Rancho Mirage, California Short-Term Rental Market
Rancho Mirage bans short-term rentals; Coachella Valley STRs averaged $379 ADR, 37.7% occupancy, $3,643 monthly revenue in September 2026.
Quick Answer: Rancho Mirage, California is an active short-term rental market. average occupancy in the Coachella Valley market area is 38%. average monthly revenue in the Coachella Valley market area is $3,643. average daily rate in the Coachella Valley market area is $379. the top operator in the Coachella Valley market area is Vacasa with 539 listings. market score is 44/100 (grade D).
Market data reflects the Coachella Valley regional market, which includes Rancho Mirage. Regulations, taxes, and permit details below are specific to Rancho Mirage.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Short-term rentals of 27 consecutive days or less are prohibited in every zone of Rancho Mirage, California, and the ban has been in effect since July 1, 2022. No permit pathway exists, so the performance figures below describe the surrounding market and do not show what a Rancho Mirage owner can legally operate. Only rentals with a minimum stay of 28 days or longer are allowed in the city.
The metrics on this page are tracked for the Coachella Valley STR market (Greater Palm Springs). Every performance number here refers to the Coachella Valley STR market rather than to Rancho Mirage alone. Rancho Mirage is an affluent resort city of 18,001 residents in Riverside County, known for golf, Sunnylands, and a seasonal winter population that can exceed 20,000.
In September 2026, the Coachella Valley STR market averaged an average daily rate (ADR) of $379 and occupancy of 37.7%, producing average monthly revenue of $3,643 per listing. Compared with September 2025, occupancy rose 11.2% and ADR rose 5.3%, while revenue per listing was essentially flat at negative 0.2%. Entire-home ADR was $390 for the month.
September sits in the slow part of the desert calendar. The seasonal average for the month is 40.1% occupancy and an ADR of $345, so this September ran behind the multi-year pattern on occupancy and ahead of it on ADR. Year to date, 2026 is averaging 50.1% occupancy, a $440 ADR, and $5,937 in monthly revenue across nine months.
Bedroom, booking channel, and listing-type counts are tracked at a shared regional level rather than uniquely for Rancho Mirage, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 56% |
| Feb | 70% |
| Mar | 72% |
| Apr | 57% |
| May | 39% |
| Jun | 45% |
| Jul | 47% |
| Aug | 44% |
| Sep | 40% |
| Oct | 46% |
| Nov | 55% |
| Dec | 49% |
Month-by-month nightly rates and revenue figures for Rancho Mirage are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Coachella Valley market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Coachella Valley market as a whole, which includes Rancho Mirage, so these counts are not Rancho Mirage-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 539 | 12,998 | ★ 4.48 |
| 2 | Evolve | 342 | 9,790 | ★ 4.71 |
| 3 | AvantStay | 252 | 5,340 | ★ 4.80 |
| 4 | Acme House | 187 | 6,136 | ★ 4.78 |
| 5 | Park Royal Indian Palms Intervals | 170 | 5 | ★ 5.00 |
What Kind of STR Should I Buy in Rancho Mirage?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Rancho Mirage are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 31.6% |
| vrbo | 12% |
| both | 56.4% |
Home Value Trends (Rancho Mirage)
Typical home values, median sale prices, and the 10-year price trend for Rancho Mirage are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Rancho Mirage — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are entirely banned in Rancho Mirage. Under Municipal Code Section 17.30.270(B), any dwelling unit rented for 27 consecutive calendar days or less is prohibited in every zone of the city. The ban took full effect July 1, 2022, following earlier restrictions in 2020 and 2021, and it remains in place in 2026. The maximum number of permitted STR nights per year is zero.
There are no STR permits, licenses, or registration processes. The prohibition is broad. Home-sharing, where a host rents a room while living in the home, is not allowed. Subletting a room in a long-term rental, renting a detached casita or accessory unit, and renting a pool are also prohibited. Advertising or offering a property for short-term rent is itself a violation, whether or not anyone books or stays. A listing is only acceptable if its minimum stay is set to 28 days or more.
Enforcement is rated strict. The penalty starts at a $5,000 citation to the property owner and rises to $10,000 for each later occurrence. The city can also pursue property liens, civil injunctions, and criminal prosecution. Citations can be issued to property managers, occupants, or authorized agents as well as owners.
The city has a 10% transient occupancy tax, but its existence does not make short-term operation legal. For investors, Rancho Mirage works only for rentals of 28 days or longer.
Market Comparison
In September 2026 the Coachella Valley STR market ran 37.7% occupancy at a $379 ADR, below its own seasonal September average of 40.1% occupancy and above its seasonal ADR of $345.
The annual picture is steadier. Calendar 2025 occupancy was 50.0% and 2026 is at 50.1% through September. ADR for 2026 stands at $440. In peak months the region performs well above its annual average: March reaches 72.2% occupancy at a $425 ADR.
The tradeoff is clear. Owners in this region rely on a strong winter and spring season rather than year-round volume. Summer and early fall run well below the March peak.
The operator landscape and property-type counts are tracked at a shared regional level rather than uniquely for Rancho Mirage, so this profile omits them.
For Rancho Mirage specifically, the comparison is academic for short-term rental purposes, because the city bans stays under 28 days. Investors who want STR exposure would need to look at jurisdictions whose rules permit it and verify each one separately.
Frequently Asked Questions About Rancho Mirage, California
Are short-term rentals legal in Rancho Mirage?
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What was the average daily rate in the Coachella Valley STR market in September 2026?
What was occupancy in September 2026?
When is the best season for short-term rental revenue in the Coachella Valley?
How much does a home cost in Rancho Mirage?
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