Healdsburg, California Short-Term Rental Market
Healdsburg STRs averaged $448/night at 53.4% occupancy in April 2026, with 2025 annual revenue averaging $6,427/month.
Quick Answer: Healdsburg, California is an active short-term rental market. average occupancy is 63%. average monthly revenue is $8,770. average daily rate is $518. the top operator is Vacasa with 134 listings. market score is 67/100 (grade C).
Market data reflects the Sonoma regional market, which includes Healdsburg. Regulations, taxes, and permit details below are specific to Healdsburg.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Healdsburg is a wine-country destination of roughly 11,274 residents in Sonoma County, situated at the convergence of the Alexander, Dry Creek, and Russian River valleys, approximately 90 minutes north of San Francisco. Visitor spending reached approximately $258.9 million in 2024, supporting an estimated 2,386 jobs and generating about $23.2 million in local taxes. The short-term rental listing base reflects a high-ADR, low-volume market: approximately 3,854 total tracked listings, composed of 1,653 on Airbnb only, 287 on VRBO only, and 1,914 on both platforms. Entire-place units dominate at 3,551 listings. Private rooms total 302, with 1 shared room.
Bedroom distribution skews toward smaller properties: one-bedrooms lead at 1,117, followed closely by three-bedrooms at 971 and two-bedrooms at 968. Four-bedrooms account for 515 listings and five-plus for 280.
The latest data month is April 2026. Average daily rate was $448, the highest ADR among areas in this batch, with occupancy at 53.4% and RevPAR at $239.10. Year-over-year, occupancy rose 5.3%, ADR slipped 1.0%, and revenue grew 4.2%. Important context: Healdsburg’s zoning prohibits residential vacation rentals. STRs are permitted only in the Commercial District zone with a Conditional Use Permit. The tracked listing data may include properties across broader Sonoma County or those operating outside strict compliance. The overall market score is 66.9, with investability at 59.6 and revenue growth at 79.9.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 39% | $316 | $3,585 |
| Feb | 48% | $320 | $3,631 |
| Mar | 51% | $350 | $4,715 |
| Apr | 56% | $382 | $5,441 |
| May | 58% | $418 | $6,122 |
| Jun | 64% | $438 | $7,195 |
| Jul | 67% | $427 | $7,531 |
| Aug | 64% | $432 | $7,396 |
| Sep | 58% | $421 | $6,421 |
| Oct | 55% | $412 | $6,132 |
| Nov | 51% | $391 | $5,197 |
| Dec | 45% | $359 | $4,551 |
Top Short-Term Rental Operators in Healdsburg
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 134 | 8,019 | ★ 4.55 |
| 2 | Bodega Bay & Beyond Vacation Home Rentals | 91 | 3,479 | ★ 4.81 |
| 3 | Russian River Vacation Homes | 86 | 6,961 | ★ 4.81 |
| 4 | Woodfield | 49 | 621 | ★ 4.86 |
| 5 | Bodega Bay Escapes | 44 | 784 | ★ 4.83 |
What Kind of STR Should I Buy in Healdsburg?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,117 |
| 2 bed | 968 |
| 3 bed | 971 |
| 4 bed | 515 |
| 5 bed | 280 |
ADR by Property Tier
| Entire Home | $545 |
| Luxury | $966 |
| Professionally Managed | $645 |
Revenue by Dwelling Type
| Apartment | $4,758 |
| Entire Place | $9,254 |
| House | $9,202 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.9% |
| vrbo | 7.4% |
| both | 49.7% |
Investment Analysis
Healdsburg commands the highest ADR in this batch at $448 for April 2026, reflecting the premium the Sonoma wine-country experience commands. However, the regulatory environment severely limits the viable investment universe: residential properties cannot legally operate as nightly rentals. Only commercially zoned (CD) properties with an approved Conditional Use Permit are eligible, and those are rare.
