Grover Beach, California Short-Term Rental Market
Grover Beach, CA STRs averaged $355/night at 53.3% occupancy in April 2026 across 4,450 active listings.
Quick Answer: Grover Beach, California is an active short-term rental market. average occupancy is 60%. average monthly revenue is $6,949. average daily rate is $438. the top operator is Seven Sisters Vacation Rentals with 141 listings. market score is 75/100 (grade B).
Market data reflects the San Luis Obispo regional market, which includes Grover Beach. Regulations, taxes, and permit details below are specific to Grover Beach.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Grover Beach, California short-term rental market spans the Central Coast corridor anchored by Pismo State Beach and the Oceano Dunes SVRA, with 4,450 active listings as of April 2026. The market is predominantly entire-place listings (4,176 of 4,450 total, or 93.8%), with 273 private rooms and 1 shared room.
The average daily rate reached $354.90 in April 2026, with an occupancy rate of 53.3%, generating average monthly revenue of $4,962 per listing. RevPAR was $189.29. Year-over-year, occupancy slipped 0.45 percentage points while ADR grew 2.62% and revenue rose 3.92%, indicating rate-driven revenue growth even as occupancy held essentially flat.
By bedroom count, one-bedroom units are most common at 1,498 listings, followed by three-bedroom (1,110) and two-bedroom (1,097). Four-bedroom properties account for 464 listings and five-bedroom or larger properties number 277, together serving the group and multi-generational travel segment that Pismo State Beach and the dunes attract.
Channel distribution skews heavily toward dual-platform presence: 2,308 listings appear on both Airbnb and VRBO, with 1,802 Airbnb-only and 340 VRBO-only. The revenue growth score of 89.18 out of 100 is the market’s strongest indicator, consistent with steady rate appreciation. The composite market score is 74.92.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 38% | $264 | $2,886 |
| Feb | 47% | $269 | $2,990 |
| Mar | 50% | $282 | $3,761 |
| Apr | 54% | $299 | $4,267 |
| May | 52% | $317 | $4,313 |
| Jun | 61% | $360 | $5,673 |
| Jul | 68% | $338 | $6,183 |
| Aug | 60% | $323 | $5,282 |
| Sep | 53% | $306 | $4,324 |
| Oct | 52% | $299 | $4,260 |
| Nov | 51% | $305 | $3,960 |
| Dec | 46% | $300 | $3,796 |
Top Short-Term Rental Operators in Grover Beach
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Seven Sisters Vacation Rentals | 141 | 8,919 | ★ 4.81 |
| 2 | Paso Robles Vacation Rentals | 132 | 16,301 | ★ 4.88 |
| 3 | Beach Bum Holiday Rentals | 114 | 4,017 | ★ 4.68 |
| 4 | Scenic Coast Property Management | 88 | 5,427 | ★ 4.78 |
| 5 | Coastal Vacation Rentals & Property Management | 86 | 4,846 | ★ 4.68 |
What Kind of STR Should I Buy in Grover Beach?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,498 |
| 2 bed | 1,097 |
| 3 bed | 1,110 |
| 4 bed | 464 |
| 5 bed | 277 |
ADR by Property Tier
| Entire Home | $452 |
| Luxury | $801 |
| Professionally Managed | $586 |
Revenue by Dwelling Type
| Apartment | $5,781 |
| Entire Place | $7,210 |
| House | $7,416 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.5% |
| vrbo | 7.6% |
| both | 51.9% |
Investment Analysis
Grover Beach presents a high-revenue-per-listing STR market at $4,962 average monthly revenue in April 2026, annualizing to approximately $59,547. No Zillow housing value data was available for this area in the current dataset, so a direct gross yield calculation is not possible; investors should use local appraisal or MLS data for entry-cost benchmarking.
ADR tiers show the widest spread in this cohort: entire-home listings average $365.02, professionally managed properties reach $459.92 (a 29.6% premium over the $354.90 market average), and luxury-tier listings average $643.60, an 81.3% premium. This spread confirms that property quality, professional management, and a premium amenity set translate directly into substantially higher nightly rates in this market.
