Santa Rosa, California Short-Term Rental Market
Quick Answer: Santa Rosa, California is an active short-term rental market. average occupancy is 63%. average monthly revenue is $8,770. average daily rate is $518. the top operator is Vacasa with 175 listings. market score is 67/100 (grade C).
Market data reflects the Sonoma regional market, which includes Santa Rosa. Regulations, taxes, and permit details below are specific to Santa Rosa.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 39% | $316 | $3,584 |
| Feb | 48% | $320 | $3,628 |
| Mar | 51% | $350 | $4,713 |
| Apr | 56% | $382 | $5,438 |
| May | 58% | $418 | $6,120 |
| Jun | 64% | $438 | $7,192 |
| Jul | 67% | $426 | $7,524 |
| Aug | 64% | $432 | $7,395 |
| Sep | 58% | $420 | $6,419 |
| Oct | 55% | $412 | $6,133 |
| Nov | 51% | $391 | $5,195 |
| Dec | 45% | $358 | $4,547 |
Top Short-Term Rental Operators in Santa Rosa
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 175 | 9,887 | ★ 4.56 |
| 2 | Bodega Bay & Beyond Vacation Home Rentals | 91 | 3,491 | ★ 4.80 |
| 3 | Russian River Vacation Homes | 85 | 6,990 | ★ 4.81 |
| 4 | Woodfield | 49 | 626 | ★ 4.86 |
| 5 | Bodega Bay Escapes | 44 | 787 | ★ 4.83 |
What Kind of STR Should I Buy in Santa Rosa?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,128 |
| 2 bed | 981 |
| 3 bed | 988 |
| 4 bed | 518 |
| 5 bed | 283 |
ADR by Property Tier
| Entire Home | $545 |
| Luxury | $966 |
| Professionally Managed | $645 |
Revenue by Dwelling Type
| Apartment | $4,758 |
| Entire Place | $9,254 |
| House | $9,202 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42% |
| vrbo | 7.5% |
| both | 50.5% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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