Fallbrook, California Short-Term Rental Market
Fallbrook, CA area STRs averaged $299/night at 65.3% occupancy in April 2026, with revenue up 9.8% year-over-year.
Quick Answer: Fallbrook, California is an active short-term rental market. average occupancy in the San Diego market area is 76%. average monthly revenue in the San Diego market area is $7,597. average daily rate in the San Diego market area is $382. the top operator in the San Diego market area is Evolve with 265 listings. market score is 65/100 (grade C).
Market data reflects the San Diego regional market, which includes Fallbrook. Regulations, taxes, and permit details below are specific to Fallbrook.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Fallbrook is an unincorporated community in northern San Diego County, situated along the I-15 corridor between San Diego and Temecula. The STR market data for this area covers northern San Diego County broadly, with 26,920 total active listings tracked across platforms. In April 2026, average ADR was $299, occupancy was 65.3%, and RevPAR was $196. Year-over-year, revenue grew 9.8% and occupancy rose 8.4%, while ADR edged down 0.7% compared to April 2025, indicating that occupancy gains are driving revenue rather than rate increases.
The listing mix is dominated by entire-place units: 24,240 entire-place properties (90.1% of listings), 2,658 private rooms, and 22 shared rooms. By bedroom count, 1-bedroom units lead at 11,264, followed by 2-bedrooms at 6,920, 3-bedrooms at 4,574, 4-bedrooms at 2,454, and 5-bedroom-plus at 1,666. Channel distribution: 11,943 dual-listed on both Airbnb and VRBO, 13,303 Airbnb-exclusive, and 1,674 VRBO-exclusive. The market’s composite score of 65.1 reflects solid rental demand (79.3) and seasonality (78.0), with investability scoring lower at 53.4, reflecting the high acquisition cost in San Diego County.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 56% |
| Feb | 65% |
| Mar | 69% |
| Apr | 62% |
| May | 64% |
| Jun | 74% |
| Jul | 77% |
| Aug | 68% |
| Sep | 61% |
| Oct | 61% |
| Nov | 58% |
| Dec | 57% |
Month-by-month nightly rates and revenue figures for Fallbrook are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in San Diego market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the San Diego market as a whole, which includes Fallbrook, so these counts are not Fallbrook-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 265 | 10,436 | ★ 4.74 |
| 2 | Surf Style Vacation Homes | 223 | 10,070 | ★ 4.77 |
| 3 | Vacasa | 176 | 8,268 | ★ 4.62 |
| 4 | Nxt Vacation Rental Management | 164 | 3,008 | ★ 4.90 |
| 5 | San Diego Rentals | 162 | 153 | ★ 4.40 |
What Kind of STR Should I Buy in Fallbrook?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Fallbrook are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 49.4% |
| vrbo | 6.2% |
| both | 44.4% |
Home Value Trends (Fallbrook)
Typical home values, median sale prices, and the 10-year price trend for Fallbrook are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Fallbrook — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Fallbrook is in unincorporated San Diego County and is governed by county rules, not the significantly stricter City of San Diego STRO ordinance. Short-term rentals are permitted. There is no countywide STR business license, no tiered permit system, no whole-home cap, no owner-occupancy or primary-residence requirement, and no annual night limit.
The key compliance requirement is Transient Occupancy Tax registration. Effective June 11, 2024, all operators in unincorporated San Diego County must register through the County Treasurer-Tax Collector’s Host Compliance portal, obtain a registration number, and remit TOT beginning July 1, 2024. Registration is free but may take up to 30 days to process. TOT is 8% of rent, collected from guests and remitted quarterly. Standard health and safety codes apply: working smoke and CO detectors, fire extinguishers, and building code compliance.
This regulatory environment is investor-friendly by California standards. The City of San Diego’s STRO system, by contrast, requires licenses costing $226-$1,170, operates caps and lotteries, and imposes TOT of approximately 11.75-13.75%. Investors should confirm parcel-specific zoning with San Diego County Planning and Development Services and monitor for any future county operating-standards ordinances. Enforcement at the county level is currently rated minimal.
Market Comparison
Fallbrook’s April 2026 ADR of $299 is well above the U.S. STR median of approximately $220, consistent with San Diego County’s premium market positioning. Occupancy at 65.3% is substantially above the national STR median of roughly 55%, placing this market in the top tier by occupancy nationally. The 9.8% revenue growth YoY is strong and above typical market expansion.
The operator landscape spans national and regional players. Evolve leads with 265 listings and a 4.74 rating, followed by Surf Style Vacation Homes at 223 listings (4.77 rating). Vacasa holds third with 176 listings (4.62 rating). Nxt Vacation Rental Management operates 164 listings and holds the highest rating among the top five at 4.90. San Diego Rentals rounds out the top five at 162 listings with a 4.40 rating. The combination of large national operators (Evolve, Vacasa) and strong regional specialists (Surf Style, Nxt) means independent operators compete against well-resourced competition for guest reviews and search placement.
Frequently Asked Questions About Fallbrook, California
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