Ventura, California Short-Term Rental Market
Ventura paused new STR permits; area STRs averaged a $333 ADR at 70.8% occupancy in August 2026.
Quick Answer: Ventura, California is an active short-term rental market. average occupancy in the Ventura/Oxnard market area is 63%. average monthly revenue in the Ventura/Oxnard market area is $5,171. average daily rate in the Ventura/Oxnard market area is $300. the top operator in the Ventura/Oxnard market area is SunnyDays with 94 listings. market score is 62/100 (grade C).
Market data reflects the Ventura/Oxnard regional market, which includes Ventura. Regulations, taxes, and permit details below are specific to Ventura.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Ventura sits on the Southern California coast in Ventura County. Demand centers on the pier, the beach corridor and Ventura Harbor, which is the gateway to Channel Islands National Park. The profile notes that this market spans several jurisdictions with different STR rules: the City of Ventura, the City of Oxnard, unincorporated Ventura County and Ojai. Performance figures below describe the Ventura area STR market as a whole.
In August 2026, the Ventura area STR market averaged a $333 average daily rate (ADR), 70.84% occupancy and $6,550 in monthly revenue per listing. Occupancy was up 3.20% from August 2025, ADR was up 5.25% and revenue was up 8.71%.
Annual averages show a market that peaked in 2021 and has since settled. Occupancy was 71.44% in 2021 and 62.00% in 2025. ADR rose from $271 in 2021 to $275 in 2025. Average monthly revenue was $5,016 in 2021 and $4,607 in 2025. Through the first eight months of 2026, the averages are 64.51% occupancy, $295 ADR and $5,157 monthly revenue. A partial year leans on the summer months, so do not compare it directly with full years.
Rules depend on the parcel. The City of Ventura has paused new permit issuance, Oxnard caps vacation rentals at 100 rental days a year, and Ojai prohibits STRs.
Listing counts, bedroom mix, channel mix, listing-type mix and top property managers are tracked at a shared regional level rather than uniquely for Ventura, so this profile omits them.
Ventura County drew $1.93 billion in visitor spending in 2024. Channel Islands National Park recorded 263,000 visitors that year, and X Games Ventura 2024 drew 52,000 attendees.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 53% |
| Feb | 62% |
| Mar | 64% |
| Apr | 62% |
| May | 62% |
| Jun | 70% |
| Jul | 73% |
| Aug | 69% |
| Sep | 60% |
| Oct | 59% |
| Nov | 58% |
| Dec | 57% |
Month-by-month nightly rates and revenue figures for Ventura are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Ventura/Oxnard market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Ventura/Oxnard market as a whole, which includes Ventura, so these counts are not Ventura-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | SunnyDays | 94 | 1,916 | ★ 4.65 |
| 2 | Remax Gold Coast | 47 | 2,483 | ★ 4.80 |
| 3 | Evolve | 24 | 808 | ★ 4.66 |
| 4 | Sandy Shores Realty | 22 | 1,158 | ★ 4.82 |
| 5 | 5star West Beach Properties | 22 | 1,872 | ★ 4.92 |
What Kind of STR Should I Buy in Ventura?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Ventura are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.7% |
| vrbo | 5.9% |
| both | 41.4% |
Home Value Trends (Ventura)
Typical home values, median sale prices, and the 10-year price trend for Ventura are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Ventura — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Ventura is a multi-jurisdiction market, so identify the city or county zone of a property before you assume a permit is available.
City of Ventura: STRs are permitted, but new permit issuance is paused. The city adopted an updated STVR and Homestays Ordinance on December 10, 2024. The California Coastal Commission approved the Local Coastal Program Amendment on March 11, 2026, with four modifications. On April 28, 2026, an amended ordinance went to City Council. It must then receive a certification notice from the Coastal Commission Executive Director. Existing valid permits continue to operate. Downtown and Pierpont Beach are each capped at 100 STVR permits. Requirements include a permit, a city business license and $1 million per occurrence in liability insurance.
City of Oxnard: Vacation Rentals are capped at 100 rental days a year and need a property manager available during guest stays. Homeshares, with the owner on site, have no day cap. Rentals are capped at 5% of dwelling units per neighborhood, need 200 feet of separation and have a 3-night minimum stay. A new permit costs about $1,595 and renewal costs about $1,214.
Unincorporated Ventura County allows one STR permit per property owner, and ADUs are ineligible. Ojai prohibits STRs citywide, including advertising.
The transient occupancy tax is 10%. Owner occupancy and primary residence are not required. Enforcement is rated moderate.
Market Comparison
The US STR median occupancy is about 55% and the median ADR is about $220. In August 2026, the Ventura area STR market had 70.84% occupancy, which is 15.8 points above that benchmark. Its ADR of $333 is about 51% above the benchmark.
The annual picture is also above the benchmark. The 2025 average was 62.00% occupancy, which is 7.0 points above 55%. The 2025 ADR of $275 is about 25% above $220. Through August 2026, the area averaged 64.51% occupancy, about 9.5 points above 55%, and a $295 ADR, about 34% above it.
Every calendar-month average in the data stays above 52% occupancy, with January the lowest at 52.89%. Eleven of the twelve calendar-month averages are above the 55% national median, and only January falls below it.
Top property manager data is tracked at a shared regional level rather than uniquely for Ventura, so this profile omits it.
Frequently Asked Questions About Ventura, California
Can you get a new STR permit in the City of Ventura?
Are short-term rentals allowed in Ojai or Oxnard?
What is the average Airbnb nightly rate in the Ventura area?
What is the occupancy rate for Ventura short-term rentals?
What is the best month for STR revenue in the Ventura area?
What occupancy tax applies to Ventura STR stays?
How much does a home cost in Ventura?
Analyze Ventura Rentals
Use our free calculator to estimate Airbnb revenue for any property in Ventura.
Free Ventura STR Calculator →
