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  4. Bodega Bay

Bodega Bay, California

Short-Term Rental Market Data & Investment Analysis

Bodega Bay, California Short-Term Rental Market

Bodega Bay requires a county permit; September 2026 Sonoma County STRs averaged $496 ADR, 56.2% occupancy, $7,600 revenue.

Quick Answer: Bodega Bay, California is an active short-term rental market. average occupancy in the Sonoma market area is 56%. average monthly revenue in the Sonoma market area is $7,600. average daily rate in the Sonoma market area is $496. the top operator in the Sonoma market area is Vacasa with 134 listings. market score is 67/100 (grade C).

Avg Monthly Revenue
$7,600
↑ 7.6% YoY
56%
Occupancy
↑ 6.3% YoY
$496
Avg Daily Rate
↑ 4.2% YoY
72 days avg lead time3.8 avg length of stay

Market data reflects the Sonoma regional market, which includes Bodega Bay. Regulations, taxes, and permit details below are specific to Bodega Bay.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation72
Seasonality70
Investability60
Rental Demand68
Revenue Growth80

Market Overview

Bodega Bay is a coastal community of about 1,139 residents in unincorporated Sonoma County, inside the California Coastal Zone. Performance figures on this page describe the Sonoma County STR market, a shared regional series, rather than a series unique to Bodega Bay. As of September 2026, the average daily rate across all listings was $496, occupancy was 56.2%, and average monthly revenue per listing was $7,600. Compared with September 2025, occupancy is up 6.2%, ADR is up 2.7%, and revenue is up 8.1%, so the latest month shows growth driven mostly by more booked nights rather than rate alone. The longer record shows a market that peaked during the 2021 travel surge, when annual occupancy reached 67.3% and monthly revenue averaged $6,981. Occupancy then eased to 52.0% in 2024 and 52.3% in 2025, while ADR kept climbing from $421 in 2023 to $445 in 2025. For 2026 through September, occupancy is 54.7%, ADR is $461, and monthly revenue averages $6,932, the strongest year-to-date revenue since 2021. Summing the twelve typical seasonal months gives annualized revenue of $68,399 per listing. Bedroom, booking channel, and listing-type counts are tracked at a shared regional level rather than uniquely for Bodega Bay, so this profile omits them. Visitors come mainly from the San Francisco Bay Area, about 67 miles south, for whale watching at Bodega Head, beach access, fishing, and seafood dining. Sonoma County overall receives more than 7 million annual visitors, and the coast captures part of the overnight demand.

Seasonal Patterns

Monthly seasonal data for Bodega Bay, California
MonthOccupancy
Jan39%
Feb48%
Mar51%
Apr56%
May58%
Jun64%
Jul67%
Aug63%
Sep58%
Oct55%
Nov51%
Dec45%

Month-by-month nightly rates and revenue figures for Bodega Bay are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Sonoma market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Sonoma market as a whole, which includes Bodega Bay, so these counts are not Bodega Bay-only figures.

#OperatorListingsReviewsRating
1Vacasa1348,019★ 4.55
2Bodega Bay & Beyond Vacation Home Rentals913,479★ 4.81
3Russian River Vacation Homes866,961★ 4.81
4Woodfield49621★ 4.86
5Bodega Bay Escapes44784★ 4.83

What Kind of STR Should I Buy in Bodega Bay?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Bodega Bay are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb42.9%
vrbo7.4%
both49.7%

Investment Analysis

The full investment analysis for Bodega Bay — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Bodega Bay)

Typical home values, median sale prices, and the 10-year price trend for Bodega Bay are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Bodega Bay — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are permitted in Bodega Bay, but a permit is required and enforcement is rated strict. The community is in unincorporated Sonoma County within the Coastal Zone, which gives it a different posture from inland Sonoma County. Operators need a Transient Vacation Rental Zoning Permit plus an Annual Vacation Rental License under Ordinance No. 6427, adopted May 16, 2023. Coastal Zone properties that legally operated with documented occupancy tax payments between October 26, 2018 and October 26, 2023 are exempt from the Zoning Permit but still need the Annual License. The operator or designated manager must hold the Sonoma County Certified Vacation Rental Property Manager credential, and a manager must be reachable 24/7 with a 30-minute response at night and one hour during the day. The license cost is $765 and renews annually. The occupancy tax is 12% of gross rent for stays under 30 days. No annual night cap applies, and neither owner occupancy nor primary residence is required. Guest occupancy is limited to 2 per bedroom plus 2, with a maximum of 12 guests, excluding children under 3. Permits are allowed on detached residential parcels in the Coastal Zone regardless of underlying zoning, but are prohibited on Williamson Act lands, ADUs, and certain inland districts. Corporate entities cannot hold licenses, and each natural person or trust is limited to one permit. Inland cap zones set at 5% of housing stock were all at capacity as of early 2024. The coastal compliance deadline was April 11, 2025. Confirm current rules with Sonoma County before buying.

Market Comparison

The Sonoma County STR market that includes Bodega Bay runs at 56.2% occupancy and a $496 ADR. That rate reflects a high-cost coastal destination with a large Bay Area visitor base within a day trip or weekend drive. Revenue is up 8.1% year over year, occupancy is up 6.2%, and ADR is up 2.7%, so the market is currently outpacing the pre-2021 baseline, when annual occupancy ran 46.7% to 49.6%. The market is also seasonal, with a 28.0 point occupancy gap between July and January, which is a wider swing than a year-round destination would show. Top operator names are tracked at a shared regional level rather than uniquely for Bodega Bay, so this profile omits them. The regulatory burden, with a license, a certified manager, and strict enforcement, is heavier than in many national markets and acts as a barrier that can support rates for compliant operators.

Frequently Asked Questions About Bodega Bay, California

What is the average Airbnb nightly rate in Bodega Bay?
In September 2026 the average daily rate across all listings in the Sonoma County STR market that includes Bodega Bay was $496. Entire-place listings averaged $524, luxury listings $924, and professionally managed listings $629.
What is the occupancy rate for short-term rentals in Bodega Bay?
Occupancy was 56.2% in September 2026, up 6.2% from a year earlier. It ranges from 39.4% in January to 67.4% in July across a typical year.
How much revenue does a Bodega Bay short-term rental earn?
Across all listing types, Bodega Bay short-term rentals average $7,600 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
Do I need a permit to run a short-term rental in Bodega Bay?
Yes. Operators need a Sonoma County Annual Vacation Rental License ($765, renewed annually) and generally a Transient Vacation Rental Zoning Permit, with an exemption from the Zoning Permit for qualifying Coastal Zone properties that operated between October 26, 2018 and October 26, 2023. A certified property manager is also required.
What is the occupancy tax for short-term rentals in Bodega Bay?
The Transient Occupancy Tax in unincorporated Sonoma County is 12% of gross rent for stays under 30 days. No annual night cap applies.
What is the best time of year for Bodega Bay short-term rentals?
Occupancy in Bodega Bay peaks in Jul (67%) and is softest in Jan (39%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
How much does a home in Bodega Bay cost?
Zillow data as of June 30, 2026 shows a typical home value of $1,443,697 and a median list price of $1,657,667, with 28 homes for sale.
Bodega Bay, CaliforniaRev $7,600ADR $496Occ 56%Score C (67)

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Table of Contents

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Quick Facts: Sonoma market area

Avg Daily Rate
$496
Occupancy Rate
56%
Avg Revenue/Mo
$7,600
Bodega Bay Population
1,139

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