Paso Robles, California Short-Term Rental Market
Paso Robles non-hosted permit cap is full, September 2026 county STRs averaged $381 ADR, 51.0% occupancy, $5,263 monthly revenue.
Quick Answer: Paso Robles, California is an active short-term rental market. average occupancy in the San Luis Obispo market area is 51%. average monthly revenue in the San Luis Obispo market area is $5,263. average daily rate in the San Luis Obispo market area is $381. the top operator in the San Luis Obispo market area is Seven Sisters Vacation Rentals with 141 listings. market score is 75/100 (grade B).
Market data reflects the San Luis Obispo regional market, which includes Paso Robles. Regulations, taxes, and permit details below are specific to Paso Robles.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Short-term rental performance for Paso Robles is reported here as the San Luis Obispo County STR market, a regional series, so every performance number below describes that region rather than Paso Robles alone. In September 2026, the San Luis Obispo County STR market recorded an average daily rate of $381, occupancy of 51.0%, and average monthly revenue of $5,263. Entire-home listings averaged $396 per night. Year over year, occupancy rose 9.3%, ADR rose 5.7%, and revenue rose 12.8%, so the recovery is coming from both more booked nights and higher rates. The yearly record supports that. Average occupancy fell from 64.9% in 2021 to 50.6% in 2024, then edged up to 51.0% in 2025 and 53.2% across the first nine months of 2026. ADR climbed from $311 in 2021 to $352 in 2025 and $371 in 2026 to date. Monthly revenue averaged $4,943 in 2025 and $5,422 across 2026 to date. Summing the seasonal months, annualized revenue comes to $52,178. Demand in Paso Robles itself is tied to wine tourism. The city has 31,446 residents and draws an estimated 2.5 million visitors annually to a wine region with more than 300 wineries, 11 sub-AVAs and about 40,000 acres of vineyards. The Paso Robles Wine Festival in mid-May draws more than 40,000 attendees, and downtown tasting rooms, California’s only designated distillery trail and hot springs spas add further reasons to stay. Visitors skew toward affluent adult leisure travelers, couples and weekend getaway groups. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Paso Robles, so this profile omits them. All figures reflect the latest published month, September 2026.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 38% |
| Feb | 47% |
| Mar | 50% |
| Apr | 54% |
| May | 52% |
| Jun | 61% |
| Jul | 68% |
| Aug | 60% |
| Sep | 53% |
| Oct | 52% |
| Nov | 51% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Paso Robles are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in San Luis Obispo market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the San Luis Obispo market as a whole, which includes Paso Robles, so these counts are not Paso Robles-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Seven Sisters Vacation Rentals | 141 | 8,870 | ★ 4.80 |
| 2 | Paso Robles Vacation Rentals | 132 | 16,273 | ★ 4.88 |
| 3 | Beach Bum Holiday Rentals | 114 | 4,011 | ★ 4.68 |
| 4 | Scenic Coast Property Management | 88 | 5,409 | ★ 4.78 |
| 5 | Coastal Vacation Rentals & Property Management | 86 | 4,839 | ★ 4.68 |
What Kind of STR Should I Buy in Paso Robles?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Paso Robles are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.6% |
| vrbo | 7.7% |
| both | 51.7% |
Home Value Trends (Paso Robles)
Typical home values, median sale prices, and the 10-year price trend for Paso Robles are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Paso Robles — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Paso Robles allows short-term rentals, but the rules lean on a permit cap. STRs are permitted citywide under two models. Homeshares, where the owner lives on-site and rents a portion of the home, are uncapped. Non-hosted whole-home rentals are capped at 325 permits citywide, with a sub-cap of 75 in the R-1 zone. Both caps are currently full, so new non-hosted applicants join a waitlist until a permit frees up. Operators need a Short-Term Rental Permit plus a business license tax certificate, and permits are valid for 3 years. There is no owner-occupancy or primary-residence requirement, but access to non-hosted permits is limited by the cap. Guests pay a combined lodging tax of roughly 14.5%, made up of an 11% Transient Occupancy Tax, a 2% Paso Robles Tourism Improvement District assessment and a 1.5% San Luis Obispo County Tourism Marketing District assessment. The TOT applies to stays of 30 days or fewer. It rose from 10% to 11% under voter-approved Measure F-22, effective February 1, 2023. The ordinance includes neighbor-complaint thresholds that can lead to permit revocation, and enforcement severity is rated moderate. HOA and CC&R rules may independently prohibit STR use. To apply, email [email protected] for the permit packet or call Planning at (805) 237-3970. Verify current rules with the city before buying.
Market Comparison
Rate is the advantage of the San Luis Obispo County STR market. The $381 ADR in September 2026 is high, and even the weakest seasonal ADR of $264 in January is well above many markets’ averages. Luxury listings reach $702. That pricing reflects a wine-country destination with 2.5 million annual visitors and limited licensed supply, since non-hosted permits are capped. Revenue is up 12.8% year over year and occupancy is up 9.3%. The trade-off is a modest occupancy baseline of 51.0% and a heavy summer lean, with July at 68.4% and January at 37.5%. Top operator names are tracked at a shared regional level rather than uniquely for Paso Robles, so this profile omits them. Investors comparing markets should weigh high rates against the permit cap, the waitlist for non-hosted permits and a typical home value of $782,268.
Frequently Asked Questions About Paso Robles, California
Are short-term rentals allowed in Paso Robles?
Can I get a non-hosted STR permit in Paso Robles right now?
How much do Paso Robles area Airbnbs earn?
What is the best month for short-term rentals in Paso Robles?
What taxes do guests pay on a Paso Robles STR?
How much does a home cost in Paso Robles?
How far ahead do guests book and how long do they stay?
Analyze Paso Robles Rentals
Use our free calculator to estimate Airbnb revenue for any property in Paso Robles.
Free Paso Robles STR Calculator →
