Mccloud, California Short-Term Rental Market
McCloud-area STRs averaged $233/night at 52.3% occupancy in April 2026, with July peak occupancy reaching 69.7%.
Quick Answer: Mccloud, California is an active short-term rental market. average occupancy is 65%. average monthly revenue is $4,715. average daily rate is $273. the top operator is Vacasa with 373 listings. market score is 72/100 (grade B).
Market data reflects the California North Area regional market, which includes Mccloud. Regulations, taxes, and permit details below are specific to Mccloud.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The McCloud area STR market covers a rural Northern California corridor in Siskiyou County, anchored by the Mt. Shasta region and the McCloud River watershed. As of April 2026, the market recorded an average daily rate of $232.73 and an occupancy rate of 52.3%, producing an average monthly revenue of $3,229 per active listing. RevPAR stood at $121.70.
The market contains approximately 9,320 tracked listings across channels, with Airbnb-only operators accounting for roughly 4,871 listings, VRBO-only at 630, and 3,819 listed on both platforms. Entire-place rentals dominate at 8,490 listings (91% of the mix), with private rooms at 828 and shared rooms representing just 2.
By bedroom count, one-bedroom units make up the largest segment at 3,774 listings, followed by two-bedroom (2,224) and three-bedroom (2,095) properties. Four-bedroom (853) and five-bedroom (360) homes round out the larger inventory.
Year-over-year trends through April 2026 show modest but positive momentum: occupancy up 0.3 percentage points, ADR up 2.9%, and revenue up 5.2%. The market’s overall investment score of 72.3 out of 100 reflects solid rental demand (77.1) and manageable seasonality (73.8), with investability scoring at 66.3 due to the regulatory environment.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 42% | $180 | $2,217 |
| Feb | 49% | $183 | $2,216 |
| Mar | 52% | $187 | $2,624 |
| Apr | 55% | $194 | $2,811 |
| May | 58% | $206 | $2,976 |
| Jun | 66% | $226 | $3,857 |
| Jul | 70% | $222 | $4,174 |
| Aug | 65% | $217 | $3,818 |
| Sep | 56% | $205 | $3,077 |
| Oct | 53% | $195 | $2,830 |
| Nov | 51% | $195 | $2,521 |
| Dec | 49% | $193 | $2,591 |
Top Short-Term Rental Operators in Mccloud
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 373 | 38,306 | ★ 4.67 |
| 2 | Evolve | 221 | 9,242 | ★ 4.68 |
| 3 | Casago | 123 | 6,490 | ★ 4.74 |
| 4 | Humboldt Retreats | 71 | 4,258 | ★ 4.89 |
| 5 | Grand Welcome | 56 | 4,140 | ★ 4.69 |
What Kind of STR Should I Buy in Mccloud?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,774 |
| 2 bed | 2,224 |
| 3 bed | 2,095 |
| 4 bed | 853 |
| 5 bed | 360 |
ADR by Property Tier
| Entire Home | $285 |
| Luxury | $474 |
| Professionally Managed | $358 |
Revenue by Dwelling Type
| Apartment | $3,111 |
| Entire Place | $4,969 |
| House | $5,149 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.3% |
| vrbo | 6.8% |
| both | 41% |
Investment Analysis
At a typical home value of $294,402, the McCloud area offers one of the more accessible entry points among California STR markets. Based on April 2026 average monthly revenue of $3,229, the implied gross annualized revenue is approximately $38,745, representing a gross yield of approximately 13.2% on the typical home value. This is a rough estimate and does not account for operating costs, permit fees, or vacancy beyond what the occupancy data already reflects.
Tier differentiation is meaningful here. Professionally managed listings average $308/night compared to the all-listings average of $233, a 32% premium. Luxury-tier properties average $427/night. Entire-home listings average $244/night, slightly above the all-listings ADR, consistent with the segment’s dominance in the market.
Revenue by property type shows houses generating $3,498/month on average versus apartments at $2,054 — a $1,444 spread that rewards single-family investment. Entire-place listings averaged $3,384/month.
One risk worth noting: the 2021 Siskiyou County permit change (2.5-acre minimum for new applications) limits supply growth on smaller parcels, which supports existing permitted inventory but creates compliance risk for buyers who have not verified permit transferability.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The McCloud area shows an average booking lead time of 44.6 days and an average length of stay of 3.55 nights as of April 2026. The 45-day lead window suggests guests are planning roughly six weeks in advance — longer than typical urban markets, consistent with destination-trip behavior where guests are coordinating travel to a specific natural area.
A 3.55-night average stay implies a mix of long-weekend and mid-week bookings rather than single-night transient demand. This is favorable for operational efficiency: fewer turnovers per month reduces cleaning and supply costs. A property running at 52% occupancy with 3.55-night stays averages roughly 4-5 bookings per month.
For pricing strategy, the 44-day lead window means dynamic pricing adjustments made 6+ weeks out can still capture meaningful bookings. Last-minute discounting in the 0-14 day window is more likely needed for winter months than summer, when demand fills earlier.
Short-Term Rental Regulations
McCloud is unincorporated Siskiyou County, so county rules govern STR operations. Operators must obtain a Vacation Rental Activity Permit from the Siskiyou County Planning Department before accepting any guests.
A major regulatory shift occurred September 3, 2021: the county stopped accepting new STR use permit applications for parcels under 2.5 acres countywide. Existing permitted properties under 2.5 acres may continue operating under their current permits, but new applicants on smaller parcels are not eligible. This directly limits new supply entry in McCloud, where smaller residential lots are common.
Key operational requirements include: a local property manager (Siskiyou County resident or county-based firm) available 24 hours per day; a maximum single booking of 29 days; occupancy capped at two guests per bedroom plus two additional guests; and Building and Environmental Health inspections before permit issuance. Permit fees are not published online — applicants must contact the Planning Department at 530-841-2100 directly.
The county Transient Occupancy Tax is 12% of gross rental revenue, remitted quarterly. A moratorium on new permits specifically in the McCloud unincorporated area was discussed at the September 2022 Planning Commission meeting; public records do not confirm whether it was formally adopted or later rescinded. Buyers should verify current moratorium status and permit transferability with the Planning Department before closing.
Market Comparison
Nationally, the median STR occupancy rate sits around 55% and the median ADR around $220. McCloud-area occupancy of 52.3% runs slightly below the national median, while the ADR of $233 is modestly above — a combination that reflects the rural destination positioning of this market rather than high-demand urban or coastal dynamics.
The total market score of 72.3 places this area in the upper-middle tier across tracked markets. Rental demand (77.1) is the strongest sub-score, indicating the visitor base is consistent. Revenue growth (67.3) and investability (66.3) are the weaker components, suggesting the market has matured from its post-COVID peak (2021 average occupancy was 68.2% and revenue averaged $3,652/month) and is now operating at a lower but more stable equilibrium.
Among property managers, Vacasa leads the local market with 373 listings and 38,306 reviews (4.67 average rating). Evolve holds second place with 221 listings and 9,242 reviews (4.68 rating). Casago ranks third with 123 listings and 6,490 reviews at a 4.74 rating. Together, Vacasa and Evolve account for roughly 594 of the professionally managed listings in this market.
Frequently Asked Questions About Mccloud, California
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