Broken Bow, Oklahoma Short-Term Rental Market
Broken Bow STRs averaged $371/night at 36.4% occupancy in April 2026, with a perfect 100/100 investability score across 4,450 active listings.
Quick Answer: Broken Bow, Oklahoma is an active short-term rental market. average occupancy is 36%. average monthly revenue is $4,052. average daily rate is $371. the top operator is Beaver Bend Creative Escapes with 244 listings. market score is 93/100 (grade A).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Broken Bow and the surrounding Hochatown corridor in southeast Oklahoma is one of the largest cabin STR markets in the south-central United States. As of April 2026, the market had approximately 4,450 active listings, nearly all (99.9%) entire-place rentals, reflecting the dominant cabin-and-lodge format. The average daily rate stood at $371, with RevPAR of $135 and a monthly revenue average of $4,052 per listing. Occupancy in April 2026 was 36.4%, characteristic of a spring shoulder period before summer peak. Year-over-year, occupancy improved 6.9 percentage points while ADR declined 3.1%, resulting in a modest 1.9% revenue gain. The bedroom mix is broadly distributed: 1-bedroom (1,113 listings), 2-bedroom (931), 3-bedroom (1,053), 4-bedroom (645), and 5-bedroom and larger (706). Most listings (3,466) are dual-listed on both Airbnb and VRBO, with 660 Airbnb-only and 324 VRBO-only. The market’s investability score is 100 out of 100, with an overall market score of 93.1. Seasonality and regulation scores are both in the 74-75 range, reflecting meaningful seasonal swings and a multi-jurisdictional regulatory landscape.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 31% | $356 | $3,383 |
| Feb | 35% | $359 | $3,280 |
| Mar | 53% | $392 | $5,814 |
| Apr | 39% | $366 | $4,002 |
| May | 44% | $380 | $4,490 |
| Jun | 57% | $413 | $6,421 |
| Jul | 62% | $399 | $6,982 |
| Aug | 42% | $370 | $4,523 |
| Sep | 38% | $355 | $3,748 |
| Oct | 51% | $367 | $5,313 |
| Nov | 52% | $384 | $5,443 |
| Dec | 46% | $399 | $5,362 |
Top Short-Term Rental Operators in Broken Bow
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Beaver Bend Creative Escapes | 244 | 13,629 | ★ 4.69 |
| 2 | Treeline Vacation Rentals | 190 | 6,488 | ★ 4.74 |
| 3 | Evolve | 175 | 14,699 | ★ 4.70 |
| 4 | Vacana | 133 | 6,087 | ★ 4.85 |
| 5 | Bravo Cabin Rentals | 124 | 3,811 | ★ 4.87 |
What Kind of STR Should I Buy in Broken Bow?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,113 |
| 2 bed | 931 |
| 3 bed | 1,053 |
| 4 bed | 645 |
| 5 bed | 706 |
ADR by Property Tier
| Entire Home | $371 |
| Luxury | $545 |
| Professionally Managed | $387 |
Revenue by Dwelling Type
| Apartment | $2,481 |
| Entire Place | $4,050 |
| House | $4,079 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 14.8% |
| vrbo | 7.3% |
| both | 77.9% |
Investment Analysis
At the April 2026 monthly revenue average of $4,052, a Broken Bow STR cabin produces an annualized gross revenue of approximately $48,600 before expenses. The Zillow typical home value for the area is $344,432, though the median active list price of $631,983 better reflects purpose-built STR cabin pricing. Using the median list price as the acquisition cost benchmark, annualized gross yield comes to approximately 7.7%. Professionally managed properties averaged $387/night versus the $371 market-wide ADR, a 4.3% premium. The luxury tier commanded $545/night, a 47% premium over the market average. Year-over-year revenue is up 1.9%, following a normalization from COVID-era highs: the 2021 annual average was $6,334/month, compared to $5,319 for full-year 2025. Market recovery appears to be stabilizing, with occupancy trending upward (+6.9% year-over-year) even as rates soften (-3.1% ADR). The 142-day median time to pending in the housing market suggests limited near-term resale liquidity, so acquisition decisions should assume a medium-to-long hold. Revenue from entire-place listings averaged $4,050/month versus $2,481 for apartments, confirming the cabin format drives this market.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The average booking lead time in Broken Bow is 41 days, and the average length of stay is 2.73 nights. The 41-day lead time means most guests book roughly 5-6 weeks out, which allows operators to hold rates firm through 45 days out and begin selective discounting in the 30-15 day window if occupancy lags. The 2.73-night average stay reflects primarily weekend travelers driving in from Dallas-Fort Worth, Oklahoma City, or Shreveport. This short-stay profile means cleaning and turnover costs are a material operating expense. Operators who set 2-night minimums on weekends and 3-night minimums on holidays can increase average stay length and reduce per-stay overhead. Pricing tools that open single-night gaps 7-10 days before check-in can recover otherwise lost occupancy without undermining full-weekend rates.
Short-Term Rental Regulations
Broken Bow’s STR regulatory environment spans three distinct jurisdictions. Within Broken Bow city limits, Ordinance No. 428 (adopted February 2024) restricts STRs to C-5 Highway Commercial and Commercial Recreation zones, effectively prohibiting STRs in residential neighborhoods. A permit is required along with a building inspection meeting fire and egress standards. In the Town of Hochatown (separately incorporated), an STR license is required through the town’s Granicus portal (effective October 1, 2024), with a combined tax rate of approximately 11.5% (4% local lodging + 3% local excise/sales + 4.5% Oklahoma state sales tax). In unincorporated McCurtain County, there is no STR ordinance at all. The majority of premium cabin inventory sits on unincorporated county land, the most permissive environment. The stated combined occupancy tax rate is 10.75% (4.5% Oklahoma state sales tax plus approximately 6.25% local levies). No owner-occupancy requirement applies and no cap on maximum nights per year. Enforcement is characterized as minimal. Investors must confirm which jurisdiction a specific parcel falls under before purchase, as the regulatory and tax treatment differs significantly across the three zones.
Market Comparison
Broken Bow’s April 2026 ADR of $371 sits 69% above the US STR median ADR of approximately $220, reflecting the premium commanded by dedicated cabin vacation markets. Occupancy at 36.4% in April (a shoulder month) is below the US median of approximately 55%, though the market’s peak summer occupancy reaches 62.0%. The overall market score of 93.1 and investability score of 100 place Broken Bow among the top-rated STR markets nationally. The market is led by a mix of regional operators and national platforms. Beaver Bend Creative Escapes leads with 244 listings and 13,629 reviews at a 4.69 rating. Treeline Vacation Rentals holds 190 listings with a 4.74 rating. Evolve manages 175 listings with 14,699 reviews at a 4.70 rating. Vacana has 133 listings at a 4.85 rating. Bravo Cabin Rentals rounds out the top five with 124 listings and a 4.87 rating. The top 5 operators together account for 866 listings, approximately 19% of the market’s 4,450 active listings, indicating a fragmented market where independent owners control the majority of inventory.
Frequently Asked Questions About Broken Bow, Oklahoma
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