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Hawthorne, California

Short-Term Rental Market Data & Investment Analysis

Hawthorne, California Short-Term Rental Market

DMarket Score 46/100
Data updated April 2026

Hawthorne, CA STRs averaged $208/night at 67.5% occupancy in April 2026 across roughly 49,000 active listings in the LA South Bay corridor.

Quick Answer: Hawthorne, California is an active short-term rental market. average occupancy is 73%. average monthly revenue is $4,987. average daily rate is $262. the top operator is Blueground with 584 listings. market score is 46/100 (grade D).

Avg Monthly Revenue
$4,987
↑ 13% YoY
73%
Occupancy
↑ 1.9% YoY
$262
Avg Daily Rate
↑ 12.9% YoY
45.7 days avg lead time6.3 avg length of stay

Market data reflects the Los Angeles regional market, which includes Hawthorne. Regulations, taxes, and permit details below are specific to Hawthorne.

Market Score Breakdown

Five dimensions Apivex evaluates per market.

Regulation59
Seasonality97
Investability47
Rental Demand50
Revenue Growth57

Market Overview

Hawthorne, California (population 86,199) sits approximately 3 miles from LAX in the South Bay region of Los Angeles County. The city functions primarily as a value-lodging market for airport travelers and LA-area visitors rather than a standalone leisure destination. SpaceX is headquartered at 1 Rocket Road and Tesla operates a design studio here, drawing tech-oriented visitors, and the city is the childhood home of The Beach Boys, though these are secondary demand drivers. The market includes roughly 49,000 active STR listings across the broader Hawthorne area as of April 2026.

The market posted an average daily rate of $208.40 and an occupancy rate of 67.5% in April 2026, with a RevPAR of $140.65. Occupancy of 67.5% is well above the national median of approximately 55%, reflecting persistent demand from LAX proximity and the broader Los Angeles visitor base.

By listing type, entire-place rentals make up 39,545 of approximately 49,328 tracked listings (80%), private rooms add 9,453 (19%), and shared rooms account for 330. By bedroom count, 1-bedroom properties dominate with 26,463 listings, followed by 2-bedroom (10,942), 3-bedroom (6,505), 4-bedroom (3,357), and 5-bedroom-plus (1,949). Channel distribution is heavily Airbnb-weighted: 35,537 Airbnb-only, 12,108 listed on both platforms, and 1,683 VRBO-only. Year-over-year as of April 2026, occupancy is up 1.15% and revenue is up 1.47%, though ADR declined 5.52%, indicating market pricing pressure as supply remains high.

Seasonal Patterns

Monthly seasonal data for Hawthorne, California
MonthOccupancyADRRevenue
Jan61%$167$2,828
Feb70%$177$3,049
Mar69%$188$3,596
Apr66%$185$3,327
May68%$191$3,475
Jun73%$215$4,019
Jul74%$210$4,131
Aug70%$211$3,989
Sep65%$184$3,253
Oct68%$181$3,344
Nov63%$180$3,065
Dec63%$188$3,209

Top Short-Term Rental Operators in Hawthorne

Ranked by total active listings. Useful for understanding the competitive landscape.

#OperatorListingsReviewsRating
1Blueground584738★ 4.30
2The Maimon Group216996★ 4.67
3Evolve1775,293★ 4.43
4Zuma Housing15030★ 4.77
5Catalina Vacations1435,161★ 4.49

What Kind of STR Should I Buy in Hawthorne?

Revenue and pricing by property type, tier, and bedroom count.

Revenue by Bedroom Count

1 bed26,463
2 bed10,942
3 bed6,505
4 bed3,357
5 bed1,949

ADR by Property Tier

Entire Home$308
Luxury$585
Professionally Managed$411

Revenue by Dwelling Type

Apartment$4,283
Entire Place$5,796
House$5,514

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb72%
vrbo3.4%
both24.5%

Investment Analysis

Hawthorne’s STR market generated average monthly revenue of $3,821.71 in April 2026, projecting to approximately $45,861 in annualized gross revenue. With a typical home value of $882,989, the implied gross STR yield is approximately 5.2% at current revenue rates, before operating expenses, taxes, and management fees.

Tier differentiation is meaningful. The overall average daily rate of $208.40 compares to $242.38 for entire-home listings, $314.19 for professionally managed properties, and $466.19 for the luxury tier. Professional management adds a $105.79/night premium (51%), and the luxury tier commands a $257.79/night premium (124%) over the market average ADR.

Revenue by property type: entire-place listings average $4,400.82/month, houses average $4,127.13/month, and apartments average $3,409.52/month. The investability score of 46.53 out of 100 and total market score of 45.78 are below median in the national dataset, reflecting the combined pressure of LA’s 90-day annual cap, the primary-residence ownership requirement that limits investor entry, high home values, and moderate rental demand. Operators who qualify under the residence requirement and manage a high-performing listing can still achieve solid returns given the high occupancy baseline, but the regulatory constraints make this a market where investor entry is structurally limited.

Revenue Trend (5 yr)

ADR & Occupancy Trends (5 yr)

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Home Value Trends (Hawthorne)

Typical Home Value
$881,067

Booking Insights

Hawthorne STR guests book an average of 32.16 days in advance in April 2026, with an average length of stay of 5.82 nights. The 32-day lead time reflects this market’s mix of advance-planning leisure visitors and business travelers booking corporate stays, both of which tend to book a month ahead rather than last-minute.

