New Orleans, Louisiana Short-Term Rental Market
New Orleans restricts short-term rentals to primary residences, with September 2026 ADR $224, occupancy 54.1% and monthly revenue $3,160.
Quick Answer: New Orleans, Louisiana is an active short-term rental market. average occupancy in the New Orleans market area is 54%. average monthly revenue in the New Orleans market area is $3,160. average daily rate in the New Orleans market area is $224. the top operator in the New Orleans market area is Roami with 579 listings. market score is 47/100 (grade D).
Market data reflects the wider New Orleans market, which covers 3 areas. Regulations, taxes, and permit details below are specific to New Orleans.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
As of September 2026, the New Orleans and Metairie STR market averaged an ADR of $224, occupancy of 54.1%, and average monthly revenue of $3,160 per listing. The performance figures on this page describe that combined market, which covers the city and Metairie rather than New Orleans alone. Compared with September 2025, occupancy rose 18.8%, ADR slipped 3.2%, and revenue grew 17.5%, so the gain is driven by more booked nights rather than higher rates.
Demand rests on a large visitor base. New Orleans drew 19.08 million visitors in 2024, up 6.4% from 17.93 million in 2023, and visitor spending reached $10.4 billion, above the 2019 record of $10.045 billion. The average visitor spends $545 per day and stays 2.48 days, which is shorter than a typical rental stay in other leisure markets. Mardi Gras brings roughly 1 million attendees, and Jazz Fest, the French Quarter, and the National WWII Museum add demand across the year. The city has a population of 362,700.
Supply is shaped by regulation. Permits are tied to primary residences, the French Quarter and Historic Garden District are largely off limits, and new commercial permits have been closed since June 2023. Investors should read the regulatory section before modeling any purchase.
Full-year context helps. The first nine months of 2026 average 54.8% occupancy, a $251 ADR, and $3,932 in monthly revenue. That compares with 52.4% occupancy, a $259 ADR, and $3,856 in monthly revenue for all of 2025. So far this year, occupancy is higher and ADR is lower than in 2025. Bedroom, channel, and listing-type counts are tracked at a shared regional level rather than uniquely for New Orleans, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 48% |
| Feb | 60% |
| Mar | 62% |
| Apr | 56% |
| May | 55% |
| Jun | 52% |
| Jul | 50% |
| Aug | 47% |
| Sep | 51% |
| Oct | 62% |
| Nov | 53% |
| Dec | 53% |
Month-by-month nightly rates and revenue figures for New Orleans are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in New Orleans market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the New Orleans market as a whole, which includes New Orleans, so these counts are not New Orleans-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Roami | 579 | 12,700 | ★ 4.39 |
| 2 | Hosteeva | 381 | 16,225 | ★ 4.44 |
| 3 | Stay Heirloom | 104 | 3,358 | ★ 4.77 |
| 4 | Marigny Management | 103 | 8,007 | ★ 4.69 |
| 5 | Book NOLA | 101 | 8,481 | ★ 4.70 |
What Kind of STR Should I Buy in New Orleans?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for New Orleans are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 43.1% |
| vrbo | 13.4% |
| both | 43.5% |
Home Value Trends (New Orleans)
Typical home values, median sale prices, and the 10-year price trend for New Orleans are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for New Orleans — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
New Orleans has one of the most restrictive short-term rental regimes in the United States, and STRs are permitted only under that framework. The rules sit in City Code Chapter 26, Article XI, with major updates effective July 1, 2023 and further tightening in March 2025. Enforcement is rated strict.
The main permit is the Non-Commercial STR (NSTR) for operator-occupied residential properties. The operator must live at the property as a primary residence, documented by a Louisiana homestead exemption, and must be on site while guests are present. Each operator may hold one NSTR permit. The application fee is $50, and the permit renews annually.
The Commercial STR (CSTR) permit covers non-residential zoning districts, but new applications have been closed since June 8, 2023, and only renewals are accepted. CSTR cost is $1,000 per year.
Density is capped at one NSTR or licensed Bed and Breakfast per city square block. When several eligible applicants apply in the same quarterly window, a lottery decides the holder. Zoning must be verified at property.nola.gov.
STRs are prohibited in the French Quarter, except within the Vieux Carre Entertainment zone on Bourbon Street, and in the Historic Garden District.
Recent changes: in March 2025 the City Council eliminated the exemptions that allowed additional permits per square. From mid-2025, Airbnb and VRBO must verify permits before accepting bookings, with fines of $1,000 per illegal listing per day. A federal court upheld the core ordinance in September 2025, and an October 2025 appeals ruling partially modified LLC permit eligibility. The occupancy tax is 16.75%, and the Louisiana state sales tax on accommodations rose from 4.45% to 5% on January 1, 2025.
Market Comparison
September 2026 occupancy in the New Orleans and Metairie STR market was 54.1%, with an ADR of $224 and average monthly revenue of $3,160 per listing.
The tiers tell a different story. Professionally managed listings average $299 and luxury listings average $486, against $224 for all listings. Even entire homes at $229 sit above the all-listings average.
Year over year, the market is improving. Occupancy is up 18.8%, revenue is up 17.5%, and ADR is down 3.2%. The first nine months of 2026 show 54.8% occupancy, against 52.4% in 2025.
The main difference from other leisure markets is regulation. Few large US destinations combine strong visitor volume (19.08 million in 2024) with a one-permit-per-block cap, a primary-residence requirement, and neighborhood bans. That limits supply and keeps the market from being open to non-resident investors in the way many markets are.
Top-operator names are tracked at a shared regional level rather than uniquely for New Orleans, so this profile omits them.
Frequently Asked Questions About New Orleans, Louisiana
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