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  4. Mckinleyville

Mckinleyville, California

Short-Term Rental Market Data & Investment Analysis

Mckinleyville, California Short-Term Rental Market

McKinleyville, CA-area STRs averaged $233/night at 52.3% occupancy in April 2026, with revenue up 5.2% year-over-year.

Quick Answer: Mckinleyville, California is an active short-term rental market. average occupancy in the California North Area market area is 65%. average monthly revenue in the California North Area market area is $4,715. average daily rate in the California North Area market area is $273. the top operator in the California North Area market area is Vacasa with 383 listings. market score is 69/100 (grade C).

Avg Monthly Revenue
$4,715
↑ 6.8% YoY
65%
Occupancy
↑ 4.1% YoY
$273
Avg Daily Rate
↑ 4.2% YoY
64.3 days avg lead time3.6 avg length of stay

Market data reflects the California North Area regional market, which includes Mckinleyville. Regulations, taxes, and permit details below are specific to Mckinleyville.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation68
Seasonality74
Investability66
Rental Demand76
Revenue Growth67

Market Overview

McKinleyville is an unincorporated coastal community in Humboldt County on California’s North Coast, roughly 10 miles north of Arcata and adjacent to the Arcata-Eureka Airport. The STR market data for this area_id covers the broader Humboldt County North Coast region and shows 9,339 active listings. The market recorded an average daily rate of $233 and occupancy of 52.3% in April 2026, producing a RevPAR of $122. Entire-place units account for 8,508 listings (91.1% of total), private rooms for 829 (8.9%), and shared rooms for 2. By bedroom count among the 9,325 bedroom-categorized listings, one-bedroom units lead at 3,775 (40.5%), followed by two-bedroom at 2,233 (23.9%), three-bedroom at 2,104 (22.6%), four-bedroom at 853 (9.1%), and five-bedroom at 360 (3.9%). Channel distribution shows 4,873 Airbnb-only listings, 628 VRBO-only, and 3,838 listed on both platforms. Year-over-year as of April 2026, revenue is up 5.2% and ADR has risen 2.9%, while occupancy edged up 0.3 percentage points, a positive reversal after several years of post-2021 occupancy compression. The market total score is 68.6 out of 100, with rental demand at 75.9, seasonality at 73.8, revenue growth at 67.3, regulation at 68.0, and investability at 66.2.

Seasonal Patterns

Monthly seasonal data for Mckinleyville, California
MonthOccupancy
Jan42%
Feb49%
Mar52%
Apr55%
May58%
Jun66%
Jul70%
Aug65%
Sep56%
Oct53%
Nov51%
Dec49%

Month-by-month nightly rates and revenue figures for Mckinleyville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in California North Area market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the California North Area market as a whole, which includes Mckinleyville, so these counts are not Mckinleyville-only figures.

#OperatorListingsReviewsRating
1Vacasa38338,837★ 4.67
2Evolve2219,277★ 4.68
3Casago1236,561★ 4.74
4Humboldt Retreats714,291★ 4.88
5Grand Welcome554,143★ 4.68

What Kind of STR Should I Buy in Mckinleyville?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mckinleyville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb52.2%
vrbo6.7%
both41.1%

Investment Analysis

The full investment analysis for Mckinleyville — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Mckinleyville)

Typical home values, median sale prices, and the 10-year price trend for Mckinleyville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Mckinleyville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

