North Hollywood, California Short-Term Rental Market
Los Angeles STRs in North Hollywood averaged $208/night at 67.5% occupancy in April 2026 across 49,000+ active listings.
Quick Answer: North Hollywood, California is an active short-term rental market. average occupancy is 73%. average monthly revenue is $4,987. average daily rate is $262. the top operator is Blueground with 579 listings. market score is 46/100 (grade D).
Market data reflects the Los Angeles regional market, which includes North Hollywood. Regulations, taxes, and permit details below are specific to North Hollywood.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The North Hollywood node of the Los Angeles STR market is one of the largest and most active short-term rental concentrations in California. As of April 2026, the market recorded an average daily rate of $208.44 and an occupancy rate of 67.5%, producing average monthly revenue of $3,823 per listing. RevPAR was $140.71.
The market is Airbnb-dominant: 35,391 listings appear only on Airbnb, 1,657 only on VRBO, and 12,111 on both platforms. Entire-place rentals dominate at 39,384 listings, with private rooms representing a substantial secondary segment at 9,446 and shared rooms at 329.
By bedroom count, one-bedroom units account for 26,391 listings — more than half the market — followed by two-bedroom (10,898), three-bedroom (6,476), four-bedroom (3,353), and five-bedroom-plus (1,930).
Year-over-year through April 2026: occupancy improved 1.16 percentage points, while ADR declined 5.5% and overall revenue grew 1.4%. This pattern — volume up, rate down — reflects competitive pricing pressure in a mature, supply-heavy urban market. The total market investment score of 45.75 is below average, with a near-perfect seasonality score (96.64) offset by regulation (59.51) and investability (46.52) constraints tied to the LA Home-Sharing Ordinance.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 61% | $167 | $2,828 |
| Feb | 70% | $177 | $3,049 |
| Mar | 69% | $188 | $3,597 |
| Apr | 66% | $185 | $3,327 |
| May | 68% | $191 | $3,475 |
| Jun | 73% | $215 | $4,020 |
| Jul | 74% | $210 | $4,131 |
| Aug | 70% | $211 | $3,989 |
| Sep | 65% | $184 | $3,253 |
| Oct | 68% | $181 | $3,344 |
| Nov | 63% | $180 | $3,065 |
| Dec | 63% | $188 | $3,210 |
Top Short-Term Rental Operators in North Hollywood
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Blueground | 579 | 737 | ★ 4.29 |
| 2 | The Maimon Group | 212 | 993 | ★ 4.67 |
| 3 | Evolve | 175 | 5,119 | ★ 4.44 |
| 4 | Zuma Housing | 150 | 27 | ★ 4.82 |
| 5 | Catalina Vacations | 143 | 5,137 | ★ 4.49 |
What Kind of STR Should I Buy in North Hollywood?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 26,391 |
| 2 bed | 10,898 |
| 3 bed | 6,476 |
| 4 bed | 3,353 |
| 5 bed | 1,930 |
ADR by Property Tier
| Entire Home | $308 |
| Luxury | $585 |
| Professionally Managed | $411 |
Revenue by Dwelling Type
| Apartment | $4,283 |
| Entire Place | $5,796 |
| House | $5,514 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 72% |
| vrbo | 3.4% |
| both | 24.6% |
Investment Analysis
At a typical home value of $870,505, Los Angeles entry costs are among the highest in the country. Based on April 2026 average monthly revenue of $3,823, the implied gross annualized revenue is approximately $45,876, representing a gross yield of approximately 5.3% on the typical home value. This does not account for operating costs, permit fees ($199/year for a Regular permit plus a new LAPD permit), or the 14% Transient Occupancy Tax that hosts must remit.
Tier separation is substantial. Professionally managed listings average $313/night versus the all-listings average of $208 — a 50% premium. Luxury-tier listings average $466/night. Entire-home listings average $242/night, $34 above the market average.
Revenue by property type: entire-place listings average $4,402/month, houses average $4,130/month, and apartment-style units average $3,408/month. The entire-place segment’s higher average likely reflects the greater prevalence of purpose-optimized listings in that category.
