San Rafael, California Short-Term Rental Market
San Rafael short-term rentals must be the host's primary residence; pure investment STRs are not allowed.
Quick Answer: San Rafael, California is an active short-term rental market. average occupancy in the San Francisco market area is 83%. average monthly revenue in the San Francisco market area is $5,556. average daily rate in the San Francisco market area is $260. the top operator in the San Francisco market area is Blueground with 273 listings. market score is 92/100 (grade A).
Market data reflects the San Francisco regional market, which includes San Rafael. Regulations, taxes, and permit details below are specific to San Rafael.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
San Rafael only permits short-term rentals at the operator’s primary residence. Every STR must register annually with the city’s Short-Term Rental Program, and the operator must be a ‘Permanent Resident’ occupying the unit at least 60 consecutive days a year, verified with three of five residency documents (driver’s license, vehicle registration, voter registration, tax documents, utility bill). Pure investment STRs, where the owner does not live on-site, are not allowed, though renting all or part of a primary home, including a qualifying accessory structure, is permitted. Enforcement uses a three-strikes policy: three upheld citation violations within two years results in immediate loss of registration.
StaySTRA’s Airbnb/Vrbo performance data for this area is tracked at a shared regional level with six other San Francisco Bay Area cities and towns, including San Francisco itself, San Mateo, Redwood City, Half Moon Bay, San Anselmo and Stinson Beach, rather than uniquely for San Rafael. Because San Francisco proper is part of this pool, treat the following as the San Francisco Bay Area STR market, not a San Rafael-specific figure; it likely runs well above what a Marin County suburb alone would show.
In June 2026, the Bay Area regional STR market averaged 83.1% occupancy and a $260 ADR, producing $5,556 in average monthly revenue per listing, up 11.6% year over year on a 4.0-point occupancy gain and a 4.8% ADR increase.
StaySTRA does not have listing-type, bedroom-mix, or top property-manager data broken out at the city level for this market; that data is tracked at a shared regional level rather than uniquely for San Rafael, so this profile omits it.
San Rafael itself, population 59,961, is the largest city and county seat of Marin County, just north of San Francisco across the Golden Gate, known for the Frank Lloyd Wright-designed Marin County Civic Center and a walkable downtown arts and dining scene.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 63% |
| Feb | 67% |
| Mar | 70% |
| Apr | 68% |
| May | 72% |
| Jun | 78% |
| Jul | 77% |
| Aug | 74% |
| Sep | 73% |
| Oct | 71% |
| Nov | 64% |
| Dec | 61% |
Month-by-month nightly rates and revenue figures for San Rafael are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in San Francisco market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the San Francisco market as a whole, which includes San Rafael, so these counts are not San Rafael-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Blueground | 273 | 85 | ★ 4.24 |
| 2 | Kasa Properties | 76 | 3,135 | ★ 4.50 |
| 3 | Luxury Bookings FZE | 60 | 31 | ★ 4.30 |
| 4 | Landmark | 53 | 214 | ★ 4.55 |
| 5 | Anyplace | 44 | 87 | ★ 4.86 |
What Kind of STR Should I Buy in San Rafael?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for San Rafael are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 71.8% |
| vrbo | 4.6% |
| both | 23.6% |
Home Value Trends (San Rafael)
Typical home values, median sale prices, and the 10-year price trend for San Rafael are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for San Rafael — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
San Rafael permits short-term rentals (stays under 30 nights) only at the operator’s primary residence. Every STR must register annually with the city’s Short-Term Rental Program (initial fee $170, annual renewal $135), and the operator must be a ‘Permanent Resident’ who occupies the unit at least 60 consecutive days with intent to make it their primary residence. Proof of residency requires three of five documents: driver’s license, vehicle registration, voter registration, tax documents, or a utility bill.
Pure investment STRs, where the owner does not reside there, are not allowed, though renting all or part of a primary home, including a qualifying accessory structure, is permitted. Whole-unit and accessory-structure rentals are barred on income-restricted or affordable housing, student housing, and in commercial/industrial zones; RVs, boats, tents, yurts, and van conversions cannot be used as STRs.
Occupancy is limited to two guests per bedroom plus two, and can never exceed the number of vehicles the property can accommodate, with one off-street parking space required per four guests.
Hosts must collect and remit a 12% Transient Occupancy Tax (10% city plus 2% Marin County Bay Improvement District Tourism Assessment); Airbnb remits automatically, but on Vrbo and other platforms the host must remit directly.
Enforcement uses a three-strikes policy: three upheld citation violations within two years results in immediate loss of registration. The program has been in effect since January 1, 2020. Note that a separate, newer Marin County unincorporated-area STR licensing program (adopted 2023-2024) applies outside city limits and does not apply to the City of San Rafael itself.
Market Comparison
National benchmarks put the median U.S. short-term rental market at roughly 55% occupancy and a $220 ADR. The Bay Area regional STR market that San Rafael’s data is pooled with runs well above both, at 83.1% occupancy and a $260 ADR in June 2026, though this figure includes San Francisco itself and is not representative of Marin County performance alone.
San Rafael’s own regulatory environment is notably more restrictive than many Bay Area peers: the primary-residence requirement and three-strikes enforcement policy structurally limit supply to owner-occupied hosts, unlike cities that permit non-owner-occupied whole-home rentals.
StaySTRA does not have top property-manager listings, review counts, or ratings on file for this market; that data is tracked at a shared regional level rather than uniquely for San Rafael, so this profile omits named-operator comparisons rather than estimate them.
Frequently Asked Questions About San Rafael, California
Are short-term rentals legal in San Rafael, CA?
How do I register a short-term rental in San Rafael?
What happens if a San Rafael STR host violates the rules?
What taxes apply to short-term rentals in San Rafael?
Why does the San Rafael area STR data look so strong?
When is peak season for short-term rentals in the Bay Area?
Can I rent an accessory dwelling unit in San Rafael as a short-term rental?
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