Roseville, California Short-Term Rental Market
Roseville allows only primary-residence short-term rentals capped at 182 nights; September 2026 ADR $157, occupancy 64.3%, monthly revenue $2,582.
Quick Answer: Roseville, California is an active short-term rental market. average occupancy in the Sacramento market area is 64%. average monthly revenue in the Sacramento market area is $2,582. average daily rate in the Sacramento market area is $157. the top operator in the Sacramento market area is Ready to book with 67 listings. market score is 64/100 (grade C).
Market data reflects the Sacramento regional market, which includes Roseville. Regulations, taxes, and permit details below are specific to Roseville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Roseville is a Placer County suburb about 20 miles northeast of Sacramento, with a population of 156,527. Short-term rental performance here is tracked at the Greater Sacramento level, so every performance number on this page describes the Greater Sacramento STR market rather than Roseville alone. Roseville’s own rules, covered in the regulatory section, are far stricter than that regional picture suggests. As of September 2026, the average daily rate across all listings was $157 and occupancy was 64.3%. Average monthly revenue per listing was $2,582, and the seasonal-sum annualized figure is $27,547. Compared with a year earlier, occupancy is up 6.6%, ADR is down 1.3%, and revenue is up 0.5%, so higher demand is showing up mostly as volume rather than price. The longer record shows the same pattern. Occupancy peaked at 75.0% in 2021, then eased to 62.6% in 2025, while ADR climbed from $128 in 2021 to $154 in 2025. The 2026 reading through September is 64.4% occupancy, a $153 ADR and $2,717 in average monthly revenue. Listing-type, bedroom and channel counts are tracked at a shared regional level rather than uniquely for Roseville, so this profile omits them. Demand in Roseville comes mostly from retail, events and regional travel rather than classic leisure tourism. The Westfield Galleria at Roseville is cited at roughly 13 million annual visitors, and The Fountains at Roseville adds open-air dining and shopping. Youth sports tournaments and motorsports at All American Speedway bring additional travelers. Visitors are mainly regional day-trippers from the Sacramento metro plus business travelers. Tourism marketing is handled jointly with Rocklin and Lincoln through Placer Valley Tourism. No reliable city-specific annual visitor count is published.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 59% |
| Feb | 65% |
| Mar | 68% |
| Apr | 67% |
| May | 69% |
| Jun | 72% |
| Jul | 72% |
| Aug | 69% |
| Sep | 67% |
| Oct | 66% |
| Nov | 61% |
| Dec | 62% |
Month-by-month nightly rates and revenue figures for Roseville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Sacramento market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Sacramento market as a whole, which includes Roseville, so these counts are not Roseville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Ready to book | 67 | 5,768 | ★ 4.72 |
| 2 | STEYYA Luxury Vacation & Corporate Rentals | 56 | 1,070 | ★ 4.45 |
| 3 | Capital City Beauty | 55 | 1,249 | ★ 4.22 |
| 4 | Evolve | 47 | 1,346 | ★ 4.66 |
| 5 | Arthouse Short Term Rentals | 44 | 3,527 | ★ 4.72 |
What Kind of STR Should I Buy in Roseville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Roseville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 66.4% |
| vrbo | 3.3% |
| both | 30.4% |
Home Value Trends (Roseville)
Typical home values, median sale prices, and the 10-year price trend for Roseville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Roseville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Roseville allows short-term rentals of 30 days or less, but only in the operator’s primary residence. Only detached single-unit homes that are the permittee’s primary dwelling qualify. You may rent the whole home or a portion of it. Non-primary investor homes are not eligible, and accessory dwelling units and junior ADUs cannot be rented short-term. Even an eligible rental is capped at 182 days per year under Municipal Code Chapter 4.25, and occupancy is limited to six people at a time. A Short-Term Rental Permit is required, plus a City business license. The new permit costs $185 and renews annually at $85, with the permit renewing based on its issuance date and the business license renewed each calendar year by January 31. Operators must collect and remit the City’s 10% Transient Occupancy Tax monthly through the City’s administrator, HdL. Taxable rent includes the room rate, cleaning fees and related charges. A responsible party must be able to respond to the property within 30 minutes of a complaint. The City performs periodic tax audits and can suspend or revoke permits for nuisance, noise, parking or other violations. Enforcement is rated moderate. No verified 2024 to 2026 change to the primary-residence rule, the 182-day cap or the 10% tax was found. Reports of a license pause after party complaints refer to Roseville, Minnesota, not Roseville, California.
Market Comparison
The Greater Sacramento market looks like a volume market rather than a premium-rate one. September 2026 occupancy was 64.3% at a $157 ADR. Entire-home listings reach $184, professionally managed listings reach $195 and luxury listings reach $259. Revenue per listing of $2,582 a month comes mainly from booked nights rather than high rates. Year over year, occupancy is up 6.6% while ADR is down 1.3%. Roseville adds a structural difference, because its primary-residence requirement and 182-day cap keep supply limited compared with markets that allow full-time investor rentals. Property manager and listing-mix detail is tracked at a shared regional level rather than uniquely for Roseville, so this profile omits it.
Frequently Asked Questions About Roseville, California
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How much does a Roseville short-term rental permit cost?
What taxes apply to Roseville short-term rentals?
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