Revenue by property type: house listings averaged $5,307 per month, 6.9% above the market average. Entire-place listings averaged $5,128, closely tracking the house category. Apartment listings averaged $4,051, or 18.4% below the market average.
The market’s revenue growth score of 89.18 and year-over-year revenue growth of 3.92% in April 2026 are positive indicators. Annual ADR has risen from $311 in 2021 to $351 in 2025, a steady rate improvement. However, Non-Owner Occupied STR permits are currently capped and the waitlist is closed to new non-owner-occupied operators, which constrains the investable universe significantly (see regulatory section).
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Grover Beach guests book significantly further in advance than most STR markets, with an average lead time of 48.9 days between booking and check-in. This nearly 7-week planning horizon reflects the Central Coast’s competitive summer demand: popular properties for peak July weekends and beach-adjacent locations are often secured 6 to 8 weeks out. Operators should set and hold peak pricing well ahead of the summer window rather than waiting to discount late.
The average length of stay is 3.44 nights, a shorter booking than the week-long beach vacation stereotype, indicating a significant share of long-weekend demand alongside full-week stays. For operators, this implies relatively frequent turnover: roughly 4 to 5 cleaning cycles per month at peak. Minimum-stay policies of 2 to 3 nights align with the actual stay distribution and avoid cutting out shorter-haul weekend visitors from Sacramento, the Bay Area, and Los Angeles who form a large portion of Central Coast demand.
Short-Term Rental Regulations
Grover Beach strictly regulates short-term rentals. Operators must hold both a City STR Permit and a Business Tax Certificate before advertising or hosting any stay. Two permit categories exist: Owner-Occupied (owner must be present on-site from 10pm to 7am and the home must be the owner’s primary residence, new permit $275) and Non-Owner Occupied (new permit $330). Renewal for either type is $218 annually, with all permits expiring July 31.
The most significant constraint for investors is the Non-Owner Occupied permit cap: 40 units are allowed in the coastal zone and 60 units outside it. These caps are currently full, and new non-owner-occupied investors must join a waitlist. No new non-owner-occupied permits are being issued. As of February 2024, ADUs are prohibited from operating as STRs, eliminating that option for investors.
All STRs must collect and remit a 12% Transient Occupancy Tax plus a 1.5% Tourism Marketing District assessment monthly, for a combined 13.5% on top of the nightly rate. A local responsible party must respond to complaints within 30 minutes and be on-site within 45 minutes. Enforcement is rated strict; the city uses the Deckard monitoring platform and an active complaint hotline.
For investors, the practical implication is that non-owner-occupied STR investment in Grover Beach is effectively closed to new entrants at current permit capacity. Owner-occupied operation remains available without a cap. Regulations may change; investors should confirm current waitlist status with the City of Grover Beach.
Market Comparison
Grover Beach’s 53.3% occupancy in April 2026 is close to the US STR median of approximately 55%, while the $354.90 ADR is substantially above the US median of roughly $220, positioning this as a premium-rate market. The revenue growth score of 89.18 places it among the top-tier markets nationally for rate trend momentum.
The investability score of 57.21 is the market’s weakest dimension, directly reflecting the permit cap that constrains new non-owner-occupied investment. The regulation score of 70.71 reflects the strict but structured regulatory environment.
Among professional operators, Seven Sisters Vacation Rentals leads with 141 listings and 8,919 reviews at a 4.81 average rating. Paso Robles Vacation Rentals manages 132 listings and leads in review volume at 16,301 with a 4.88 rating. Beach Bum Holiday Rentals operates 114 listings (4.68 rating). Together the top three operators account for 387 listings, approximately 8.7% of the 4,450-listing market. The strong PM presence and high review volumes indicate a professionally mature market where management quality is a competitive differentiator.
Frequently Asked Questions About Grover Beach, California
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