For operators who hold a legal CD-zone CUP, the revenue profile is compelling. Entire-place units averaged $6,570 per month in April 2026, and houses averaged $6,590. The 2025 full-year monthly average across all listing types was $6,427. Using the typical home value of $1,118,295 (noting that CD-zoned commercial property will typically carry a different price point), annualized revenue of approximately $77,124 based on 2025 averages implies a gross revenue-to-price ratio of roughly 6.9% before operating costs and management. The median sale price of $1,029,150 and the median list price of $1,615,167 indicate wide variance in the market, with significant spread between listed and sold properties.
Professionally managed listings averaged $578 per night in April, a 29% premium above the $448 market-wide ADR. Luxury-tier listings reached $878 per night. Occupancy growth of 5.3% year-over-year in April is positive, though ADR softened 1.0%. The investability score of 59.6 reflects the tension between the market’s revenue quality and its regulatory constraints.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The average booking lead time in April 2026 was 54.7 days, roughly eight weeks before arrival. This is one of the longer planning horizons among markets in this batch and reflects Healdsburg’s position as a high-intent, destination-driven market. Travelers planning a Sonoma wine-country trip commit early, which creates pricing windows well ahead of arrival dates. Operators who post pricing and availability more than 60 days out are better positioned to capture this advance demand.
Average length of stay was 3.66 days, just under four nights. This short-stay pattern in a premium-rate market suggests most visits are weekend getaways rather than extended stays, consistent with the day-tripper and weekend-leisure profile from the Bay Area. A three-night weekend minimum is likely optimal for capturing the dominant demand segment while minimizing turnover. At $448 ADR with a 3.7-night average stay, a single booking generates approximately $1,640 in gross revenue before fees.
Short-Term Rental Regulations
Healdsburg enforces one of the most restrictive residential STR regimes in Sonoma County. Vacation rentals are prohibited in all residential zoning districts. They are permitted only in the CD (Commercial District) zone and only with an approved Conditional Use Permit. The maximum single rental period allowed is 29 days. Operators must also hold an annual city business license, posted on-site.
The combined lodging tax is 16%, composed of a 14% Transient Occupancy Tax and a 2% Healdsburg Tourism Improvement District assessment, applied to stays of 30 days or fewer, remitted monthly. This rate has been in place since January 1, 2017.
Enforcement is strict. The city treats eliminating non-permitted vacation rentals as a stated priority. Verified violations can result in fines and may lead to criminal prosecution, with property owners held responsible for any illegal rentals on their properties. Warning indicators the city monitors include advertised rental terms under 30 days, absence of a CUP, no business license, and no TOT registration.
No owner-occupancy or primary-residence pathway exists that would permit nightly rentals in residential zones. No maximum annual nights figure was identified in available sources. Investors should treat residential property in Healdsburg as unsuitable for nightly STR income under current zoning.
Market Comparison
Healdsburg’s April 2026 ADR of $448 is more than double the US STR median of approximately $220, placing it among the premium-tier wine-country markets nationally. Occupancy of 53.4% in April is close to the national median of 55%, though this figure reflects a shoulder month for this market. The July peak of 67.4% clearly exceeds the national median.
The top operator by listing count is Vacasa with 134 listings and a 4.55 average rating across 8,019 reviews. Bodega Bay and Beyond Vacation Home Rentals holds second with 91 listings and a notably high 4.81 rating across 3,479 reviews. Russian River Vacation Homes manages 86 listings with a 4.81 rating and 6,961 reviews, the highest review count per listing in the top five. Woodfield operates 49 listings at a 4.86 rating. Bodega Bay Escapes rounds out the top five with 44 listings at a 4.83 rating. The top five operators account for approximately 404 listings out of roughly 3,854 total, or about 10.5% of tracked inventory, a moderate concentration. The prevalence of regionally branded operators, rather than national platforms alone, reflects the established vacation-rental culture of the Sonoma coast and wine country.
Frequently Asked Questions About Healdsburg, California
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