Bodega Bay, California Short-Term Rental Market
Bodega Bay requires a county permit; September 2026 Sonoma County STRs averaged $496 ADR, 56.2% occupancy, $7,600 revenue.
Quick Answer: Bodega Bay, California is an active short-term rental market. average occupancy in the Sonoma market area is 56%. average monthly revenue in the Sonoma market area is $7,600. average daily rate in the Sonoma market area is $496. the top operator in the Sonoma market area is Vacasa with 134 listings. market score is 67/100 (grade C).
Market data reflects the Sonoma regional market, which includes Bodega Bay. Regulations, taxes, and permit details below are specific to Bodega Bay.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Bodega Bay is a coastal community of about 1,139 residents in unincorporated Sonoma County, inside the California Coastal Zone. Performance figures on this page describe the Sonoma County STR market, a shared regional series, rather than a series unique to Bodega Bay. As of September 2026, the average daily rate across all listings was $496, occupancy was 56.2%, and average monthly revenue per listing was $7,600. Compared with September 2025, occupancy is up 6.2%, ADR is up 2.7%, and revenue is up 8.1%, so the latest month shows growth driven mostly by more booked nights rather than rate alone. The longer record shows a market that peaked during the 2021 travel surge, when annual occupancy reached 67.3% and monthly revenue averaged $6,981. Occupancy then eased to 52.0% in 2024 and 52.3% in 2025, while ADR kept climbing from $421 in 2023 to $445 in 2025. For 2026 through September, occupancy is 54.7%, ADR is $461, and monthly revenue averages $6,932, the strongest year-to-date revenue since 2021. Summing the twelve typical seasonal months gives annualized revenue of $68,399 per listing. Bedroom, booking channel, and listing-type counts are tracked at a shared regional level rather than uniquely for Bodega Bay, so this profile omits them. Visitors come mainly from the San Francisco Bay Area, about 67 miles south, for whale watching at Bodega Head, beach access, fishing, and seafood dining. Sonoma County overall receives more than 7 million annual visitors, and the coast captures part of the overnight demand.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 48% |
| Mar | 51% |
| Apr | 56% |
| May | 58% |
| Jun | 64% |
| Jul | 67% |
| Aug | 63% |
| Sep | 58% |
| Oct | 55% |
| Nov | 51% |
| Dec | 45% |
Month-by-month nightly rates and revenue figures for Bodega Bay are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Sonoma market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Sonoma market as a whole, which includes Bodega Bay, so these counts are not Bodega Bay-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 134 | 8,019 | ★ 4.55 |
| 2 | Bodega Bay & Beyond Vacation Home Rentals | 91 | 3,479 | ★ 4.81 |
| 3 | Russian River Vacation Homes | 86 | 6,961 | ★ 4.81 |
| 4 | Woodfield | 49 | 621 | ★ 4.86 |
| 5 | Bodega Bay Escapes | 44 | 784 | ★ 4.83 |
What Kind of STR Should I Buy in Bodega Bay?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Bodega Bay are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.9% |
| vrbo | 7.4% |
| both | 49.7% |
Home Value Trends (Bodega Bay)
Typical home values, median sale prices, and the 10-year price trend for Bodega Bay are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Bodega Bay — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Bodega Bay, but a permit is required and enforcement is rated strict. The community is in unincorporated Sonoma County within the Coastal Zone, which gives it a different posture from inland Sonoma County. Operators need a Transient Vacation Rental Zoning Permit plus an Annual Vacation Rental License under Ordinance No. 6427, adopted May 16, 2023. Coastal Zone properties that legally operated with documented occupancy tax payments between October 26, 2018 and October 26, 2023 are exempt from the Zoning Permit but still need the Annual License. The operator or designated manager must hold the Sonoma County Certified Vacation Rental Property Manager credential, and a manager must be reachable 24/7 with a 30-minute response at night and one hour during the day. The license cost is $765 and renews annually. The occupancy tax is 12% of gross rent for stays under 30 days. No annual night cap applies, and neither owner occupancy nor primary residence is required. Guest occupancy is limited to 2 per bedroom plus 2, with a maximum of 12 guests, excluding children under 3. Permits are allowed on detached residential parcels in the Coastal Zone regardless of underlying zoning, but are prohibited on Williamson Act lands, ADUs, and certain inland districts. Corporate entities cannot hold licenses, and each natural person or trust is limited to one permit. Inland cap zones set at 5% of housing stock were all at capacity as of early 2024. The coastal compliance deadline was April 11, 2025. Confirm current rules with Sonoma County before buying.
Market Comparison
The Sonoma County STR market that includes Bodega Bay runs at 56.2% occupancy and a $496 ADR. That rate reflects a high-cost coastal destination with a large Bay Area visitor base within a day trip or weekend drive. Revenue is up 8.1% year over year, occupancy is up 6.2%, and ADR is up 2.7%, so the market is currently outpacing the pre-2021 baseline, when annual occupancy ran 46.7% to 49.6%. The market is also seasonal, with a 28.0 point occupancy gap between July and January, which is a wider swing than a year-round destination would show. Top operator names are tracked at a shared regional level rather than uniquely for Bodega Bay, so this profile omits them. The regulatory burden, with a license, a certified manager, and strict enforcement, is heavier than in many national markets and acts as a barrier that can support rates for compliant operators.
Frequently Asked Questions About Bodega Bay, California
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