Santa Monica, California Short-Term Rental Market
Quick Answer: Santa Monica, California is an active short-term rental market. average occupancy in the Los Angeles market area is 73%. average monthly revenue in the Los Angeles market area is $4,987. average daily rate in the Los Angeles market area is $262. the top operator in the Los Angeles market area is Blueground with 584 listings. market score is 46/100 (grade D).
Market data reflects the Los Angeles regional market, which includes Santa Monica. Regulations, taxes, and permit details below are specific to Santa Monica.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 61% |
| Feb | 70% |
| Mar | 69% |
| Apr | 66% |
| May | 68% |
| Jun | 73% |
| Jul | 74% |
| Aug | 70% |
| Sep | 65% |
| Oct | 68% |
| Nov | 63% |
| Dec | 63% |
Month-by-month nightly rates and revenue figures for Santa Monica are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Los Angeles market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Los Angeles market as a whole, which includes Santa Monica, so these counts are not Santa Monica-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Blueground | 584 | 738 | ★ 4.30 |
| 2 | The Maimon Group | 216 | 996 | ★ 4.67 |
| 3 | Evolve | 177 | 5,293 | ★ 4.43 |
| 4 | Zuma Housing | 150 | 30 | ★ 4.77 |
| 5 | Catalina Vacations | 143 | 5,161 | ★ 4.49 |
What Kind of STR Should I Buy in Santa Monica?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Santa Monica are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 72% |
| vrbo | 3.4% |
| both | 24.5% |
Home Value Trends (Santa Monica)
Typical home values, median sale prices, and the 10-year price trend for Santa Monica are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Analyze Santa Monica Rentals
Use our free calculator to estimate Airbnb revenue for any property in Santa Monica.
Free Santa Monica STR Calculator →
