Roseville, California Short-Term Rental Market
The Sacramento metro area STR market averaged $167 a night at 69.1% occupancy, though Roseville limits STRs to primary residences.
Quick Answer: Roseville, California is an active short-term rental market. average occupancy in the Sacramento market area is 69%. average monthly revenue in the Sacramento market area is $3,155. average daily rate in the Sacramento market area is $167. the top operator in the Sacramento market area is Ready to book with 67 listings. market score is 64/100 (grade C).
Market data reflects the Sacramento regional market, which includes Roseville. Regulations, taxes, and permit details below are specific to Roseville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Roseville, a fast-growing Placer County suburb about 20 miles northeast of Sacramento, has its short-term rental performance tracked as part of a wider Sacramento metro area StaySTRA data series shared with Citrus Heights, Elk Grove, Sacramento, and West Sacramento, every member of which verifiably belongs to the Sacramento metro area; this profile omits total listing counts, bedroom and channel mix, and property manager rankings since that dimension and property manager data is tracked at the shared metro level rather than uniquely for Roseville.
The Sacramento metro area’s own STR performance averaged $167.21 a night (ADR) at 69.1% occupancy in June 2026, generating an average of $3,155 in monthly revenue per listing. Occupancy is up 2.5% year over year and revenue is up 1.4%, even as ADR fell 1.6%.
Revenue varies by property type across the area: apartment-style units average $2,560 a month, entire-place units average $3,710, and standalone houses average $3,261.
Roseville itself functions primarily as a regional retail, commerce, and recreation hub rather than a destination tourism market; its single largest visitor draw is the Westfield Galleria at Roseville, one of Northern California’s largest malls, cited at roughly 13 million annual visitors. Roseville’s population is about 156,527.
The most important fact for investors: Roseville restricts short-term rentals to the operator’s primary residence and caps eligible STRs at 182 rental days per year, roughly half the year, effectively barring dedicated, year-round non-owner-occupied rentals.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 59% |
| Feb | 65% |
| Mar | 68% |
| Apr | 67% |
| May | 69% |
| Jun | 72% |
| Jul | 72% |
| Aug | 69% |
| Sep | 68% |
| Oct | 66% |
| Nov | 61% |
| Dec | 62% |
Month-by-month nightly rates and revenue figures for Roseville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Sacramento market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Sacramento market as a whole, which includes Roseville, so these counts are not Roseville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Ready to book | 67 | 5,768 | ★ 4.72 |
| 2 | STEYYA Luxury Vacation & Corporate Rentals | 56 | 1,070 | ★ 4.45 |
| 3 | Capital City Beauty | 55 | 1,249 | ★ 4.22 |
| 4 | Evolve | 47 | 1,346 | ★ 4.66 |
| 5 | Arthouse Short Term Rentals | 44 | 3,527 | ★ 4.72 |
What Kind of STR Should I Buy in Roseville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Roseville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 66.4% |
| vrbo | 3.3% |
| both | 30.4% |
Home Value Trends (Roseville)
Typical home values, median sale prices, and the 10-year price trend for Roseville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Roseville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Roseville allows short-term rentals, stays of 30 days or less, but restricts them to the operator’s primary residence. Only single-family homes that are the permittee’s primary dwelling qualify; you may rent the whole home or a portion of it, but non-primary, investor-owned single-family homes and accessory dwelling units (ADUs and junior ADUs) are not eligible for short-term rental.
Even an eligible primary-residence STR may not be rented for more than 182 days a year, a hard cap under Municipal Code Chapter 4.25, roughly half the calendar year. Occupancy is limited to six people at a time.
To operate legally, hosts need a Short-Term Rental Permit ($185 new, $85 annual renewal) and a City business license, renewed each calendar year by January 31. Operators must collect and remit the city’s 10% Transient Occupancy Tax monthly through the city’s third-party administrator; taxable rent includes the room rate, cleaning fees, and related charges.
Enforcement requires a responsible party to respond to the property within 30 minutes of a complaint, plus periodic tax audits, and the city can suspend or revoke permits for nuisance, noise, parking, or other violations. Overall, the program is legal but restrictive for investors: the primary-residence rule and the 182-day cap effectively bar dedicated, year-round non-owner-occupied STRs.
Market Comparison
The Sacramento metro area’s 69.1% occupancy runs well above the national short-term rental median of roughly 55%, about 14.1 percentage points higher, while its $167.21 ADR is roughly 24.0% below a national median ADR of about $220. This combination, high occupancy at a value-priced rate, reflects steady regional demand from Sacramento-area residents, shoppers, and business travelers rather than a high-rate leisure destination.
Property manager data for this market area is tracked at the shared Sacramento metro level rather than uniquely for Roseville, so no property manager breakdown is presented here. Buyers researching management options should verify any specific operator’s actual coverage of Roseville within the wider metro directly. Roseville’s own housing and regulatory profile, including the primary-residence and 182-day rules, covered elsewhere in this report, remain reliable at the city level regardless of this limitation.
Frequently Asked Questions About Roseville, California
Can I run a non-owner-occupied Airbnb in Roseville, CA?
How many days a year can I rent my Roseville home as a short-term rental?
What is the average Airbnb occupancy rate in Roseville, CA?
What is the average nightly rate for a vacation rental in Roseville, CA?
How much does an STR permit cost in Roseville?
What is the gross rental yield on a typical Roseville home used as a short-term rental?
When is peak season for vacation rentals in the Sacramento area?
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