A critical caveat for LA: the Home-Sharing Ordinance caps unhosted nights at 120 per calendar year. Properties operating at the 120-night cap at $208/night and 67.5% occupancy would generate roughly $24,960/year (120 nights x $208), well below the full-occupancy projection. Buyers must underwrite to the 120-night constraint unless pursuing an Extended Home-Sharing permit with documented compliance history.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The Los Angeles North Hollywood market shows an average booking lead time of 32.2 days and an average length of stay of 5.83 nights as of April 2026. The 32-day lead window is notably shorter than rural destination markets, reflecting urban demand patterns where guests plan 4-5 weeks out rather than months in advance.
A 5.83-night average stay is relatively long for an urban market, suggesting the neighborhood attracts multi-night stays for production workers, visiting performers, and entertainment-industry guests rather than single-night transient visitors. This reduces per-booking turnover costs and is favorable for smaller operations.
At 67.5% occupancy with 5.83-night average stays, a property receives approximately 3-4 bookings per month. For hosts operating under the 120-night annual cap, this translates to roughly 20-21 booking cycles per year at average stay length — important for planning cleaning and maintenance cadence.
The shorter lead time (32 days vs 44+ for rural markets) means dynamic pricing adjustments can be effective in a tighter window, and last-minute discount strategies are more viable than in destination markets.
Short-Term Rental Regulations
North Hollywood falls entirely within the City of Los Angeles and is governed by the LA Home-Sharing Ordinance. STR operation is legal only for owner-occupants renting their primary residence — defined as the home where the host lives at least 183 days per year. Only one STR registration is permitted per host citywide.
Hosts must obtain an annual Home-Sharing Registration from the LA Department of City Planning ($199/year for a Regular permit). Unhosted stays are capped at 120 nights per calendar year. Exceeding this without an Extended Home-Sharing permit ($1,030 fee, requires 6 months of compliant hosting history) triggers fines of up to $2,000/day or twice the nightly rate, whichever is higher. A new LAPD Police Commission permit and background check are also required as of 2026.
Guests pay a 14% Transient Occupancy Tax on stays of 30 nights or fewer; hosts must register for TOT separately and remit monthly. Properties covered by the Rent Stabilization Ordinance (RSO) — common in North Hollywood’s pre-1978 rental stock — are completely ineligible for STR operation, as are income-restricted units and ADUs with certificates of occupancy issued after January 1, 2017.
Enforcement is strict and technology-assisted. Under SB 346, platforms must share monthly host-level booking data (name, address, booking nights, registration status) with city officials. Advertising a non-compliant listing carries fines of $500/day or double the nightly rate. Buyers should verify RSO status and parcel eligibility before purchasing for STR purposes.
Market Comparison
Nationally, the median STR occupancy rate is approximately 55% and the median ADR approximately $220. The North Hollywood market outperforms on occupancy at 67.5% but sits below the national ADR median at $208.44 — a high-volume, price-competitive profile consistent with large urban markets. The ADR decline of 5.5% year-over-year reflects continued supply growth and competitive pressure.
The total market score of 45.75 is below average for tracked markets. The seasonality sub-score of 96.64 is near-perfect, confirming year-round demand. The investability score of 46.52 and regulation score of 59.51 both reflect the friction imposed by the Home-Sharing Ordinance, primary-residence requirements, RSO exclusions, and the new LAPD permit layer.
Among property managers, Blueground leads with 579 listings (though its 737 reviews and 4.29 rating suggest a corporate-housing orientation with lower review volume per listing). The Maimon Group holds second place with 212 listings and 4.67 rating. Evolve ranks third with 175 listings and 4,439 reviews at a 4.44 rating. Zuma Housing (150 listings, 4.82 rating) and Catalina Vacations (143 listings, 4.49 rating) round out the top five. The top five operators collectively manage approximately 1,259 listings in the broader North Hollywood corridor.
Frequently Asked Questions About North Hollywood, California
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