La Quinta, California Short-Term Rental Market
La Quinta bans new General STVR permits, and September 2026 Coachella Valley ADR is $379, occupancy 37.7%, monthly revenue $3,643
Quick Answer: La Quinta, California is an active short-term rental market. average occupancy in the Coachella Valley market area is 38%. average monthly revenue in the Coachella Valley market area is $3,643. average daily rate in the Coachella Valley market area is $379. the top operator in the Coachella Valley market area is Vacasa with 539 listings. market score is 44/100 (grade D).
Market data reflects the Coachella Valley regional market, which includes La Quinta. Regulations, taxes, and permit details below are specific to La Quinta.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
La Quinta is a golf and resort city of 38,710 residents in the Coachella Valley, and the performance figures on this page describe the Coachella Valley STR market that La Quinta belongs to. The latest data month is September 2026. In that month the average daily rate across all listings was $379, occupancy was 37.7%, and average monthly revenue per listing was $3,643. Entire homes averaged $390 per night. Compared with September 2025, occupancy rose 11.2% and ADR rose 5.3%, while monthly revenue per listing was down 0.2%, which is essentially flat. September is one of the softer months of the year, so these readings sit well below the annual picture. Through the first nine months of 2026, the market averaged 50.1% occupancy, a $440 ADR, and $5,937 in monthly revenue per listing. Full-year 2025 came in at 50.0% occupancy, a $417 ADR, and $5,558 in monthly revenue. Summing the twelve seasonal months gives annualized revenue of $59,302 per listing. Occupancy peaked at 60.3% in 2021 and has settled near 50% since 2024, while ADR has climbed from $324 in 2017 to $440 in 2026 so far. Demand is tied to the wider Greater Palm Springs destination, which drew about 14.5 million visitors in 2024 and generated $9.1 billion in economic impact. No La Quinta specific visitor count is published. Local draws include PGA West, SilverRock Resort, the La Quinta Resort & Club, Old Town La Quinta, and the PGA Tour’s American Express tournament. Bedroom, channel, and listing-type counts are tracked at a shared regional level rather than uniquely for La Quinta, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 56% |
| Feb | 70% |
| Mar | 72% |
| Apr | 57% |
| May | 39% |
| Jun | 45% |
| Jul | 47% |
| Aug | 44% |
| Sep | 40% |
| Oct | 46% |
| Nov | 55% |
| Dec | 49% |
Month-by-month nightly rates and revenue figures for La Quinta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Coachella Valley market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Coachella Valley market as a whole, which includes La Quinta, so these counts are not La Quinta-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 539 | 12,998 | ★ 4.48 |
| 2 | Evolve | 342 | 9,790 | ★ 4.71 |
| 3 | AvantStay | 252 | 5,340 | ★ 4.80 |
| 4 | Acme House | 187 | 6,136 | ★ 4.78 |
| 5 | Park Royal Indian Palms Intervals | 170 | 5 | ★ 5.00 |
What Kind of STR Should I Buy in La Quinta?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for La Quinta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 31.6% |
| vrbo | 12% |
| both | 56.4% |
Home Value Trends (La Quinta)
Typical home values, median sale prices, and the 10-year price trend for La Quinta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for La Quinta — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
La Quinta permits short-term vacation rentals (STVRs), defined as stays of 30 consecutive days or fewer, but it heavily restricts new entrants. Operators need an STVR permit and a city business license. Since January 4, 2024, Chapter 3.25 of the municipal code has made permanent the ban on issuing new General and Primary STVR permits in residential neighborhoods. New permits are available only for Homeshare operations where the owner stays on site during the guest visit, for Large Lot Qualified or Certified parcels of at least 25,000 square feet approved through a City Council public hearing, and for properties in tourist-commercial, village-commercial, or SilverRock Resort specific plan zones. Existing permitted properties may continue to renew annually. Permit fees vary by category and bedroom count: Homeshare runs $315 to $577.50, Primary $787.50 to $1,312.50, and General $1,050 to $1,312.50, plus a 5% technology fee and a business license fee based on gross income. Operators collect a 10% Transient Occupancy Tax plus a 1% Tourism Business Improvement District assessment on stays of 27 days or fewer, filed monthly even with zero activity. Parking is capped at a 4 to 1 occupant ratio, and a good neighbor brochure must be provided. Enforcement is strict, with a dedicated hotline, weekly published permit lists, and fines of $1,500, $3,000, and $5,000 for first, second, and third violations, plus possible suspension or revocation. In February 2026 the city mailed enforcement flyers ahead of festival season.
Market Comparison
The Coachella Valley STR market is a rate-led market. September 2026 ADR was $379, and the luxury tier reached $929. Occupancy is the weak side in September, at 37.7%, though the seasonal peak of 72.2% in March and 69.7% in February is far stronger. On a full-year view, 2026 year to date occupancy is 50.1% with a $440 ADR, so results depend heavily on capturing the winter and spring season. Revenue per listing of $3,643 in September and $5,937 per month year to date reflects that high rate base. Operator concentration is tracked at a shared regional level rather than uniquely for La Quinta, so this profile omits it. The permit ban on new General and Primary licenses also limits new supply in residential areas, which can protect existing permit holders but restricts entry for new investors.
Frequently Asked Questions About La Quinta, California
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