Healdsburg, California Short-Term Rental Market
Healdsburg bans residential STRs, while Sonoma County averaged $496 ADR, 56.2% occupancy and $7,600 monthly revenue in September 2026.
Quick Answer: Healdsburg, California is an active short-term rental market. average occupancy in the Sonoma market area is 56%. average monthly revenue in the Sonoma market area is $7,600. average daily rate in the Sonoma market area is $496. the top operator in the Sonoma market area is Vacasa with 134 listings. market score is 67/100 (grade C).
Market data reflects the Sonoma regional market, which includes Healdsburg. Regulations, taxes, and permit details below are specific to Healdsburg.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Healdsburg does not allow nightly short-term rentals in residential zones, so the market data below describes the Sonoma County STR market, a shared regional submarket, rather than legal supply inside Healdsburg itself. In September 2026, the Sonoma County STR market averaged an ADR of $496, occupancy of 56.2%, and monthly revenue of $7,600. Entire-place listings averaged $524 per night, and the seasonal-sum annual revenue estimate is $68,399 per listing. Year over year, occupancy rose 6.2%, ADR rose 2.7%, and revenue rose 8.1%. The 2026 average across nine months shows 54.7% occupancy and a $461 ADR, compared with 52.3% and $445 for full-year 2025, so the market is recovering from the 2024 low of 52.0% occupancy. The 2021 peak of 67.3% occupancy and $6,981 in monthly revenue remains well above current levels, though ADR has climbed from $404 to $461 over the same stretch. Healdsburg itself is a Sonoma County wine-country destination about 90 minutes north of San Francisco, where the Alexander, Dry Creek, and Russian River valleys meet. Its population is 11,274. Tourism is a major local economic driver: 2024 visitor spending reached about $258.9 million, generating an estimated $23.2 million in local taxes and supporting roughly 2,386 jobs. Visitors skew upscale and are drawn to wine tasting, fine dining, the Healdsburg Plaza, and Russian River recreation. Bedroom, channel, and listing-type counts are tracked at a shared regional level rather than uniquely for Healdsburg, so this profile omits them. Investors should read every performance figure here as a regional benchmark and pair it with the regulatory section, because legal nightly operation in Healdsburg is limited to commercially zoned properties with a Conditional Use Permit.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 48% |
| Mar | 51% |
| Apr | 56% |
| May | 58% |
| Jun | 64% |
| Jul | 67% |
| Aug | 63% |
| Sep | 58% |
| Oct | 55% |
| Nov | 51% |
| Dec | 45% |
Month-by-month nightly rates and revenue figures for Healdsburg are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Sonoma market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Sonoma market as a whole, which includes Healdsburg, so these counts are not Healdsburg-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 134 | 8,019 | ★ 4.55 |
| 2 | Bodega Bay & Beyond Vacation Home Rentals | 91 | 3,479 | ★ 4.81 |
| 3 | Russian River Vacation Homes | 86 | 6,961 | ★ 4.81 |
| 4 | Woodfield | 49 | 621 | ★ 4.86 |
| 5 | Bodega Bay Escapes | 44 | 784 | ★ 4.83 |
What Kind of STR Should I Buy in Healdsburg?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Healdsburg are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.9% |
| vrbo | 7.4% |
| both | 49.7% |
Home Value Trends (Healdsburg)
Typical home values, median sale prices, and the 10-year price trend for Healdsburg are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Healdsburg — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Healdsburg is one of the most restrictive short-term rental markets in Sonoma County. Vacation rentals are not permitted in any residential zoning district. They are allowed only in the CD (Commercial District) zone, and only with a Conditional Use Permit, plus an annual business license that must be posted on site. The maximum rental period is 29 days per stay, and rentals advertised for under 30 days outside the CD zone are treated as illegal operations. Operators must also register to collect Transient Occupancy Tax. Lodging is taxed at 16% in total, made up of a 14% TOT and a 2% Healdsburg Tourism Improvement District assessment, applied to stays of 30 days or less and remitted monthly. The rate has been stable since January 1, 2017. Enforcement severity is strict. The city treats eliminating non-permitted vacation rentals as a priority, verified violations result in fines and can lead to criminal prosecution, and property owners are held responsible for illegal rentals by their tenants. Warning signs the city flags include rentals under 30 days, no CUP, no business license, and no TOT collected. No major loosening of the residential prohibition was found in recent sources. For investors, buying a typical residential home to run as a nightly rental is not viable. The only legal path is a CD-zoned property with a CUP, which is rare and discretionary. Confirm current rules with the City of Healdsburg before acting.
Market Comparison
In September 2026 the Sonoma County STR market ran 56.2% occupancy and a $496 ADR. Entire-place ADR of $524 and luxury ADR of $924 sit well above the all-listings figure. Occupancy has moved over time: it was 57.7% in 2020, peaked at 67.3% in 2021, held above 55% through 2023 at 55.4%, fell to 52.0% in 2024 and 52.3% in 2025, and stands at 54.7% so far in 2026. ADR has risen from $404 in 2021 to $461 in 2026. Top operators are tracked at a shared regional level rather than uniquely for Healdsburg, so this profile omits them. The rates also reflect the regional wine-country draw, and they come with a caveat for Healdsburg buyers: the city restricts nightly rentals tightly, so the benchmark should not be read as available supply within city limits.
Frequently Asked Questions About Healdsburg, California
Are short-term rentals legal in Healdsburg, CA?
What is the average Airbnb nightly rate in the Sonoma County market around Healdsburg?
What is the occupancy rate for short-term rentals in this market?
What tax applies to lodging in Healdsburg?
How much does a typical home cost in Healdsburg?
When is the best time of year for short-term rental revenue in the region?
How far ahead do guests book, and how long do they stay?
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