Morro Bay, California Short-Term Rental Market
Quick Answer: Morro Bay, California is an active short-term rental market. average occupancy is 60%. average monthly revenue is $6,949. average daily rate is $438. the top operator is Seven Sisters Vacation Rentals with 141 listings. market score is 75/100 (grade B).
Market data reflects the San Luis Obispo regional market, which includes Morro Bay. Regulations, taxes, and permit details below are specific to Morro Bay.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 38% | $264 | $2,886 |
| Feb | 47% | $269 | $2,990 |
| Mar | 50% | $282 | $3,760 |
| Apr | 54% | $299 | $4,267 |
| May | 52% | $317 | $4,314 |
| Jun | 61% | $360 | $5,673 |
| Jul | 68% | $338 | $6,183 |
| Aug | 60% | $323 | $5,282 |
| Sep | 53% | $306 | $4,325 |
| Oct | 52% | $299 | $4,260 |
| Nov | 51% | $305 | $3,960 |
| Dec | 46% | $300 | $3,795 |
Top Short-Term Rental Operators in Morro Bay
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Seven Sisters Vacation Rentals | 141 | 8,870 | ★ 4.80 |
| 2 | Paso Robles Vacation Rentals | 132 | 16,273 | ★ 4.88 |
| 3 | Beach Bum Holiday Rentals | 114 | 4,011 | ★ 4.68 |
| 4 | Scenic Coast Property Management | 88 | 5,409 | ★ 4.78 |
| 5 | Coastal Vacation Rentals & Property Management | 86 | 4,839 | ★ 4.68 |
What Kind of STR Should I Buy in Morro Bay?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,498 |
| 2 bed | 1,096 |
| 3 bed | 1,109 |
| 4 bed | 465 |
| 5 bed | 276 |
ADR by Property Tier
| Entire Home | $452 |
| Luxury | $801 |
| Professionally Managed | $586 |
Revenue by Dwelling Type
| Apartment | $5,781 |
| Entire Place | $7,210 |
| House | $7,416 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.6% |
| vrbo | 7.7% |
| both | 51.7% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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