Ramona, California Short-Term Rental Market
San Diego County STR market around Ramona posted $303 ADR, 62.8% occupancy and $5,181 monthly revenue in September 2026.
Quick Answer: Ramona, California is an active short-term rental market. average occupancy in the San Diego market area is 63%. average monthly revenue in the San Diego market area is $5,181. average daily rate in the San Diego market area is $303. the top operator in the San Diego market area is Evolve with 265 listings. market score is 65/100 (grade C).
Market data reflects the San Diego regional market, which includes Ramona. Regulations, taxes, and permit details below are specific to Ramona.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers Ramona, California, using data through September 2026. Short-term rental performance here is tracked at the submarket level, so every performance figure below describes the San Diego County STR market that includes Ramona, rather than Ramona alone. Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Ramona, so this profile omits them.
In September 2026 the San Diego County STR market averaged an ADR of $303 at 62.8% occupancy, producing average monthly revenue of $5,181 per listing. Entire homes did better on rate, with an ADR of $327, and houses averaged $5,762 in monthly revenue. Year over year, occupancy rose 10.8%, ADR rose 3.3% and revenue rose 10.2%, which means most of the growth came from more booked nights rather than higher rates.
The annual averages show a market that has stepped up since 2020. Average ADR moved from $200 in 2020 to $305 in 2025, and average monthly revenue went from $3,349 to $5,256. The first nine months of 2026 are running ahead of 2025 at 68.0% occupancy, a $321 ADR and $5,970 in monthly revenue, compared with 62.7%, $305 and $5,256 for all of 2025. The partial year includes the summer peak but not the slower fall and winter months, so that comparison is tilted upward.
Ramona itself is an unincorporated community in San Diego County’s backcountry, about a 45-minute drive northeast of the city of San Diego, with a population of 22,634. Demand comes mostly from regional weekend visitors and day-trippers, drawn by the Ramona Valley wine region with more than 45 small tasting rooms, the Potato Chip Rock hike at Mt. Woodson, and the Ramona Grasslands Preserve. The typical home value is $807,824.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 56% |
| Feb | 65% |
| Mar | 69% |
| Apr | 62% |
| May | 64% |
| Jun | 74% |
| Jul | 77% |
| Aug | 68% |
| Sep | 61% |
| Oct | 61% |
| Nov | 58% |
| Dec | 57% |
Month-by-month nightly rates and revenue figures for Ramona are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in San Diego market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the San Diego market as a whole, which includes Ramona, so these counts are not Ramona-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 265 | 10,436 | ★ 4.74 |
| 2 | Surf Style Vacation Homes | 223 | 10,070 | ★ 4.77 |
| 3 | Vacasa | 176 | 8,268 | ★ 4.62 |
| 4 | Nxt Vacation Rental Management | 164 | 3,008 | ★ 4.90 |
| 5 | San Diego Rentals | 162 | 153 | ★ 4.40 |
What Kind of STR Should I Buy in Ramona?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Ramona are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 49.4% |
| vrbo | 6.2% |
| both | 44.4% |
Home Value Trends (Ramona)
Typical home values, median sale prices, and the 10-year price trend for Ramona are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Ramona — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Ramona is an unincorporated community, so it falls under San Diego County rules rather than a city short-term rental ordinance. Short-term rentals are permitted. Unlike the City of San Diego, which requires an STRO license, runs a permit lottery and caps rentals, unincorporated San Diego County has not adopted a dedicated short-term rental ordinance, and no STR license or permit is required.
The firm obligation is tax. Operators must register with the County Treasurer-Tax Collector for a Transient Occupancy Tax (TOT) registration certificate, collect the 8% occupancy tax from guests, and remit it quarterly. Registration for unincorporated-area short-term rentals opened June 11, 2024, and quarterly reporting began July 1, 2024. No STR permit or license ordinance had been adopted for unincorporated areas as of mid-2026.
There is no annual night cap, no owner-occupancy requirement and no primary-residence requirement. Operators should still confirm that the property’s underlying zoning allows residential use and comply with county building and safety codes, including smoke and carbon monoxide detectors and fire extinguishers. There are no caps on the number of rentals like those in the City of San Diego.
Enforcement severity is rated minimal and centers on TOT compliance rather than land-use policing. That makes Ramona one of the more permissive STR environments in the San Diego region. Investors should still watch for a future county ordinance, since the county has periodically studied STR regulation, and should verify current rules with the county before buying.
Market Comparison
The San Diego County STR market around Ramona posted 62.8% occupancy and a $303 ADR in September 2026.
The revenue trend also stands out. Revenue rose 10.2% year over year, with occupancy up 10.8% and ADR up 3.3%. One month of year-over-year change should not be treated as a permanent trend. The San Diego County STR market’s annual occupancy has ranged from 55.3% in 2017 to 71.3% in 2021, while ADR has risen from $192 in 2017 to $305 in 2025.
The tradeoff is entry cost. A typical home value of $807,824 is a high bar compared with many national STR markets, so higher revenue per listing does not automatically mean a better return. Ramona’s regulatory environment is also lighter than the City of San Diego’s, with no permit requirement and no rental cap, which gives investors more flexibility. Seasonality is the other factor to price in, since January occupancy of 55.5% contrasts with 77.0% in July.
Frequently Asked Questions About Ramona, California
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