Stinson Beach, California Short-Term Rental Market
Stinson Beach caps STRs at 192 units under Marin County's post-moratorium rules; Bay Area market averaged $260/night.
Quick Answer: Stinson Beach, California is an active short-term rental market. average occupancy in the San Francisco market area is 83%. average monthly revenue in the San Francisco market area is $5,556. average daily rate in the San Francisco market area is $260. the top operator in the San Francisco market area is Blueground with 273 listings. market score is 92/100 (grade A).
Market data reflects the San Francisco regional market, which includes Stinson Beach. Regulations, taxes, and permit details below are specific to Stinson Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Stinson Beach is capped at 192 short-term rental permits under Marin County’s ordinance, part of a firm countywide cap system (1,200 STRs total) adopted after a 2022 moratorium. Only one STR permit is allowed per operator, ADUs built in 2020 or later cannot be used as STRs, and since January 1, 2024 the county no longer issues permits for STRs in multi-family buildings. With the cap already in place, new entrants may face a waitlist rather than a straightforward application.
Stinson Beach is a small unincorporated coastal community of roughly 541 residents in West Marin County, about 35 minutes north of the Golden Gate Bridge via CA Route 1. Its roughly 3-mile white-sand beach, managed by the National Park Service as part of the Golden Gate National Recreation Area, draws about 1 million visitors annually, mostly day-trippers and weekend travelers from the Bay Area, plus access to Mount Tamalpais State Park, Muir Woods, and Point Reyes. As unincorporated coastal California, Stinson Beach also sits within the Coastal Zone, where development and use changes can carry an added layer of review beyond standard county permitting.
StaySTRA tracks Stinson Beach’s short-term rental performance at a shared San Francisco Bay Area regional level covering Stinson Beach alongside Half Moon Bay, Redwood City, San Anselmo, San Francisco, San Mateo and San Rafael, so the figures below describe the Bay Area STR market rather than Stinson Beach alone; because San Francisco itself is part of this pool, treat the following as a regional figure well above what a town of 541 people would show on its own. Listing-type mix, bedroom mix and top property managers are also tracked at that shared regional level, so this profile omits those breakdowns rather than presenting regional totals as Stinson Beach-specific.
In June 2026, the Bay Area STR market posted an average daily rate of $260 and occupancy of 83.1%, producing average monthly revenue of $5,556 per listing.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 63% |
| Feb | 67% |
| Mar | 70% |
| Apr | 68% |
| May | 72% |
| Jun | 78% |
| Jul | 77% |
| Aug | 74% |
| Sep | 73% |
| Oct | 71% |
| Nov | 64% |
| Dec | 61% |
Month-by-month nightly rates and revenue figures for Stinson Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in San Francisco market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the San Francisco market as a whole, which includes Stinson Beach, so these counts are not Stinson Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Blueground | 273 | 85 | ★ 4.24 |
| 2 | Kasa Properties | 76 | 3,135 | ★ 4.50 |
| 3 | Luxury Bookings FZE | 60 | 31 | ★ 4.30 |
| 4 | Landmark | 53 | 214 | ★ 4.55 |
| 5 | Anyplace | 44 | 87 | ★ 4.86 |
What Kind of STR Should I Buy in Stinson Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Stinson Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 71.8% |
| vrbo | 4.6% |
| both | 23.6% |
Home Value Trends (Stinson Beach)
Typical home values, median sale prices, and the 10-year price trend for Stinson Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Stinson Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Stinson Beach is unincorporated, so short-term rentals are governed by Marin County, not a city. STRs (rentals of 30 days or less) are legal but tightly regulated. Operators must obtain a county business license and a Transient Occupancy Tax certificate; the STR permit must be renewed every two years, and the permit number must appear on all listings and advertisements. Only one STR permit is allowed per operator.
Marin County adopted a firm cap system after a 2022 moratorium: Stinson Beach is limited to 192 STRs (with the Seadrift subdivision handled separately), and most of West Marin is capped near 2022 registration levels. ADUs constructed in 2020 or later cannot be used as STRs, and since January 1, 2024 the county no longer issues permits for STRs in multi-family buildings. Because Stinson Beach is in West Marin, the transient occupancy tax rate on STR stays is 14% (higher than the 10% general unincorporated rate), effective since January 1, 2019.
There is no owner-occupancy or primary-residence requirement, but the hard unit caps mean new entrants may face a waitlist. Operators must also comply with septic, parking, noise, trash, safety, and signage standards. As unincorporated coastal California, properties here also sit within the Coastal Zone, which can add development-review requirements beyond STR licensing itself. Given the caps, moratorium history, and active enforcement, this market is rated strict.
Market Comparison
The Bay Area STR market’s June 2026 occupancy of 83.1% ran far above the commonly cited US STR median of roughly 55%, and its $260 ADR also ran well above the roughly $220 national median. These figures describe the shared regional cluster rather than Stinson Beach specifically, though Stinson Beach’s own scarce, permit-capped inventory and premium coastal setting likely support pricing at or above the regional average for any given legal listing.
Top property manager data (which operators lead the market, their listing counts and reviews) is tracked at the shared Bay Area regional level rather than uniquely for Stinson Beach, so this profile omits operator rankings rather than presenting regional totals as Stinson Beach-specific. Investors researching who manages properties in Stinson Beach should review individual listing pages directly.
Frequently Asked Questions About Stinson Beach, California
Is there a limit on how many short-term rentals can operate in Stinson Beach, CA?
Can I use a new ADU as a short-term rental in Stinson Beach?
What was the average daily rate for STRs in the Bay Area in June 2026?
What taxes apply to short-term rentals in Stinson Beach?
Can a multi-family building get a new STR permit in Stinson Beach?
How much does a typical home cost in Stinson Beach?
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