Sacramento, California Short-Term Rental Market
Sacramento caps non-primary-residence STRs at 90 days, with September 2026 ADR of $157, 64.3% occupancy and $2,582 monthly revenue.
Quick Answer: Sacramento, California is an active short-term rental market. average occupancy in the Sacramento market area is 64%. average monthly revenue in the Sacramento market area is $2,582. average daily rate in the Sacramento market area is $157. the top operator in the Sacramento market area is Ready to book with 67 listings. market score is 64/100 (grade C).
Market data reflects the wider Sacramento market, which covers 13 areas. Regulations, taxes, and permit details below are specific to Sacramento.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Performance figures on this page describe the Greater Sacramento area STR market. In September 2026 the average daily rate was $157 and occupancy was 64.3%, producing average monthly revenue of $2,582 per listing. Compared with September 2025, occupancy is up 6.6%, ADR is down 1.3%, and revenue is up 0.5%, so the gain came from more booked nights rather than higher pricing. Summing the seasonal monthly averages gives annualized revenue of $27,547 per listing.
Entire homes earn more than the blended average. The entire home ADR is $184, and the average entire place listing brings in $3,056 per month. Houses average $2,686 per month and apartments average $2,152.
The longer trend shows a market that has settled. Occupancy peaked at 75.0% in 2021, then eased to 62.6% in 2025, while ADR rose from $128 to $154 over the same stretch. For 2026 so far (nine months), occupancy is 64.4% and ADR is $153.
Sacramento draws leisure and business travelers as California’s state capital. Demand drivers include the California State Capitol, Old Sacramento, the California State Railroad Museum, the Crocker Art Museum, conventions at the SAFE Credit Union Convention Center, and Sacramento Kings games at Golden 1 Center. Sacramento International Airport recorded over 13 million passengers in 2024, and the county ranks 10th in California for tourism economic impact. The city has a population of 524,943.
Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Sacramento, so this profile omits them. The same applies to top operator rankings.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 59% |
| Feb | 65% |
| Mar | 68% |
| Apr | 67% |
| May | 69% |
| Jun | 72% |
| Jul | 72% |
| Aug | 69% |
| Sep | 67% |
| Oct | 66% |
| Nov | 61% |
| Dec | 62% |
Month-by-month nightly rates and revenue figures for Sacramento are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Sacramento market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Sacramento market as a whole, which includes Sacramento, so these counts are not Sacramento-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Ready to book | 67 | 5,768 | ★ 4.72 |
| 2 | STEYYA Luxury Vacation & Corporate Rentals | 56 | 1,070 | ★ 4.45 |
| 3 | Capital City Beauty | 55 | 1,249 | ★ 4.22 |
| 4 | Evolve | 47 | 1,346 | ★ 4.66 |
| 5 | Arthouse Short Term Rentals | 44 | 3,527 | ★ 4.72 |
What Kind of STR Should I Buy in Sacramento?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Sacramento are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 66.4% |
| vrbo | 3.3% |
| both | 30.4% |
Home Value Trends (Sacramento)
Typical home values, median sale prices, and the 10-year price trend for Sacramento are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Sacramento — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Sacramento allows short-term rentals citywide, subject to a permit under City Code Chapter 5.114, which applies to stays of 30 nights or fewer. The most important restriction is the night cap. Primary-residence operators, meaning those living in the unit at least 184 days per calendar year, have no annual night cap. Non-primary-residence operators are limited to 90 rental days per permit term and must obtain a conditional use permit to go beyond that.
The initial permit fee is $260, renewal is $250 annually, and operators also pay a $54 annual business operations tax. A 12% transient occupancy tax applies to gross rental revenue, including cleaning fees. Airbnb collects and remits the tax for bookings made on its platform. Maximum occupancy is 6 guests per rental. Operators must post the permit number on listings and keep a guest registry for 3 years. Non-primary-residence operators must submit updated registry copies quarterly, in January, April, July and October.
Enforcement is rated moderate. About 40% of active listings are estimated to hold a permit. SB 346, effective January 1, 2026, lets the city compel platforms to share listing data, with fines up to $10,000 per day for non-compliance, which should improve monitoring.
A proposal pending before the City Council would restrict permits to owner-occupied primary residences, ending the 90-day pathway. It had not been adopted as of the latest profile update. Investors should confirm current rules with the City of Sacramento before buying.
Market Comparison
The Greater Sacramento area STR market runs on filled nights rather than premium pricing. September 2026 occupancy was 64.3% at a $157 ADR.
That pattern fits a state capital with steady government, convention and event demand rather than a resort destination with premium pricing. Occupancy has stayed at or above 59.3% in every month of the seasonal profile, which is a consistent floor. Average monthly revenue of $2,582 reflects the combination of high occupancy and a moderate rate.
Compared with its own history, the market has moved toward higher rates and lower occupancy since 2021, when occupancy was 75.0% and ADR was $128. By 2025 occupancy was 62.6% and ADR was $154.
Top operator names and counts are tracked at a shared regional level rather than uniquely for Sacramento, so this profile omits them.
Frequently Asked Questions About Sacramento, California
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