Dana Point, California Short-Term Rental Market
Dana Point STRs averaged $313/night at 67.8% occupancy in April 2026, with revenue up 12.8% year-over-year.
Quick Answer: Dana Point, California is an active short-term rental market. average occupancy in the Anaheim market area is 78%. average monthly revenue in the Anaheim market area is $8,143. average daily rate in the Anaheim market area is $408. the top operator in the Anaheim market area is Tower 17 Properties & Mgmt, LLC with 244 listings. market score is 69/100 (grade C).
Market data reflects the Anaheim regional market, which includes Dana Point. Regulations, taxes, and permit details below are specific to Dana Point.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Dana Point is an affluent Orange County coastal city centered on its harbor, which draws an estimated 1.5 million visitors annually and is trademarked the Dolphin and Whale Watching Capital of the World. The STR market serves a mix of leisure travelers pursuing marine wildlife tours, harbor boating and dining, surfing at Doheny State Beach, and access to luxury resort experiences at properties like the Ritz-Carlton and Waldorf Astoria Monarch Beach.
As of April 2026, the market posted an average daily rate of $313 and occupancy of 67.8%, generating a RevPAR of $213. Revenue grew 12.8% year-over-year and ADR rose 2.8%, with occupancy up 8.8 percentage points, making this one of the stronger year-over-year performances in the coastal Southern California market. The revenue growth market score of 97.4 out of 100 reflects this momentum.
Entire-place listings account for 11,242 of approximately 13,597 total listings, with private rooms at 2,334. By bedroom count, 1-bedroom units lead at 4,822 listings, followed by 2-bedroom (3,315), 3-bedroom (2,686), 4-bedroom (1,785), and 5-bedroom-plus (974). Airbnb carries 8,117 listings, 4,764 appear on both Airbnb and VRBO, and 716 are VRBO-exclusive. The overall market investment score is 68.9 out of 100, with revenue growth leading at 97.4 and seasonality at 82.4.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 58% |
| Feb | 65% |
| Mar | 69% |
| Apr | 62% |
| May | 66% |
| Jun | 75% |
| Jul | 78% |
| Aug | 68% |
| Sep | 63% |
| Oct | 65% |
| Nov | 60% |
| Dec | 62% |
Month-by-month nightly rates and revenue figures for Dana Point are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Anaheim market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Anaheim market as a whole, which includes Dana Point, so these counts are not Dana Point-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Tower 17 Properties & Mgmt, LLC | 244 | 11,217 | ★ 4.70 |
| 2 | Dream Resorts | 195 | 9,053 | ★ 4.68 |
| 3 | Newport Beach Vacation Properties | 137 | 5,374 | ★ 4.61 |
| 4 | Vacasa | 126 | 8,872 | ★ 4.49 |
| 5 | OC Rentals | 121 | 1,263 | ★ 3.85 |
What Kind of STR Should I Buy in Dana Point?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Dana Point are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.7% |
| vrbo | 5.3% |
| both | 35% |
Home Value Trends (Dana Point)
Typical home values, median sale prices, and the 10-year price trend for Dana Point are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Dana Point — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Dana Point but regulated under Municipal Code Chapter 5.38 with a two-program structure and hard supply caps. All STRs require a city-issued permit displaying the permit number in all advertising, an initial city safety inspection, and a Transient Occupancy Tax (TOT) registration; operators collect and remit the 10% TOT quarterly.
The program is split between the California Coastal Zone (governed by Coastal Development Permit CDP22-0010, capped at 115 non-primary permits) and the non-coastal zone (also separately capped). New entrants typically join a waitlist for non-primary permits in capped zones. Permit types include non-primary, homestay, primary-residence, multi-family homestay, and mixed-use; non-primary is the relevant type for dedicated investor STRs. Owner occupancy is not required for non-primary permits. New permits cost approximately $780 annually.
Operational rules include a mandatory 2-night minimum stay and a requirement for at least 2 off-street parking spaces. Multifamily properties are limited: buildings of 5 or fewer units may convert a maximum of 1 unit to STR; buildings with 6 or more units may convert up to 20%. Enforcement is strict: fines escalate at $1,500, $3,000, and $5,000 per violation, and a third violation triggers permit revocation. In 2025, the city contracted Deckard Technologies for AI-based detection of unpermitted rentals.
In November 2024, voters rejected Measure T (which would have halved STR permits) by 64% to 36%, preserving the existing program. In May 2025, the City Council voted 4-1 to streamline approvals and activate 15 waitlisted permits.
Market Comparison
At $313 average ADR and 67.8% occupancy in April 2026, Dana Point substantially outperforms the US STR median on both metrics (approximately $220 ADR and 55% occupancy nationally). The 12.8% year-over-year revenue growth is among the highest observed in the coastal California data set for the April 2026 period.
The market is led by regional specialists rather than national chains. Tower 17 Properties and Management leads with 244 listings and 11,217 reviews (4.70 average rating). Dream Resorts holds 195 listings (9,053 reviews, 4.68 rating) and Newport Beach Vacation Properties manages 137 listings (5,374 reviews, 4.61 rating). Vacasa operates 126 listings (8,872 reviews, 4.49 rating) and OC Rentals rounds out the top five with 121 listings (3.85 rating). The dominance of harbor-focused regional operators reflects the specialized nature of the coastal Orange County market. The revenue growth score of 97.4 is the highest of any dimension for this market and signals that Dana Point is in an accelerating phase of investor performance, even as the entry price creates a meaningful cost-of-capital hurdle.
Frequently Asked Questions About Dana Point, California
What is the average nightly rate for an Airbnb in Dana Point, CA?
How much can a short-term rental in Dana Point earn per month?
What is the occupancy rate for short-term rentals in Dana Point?
Do I need a permit to run an Airbnb in Dana Point, CA?
What is the occupancy tax rate for short-term rentals in Dana Point?
When is peak season for short-term rentals in Dana Point?
Who are the top STR property managers in Dana Point?
Analyze Dana Point Rentals
Use our free calculator to estimate Airbnb revenue for any property in Dana Point.
Free Dana Point STR Calculator →