Oakland, California Short-Term Rental Market
The Oakland area STR market earned $150 ADR at 80% occupancy in June 2026.
Quick Answer: Oakland, California is an active short-term rental market. average occupancy in the Oakland market area is 80%. average monthly revenue in the Oakland market area is $3,157. average daily rate in the Oakland market area is $150. the top operator in the Oakland market area is Blueground with 163 listings. market score is 89/100 (grade A).
Market data reflects the wider Oakland market, which covers 17 areas. Regulations, taxes, and permit details below are specific to Oakland.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Oakland is a major East Bay city in the San Francisco Bay Area, home to about 443,575 residents and known for Lake Merritt, Jack London Square, and a strong arts, food, and music scene. The city drew about 3.2 million visitors in 2025, generating roughly $740 million in economic impact, and serves as a more affordable regional base with proximity to San Francisco, Berkeley, and Napa and Sonoma wine country.
Short-term rental performance data in this data set is tracked at a submarket level shared across an 8-city East Bay cluster, so the figures below describe the wider Oakland area STR market rather than city-limits-only precision. In June 2026, the most recent month with complete data, the area’s average daily rate across all listings was $149.50 at 79.73% occupancy, generating average monthly revenue of $3,156.52 per listing. Occupancy is up a strong 6.76% year over year, ADR is roughly flat (up 0.49%), and monthly revenue is up 9.27% year over year.
Bedroom mix, listing-type mix, channel mix, and market-score data in this data set are tracked at a shared regional level rather than measured uniquely for Oakland, so this profile omits those figures rather than present regional numbers as if they were city-specific. Booking data for the area shows an average lead time of 39.24 days and an average length of stay of 7.96 nights, the longest average stay of any market processed in this project so far, suggesting meaningful extended-stay and corporate housing demand alongside typical leisure trips.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 63% |
| Feb | 69% |
| Mar | 70% |
| Apr | 68% |
| May | 72% |
| Jun | 76% |
| Jul | 77% |
| Aug | 75% |
| Sep | 72% |
| Oct | 70% |
| Nov | 65% |
| Dec | 63% |
Month-by-month nightly rates and revenue figures for Oakland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Oakland market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Oakland market as a whole, which includes Oakland, so these counts are not Oakland-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Blueground | 163 | 72 | ★ 4.45 |
| 2 | Evolve | 73 | 1,431 | ★ 4.50 |
| 3 | 2B Living | 28 | 60 | ★ 4.45 |
| 4 | Jonajo Consulting | 25 | 889 | ★ 4.87 |
| 5 | Academic Housing Rentals Inc. | 24 | 57 | ★ 4.75 |
What Kind of STR Should I Buy in Oakland?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Oakland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 76.4% |
| vrbo | 2.9% |
| both | 20.7% |
Home Value Trends (Oakland)
Typical home values, median sale prices, and the 10-year price trend for Oakland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Oakland — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Oakland has no dedicated short-term rental ordinance, which places hosts in a legal gray area. The city’s Planning Code does not specifically address short-term rentals and technically prohibits renting most residential units, single-family homes, duplexes, apartments or condos, live/work units, and rooms, for periods of less than 30 consecutive days. Accessory dwelling units are separately restricted to rentals of 30 days or longer under Planning Code Section 17.103.080, effectively barring ADUs from short-term rental use.
Where short-term rentals do operate, they are expected to be a host’s primary residence. Hosts must obtain a City business tax certificate and register the property, though there is no dedicated STR permit fee published in this data set. Hosts must also meet health and safety standards, including smoke detectors and fire extinguishers, and follow a Good Neighbor Policy covering noise and parking.
Oakland levies a 14.00% Transient Occupancy Tax on stays of 30 days or less. Airbnb collects and remits this tax automatically on Oakland bookings, while hosts using other platforms must remit it themselves. Enforcement has historically included fines reportedly up to $20,000 for a first offense, plus a complaint hotline, though day-to-day enforcement is described as inconsistent.
Critically, Oakland has been developing a formal short-term rental regulatory framework to replace this gray-area situation, with adoption reported as anticipated in the Winter-Spring 2026 window. As of the data behind this profile (dated July 2026), that framework had not yet been confirmed as adopted. Investors should verify the current regulatory status directly with the city before purchasing, since rules here may be actively changing.
Market Comparison
The Oakland area’s 79.73% occupancy in June 2026 runs well above the roughly 55% median occupancy typically seen across the broader U.S. short-term rental market, while its $149.50 average daily rate is well below the roughly $220 national median ADR. This combination, high occupancy but comparatively low rates, reflects Oakland’s position as an affordable East Bay base for business travel, extended stays, and regional tourism rather than a premium leisure destination.
Top property manager data in this data set is tracked at a shared regional level across an 8-city East Bay cluster rather than uniquely for Oakland, so this profile does not present specific operator names, listing counts, or ratings as Oakland-specific. Oakland’s own regulatory situation is a far more consequential local factor: the city currently operates without a dedicated STR ordinance in a legal gray area, with a formal regulatory framework anticipated but not yet confirmed adopted as of mid-2026, a genuine near-term risk for anyone considering a purchase here.
Frequently Asked Questions About Oakland, California
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What is the average nightly rate for a short-term rental in the Oakland area?
Is operating a short-term rental legal in Oakland, CA?
Is Oakland changing its short-term rental rules?
What taxes apply to short-term rentals in Oakland?
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