North Hollywood, California Short-Term Rental Market
Los Angeles STRs in North Hollywood averaged $208/night at 67.5% occupancy in April 2026 across 49,000+ active listings.
Quick Answer: North Hollywood, California is an active short-term rental market. average occupancy in the Los Angeles market area is 73%. average monthly revenue in the Los Angeles market area is $4,987. average daily rate in the Los Angeles market area is $262. the top operator in the Los Angeles market area is Blueground with 579 listings. market score is 46/100 (grade D).
Market data reflects the Los Angeles regional market, which includes North Hollywood. Regulations, taxes, and permit details below are specific to North Hollywood.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The North Hollywood node of the Los Angeles STR market is one of the largest and most active short-term rental concentrations in California. As of April 2026, the market recorded an average daily rate of $208.44 and an occupancy rate of 67.5%, producing average monthly revenue of $3,823 per listing. RevPAR was $140.71.
The market is Airbnb-dominant: 35,391 listings appear only on Airbnb, 1,657 only on VRBO, and 12,111 on both platforms. Entire-place rentals dominate at 39,384 listings, with private rooms representing a substantial secondary segment at 9,446 and shared rooms at 329.
By bedroom count, one-bedroom units account for 26,391 listings — more than half the market — followed by two-bedroom (10,898), three-bedroom (6,476), four-bedroom (3,353), and five-bedroom-plus (1,930).
Year-over-year through April 2026: occupancy improved 1.16 percentage points, while ADR declined 5.5% and overall revenue grew 1.4%. This pattern — volume up, rate down — reflects competitive pricing pressure in a mature, supply-heavy urban market. The total market investment score of 45.75 is below average, with a near-perfect seasonality score (96.64) offset by regulation (59.51) and investability (46.52) constraints tied to the LA Home-Sharing Ordinance.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 61% |
| Feb | 70% |
| Mar | 69% |
| Apr | 66% |
| May | 68% |
| Jun | 73% |
| Jul | 74% |
| Aug | 70% |
| Sep | 65% |
| Oct | 68% |
| Nov | 63% |
| Dec | 63% |
Month-by-month nightly rates and revenue figures for North Hollywood are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Los Angeles market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Los Angeles market as a whole, which includes North Hollywood, so these counts are not North Hollywood-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Blueground | 579 | 737 | ★ 4.29 |
| 2 | The Maimon Group | 212 | 993 | ★ 4.67 |
| 3 | Evolve | 175 | 5,119 | ★ 4.44 |
| 4 | Zuma Housing | 150 | 27 | ★ 4.82 |
| 5 | Catalina Vacations | 143 | 5,137 | ★ 4.49 |
What Kind of STR Should I Buy in North Hollywood?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for North Hollywood are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 72% |
| vrbo | 3.4% |
| both | 24.6% |
Home Value Trends (North Hollywood)
Typical home values, median sale prices, and the 10-year price trend for North Hollywood are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for North Hollywood — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
North Hollywood falls entirely within the City of Los Angeles and is governed by the LA Home-Sharing Ordinance. STR operation is legal only for owner-occupants renting their primary residence — defined as the home where the host lives at least 183 days per year. Only one STR registration is permitted per host citywide.
Hosts must obtain an annual Home-Sharing Registration from the LA Department of City Planning ($199/year for a Regular permit). Unhosted stays are capped at 120 nights per calendar year. Exceeding this without an Extended Home-Sharing permit ($1,030 fee, requires 6 months of compliant hosting history) triggers fines of up to $2,000/day or twice the nightly rate, whichever is higher. A new LAPD Police Commission permit and background check are also required as of 2026.
Guests pay a 14% Transient Occupancy Tax on stays of 30 nights or fewer; hosts must register for TOT separately and remit monthly. Properties covered by the Rent Stabilization Ordinance (RSO) — common in North Hollywood’s pre-1978 rental stock — are completely ineligible for STR operation, as are income-restricted units and ADUs with certificates of occupancy issued after January 1, 2017.
Enforcement is strict and technology-assisted. Under SB 346, platforms must share monthly host-level booking data (name, address, booking nights, registration status) with city officials. Advertising a non-compliant listing carries fines of $500/day or double the nightly rate. Buyers should verify RSO status and parcel eligibility before purchasing for STR purposes.
Market Comparison
Nationally, the median STR occupancy rate is approximately 55% and the median ADR approximately $220. The North Hollywood market outperforms on occupancy at 67.5% but sits below the national ADR median at $208.44 — a high-volume, price-competitive profile consistent with large urban markets. The ADR decline of 5.5% year-over-year reflects continued supply growth and competitive pressure.
The total market score of 45.75 is below average for tracked markets. The seasonality sub-score of 96.64 is near-perfect, confirming year-round demand. The investability score of 46.52 and regulation score of 59.51 both reflect the friction imposed by the Home-Sharing Ordinance, primary-residence requirements, RSO exclusions, and the new LAPD permit layer.
Among property managers, Blueground leads with 579 listings (though its 737 reviews and 4.29 rating suggest a corporate-housing orientation with lower review volume per listing). The Maimon Group holds second place with 212 listings and 4.67 rating. Evolve ranks third with 175 listings and 4,439 reviews at a 4.44 rating. Zuma Housing (150 listings, 4.82 rating) and Catalina Vacations (143 listings, 4.49 rating) round out the top five. The top five operators collectively manage approximately 1,259 listings in the broader North Hollywood corridor.
Frequently Asked Questions About North Hollywood, California
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