Fallbrook, California Short-Term Rental Market
San Diego County STR market averaged $303 ADR, 62.8% occupancy and $5,181 monthly revenue in September 2026.
Quick Answer: Fallbrook, California is an active short-term rental market. average occupancy in the San Diego market area is 63%. average monthly revenue in the San Diego market area is $5,181. average daily rate in the San Diego market area is $303. the top operator in the San Diego market area is Evolve with 265 listings. market score is 65/100 (grade C).
Market data reflects the San Diego regional market, which includes Fallbrook. Regulations, taxes, and permit details below are specific to Fallbrook.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers Fallbrook, an unincorporated community of 31,774 residents in northern San Diego County. Performance figures below describe the San Diego County STR market, because the metrics are shared across the region. Treat the numbers as a regional benchmark and not as a Fallbrook-only measurement.
As of September 2026, the San Diego County STR market posted an average daily rate of $303 and occupancy of 62.8%, producing average monthly revenue of $5,181 per listing. Year over year, occupancy rose 10.8%, ADR rose 3.3% and revenue rose 10.2%. Entire-place ADR was $327, above the all-listings figure, which reflects that whole-home stays command more per night than private or shared rooms.
Bedroom, channel and listing-type mix is tracked at a shared regional level rather than uniquely for Fallbrook, so this profile omits it.
Fallbrook’s own visitor draw is modest and oriented to day trips and agritourism rather than hotels or resorts. The Fallbrook Avocado Festival each April reportedly draws about 100,000 attendees, roughly 38% of them from outside San Diego County. Other visitors come for avocado and citrus groves, gem and mineral collecting, wineries, and a quieter inland base near I-15 between San Diego and Temecula. No reliable annual visitor total is published for the community.
Through September, 2026 year to date figures show 68.0% occupancy, a $321 ADR and $5,970 average monthly revenue, ahead of the 2025 full-year values of 62.7%, $305 and $5,256. Investors should read these as regional conditions and verify local comps before underwriting a specific Fallbrook property.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 56% |
| Feb | 65% |
| Mar | 69% |
| Apr | 62% |
| May | 64% |
| Jun | 74% |
| Jul | 77% |
| Aug | 68% |
| Sep | 61% |
| Oct | 61% |
| Nov | 58% |
| Dec | 57% |
Month-by-month nightly rates and revenue figures for Fallbrook are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in San Diego market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the San Diego market as a whole, which includes Fallbrook, so these counts are not Fallbrook-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 265 | 10,436 | ★ 4.74 |
| 2 | Surf Style Vacation Homes | 223 | 10,070 | ★ 4.77 |
| 3 | Vacasa | 176 | 8,268 | ★ 4.62 |
| 4 | Nxt Vacation Rental Management | 164 | 3,008 | ★ 4.90 |
| 5 | San Diego Rentals | 162 | 153 | ★ 4.40 |
What Kind of STR Should I Buy in Fallbrook?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Fallbrook are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 49.4% |
| vrbo | 6.2% |
| both | 44.4% |
Home Value Trends (Fallbrook)
Typical home values, median sale prices, and the 10-year price trend for Fallbrook are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Fallbrook — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Fallbrook is an unincorporated community in San Diego County, so county rules apply and not the stricter City of San Diego STRO ordinance. Short-term rentals are permitted. A registration is required, but it is not a separate business license or land-use permit.
The mandatory step is Transient Occupancy Tax registration. Since June 11, 2024, operators in the unincorporated county register through the Treasurer-Tax Collector’s Host Compliance portal and receive a registration number. Reporting began July 1, 2024. Registration costs $0, requires a copy of the deed, and can take up to about 30 days. The occupancy tax is 8% of rent, collected from guests and remitted quarterly.
No whole-home cap, owner-occupancy requirement, primary-residence requirement or annual night limit was identified. Operators must follow the county general plan zoning, land-use rules and building, health and safety codes, including working smoke and CO detectors and fire extinguishers.
Enforcement severity is rated minimal. For comparison, City of San Diego licenses cost $226 to $1,170 and are subject to caps and lotteries, while the city’s occupancy tax runs about 11.75% to 13.75%.
The 2024 change formalized tax compliance without adding licensing, caps or occupancy requirements. Investors should still confirm parcel-specific zoning with County Planning and Development Services and watch for future county operating-standards ordinances.
Market Comparison
The San Diego County STR market averaged a $303 ADR and 62.8% occupancy in September 2026.
Professionally managed listings average $439 and luxury listings average $580. The January trough ADR is $202, and January occupancy is 55.5%.
Momentum is strong. Occupancy is up 10.8% year over year, ADR is up 3.3% and revenue is up 10.2%. Occupancy has moved from 71.3% in 2021 to 62.7% in 2025 before rebounding to 68.0% in 2026 year to date, while ADR has climbed from $248 to $321.
Fallbrook’s typical home value is $889,369, so investors should weigh purchase price and operating costs against revenue. Top operator names are tracked at a shared regional level rather than uniquely for Fallbrook, so this profile omits them.
Frequently Asked Questions About Fallbrook, California
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