Colton, California Short-Term Rental Market
The Inland Empire area STR market near Colton averaged $227/night at 62.9% occupancy in June 2026.
Quick Answer: Colton, California is an active short-term rental market. average occupancy in the Riverside market area is 63%. average monthly revenue in the Riverside market area is $3,834. average daily rate in the Riverside market area is $227.
Market data reflects the Riverside regional market, which includes Colton. Regulations, taxes, and permit details below are specific to Colton.
Market Overview
Colton is a working-class suburb of San Bernardino in California’s Inland Empire, functioning primarily as a residential, industrial, and logistics hub rather than a tourist destination. StaySTRA’s short-term rental data for this market is tracked at a shared regional level with 8 other Inland Empire towns (Aguanga, Banning, Beaumont, Menifee, Perris, San Jacinto, Sun City, and Wildomar) rather than uniquely for Colton, so the figures below describe the Inland Empire area STR market, not a Colton-only number. Colton is the series’ single San Bernardino County member; the other eight towns are in Riverside County, a geographic detail worth noting even though all nine towns are part of the same broader Inland Empire.
In June 2026, the Inland Empire area STR market averaged 62.9% occupancy (up 3.1% year over year) and a $227.21 ADR (up 1.2% year over year), producing average monthly revenue of $3,834 per listing, up 2.5% year over year, and a RevPAR of $142.96.
Colton’s own visitor draw is modest and mostly day-use: the Colton Area Museum, Fiesta Village Family Fun Park, Fleming Park, and Colton Golf Club. Most overnight demand comes from Interstate 10/215 highway travelers, business and logistics traffic, medical visitors tied to Arrowhead Regional Medical Center, and overflow lodging for nearby San Bernardino, Redlands, and Loma Linda, with a Colton population of roughly 53,909.
Bedroom mix, channel split, listing-type counts, and property-manager data are not published for Colton or the shared Inland Empire series, so this profile omits those breakdowns rather than guessing.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 57% |
| Mar | 58% |
| Apr | 56% |
| May | 56% |
| Jun | 62% |
| Jul | 63% |
| Aug | 57% |
| Sep | 55% |
| Oct | 57% |
| Nov | 54% |
| Dec | 57% |
Month-by-month nightly rates and revenue figures for Colton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Colton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
As of mid-2026, Colton does not have a dedicated short-term-rental ordinance. The city regulates STRs indirectly: it treats a rental property as an income-generating business, so operators must obtain a City of Colton Business License (about $91/year) and, when the STR is run from a home, a one-time Home Occupation Permit ($50). Both applications are filed together with the Development Services Department.
Operators must also collect and remit the city’s Transient Occupancy Tax of 10% of the rent charged, which the municipal code applies broadly to lodging guests in Colton.
No published rules impose a cap on nights per year, an owner-occupancy or primary-residence requirement, or STR-specific zoning districts. Because there is no purpose-built STR program, there is no dedicated STR enforcement unit; compliance is handled through the general business-license, code-enforcement, and TOT-collection processes, making the practical enforcement posture light.
Prospective operators should confirm current requirements directly with the Colton Community Development and Finance Departments, since the absence of a specific ordinance means rules could change or be interpreted case by case.
Market Comparison
The Inland Empire area STR market’s 62.9% occupancy in the latest month runs above the roughly 55% occupancy typically cited as a national STR median, and its $227.21 ADR is close to the roughly $220 national median ADR figure often cited for the US market. That combination is a solid overall signal for this shared series, though it reflects nine towns of very different scale and character, from Colton’s working-class logistics-hub character to fast-growing residential Menifee.
Property manager and top-operator data for this market is tracked at a shared regional level rather than uniquely for Colton, so this profile omits specific operator names and listing counts rather than presenting cluster totals as Colton’s own.
Colton is this series’ single San Bernardino County member, while the other eight towns are in Riverside County; investors should keep that jurisdictional distinction in mind even though all nine share the same StaySTRA performance series as part of the broader Inland Empire.
Frequently Asked Questions About Colton, California
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