Mccloud, California Short-Term Rental Market
McCloud-area STRs averaged $233/night at 52.3% occupancy in April 2026, with July peak occupancy reaching 69.7%.
Quick Answer: Mccloud, California is an active short-term rental market. average occupancy in the California North Area market area is 65%. average monthly revenue in the California North Area market area is $4,715. average daily rate in the California North Area market area is $273. the top operator in the California North Area market area is Vacasa with 373 listings. market score is 72/100 (grade B).
Market data reflects the California North Area regional market, which includes Mccloud. Regulations, taxes, and permit details below are specific to Mccloud.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The McCloud area STR market covers a rural Northern California corridor in Siskiyou County, anchored by the Mt. Shasta region and the McCloud River watershed. As of April 2026, the market recorded an average daily rate of $232.73 and an occupancy rate of 52.3%, producing an average monthly revenue of $3,229 per active listing. RevPAR stood at $121.70.
The market contains approximately 9,320 tracked listings across channels, with Airbnb-only operators accounting for roughly 4,871 listings, VRBO-only at 630, and 3,819 listed on both platforms. Entire-place rentals dominate at 8,490 listings (91% of the mix), with private rooms at 828 and shared rooms representing just 2.
By bedroom count, one-bedroom units make up the largest segment at 3,774 listings, followed by two-bedroom (2,224) and three-bedroom (2,095) properties. Four-bedroom (853) and five-bedroom (360) homes round out the larger inventory.
Year-over-year trends through April 2026 show modest but positive momentum: occupancy up 0.3 percentage points, ADR up 2.9%, and revenue up 5.2%. The market’s overall investment score of 72.3 out of 100 reflects solid rental demand (77.1) and manageable seasonality (73.8), with investability scoring at 66.3 due to the regulatory environment.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 42% |
| Feb | 49% |
| Mar | 52% |
| Apr | 55% |
| May | 58% |
| Jun | 66% |
| Jul | 70% |
| Aug | 65% |
| Sep | 56% |
| Oct | 53% |
| Nov | 51% |
| Dec | 49% |
Month-by-month nightly rates and revenue figures for Mccloud are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in California North Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the California North Area market as a whole, which includes Mccloud, so these counts are not Mccloud-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 373 | 38,306 | ★ 4.67 |
| 2 | Evolve | 221 | 9,242 | ★ 4.68 |
| 3 | Casago | 123 | 6,490 | ★ 4.74 |
| 4 | Humboldt Retreats | 71 | 4,258 | ★ 4.89 |
| 5 | Grand Welcome | 56 | 4,140 | ★ 4.69 |
What Kind of STR Should I Buy in Mccloud?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mccloud are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.3% |
| vrbo | 6.8% |
| both | 41% |
Home Value Trends (Mccloud)
Typical home values, median sale prices, and the 10-year price trend for Mccloud are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Mccloud — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
McCloud is unincorporated Siskiyou County, so county rules govern STR operations. Operators must obtain a Vacation Rental Activity Permit from the Siskiyou County Planning Department before accepting any guests.
A major regulatory shift occurred September 3, 2021: the county stopped accepting new STR use permit applications for parcels under 2.5 acres countywide. Existing permitted properties under 2.5 acres may continue operating under their current permits, but new applicants on smaller parcels are not eligible. This directly limits new supply entry in McCloud, where smaller residential lots are common.
Key operational requirements include: a local property manager (Siskiyou County resident or county-based firm) available 24 hours per day; a maximum single booking of 29 days; occupancy capped at two guests per bedroom plus two additional guests; and Building and Environmental Health inspections before permit issuance. Permit fees are not published online — applicants must contact the Planning Department at 530-841-2100 directly.
The county Transient Occupancy Tax is 12% of gross rental revenue, remitted quarterly. A moratorium on new permits specifically in the McCloud unincorporated area was discussed at the September 2022 Planning Commission meeting; public records do not confirm whether it was formally adopted or later rescinded. Buyers should verify current moratorium status and permit transferability with the Planning Department before closing.
Market Comparison
Nationally, the median STR occupancy rate sits around 55% and the median ADR around $220. McCloud-area occupancy of 52.3% runs slightly below the national median, while the ADR of $233 is modestly above — a combination that reflects the rural destination positioning of this market rather than high-demand urban or coastal dynamics.
The total market score of 72.3 places this area in the upper-middle tier across tracked markets. Rental demand (77.1) is the strongest sub-score, indicating the visitor base is consistent. Revenue growth (67.3) and investability (66.3) are the weaker components, suggesting the market has matured from its post-COVID peak (2021 average occupancy was 68.2% and revenue averaged $3,652/month) and is now operating at a lower but more stable equilibrium.
Among property managers, Vacasa leads the local market with 373 listings and 38,306 reviews (4.67 average rating). Evolve holds second place with 221 listings and 9,242 reviews (4.68 rating). Casago ranks third with 123 listings and 6,490 reviews at a 4.74 rating. Together, Vacasa and Evolve account for roughly 594 of the professionally managed listings in this market.
Frequently Asked Questions About Mccloud, California
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