Ventura, California Short-Term Rental Market
Ventura County STRs averaged $292/night at 61.7% occupancy in April 2026 across approximately 2,357 active listings.
Quick Answer: Ventura, California is an active short-term rental market. average occupancy in the Ventura/Oxnard market area is 70%. average monthly revenue in the Ventura/Oxnard market area is $6,242. average daily rate in the Ventura/Oxnard market area is $344. the top operator in the Ventura/Oxnard market area is SunnyDays with 94 listings. market score is 62/100 (grade C).
Market data reflects the Ventura/Oxnard regional market, which includes Ventura. Regulations, taxes, and permit details below are specific to Ventura.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Ventura County stretches along the Southern California coast between Los Angeles and Santa Barbara, drawing visitors to its beaches, Channel Islands National Park, and the Ojai Valley. Ventura County attracted $1.93 billion in visitor spending in 2024, supporting 16,620 local jobs. The short-term rental market totals approximately 2,357 active listings. Entire-place units account for 1,993, private rooms for 362, and shared rooms for 2. One-bedroom units are the most common segment at 912 listings, followed by three-bedrooms (505), two-bedrooms (488), four-bedrooms (328), and five-bedrooms (123).
In April 2026, the market recorded 61.7% occupancy, an average daily rate of $292.08, and RevPAR of $180.06. Monthly revenue per listing averaged $4,756. Year-over-year, occupancy edged down 0.6 percentage points and ADR declined 1.6%, while revenue per listing grew 8.3%, suggesting improved occupancy distribution across the calendar rather than rate growth driving the gain.
The channel mix leans toward Airbnb: 1,243 listings appear on Airbnb only, 975 are cross-listed on both Airbnb and VRBO, and 139 list on VRBO only. The market’s composite score is 61.5 out of 100. Seasonality scores 83.4 and regulation 69.7, while rental demand (65.6) and revenue growth (66.7) sit in a moderate range. Investability scores 55.8.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 53% |
| Feb | 62% |
| Mar | 64% |
| Apr | 62% |
| May | 62% |
| Jun | 70% |
| Jul | 73% |
| Aug | 69% |
| Sep | 59% |
| Oct | 58% |
| Nov | 58% |
| Dec | 57% |
Month-by-month nightly rates and revenue figures for Ventura are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Ventura/Oxnard market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Ventura/Oxnard market as a whole, which includes Ventura, so these counts are not Ventura-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | SunnyDays | 94 | 1,916 | ★ 4.65 |
| 2 | Remax Gold Coast | 47 | 2,483 | ★ 4.80 |
| 3 | Evolve | 24 | 808 | ★ 4.66 |
| 4 | Sandy Shores Realty | 22 | 1,158 | ★ 4.82 |
| 5 | 5star West Beach Properties | 22 | 1,872 | ★ 4.92 |
What Kind of STR Should I Buy in Ventura?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Ventura are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.7% |
| vrbo | 5.9% |
| both | 41.4% |
Home Value Trends (Ventura)
Typical home values, median sale prices, and the 10-year price trend for Ventura are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Ventura — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Ventura County covers multiple jurisdictions with significantly different STR rules. Investors must confirm the specific jurisdiction of any property before assuming a permit is available.
City of Ventura: STRs are permitted under an updated STVR and Homestays Ordinance adopted December 10, 2024. New permit issuance was paused pending Coastal Commission review of the Local Coastal Program Amendment. The Coastal Commission approved the LCPA on March 11, 2026, with four modifications. As of late April 2026, the city was presenting an amended ordinance to Council for final adoption. Existing valid permits continued to operate during this period. Requirements for permit holders include a city business license and $1 million per occurrence liability insurance. Downtown and Pierpont Beach districts are each capped at 100 STVR permits, with Pierpont also limited to 10% of homes per lane. The TOT rate is 10%.
City of Oxnard: STRs are permitted with two tracks. Vacation Rentals (owner not required to be present) are capped at 100 rental days per calendar year and require a property manager available at all times. Vacation rentals are capped at 5% of dwelling units per neighborhood and require a 200-foot minimum separation between permitted properties. A 3-night minimum stay applies. Both permit types require a city permit and 10% TOT remittance.
Unincorporated Ventura County: one STR permit per property owner regardless of number of properties. ADUs are ineligible for STR permits.
City of Ojai: all STRs are prohibited citywide. Advertising is also banned under Ordinance 862, strengthened April 2024, with revenue disgorgement enforcement. Enforcement across the county is rated moderate.
Market Comparison
Ventura County’s April 2026 occupancy of 61.7% is approximately 7 percentage points above the US median STR occupancy of roughly 55%. The all-listings ADR of $292.08 is approximately 33% above the US median ADR of around $220, reflecting the Southern California coastal premium. RevPAR of $180.06 is well above the national median.
The market’s overall score of 61.5 is moderate relative to other California coastal markets, with seasonality (83.4) as the strongest component and rental demand (65.6) as a relative softness. Revenue growth at 66.7 and the year-over-year revenue per listing increase of 8.3% suggest improving performance despite slight occupancy and ADR softness.
Among property managers, SunnyDays leads the market with 94 listings and a 4.65 average rating across 1,916 reviews. Remax Gold Coast holds 47 listings with a 4.80 average rating and 2,483 reviews. Evolve, the national platform manager, operates 24 listings at a 4.66 rating. Sandy Shores Realty manages 22 listings at 4.82 average rating, and 5star West Beach Properties manages 22 listings at 4.92. The top five operators collectively hold 209 listings, representing approximately 8.9% of the 2,357-listing market.
Frequently Asked Questions About Ventura, California
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