home rentals must verify parcel zoning, current permit cap availability, and whether any waitlist applies before purchasing. The 300-permit cap and estate/rural zone restrictions mean that most of Murrieta’s standard residential neighborhoods are not eligible for non-hosted whole-home STR permits.
Market Comparison
At 54.2% occupancy in April 2026, Murrieta is near the US STR median annual occupancy of approximately 55%, which is notable because April is typically a shoulder month for most markets. The June and July peak at 62.4% to 62.8% is modestly above the US median. The April 2026 all-listing ADR of $206.92 is near the US STR median of approximately $220, but entire-home listings at $272.52 are above that benchmark.
The top operator is Evolve with 88 listings and 1,904 reviews at a 4.580 rating. New Spirit Vacation Homes follows with 60 listings and 3,545 reviews at a 4.460 rating. Host/Eric holds 45 listings at a 4.674 rating. Holidale (44 listings, 4.571 rating) and Vacasa (43 listings, 4.528 rating) round out the top five. The relatively small listing counts for the top operators, compared to the 7,496 total listings tracked in the market, indicate a highly fragmented market with many individual self-managed hosts. The top five operators together account for 280 listings.
Frequently Asked Questions About Murrieta, California
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Do I need a permit to operate a short-term rental in Murrieta, CA?
What is the typical home value in Murrieta, CA?
What gross yield can I expect from an STR in Murrieta, CA?
How far in advance do guests book STRs in Murrieta, CA?
Who are the top property managers in Murrieta, CA?
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