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  4. Kissimmee

Kissimmee, Florida

Short-Term Rental Market Data & Investment Analysis

Kissimmee, Florida Short-Term Rental Market

Kissimmee STRs averaged $256/night at 65.5% occupancy in April 2026 across 62,618 tracked listings in the Orlando-Kissimmee market.

Quick Answer: Kissimmee, Florida is an active short-term rental market. average occupancy in the Orlando market area is 62%. average monthly revenue in the Orlando market area is $4,482. average daily rate in the Orlando market area is $267. the top operator in the Orlando market area is Master Vacation Homes with 1,891 listings. market score is 96/100 (grade A).

Avg Monthly Revenue
$4,482
↓ 2.3% YoY
62%
Occupancy
↓ 7.2% YoY
$267
Avg Daily Rate
↑ 2% YoY
60.7 days avg lead time5.1 avg length of stay

Market data reflects the Orlando regional market, which includes Kissimmee. Regulations, taxes, and permit details below are specific to Kissimmee.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation61
Seasonality85
Investability87
Rental Demand75
Revenue Growth93

Market Overview

Kissimmee is the STR capital of Central Florida, marketing itself as the ‘Vacation Home Capital of the World’ with over 30,000 vacation homes operating in the corridor. The city sits within the Orlando-Kissimmee metro STR market, which as of April 2026 shows an average daily rate of $255.89, average occupancy of 65.5%, and RevPAR of $167.47. Revenue per listing averaged $4,444 in April.

The combined market carries 62,618 tracked listings. Entire-place listings dominate at 58,628 (93.6% of total), with private rooms at 3,912 and shared rooms at 78. Channel distribution: 32,063 listings appear on both Airbnb and VRBO, 22,573 are Airbnb-only, and 7,982 are VRBO-only.

Bedroom mix reflects the large-group vacation home model Kissimmee is known for: the 5-plus bedroom segment is the largest at 21,520 listings, followed by 3-bedroom (12,048) and 4-bedroom (11,748) units. One-bedroom units total 10,090 and two-bedroom units 7,112.

Year-over-year performance in April 2026 was positive across all core metrics: occupancy up 1.86 percentage points, ADR up 2.24%, and revenue up 9.75%. The StaySTRA overall market score is 95.64 out of 100, with revenue growth at 93.30 and investability at 87.06.

Seasonal Patterns

Monthly seasonal data for Kissimmee, Florida
MonthOccupancy
Jan54%
Feb70%
Mar71%
Apr60%
May55%
Jun65%
Jul66%
Aug56%
Sep46%
Oct56%
Nov55%
Dec56%

Month-by-month nightly rates and revenue figures for Kissimmee are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Orlando market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Orlando market as a whole, which includes Kissimmee, so these counts are not Kissimmee-only figures.

#OperatorListingsReviewsRating
1Master Vacation Homes1,89173,946★ 4.75
2Top Villas1,3196,477★ 3.85
3Ohana Vacation8083,603★ 4.21
4Vacasa76213,386★ 4.38
5RedAwning6574,363★ 4.12

What Kind of STR Should I Buy in Kissimmee?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Kissimmee are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb36%
vrbo12.7%
both51.2%

Investment Analysis

The full investment analysis for Kissimmee — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Kissimmee)

Typical home values, median sale prices, and the 10-year price trend for Kissimmee are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Kissimmee — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Kissimmee’s STR regulatory environment is among the most permissive for a large tourism market. There is no owner-occupancy or primary-residence requirement, meaning investors can operate unhosted entire-home rentals legally.

STRs are legal but geographically restricted: properties must be located in a Short-Term Rental Overlay (STRO) district or specific residential zones (RB-1, RB-2, RC-1, RC-2) that permit short-term use. Standard residential neighborhoods outside these zones prohibit vacation rentals. Two STRO zones exist: a Western District near major attractions and an Eastern District near Florida’s Turnpike. Buyers must verify zoning eligibility before purchase.

