Placerville, California Short-Term Rental Market
The Placerville area STR market earned $360 ADR at 59% occupancy in June 2026.
Quick Answer: Placerville, California is an active short-term rental market. average occupancy in the Northern Sierra Mtns market area is 59%. average monthly revenue in the Northern Sierra Mtns market area is $5,625. average daily rate in the Northern Sierra Mtns market area is $360. the top operator in the Northern Sierra Mtns market area is Evolve with 209 listings. market score is 58/100 (grade C).
Market data reflects the Northern Sierra Mtns regional market, which includes Placerville. Regulations, taxes, and permit details below are specific to Placerville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Placerville, known historically as Old Hangtown, is the county seat of El Dorado County in the Sierra Nevada foothills, about 45 minutes east of Sacramento on US-50 en route to Lake Tahoe. It is a Gold Rush heritage tourism town anchored by historic Main Street and the 1865 Bell Tower, Gold Bug Park and Mine, the only municipally owned gold mine open to the public in California, and serves as the gateway to the El Dorado wine region and Apple Hill’s orchards and pumpkin patches, which draw large regional crowds each fall. Visitors are predominantly regional drive-market day-trippers and weekenders from the Sacramento metro and Bay Area, plus Tahoe-bound travelers.
Short-term rental performance data in this data set is tracked at a submarket level shared across a 12-city Sierra foothills and Yosemite-corridor cluster, so the figures below describe the wider Placerville area STR market rather than city-limits-only precision. In June 2026, the most recent month with complete data, the area’s average daily rate across all listings was $360.08 at 59.13% occupancy, generating average monthly revenue of $5,625.10 per listing. Occupancy is up a strong 4.76% year over year, ADR is down 2.42%, and monthly revenue is up 6.99% year over year.
Bedroom mix, listing-type mix, channel mix, and market-score data in this data set are tracked at a shared regional level rather than measured uniquely for Placerville, so this profile omits those figures rather than present regional numbers as if they were city-specific. Booking data for the area shows an average lead time of 70.65 days and an average length of stay of 3.25 nights, the shortest average stay in this batch.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 37% |
| Feb | 46% |
| Mar | 40% |
| Apr | 46% |
| May | 54% |
| Jun | 61% |
| Jul | 64% |
| Aug | 54% |
| Sep | 44% |
| Oct | 46% |
| Nov | 42% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Placerville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Northern Sierra Mtns market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Northern Sierra Mtns market as a whole, which includes Placerville, so these counts are not Placerville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 209 | 10,374 | ★ 4.73 |
| 2 | Vacasa | 139 | 6,780 | ★ 4.47 |
| 3 | Cedar Creek Realty | 131 | 2,818 | ★ 4.68 |
| 4 | The Redwoods In Yosemite | 127 | 3,345 | ★ 4.60 |
| 5 | Yosemite's Scenic Wonders | 78 | 14,742 | ★ 4.79 |
What Kind of STR Should I Buy in Placerville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Placerville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.1% |
| vrbo | 6.4% |
| both | 53.5% |
Home Value Trends (Placerville)
Typical home values, median sale prices, and the 10-year price trend for Placerville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Placerville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Placerville has one of the more restrictive small-city short-term rental regimes in California. Under Ordinance No. 1710, adopted July 12, 2022 and effective August 11, 2022, short-term rentals (stays of 30 days or less) are allowed only in commercial zones: the Central Business District, Commercial, and Highway Commercial districts. STRs are explicitly banned in all residential neighborhoods, meaning a whole-home Airbnb cannot legally operate in a typical Placerville residential subdivision inside city limits, though rentals of 31 or more days remain allowed there.
The city issues no more than 10 STR permits per calendar year citywide, making permits scarce and competitive. A permit requires a signed application, proof of ownership, site and floor plans, an active City Business License, a Transient Occupancy Registration Certificate, and passing El Dorado County Fire Life and Safety, City Building Official, and Planning Division inspections. The application fee is $200.00 for the first unit and $100 for each additional unit, up to five units per parcel.
Permits are revocable annual licenses that do not run with the land and are not transferable on sale, so a new owner must reapply. Owners need not occupy the property but must designate a responsible party available 24/7 and on-site within one hour. Transient Occupancy Tax is 10.00% of rent, filed quarterly. There is no annual night cap, but interior and exterior signage, noise limits from 10 p.m. to 8 a.m., and parking-based occupancy caps apply.
Enforcement is rated strict; the city states it actively tracks and fines non-compliant residential-zone rentals. Properties in unincorporated El Dorado County, outside city limits, follow a separate and recently updated county Vacation Home Rental ordinance.
Market Comparison
The Placerville area’s 59.13% occupancy in June 2026 runs above the roughly 55% median occupancy typically seen across the broader U.S. short-term rental market, and its $360.08 average daily rate is well above the roughly $220 national median ADR. This combination reflects strong demand for a well-established Gold Rush heritage and wine-country destination on the route to Lake Tahoe.
Top property manager data in this data set is tracked at a shared regional level across a 12-city Sierra foothills and Yosemite-corridor cluster rather than uniquely for Placerville, so this profile does not present specific operator names, listing counts, or ratings as Placerville-specific. Placerville’s own regulatory environment is by far the more consequential local factor: a citywide cap of no more than 10 STR permits per year, confined to commercial zones and banned in all residential neighborhoods, makes this one of the most supply-constrained markets in this project, with existing permits non-transferable on sale.
Frequently Asked Questions About Placerville, California
What is the average Airbnb occupancy rate in the Placerville area?
What is the average nightly rate for a short-term rental in the Placerville area?
Can I operate a short-term rental in a residential neighborhood in Placerville, CA?
How many short-term rental permits does Placerville issue?
Does a Placerville short-term rental permit transfer when the property is sold?
What taxes apply to short-term rentals in Placerville?
What is the best time of year to own a short-term rental in the Placerville area?
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