Mckinleyville, California Short-Term Rental Market
McKinleyville, CA-area STRs averaged $233/night at 52.3% occupancy in April 2026, with revenue up 5.2% year-over-year.
Quick Answer: Mckinleyville, California is an active short-term rental market. average occupancy in the California North Area market area is 65%. average monthly revenue in the California North Area market area is $4,715. average daily rate in the California North Area market area is $273. the top operator in the California North Area market area is Vacasa with 383 listings. market score is 69/100 (grade C).
Market data reflects the California North Area regional market, which includes Mckinleyville. Regulations, taxes, and permit details below are specific to Mckinleyville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
McKinleyville is an unincorporated coastal community in Humboldt County on California’s North Coast, roughly 10 miles north of Arcata and adjacent to the Arcata-Eureka Airport. The STR market data for this area_id covers the broader Humboldt County North Coast region and shows 9,339 active listings. The market recorded an average daily rate of $233 and occupancy of 52.3% in April 2026, producing a RevPAR of $122. Entire-place units account for 8,508 listings (91.1% of total), private rooms for 829 (8.9%), and shared rooms for 2. By bedroom count among the 9,325 bedroom-categorized listings, one-bedroom units lead at 3,775 (40.5%), followed by two-bedroom at 2,233 (23.9%), three-bedroom at 2,104 (22.6%), four-bedroom at 853 (9.1%), and five-bedroom at 360 (3.9%). Channel distribution shows 4,873 Airbnb-only listings, 628 VRBO-only, and 3,838 listed on both platforms. Year-over-year as of April 2026, revenue is up 5.2% and ADR has risen 2.9%, while occupancy edged up 0.3 percentage points, a positive reversal after several years of post-2021 occupancy compression. The market total score is 68.6 out of 100, with rental demand at 75.9, seasonality at 73.8, revenue growth at 67.3, regulation at 68.0, and investability at 66.2.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 42% |
| Feb | 49% |
| Mar | 52% |
| Apr | 55% |
| May | 58% |
| Jun | 66% |
| Jul | 70% |
| Aug | 65% |
| Sep | 56% |
| Oct | 53% |
| Nov | 51% |
| Dec | 49% |
Month-by-month nightly rates and revenue figures for Mckinleyville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in California North Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the California North Area market as a whole, which includes Mckinleyville, so these counts are not Mckinleyville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 383 | 38,837 | ★ 4.67 |
| 2 | Evolve | 221 | 9,277 | ★ 4.68 |
| 3 | Casago | 123 | 6,561 | ★ 4.74 |
| 4 | Humboldt Retreats | 71 | 4,291 | ★ 4.88 |
| 5 | Grand Welcome | 55 | 4,143 | ★ 4.68 |
What Kind of STR Should I Buy in Mckinleyville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mckinleyville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.2% |
| vrbo | 6.7% |
| both | 41.1% |
Home Value Trends (Mckinleyville)
Typical home values, median sale prices, and the 10-year price trend for Mckinleyville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Mckinleyville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
McKinleyville is unincorporated, so short-term rentals are regulated by Humboldt County under the inland Short-Term Rental Ordinance (HCC Section 314-60), adopted March 5, 2024. Operators must obtain an annual Short-Term Rental Permit, most commonly an Administrative Permit; specific permit fees were not confirmed in available data and operators should verify current fee schedules with Humboldt County directly. Applications require a current grant deed and delivery of a Good Neighbor Guide to neighbors within 300 feet and to the five nearest properties up and down the access road. Two STR types are recognized: Home-share (a caretaker remains on-site during guest stays) and Whole-unit rentals (entire dwelling). No blanket owner-occupancy or primary-residence requirement applies, but whole-unit rentals are subject to concentration caps. McKinleyville falls within the Greater Humboldt Bay Area Cap Area, where STRs are capped at 2% of total housing stock and 2% within each Community Plan Area (most other county areas use a 5% cap). Exceeding neighborhood concentration limits requires a Special Permit with public noticing and a hearing. Permits are not transferable between property owners, a critical consideration for buyers acquiring existing STR properties. Guests owe a 12% Transient Occupancy Tax on stays of 30 nights or fewer in unincorporated Humboldt County, increased from 10% via Measure J in 2022. In March 2025 the Board of Supervisors amended the ordinance to make it less permissive; operators and prospective investors should confirm current requirements with the county.
Market Comparison
The McKinleyville area’s 52.3% occupancy in April 2026 is slightly below the U.S. national STR median of approximately 55%, but its $233 ADR is above the national median of approximately $220, reflecting the premium travelers pay for coastal and redwood access on the California North Coast. Revenue growth of 5.2% year-over-year is a positive indicator after the post-2021 correction. Among professional operators, Vacasa leads with 383 listings (38,837 reviews, 4.67 avg rating), the single largest operator in this market by a wide margin. Evolve holds 221 listings (9,277 reviews, 4.68 rating), Casago has 123 listings (6,561 reviews, 4.74 rating), Humboldt Retreats has 71 listings (4,291 reviews, 4.88 rating), and Grand Welcome holds 55 listings (4,143 reviews, 4.68 rating). The top five operators collectively manage 853 listings, approximately 9.1% of the 9,339 total. Vacasa alone accounts for about 4.1% of the market. The county’s 2% housing-stock cap on new STR permits creates a structural supply constraint that may differentiate this market from regions where permitting is unrestricted.
Frequently Asked Questions About Mckinleyville, California
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