Healdsburg, California Short-Term Rental Market
Healdsburg STRs averaged $448/night at 53.4% occupancy in April 2026, with 2025 annual revenue averaging $6,427/month.
Quick Answer: Healdsburg, California is an active short-term rental market. average occupancy in the Sonoma market area is 63%. average monthly revenue in the Sonoma market area is $8,770. average daily rate in the Sonoma market area is $518. the top operator in the Sonoma market area is Vacasa with 134 listings. market score is 67/100 (grade C).
Market data reflects the Sonoma regional market, which includes Healdsburg. Regulations, taxes, and permit details below are specific to Healdsburg.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Healdsburg is a wine-country destination of roughly 11,274 residents in Sonoma County, situated at the convergence of the Alexander, Dry Creek, and Russian River valleys, approximately 90 minutes north of San Francisco. Visitor spending reached approximately $258.9 million in 2024, supporting an estimated 2,386 jobs and generating about $23.2 million in local taxes. The short-term rental listing base reflects a high-ADR, low-volume market: approximately 3,854 total tracked listings, composed of 1,653 on Airbnb only, 287 on VRBO only, and 1,914 on both platforms. Entire-place units dominate at 3,551 listings. Private rooms total 302, with 1 shared room.
Bedroom distribution skews toward smaller properties: one-bedrooms lead at 1,117, followed closely by three-bedrooms at 971 and two-bedrooms at 968. Four-bedrooms account for 515 listings and five-plus for 280.
The latest data month is April 2026. Average daily rate was $448, the highest ADR among areas in this batch, with occupancy at 53.4% and RevPAR at $239.10. Year-over-year, occupancy rose 5.3%, ADR slipped 1.0%, and revenue grew 4.2%. Important context: Healdsburg’s zoning prohibits residential vacation rentals. STRs are permitted only in the Commercial District zone with a Conditional Use Permit. The tracked listing data may include properties across broader Sonoma County or those operating outside strict compliance. The overall market score is 66.9, with investability at 59.6 and revenue growth at 79.9.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 48% |
| Mar | 51% |
| Apr | 56% |
| May | 58% |
| Jun | 64% |
| Jul | 67% |
| Aug | 64% |
| Sep | 58% |
| Oct | 55% |
| Nov | 51% |
| Dec | 45% |
Month-by-month nightly rates and revenue figures for Healdsburg are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Sonoma market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Sonoma market as a whole, which includes Healdsburg, so these counts are not Healdsburg-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 134 | 8,019 | ★ 4.55 |
| 2 | Bodega Bay & Beyond Vacation Home Rentals | 91 | 3,479 | ★ 4.81 |
| 3 | Russian River Vacation Homes | 86 | 6,961 | ★ 4.81 |
| 4 | Woodfield | 49 | 621 | ★ 4.86 |
| 5 | Bodega Bay Escapes | 44 | 784 | ★ 4.83 |
What Kind of STR Should I Buy in Healdsburg?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Healdsburg are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.9% |
| vrbo | 7.4% |
| both | 49.7% |
Home Value Trends (Healdsburg)
Typical home values, median sale prices, and the 10-year price trend for Healdsburg are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Healdsburg — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Healdsburg enforces one of the most restrictive residential STR regimes in Sonoma County. Vacation rentals are prohibited in all residential zoning districts. They are permitted only in the CD (Commercial District) zone and only with an approved Conditional Use Permit. The maximum single rental period allowed is 29 days. Operators must also hold an annual city business license, posted on-site.
The combined lodging tax is 16%, composed of a 14% Transient Occupancy Tax and a 2% Healdsburg Tourism Improvement District assessment, applied to stays of 30 days or fewer, remitted monthly. This rate has been in place since January 1, 2017.
Enforcement is strict. The city treats eliminating non-permitted vacation rentals as a stated priority. Verified violations can result in fines and may lead to criminal prosecution, with property owners held responsible for any illegal rentals on their properties. Warning indicators the city monitors include advertised rental terms under 30 days, absence of a CUP, no business license, and no TOT registration.
No owner-occupancy or primary-residence pathway exists that would permit nightly rentals in residential zones. No maximum annual nights figure was identified in available sources. Investors should treat residential property in Healdsburg as unsuitable for nightly STR income under current zoning.
Market Comparison
Healdsburg’s April 2026 ADR of $448 is more than double the US STR median of approximately $220, placing it among the premium-tier wine-country markets nationally. Occupancy of 53.4% in April is close to the national median of 55%, though this figure reflects a shoulder month for this market. The July peak of 67.4% clearly exceeds the national median.
The top operator by listing count is Vacasa with 134 listings and a 4.55 average rating across 8,019 reviews. Bodega Bay and Beyond Vacation Home Rentals holds second with 91 listings and a notably high 4.81 rating across 3,479 reviews. Russian River Vacation Homes manages 86 listings with a 4.81 rating and 6,961 reviews, the highest review count per listing in the top five. Woodfield operates 49 listings at a 4.86 rating. Bodega Bay Escapes rounds out the top five with 44 listings at a 4.83 rating. The top five operators account for approximately 404 listings out of roughly 3,854 total, or about 10.5% of tracked inventory, a moderate concentration. The prevalence of regionally branded operators, rather than national platforms alone, reflects the established vacation-rental culture of the Sonoma coast and wine country.
Frequently Asked Questions About Healdsburg, California
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