The 5.82-night average length of stay is notably high compared to most short-term rental markets, which typically average 3-4 nights. This reflects the LAX corridor’s role as a gateway market where guests use Hawthorne as a base for extended LA visits, business trips, or layovers between international flights. Longer stays reduce per-stay cleaning costs and increase revenue per booking cycle.

At 67.5% occupancy and 5.82-night average stays, a typical listing hosts approximately 3-4 parties per month. The 90-night annual cap means a fully-optimized property could run at roughly 7.5 nights per month on average before hitting the ceiling, so the market’s 5.82-night average stay is meaningfully constraining for high-demand properties near the cap. Operators should track nights used carefully and prioritize longer-stay bookings to maximize revenue within the cap.

Short-Term Rental Regulations

Hawthorne strictly regulates short-term rentals. STRs are legal but require both a Short-Term Rental Permit from the Planning Department and a Transient Occupancy Tax Certificate of Authority.

The most significant restriction: the STR must be either the host’s primary residence (host living on-site) or a secondary residence owned by a person whose primary residence is in the City of Hawthorne. Out-of-town investors generally do not qualify. Operation is capped at 90 nights per calendar year. The permit expires December 31 each year and must be renewed annually.

STRs are allowed only in residential structures (single-family homes, duplexes, triplexes, and small multifamily units). They are prohibited in all industrial and commercial zones. Accessory structures such as sheds and RVs cannot be rented as STRs. Occupancy is limited to two guests per bedroom plus two additional guests, with required off-street parking and quiet hours.

A 14% transient occupancy tax (12% general rate plus 2% tourism marketing district) must be collected and remitted quarterly. A TOT return is required even in quarters with zero bookings. The permit application fee is set by city council resolution and is not published at a fixed amount. Non-compliance can result in fines, permit revocation, and legal action. Enforcement severity is rated moderate. No recent regulatory changes were identified.

Market Comparison

Nationally, the median STR market occupancy rate is approximately 55% and median ADR is around $220. Hawthorne’s April 2026 occupancy of 67.5% is well above the national median, but its ADR of $208.40 is just below it, reflecting the market’s position as a high-volume, moderate-rate urban corridor rather than a premium-priced destination.

The top operator is Blueground with 584 listings and 738 reviews at an average rating of 4.30. Blueground specializes in furnished corporate and extended-stay housing, consistent with the market’s extended average length of stay. The Maimon Group holds 216 listings at a 4.67 average rating. Evolve manages 177 listings at 4.43, Zuma Housing holds 150 listings at 4.77, and Catalina Vacations holds 143 listings at 4.49 with 5,161 reviews. The top five collectively manage approximately 1,270 listings, representing roughly 2.6% of the market’s estimated 49,000 active listings, a highly fragmented market.

The total market score of 45.78 and investability score of 46.53 are below the median of tracked markets, primarily because of the 90-day annual cap and the Hawthorne-resident ownership requirement, which substantially restrict the investor-accessible supply. The revenue growth score of 57.20 and ADR’s year-over-year decline of 5.52% indicate pricing softness in a large, supply-competitive market.

Frequently Asked Questions About Hawthorne, California

What is the average daily rate for short-term rentals in Hawthorne, CA?
As of April 2026, the average daily rate in Hawthorne is $208.40 across all listing types. Entire-home listings average $242.38/night, professionally managed properties average $314.19/night, and luxury-tier listings average $466.19/night.
What is the occupancy rate for Airbnb rentals in Hawthorne, CA?
Hawthorne’s average STR occupancy was 67.5% in April 2026, up 1.15% year-over-year. July is the peak month at 73.93% occupancy. Even the trough month (January) sustains 61.26% occupancy, reflecting the market’s year-round LAX-proximity demand.
How much monthly revenue can a short-term rental in Hawthorne generate?
Average monthly STR revenue in Hawthorne was $3,821.71 in April 2026, projecting to approximately $45,861 annualized. Entire-place listings average $4,401/month, houses average $4,127/month, and apartments average $3,410/month.
Can investors from outside Hawthorne operate an Airbnb there?
Generally no. Hawthorne’s STR ordinance limits permits to hosts whose primary residence is in Hawthorne, or whose secondary residence is owned by someone whose primary residence is in Hawthorne. Out-of-town investors typically do not qualify under this rule. The permit also caps operation at 90 nights per calendar year.
What taxes apply to Hawthorne short-term rental operators?
Hawthorne levies a 14% transient occupancy tax (12% general rate plus 2% tourism marketing district) on all stays under 30 days. A TOT Certificate of Authority is required, and quarterly tax returns must be filed even in quarters with zero bookings.
What is the typical home value in Hawthorne, CA relative to STR income?
The typical home value in Hawthorne is approximately $882,989. At average monthly STR revenue of $3,822, the implied gross STR yield is approximately 5.2% annually before expenses, taxes, and management fees. The 90-night annual cap limits gross revenue relative to uncapped markets.
Who are the top property managers in the Hawthorne, CA STR market?
The top five operators by listing count are Blueground (584 listings, 4.30 average rating), The Maimon Group (216 listings, 4.67 rating), Evolve (177 listings, 4.43 rating), Zuma Housing (150 listings, 4.77 rating), and Catalina Vacations (143 listings, 4.49 rating with 5,161 reviews).
Hawthorne, CaliforniaRev $4,987ADR $262Occ 73%Score D (46)

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Table of Contents

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Quick Facts: Hawthorne

Active STRs
348
Avg Daily Rate
$185
Occupancy Rate
69%
Population
83,364
Annual Visitors
200,000

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