Grover Beach, California Short-Term Rental Market
Grover Beach, CA STRs averaged $355/night at 53.3% occupancy in April 2026 across 4,450 active listings.
Quick Answer: Grover Beach, California is an active short-term rental market. average occupancy in the San Luis Obispo market area is 60%. average monthly revenue in the San Luis Obispo market area is $6,949. average daily rate in the San Luis Obispo market area is $438. the top operator in the San Luis Obispo market area is Seven Sisters Vacation Rentals with 141 listings. market score is 75/100 (grade B).
Market data reflects the San Luis Obispo regional market, which includes Grover Beach. Regulations, taxes, and permit details below are specific to Grover Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Grover Beach, California short-term rental market spans the Central Coast corridor anchored by Pismo State Beach and the Oceano Dunes SVRA, with 4,450 active listings as of April 2026. The market is predominantly entire-place listings (4,176 of 4,450 total, or 93.8%), with 273 private rooms and 1 shared room.
The average daily rate reached $354.90 in April 2026, with an occupancy rate of 53.3%, generating average monthly revenue of $4,962 per listing. RevPAR was $189.29. Year-over-year, occupancy slipped 0.45 percentage points while ADR grew 2.62% and revenue rose 3.92%, indicating rate-driven revenue growth even as occupancy held essentially flat.
By bedroom count, one-bedroom units are most common at 1,498 listings, followed by three-bedroom (1,110) and two-bedroom (1,097). Four-bedroom properties account for 464 listings and five-bedroom or larger properties number 277, together serving the group and multi-generational travel segment that Pismo State Beach and the dunes attract.
Channel distribution skews heavily toward dual-platform presence: 2,308 listings appear on both Airbnb and VRBO, with 1,802 Airbnb-only and 340 VRBO-only. The revenue growth score of 89.18 out of 100 is the market’s strongest indicator, consistent with steady rate appreciation. The composite market score is 74.92.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 38% |
| Feb | 47% |
| Mar | 50% |
| Apr | 54% |
| May | 52% |
| Jun | 61% |
| Jul | 68% |
| Aug | 60% |
| Sep | 53% |
| Oct | 52% |
| Nov | 51% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Grover Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in San Luis Obispo market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the San Luis Obispo market as a whole, which includes Grover Beach, so these counts are not Grover Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Seven Sisters Vacation Rentals | 141 | 8,919 | ★ 4.81 |
| 2 | Paso Robles Vacation Rentals | 132 | 16,301 | ★ 4.88 |
| 3 | Beach Bum Holiday Rentals | 114 | 4,017 | ★ 4.68 |
| 4 | Scenic Coast Property Management | 88 | 5,427 | ★ 4.78 |
| 5 | Coastal Vacation Rentals & Property Management | 86 | 4,846 | ★ 4.68 |
What Kind of STR Should I Buy in Grover Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Grover Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.5% |
| vrbo | 7.6% |
| both | 51.9% |
Home Value Trends (Grover Beach)
Typical home values, median sale prices, and the 10-year price trend for Grover Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Grover Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Grover Beach strictly regulates short-term rentals. Operators must hold both a City STR Permit and a Business Tax Certificate before advertising or hosting any stay. Two permit categories exist: Owner-Occupied (owner must be present on-site from 10pm to 7am and the home must be the owner’s primary residence, new permit $275) and Non-Owner Occupied (new permit $330). Renewal for either type is $218 annually, with all permits expiring July 31.
The most significant constraint for investors is the Non-Owner Occupied permit cap: 40 units are allowed in the coastal zone and 60 units outside it. These caps are currently full, and new non-owner-occupied investors must join a waitlist. No new non-owner-occupied permits are being issued. As of February 2024, ADUs are prohibited from operating as STRs, eliminating that option for investors.
All STRs must collect and remit a 12% Transient Occupancy Tax plus a 1.5% Tourism Marketing District assessment monthly, for a combined 13.5% on top of the nightly rate. A local responsible party must respond to complaints within 30 minutes and be on-site within 45 minutes. Enforcement is rated strict; the city uses the Deckard monitoring platform and an active complaint hotline.
For investors, the practical implication is that non-owner-occupied STR investment in Grover Beach is effectively closed to new entrants at current permit capacity. Owner-occupied operation remains available without a cap. Regulations may change; investors should confirm current waitlist status with the City of Grover Beach.
Market Comparison
Grover Beach’s 53.3% occupancy in April 2026 is close to the US STR median of approximately 55%, while the $354.90 ADR is substantially above the US median of roughly $220, positioning this as a premium-rate market. The revenue growth score of 89.18 places it among the top-tier markets nationally for rate trend momentum.
The investability score of 57.21 is the market’s weakest dimension, directly reflecting the permit cap that constrains new non-owner-occupied investment. The regulation score of 70.71 reflects the strict but structured regulatory environment.
Among professional operators, Seven Sisters Vacation Rentals leads with 141 listings and 8,919 reviews at a 4.81 average rating. Paso Robles Vacation Rentals manages 132 listings and leads in review volume at 16,301 with a 4.88 rating. Beach Bum Holiday Rentals operates 114 listings (4.68 rating). Together the top three operators account for 387 listings, approximately 8.7% of the 4,450-listing market. The strong PM presence and high review volumes indicate a professionally mature market where management quality is a competitive differentiator.
Frequently Asked Questions About Grover Beach, California
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Can I buy an investment property and operate a short-term rental in Grover Beach, CA?
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