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  4. Rancho Mirage

Rancho Mirage, California

Short-Term Rental Market Data & Investment Analysis

Rancho Mirage, California Short-Term Rental Market

Short-term rentals are banned citywide in Rancho Mirage, CA, effective since July 2022; only 28-plus-day rentals are legal.

Quick Answer: Rancho Mirage, California is an active short-term rental market. average occupancy in the Coachella Valley market area is 41%. average monthly revenue in the Coachella Valley market area is $4,764. average daily rate in the Coachella Valley market area is $403. the top operator in the Coachella Valley market area is Vacasa with 539 listings. market score is 44/100 (grade D).

Avg Monthly Revenue
$4,764
↓ 0.8% YoY
41%
Occupancy
↑ 0.4% YoY
$403
Avg Daily Rate
↓ 1.9% YoY
43.4 days avg lead time4.5 avg length of stay

Market data reflects the Coachella Valley regional market, which includes Rancho Mirage. Regulations, taxes, and permit details below are specific to Rancho Mirage.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation59
Seasonality63
Investability74
Rental Demand49
Revenue Growth60

Market Overview

Short-term rentals, defined as stays of 27 consecutive calendar days or less, are banned in every zone of Rancho Mirage. The prohibition took full effect July 1, 2022, following earlier 2020-2021 phase-out restrictions, and remains in place with no permit pathway. Only rentals with a 28-day-or-longer minimum stay are legal. Rancho Mirage is an affluent resort city of 18,001 residents in the Coachella Valley, Riverside County, nicknamed the Playground of the Presidents and the Golf Capital of the World. Sales and hotel taxes make up roughly 51% of the city’s annual revenue, reflecting how central hospitality and tourism are to its economy, even though that hospitality runs through hotels and 28-plus-day rentals rather than nightly short-term rentals. The performance data StaySTRA tracks for this area, however, reflects the broader Coachella Valley STR submarket, shared across a cluster of ten cities including Cathedral City, Coachella, Desert Hot Springs, Indian Wells, Indio, La Quinta, North Palm Springs, Palm Desert, and Palm Springs, most of which do permit short-term rentals. In June 2026, that shared valley-wide data showed 41.2% occupancy at a $403 average daily rate, generating $4,764 in average monthly revenue. None of that performance is achievable within Rancho Mirage itself, since operating a short-term rental there is prohibited citywide; the figures are included here only as regional context for investors comparing Rancho Mirage against its Coachella Valley neighbors where STR investment remains legal. Bedroom mix, listing-type split, and top property manager data are also tracked at that shared regional level, not uniquely for Rancho Mirage, and given the citywide ban, this profile omits those figures rather than presenting a regional rollup as though it described Rancho Mirage’s own market.

Seasonal Patterns

Monthly seasonal data for Rancho Mirage, California
MonthOccupancy
Jan56%
Feb70%
Mar72%
Apr57%
May39%
Jun45%
Jul47%
Aug44%
Sep40%
Oct46%
Nov55%
Dec49%

Month-by-month nightly rates and revenue figures for Rancho Mirage are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Coachella Valley market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Coachella Valley market as a whole, which includes Rancho Mirage, so these counts are not Rancho Mirage-only figures.

#OperatorListingsReviewsRating
1Vacasa53912,998★ 4.48
2Evolve3429,790★ 4.71
3AvantStay2525,340★ 4.80
4Acme House1876,136★ 4.78
5Park Royal Indian Palms Intervals1705★ 5.00

What Kind of STR Should I Buy in Rancho Mirage?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Rancho Mirage are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb31.6%
vrbo12%
both56.4%

Investment Analysis

The full investment analysis for Rancho Mirage — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Rancho Mirage)

