Geyserville, California Short-Term Rental Market
Geyserville STRs averaged $448/night at 53.4% occupancy in April 2026 across roughly 3,850 active listings.
Quick Answer: Geyserville, California is an active short-term rental market. average occupancy in the Sonoma market area is 63%. average monthly revenue in the Sonoma market area is $8,770. average daily rate in the Sonoma market area is $518. the top operator in the Sonoma market area is Vacasa with 134 listings. market score is 67/100 (grade C).
Market data reflects the Sonoma regional market, which includes Geyserville. Regulations, taxes, and permit details below are specific to Geyserville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Geyserville sits in the Alexander Valley of northern Sonoma County, a wine-country destination drawing Bay Area weekenders and wine tourists. The short-term rental market carries approximately 3,854 active listings, with entire-place rentals accounting for the vast majority (3,551 listings, or 92%), private rooms at 302, and shared rooms at just 1. On the channel side, 1,914 listings appear on both Airbnb and VRBO, 1,653 are Airbnb-only, and 287 are VRBO-only.
As of April 2026, the market averaged $447.78 per night with a 53.4% occupancy rate, generating average monthly revenue of $6,247. RevPAR stood at $239.10. Year-over-year, occupancy improved 5.3% and revenue grew 4.2%, while ADR dipped modestly by 1.0%.
Bedroom distribution skews toward smaller properties: 1-bedroom units lead with 1,117 listings, followed by 3-bedroom (971), 2-bedroom (968), 4-bedroom (515), and 5-bedroom-plus (280). Market scores from the latest snapshot rate revenue growth at 79.9 out of 100 and regulation at 71.9, while investability scores lower at 59.6, reflecting significant permit restrictions detailed in the regulatory section.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 48% |
| Mar | 51% |
| Apr | 56% |
| May | 58% |
| Jun | 64% |
| Jul | 67% |
| Aug | 64% |
| Sep | 58% |
| Oct | 55% |
| Nov | 51% |
| Dec | 45% |
Month-by-month nightly rates and revenue figures for Geyserville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Sonoma market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Sonoma market as a whole, which includes Geyserville, so these counts are not Geyserville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 134 | 8,019 | ★ 4.55 |
| 2 | Bodega Bay & Beyond Vacation Home Rentals | 91 | 3,479 | ★ 4.81 |
| 3 | Russian River Vacation Homes | 86 | 6,961 | ★ 4.81 |
| 4 | Woodfield | 49 | 621 | ★ 4.86 |
| 5 | Bodega Bay Escapes | 44 | 784 | ★ 4.83 |
What Kind of STR Should I Buy in Geyserville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Geyserville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.9% |
| vrbo | 7.4% |
| both | 49.7% |
Home Value Trends (Geyserville)
Typical home values, median sale prices, and the 10-year price trend for Geyserville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Geyserville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Geyserville is unincorporated territory governed by Sonoma County under Permit Sonoma. The county’s STR framework requires four separate approvals for non-hosted vacation rentals: a Transient Vacation Rental (TVR) zoning permit, an annual Vacation Rental License, a Transient Occupancy Tax (TOT) registration, and a County-Certified Property Manager who has passed a county certification exam.
The TOT rate is 12% of gross rents. Operators grossing over $350,000 per year face an additional 2% Tourism Business Improvement Area assessment.
The decisive constraint: Geyserville sits within the Vacation Rental Exclusion (X) Combining District and cap zones established by Sonoma County Ordinances 6386 and 6423 (adopted April 24, 2023). By February 2024, all affected cap zones had exceeded the 5% residential density limit. As a result, new non-hosted vacation rental permit applications in Geyserville are not being accepted. Existing legal permits do not transfer on property sale, meaning a buyer of a currently-permitted property cannot assume or reactivate that permit.
Hosted rentals, where the owner lives on-site during guest stays, remain allowed in exclusion areas. Owner occupancy is not required for permits that predated the exclusion zones. Enforcement is classified as strict, with mandatory certified property management and a county complaint and fine process. Corporate entities are barred from obtaining new permits. No annual night cap is published for existing permits.
Market Comparison
Geyserville’s ADR of $447.78 runs roughly double the national STR median ADR of approximately $220, reflecting the premium wine-country destination positioning. Occupancy at 53.4% is slightly below the U.S. STR median of approximately 55%, which is consistent with the high nightly rates and the smaller visitor pool for a rural, specialized destination.
RevPAR of $239.10 is well above national norms and places Geyserville among higher-performing California destination markets.
The professional management landscape is concentrated. Vacasa leads with 134 listings and 8,019 reviews (average rating 4.55). Bodega Bay and Beyond Vacation Home Rentals operates 91 listings at a 4.81 rating with 3,479 reviews. Russian River Vacation Homes manages 86 listings at 4.81 with 6,961 reviews. Woodfield holds 49 listings (rating 4.86, 621 reviews), and Bodega Bay Escapes manages 44 listings (rating 4.83, 784 reviews). The top 5 operators collectively account for 404 listings, roughly 10.5% of the approximately 3,854 total market listings.
Frequently Asked Questions About Geyserville, California
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