Park City, Utah Short-Term Rental Market
Park City STR requires zoning approval; September 2026 ADR $412, occupancy 31.7%, revenue $3,440 monthly.
Quick Answer: Park City, Utah is an active short-term rental market. average occupancy is 32%. average monthly revenue is $3,440. average daily rate is $412. the top operator in Park City is All Seasons Resort Lodging with 486 listings. market score is 40/100 (grade D).
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Park City, Utah is a ski destination where short-term rentals are allowed but gated by zoning and licensing, so the first step for any buyer is confirming that a property qualifies. In September 2026 the Park City area STR market recorded an average daily rate of $412, occupancy of 31.7%, and average monthly revenue of $3,440 per listing. September sits in the shoulder season between summer and ski season, which explains the low occupancy figure. Year over year, occupancy rose 1.2% and ADR rose 2.2%, while revenue fell 5.3%. Using the seasonal sum of monthly revenue, annualized revenue for a typical listing is $73,613. The market is large and dominated by whole-home rentals. Of 6,371 listings tracked by type, 6,295 (98.8%) are entire places, with 71 private rooms and 5 shared rooms. By bedroom count, the mix is 1,841 one-bedroom, 1,754 two-bedroom, 1,385 three-bedroom, 822 four-bedroom, and 554 five-bedroom listings. Distribution is broad: 4,591 listings appear on both Airbnb and Vrbo, 1,179 are Airbnb only, and 601 are Vrbo only. Demand is tied to roughly 3.7 million overnight visitors a year, according to the area profile. Winter accounts for about 1.6 million visits and summer about 1.4 million. Park City Mountain Resort, Deer Valley Resort, and Woodward Park City anchor winter demand, while mountain biking, hiking, and golf bring summer guests. The typical home value is $1,606,190, so entry costs are high compared with most STR markets. The StaySTRA market score for Park City is 40.1 overall, with regulation at 71.9, investability at 50.9, rental demand at 49.3, seasonality at 46.3, and revenue growth at 40.1. The population is 8,292 residents, so visitor volume is far larger than the local base.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 54% |
| Feb | 66% |
| Mar | 58% |
| Apr | 17% |
| May | 34% |
| Jun | 50% |
| Jul | 52% |
| Aug | 43% |
| Sep | 34% |
| Oct | 31% |
| Nov | 32% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Park City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Park City
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | All Seasons Resort Lodging | 486 | 3,701 | ★ 4.74 |
| 2 | I Love Vacations – Park City | 333 | 4,038 | ★ 4.76 |
| 3 | Park City Lodging, Inc | 221 | 3,316 | ★ 4.72 |
| 4 | Deer Valley Resort by RedAwning | 205 | 64 | ★ 4.72 |
| 5 | RedAwning | 163 | 476 | ★ 4.59 |
What Kind of STR Should I Buy in Park City?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Park City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 18.5% |
| vrbo | 9.4% |
| both | 72.1% |
Home Value Trends (Park City)
Typical home values, median sale prices, and the 10-year price trend for Park City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Park City — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Park City, but a permit is required and zoning is the first test. Inside city limits (ZIP 84060), operators need an annual Nightly Rental License under Park City Municipal Code 4-2-1 and 4-5-3. The fee is a $149 administrative base plus $28.74 per bedroom each year. The process includes zoning verification, an on-site building inspection that typically takes 15 to 30 days, a 24-hour local contact who can respond within 20 minutes, and registration for state and local lodging taxes. STRs are allowed in approved zones: Old Town, Canyons Village, Historic Commercial Business, Recreation Commercial, Residential Development, and General Commercial. They are prohibited in Residential Low, Rural, Estate, Prospector, and Meadows Estates zones. Properties in HOA or condominium communities also need governing documents that explicitly allow nightly rentals. No annual night cap and no owner-occupancy or primary residence requirement applies inside city limits. Unincorporated Summit County (ZIP 84098, including parts of Canyons Village and Kimball Junction) uses a Neighborhood Overlay system with Type I, II, and III licenses. Type I is for owner-occupied primary residences only, Type II allows up to 135 nights per year for non-primary homes, and Type III is a Conditional Use Permit with unlimited nights. The occupancy tax is 10.77%. Enforcement severity is rated moderate. Summit County adopted a 1.1% Impacted Communities Tax effective February 2026 on taxable purchases in unincorporated areas and is ramping STR enforcement, including an RFP for monitoring software to detect unlicensed operators. Verify zoning on the Park City interactive map before purchase.
Market Comparison
Park City is a high-rate, low-occupancy market in September 2026, with occupancy of 31.7% and an ADR of $412. Looking at the full year, the average of the twelve monthly occupancy readings is about 44.2%, and the 2026 year-to-date figure is 42.1% at an ADR of $626. Only December through March, plus parts of June and July, run above that annual average. The market compensates with price, since the lowest monthly ADR is $363 in July. Monthly revenue of $3,440 in September is a shoulder-season number, and the strongest month, February, reaches $13,205. Among operators, the largest are All Seasons Resort Lodging with 486 listings and a 4.74 rating, I Love Vacations – Park City with 333 listings and a 4.76 rating, Park City Lodging, Inc with 221 listings and a 4.72 rating, Deer Valley Resort by RedAwning with 205 listings, and RedAwning with 163 listings. The presence of several large managers means professional competition for guests is strong, and independent owners should expect to match their service levels and pricing. The professionally managed ADR of $460 gives a reference point.
Frequently Asked Questions About Park City, Utah
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