Typical home values, median sale prices, and the 10-year price trend for Rancho Mirage are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Rancho Mirage — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are entirely banned in Rancho Mirage. Effective July 1, 2022, all STR activity, defined as any dwelling unit rented for 27 consecutive calendar days or less, is prohibited in every zone of the city under Municipal Code Section 17.30.270(B). There are no STR permits, licenses, or registration processes available anywhere in the city. The ban is comprehensive: home-sharing (renting a room while living in the home), subletting a room within a long-term rental, renting a detached casita or accessory dwelling unit, and even renting a pool are all prohibited. Advertising or offering a property for short-term rent is itself a violation, regardless of whether anyone actually books or occupies it. Listings are only allowed if the minimum stay is set to 28 days or more. Enforcement is strict: penalties start at a $5,000 citation to the property owner, escalating to $10,000 for each subsequent occurrence, with additional remedies including property liens, civil injunctions, and criminal prosecution. Citations can also be issued to property managers, occupants, or authorized agents. The ban followed earlier 2020-2021 restrictions that phased out short-term rentals ahead of the full 2022 prohibition, and as of this profile’s 2026 update the ban remains in place with no permit pathway under consideration. The city’s 10% Transient Occupancy Tax technically exists for lodging but does not make STR operation legal. For investors, the only viable strategy in Rancho Mirage is a long-term rental of 28 days or more, or hotel-style lodging through the city’s existing resort and hotel inventory.

Market Comparison

Rancho Mirage’s tracked STR data, drawn from the shared Coachella Valley submarket, shows 41.2% occupancy in June 2026, below the roughly 55% national STR occupancy median, at a $403 average daily rate, about 83% above the roughly $220 national median ADR. That combination, below-average occupancy paired with well-above-average rates, is typical of a luxury desert resort market with a pronounced seasonal collapse rather than a steady, high-volume market. Critically, none of this comparison applies to an actual Rancho Mirage property, since the city bans short-term rental operation entirely; the relevant comparison for a Rancho Mirage-area investor is between neighboring Coachella Valley cities where STRs remain legal, such as Palm Springs, Palm Desert, La Quinta, and Indio, all of which share this submarket’s underlying performance data. Top property manager data for this submarket is also tracked at the shared regional level, not uniquely for Rancho Mirage, and given the ban, this profile omits those rankings rather than presenting a regional total as though it were achievable within the city.

Frequently Asked Questions About Rancho Mirage, California

Are short-term rentals legal in Rancho Mirage, CA?
No. Rancho Mirage banned all short-term rentals (stays of 27 consecutive calendar days or less) citywide effective July 1, 2022. Only rentals of 28 days or more are legal.
Can I get a short-term rental permit in Rancho Mirage?
No. There is no STR permit, license, or registration process available anywhere in the city; the ban applies in every zone with no exceptions.
What is the penalty for operating an illegal short-term rental in Rancho Mirage?
Citations start at $5,000 for the property owner and escalate to $10,000 for each subsequent violation, with additional remedies including property liens, civil injunctions, and criminal prosecution.
Where can I invest in short-term rentals near Rancho Mirage?
Neighboring Coachella Valley cities including Palm Desert, La Quinta, Indio, and Palm Springs permit short-term rental operation and share the same regional performance data referenced in this profile.
What does a typical home cost in Rancho Mirage?
The typical home value is $836,062, with homes selling at a median $841,500 (93% of median list price) and moving to pending in a median 52 days, the slowest pace among this batch of cities.
Is home-sharing or renting a single room allowed in Rancho Mirage?
No. The ban covers home-sharing, subletting a room within a long-term rental, renting a detached casita or accessory unit, and even renting a pool, in addition to whole-home short-term rentals.
What is the seasonal pattern for the Coachella Valley STR market near Rancho Mirage?
The shared regional data shows a sharp winter-into-spring peak, with occupancy hitting 72.2% in March, and a summer collapse to 38.8% occupancy in May, though none of this activity is legal within Rancho Mirage itself.
Rancho Mirage, CaliforniaRev $4,764ADR $403Occ 41%Score D (44)

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Table of Contents

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Quick Facts: Coachella Valley market area

Avg Daily Rate
$403
Occupancy Rate
41%
Avg Revenue/Mo
$4,764
Rancho Mirage Population
18,001

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