Paso Robles, California Short-Term Rental Market
The Paso Robles, CA area STR market averaged $438/night at 60.1% occupancy, though non-hosted STR permits are currently full.
Quick Answer: Paso Robles, California is an active short-term rental market. average occupancy in the San Luis Obispo market area is 60%. average monthly revenue in the San Luis Obispo market area is $6,949. average daily rate in the San Luis Obispo market area is $438. the top operator in the San Luis Obispo market area is Seven Sisters Vacation Rentals with 141 listings. market score is 75/100 (grade B).
Market data reflects the San Luis Obispo regional market, which includes Paso Robles. Regulations, taxes, and permit details below are specific to Paso Robles.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Paso Robles is a Central Coast wine-country destination in San Luis Obispo County, drawing an estimated 2.5 million visitors annually, nearly all tied to wine tourism, with a population of 31,446. The region has more than 300 wineries across 11 sub-AVAs and roughly 40,000 acres of vineyards; the Paso Robles Wine Festival alone draws more than 40,000 attendees each mid-May, and downtown Paso Robles centers activity around tasting rooms, restaurants, and City Park. The StaySTRA STR series for this area is tracked at a shared submarket level covering Paso Robles and nearby Central Coast wine-country communities rather than uniquely for this city, so the figures below describe the Paso Robles, CA area STR market.
The Paso Robles, CA area STR market posted an average daily rate of $437.62 and 60.12% occupancy in June 2026, with a trailing average revenue per listing of about $6,948.75, among the higher per-listing revenue figures in this batch. Year over year, revenue is up 4.90% and occupancy is up 0.52%, even as ADR is down modestly (0.27%). Average booking lead time is 80.46 days, nearly three months out, and average length of stay is 3.64 nights.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 38% |
| Feb | 47% |
| Mar | 50% |
| Apr | 54% |
| May | 52% |
| Jun | 61% |
| Jul | 68% |
| Aug | 60% |
| Sep | 53% |
| Oct | 52% |
| Nov | 51% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Paso Robles are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in San Luis Obispo market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the San Luis Obispo market as a whole, which includes Paso Robles, so these counts are not Paso Robles-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Seven Sisters Vacation Rentals | 141 | 8,870 | ★ 4.80 |
| 2 | Paso Robles Vacation Rentals | 132 | 16,273 | ★ 4.88 |
| 3 | Beach Bum Holiday Rentals | 114 | 4,011 | ★ 4.68 |
| 4 | Scenic Coast Property Management | 88 | 5,409 | ★ 4.78 |
| 5 | Coastal Vacation Rentals & Property Management | 86 | 4,839 | ★ 4.68 |
What Kind of STR Should I Buy in Paso Robles?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Paso Robles are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.6% |
| vrbo | 7.7% |
| both | 51.7% |
Home Value Trends (Paso Robles)
Typical home values, median sale prices, and the 10-year price trend for Paso Robles are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Paso Robles — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Paso Robles allows short-term rentals citywide but regulates them under two distinct models. Homeshares, where the owner lives on-site and rents only a portion of the home, are uncapped. Non-hosted, whole-home rentals are capped, and that cap is the critical fact for investors: the city allows 325 non-hosted permits citywide, with a further sub-cap of 75 in the R-1 single-family zone, and both caps are currently full. New non-hosted applicants are placed on a waitlist until an existing permit is surrendered or expires, rather than being issued a permit on application.
To operate either model, an owner needs a Short-Term Rental Permit plus a business license tax certificate; permits are valid for three years. There is no owner-occupancy requirement for non-hosted units specifically, but access to that category is gated entirely by the waitlist. Guests pay a combined lodging tax of roughly 14.5%: an 11.0% Transient Occupancy Tax (raised from 10% under voter-approved Measure F-22, effective February 1, 2023), a 2% Paso Robles Tourism Improvement District assessment, and a 1.5% SLO County Tourism Marketing District assessment, applying to stays of 30 days or fewer. The ordinance includes neighbor-complaint thresholds that can lead to permit revocation. Enforcement is rated moderate, and the practical barrier for new investors is the full non-hosted cap and waitlist rather than the fee structure itself. Applications go through [email protected] or the city Planning Department.
Market Comparison
The Paso Robles, CA area’s $437.62 ADR runs far above the roughly $220 national median ADR, about 99% higher, and its 60.12% occupancy also runs above the commonly cited US short-term rental median of about 55%. That combination places Paso Robles among the stronger-performing markets in this batch on both rate and fill, consistent with its position as a premium Central Coast wine-country destination.
Property-manager-level data for this market is tracked at a shared regional level rather than uniquely for Paso Robles, so this profile omits it.
Frequently Asked Questions About Paso Robles, California
What is the average daily rate for short-term rentals in Paso Robles, CA?
What is the short-term rental occupancy rate in Paso Robles?
Can I get a new non-hosted short-term rental permit in Paso Robles right now?
Are homeshares exempt from Paso Robles's STR permit cap?
How much lodging tax applies to short-term rentals in Paso Robles?
What is the best month to operate a short-term rental in Paso Robles?
What does a typical home cost in the Paso Robles short-term rental market?
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