McKinleyville is unincorporated, so short-term rentals are regulated by Humboldt County under the inland Short-Term Rental Ordinance (HCC Section 314-60), adopted March 5, 2024. Operators must obtain an annual Short-Term Rental Permit, most commonly an Administrative Permit; specific permit fees were not confirmed in available data and operators should verify current fee schedules with Humboldt County directly. Applications require a current grant deed and delivery of a Good Neighbor Guide to neighbors within 300 feet and to the five nearest properties up and down the access road. Two STR types are recognized: Home-share (a caretaker remains on-site during guest stays) and Whole-unit rentals (entire dwelling). No blanket owner-occupancy or primary-residence requirement applies, but whole-unit rentals are subject to concentration caps. McKinleyville falls within the Greater Humboldt Bay Area Cap Area, where STRs are capped at 2% of total housing stock and 2% within each Community Plan Area (most other county areas use a 5% cap). Exceeding neighborhood concentration limits requires a Special Permit with public noticing and a hearing. Permits are not transferable between property owners, a critical consideration for buyers acquiring existing STR properties. Guests owe a 12% Transient Occupancy Tax on stays of 30 nights or fewer in unincorporated Humboldt County, increased from 10% via Measure J in 2022. In March 2025 the Board of Supervisors amended the ordinance to make it less permissive; operators and prospective investors should confirm current requirements with the county.

Market Comparison

The McKinleyville area’s 52.3% occupancy in April 2026 is slightly below the U.S. national STR median of approximately 55%, but its $233 ADR is above the national median of approximately $220, reflecting the premium travelers pay for coastal and redwood access on the California North Coast. Revenue growth of 5.2% year-over-year is a positive indicator after the post-2021 correction. Among professional operators, Vacasa leads with 383 listings (38,837 reviews, 4.67 avg rating), the single largest operator in this market by a wide margin. Evolve holds 221 listings (9,277 reviews, 4.68 rating), Casago has 123 listings (6,561 reviews, 4.74 rating), Humboldt Retreats has 71 listings (4,291 reviews, 4.88 rating), and Grand Welcome holds 55 listings (4,143 reviews, 4.68 rating). The top five operators collectively manage 853 listings, approximately 9.1% of the 9,339 total. Vacasa alone accounts for about 4.1% of the market. The county’s 2% housing-stock cap on new STR permits creates a structural supply constraint that may differentiate this market from regions where permitting is unrestricted.

Frequently Asked Questions About Mckinleyville, California

What is the average daily rate for STRs in the McKinleyville, CA area?
Mckinleyville short-term rentals average $273 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the occupancy rate for McKinleyville area short-term rentals?
The area’s average STR occupancy was 52.3% in April 2026, edging up 0.3 percentage points year-over-year. Peak occupancy occurs in July at 69.7% and the trough falls in January at 42.4%.
When is peak season for McKinleyville, CA STRs?
Occupancy in Mckinleyville peaks in Jul (70%) and is softest in Jan (42%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
How much revenue can a McKinleyville area STR generate annually?
Across all listing types, Mckinleyville short-term rentals average $4,715 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
Do I need a permit to operate an STR in the McKinleyville area?
Yes. McKinleyville is unincorporated, so Humboldt County’s inland Short-Term Rental Ordinance (HCC Section 314-60, adopted March 2024) applies. An annual Administrative Permit is required. Permit fees should be confirmed with the county directly. STRs are capped at 2% of housing stock in the Greater Humboldt Bay Cap Area. Permits do not transfer between owners.
What taxes apply to McKinleyville area STRs?
Guests owe a 12% Transient Occupancy Tax on stays of 30 nights or fewer in unincorporated Humboldt County. The rate was raised from 10% to 12% via Measure J in 2022.
Who are the top property managers in the McKinleyville, CA STR market?
Vacasa leads with 383 listings (38,837 reviews, 4.67 avg rating), followed by Evolve with 221 listings (9,277 reviews, 4.68 rating) and Casago with 123 listings (6,561 reviews, 4.74 rating). The top five operators collectively manage 853 listings, about 9.1% of the market.
Mckinleyville, CaliforniaRev $4,715ADR $273Occ 65%Score C (69)

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Table of Contents

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Quick Facts: California North Area market area

Avg Daily Rate
$273
Occupancy Rate
65%
Avg Revenue/Mo
$4,715
Mckinleyville Population
16,262

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