Licensing involves three layers: (1) A Florida DBPR Vacation Rental Dwelling License is required statewide for any property rented more than three times per year for stays under 30 days (approximately $170 per year for renewal). (2) A Local Business Tax Receipt (BTR) from Osceola County ($30 per year) and from the City of Kissimmee if within city limits. (3) A Conditional Use Permit may be required in certain residential zones, involving a public hearing process. The initial permit cost in Kissimmee is approximately $200.

Total guest-facing tax burden is 13.5%: Florida state sales tax (6%), Osceola County Tourist Development Tax (6%), and Osceola County discretionary surtax (1.5%). The TDT applies to all stays under 180 days and includes mandatory fees such as cleaning charges in the taxable base.

Enforcement is rated minimal. Governor DeSantis vetoed SB 280 in 2024, keeping Kissimmee’s local STRO framework intact.

Market Comparison

Kissimmee operates within the same StaySTRA market area as Orlando, and the April 2026 metrics of $255.89 ADR and 65.5% occupancy sit well above national STR medians (approximately $220 ADR, 55% occupancy nationally). RevPAR of $167.47 reflects the sustained demand depth from 10.4 million annual Kissimmee visitors and the broader regional draw of 75 million visitors to the metro area.

The StaySTRA total market score of 95.64 out of 100 is among the highest of any large U.S. market. Revenue growth scored 93.30 and investability 87.06. The regulation score of 61.20 reflects constraints within city limits, though Kissimmee’s STRO framework is materially more permissive than the Orlando city-limit ordinance for non-owner-occupied investors.

Professional management is well established. The top five operators are: Master Vacation Homes (1,891 listings, 73,946 reviews, 4.745 average rating), Top Villas (1,319 listings, 6,477 reviews, 3.846 rating), Ohana Vacation (808 listings, 3,603 reviews, 4.210 rating), Vacasa (762 listings, 13,386 reviews, 4.380 rating), and RedAwning (657 listings, 4,363 reviews, 4.124 rating). Master Vacation Homes is the dominant operator by both listing volume and review count.

Kissimmee’s lower home price point ($359,676 typical home value versus $374,302 for Orlando) combined with permissive investor-friendly regulations makes it the more accessible market for investors seeking unhosted entire-home operations.

Frequently Asked Questions About Kissimmee, Florida

What is the average daily rate for Kissimmee vacation rentals?
Kissimmee short-term rentals average $267 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the occupancy rate for Kissimmee short-term rentals?
Kissimmee STR occupancy averaged 65.5% in April 2026, up 1.86 percentage points year over year. March is the strongest month at 70.8% occupancy; September is the trough at 45.8%.
Can investors operate short-term rentals in Kissimmee without living there?
Yes. Kissimmee has no owner-occupancy or primary-residence requirement, unlike the City of Orlando. Investors can operate unhosted entire-home rentals legally as long as the property is located in a Short-Term Rental Overlay (STRO) district or an approved residential zone (RB-1, RB-2, RC-1, RC-2). Zoning verification before purchase is essential.
What taxes apply to Kissimmee vacation rentals?
Total tax on gross rental receipts is 13.5%: Florida state sales tax (6%), Osceola County Tourist Development Tax (6%), and Osceola County discretionary surtax (1.5%). Cleaning fees are included in the taxable base.
How much can a Kissimmee vacation rental earn per month?
Across all listing types, Kissimmee short-term rentals average $4,482 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
When is the best time for Kissimmee vacation rental occupancy?
Occupancy in Kissimmee peaks in Mar (71%) and is softest in Sep (46%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
What permits are required to operate a Kissimmee vacation rental?
Three layers of licensing apply: (1) A Florida DBPR Vacation Rental Dwelling License for any property rented more than three times per year for stays under 30 days. (2) An Osceola County Local Business Tax Receipt ($30/year). (3) A City of Kissimmee permit (approximately $200 initial cost). A Conditional Use Permit may also be required in certain zones.
Kissimmee, FloridaRev $4,482ADR $267Occ 62%Score A (96)

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Table of Contents

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Quick Facts: Orlando market area

Avg Daily Rate
$267
Occupancy Rate
62%
Avg Revenue/Mo
$4,482
Kissimmee Population
81,479

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