Geyserville, California Short-Term Rental Market
Geyserville STRs averaged $448/night at 53.4% occupancy in April 2026 across roughly 3,850 active listings.
Quick Answer: Geyserville, California is an active short-term rental market. average occupancy is 63%. average monthly revenue is $8,770. average daily rate is $518. the top operator is Vacasa with 134 listings. market score is 67/100 (grade C).
Market data reflects the Sonoma regional market, which includes Geyserville. Regulations, taxes, and permit details below are specific to Geyserville.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Geyserville sits in the Alexander Valley of northern Sonoma County, a wine-country destination drawing Bay Area weekenders and wine tourists. The short-term rental market carries approximately 3,854 active listings, with entire-place rentals accounting for the vast majority (3,551 listings, or 92%), private rooms at 302, and shared rooms at just 1. On the channel side, 1,914 listings appear on both Airbnb and VRBO, 1,653 are Airbnb-only, and 287 are VRBO-only.
As of April 2026, the market averaged $447.78 per night with a 53.4% occupancy rate, generating average monthly revenue of $6,247. RevPAR stood at $239.10. Year-over-year, occupancy improved 5.3% and revenue grew 4.2%, while ADR dipped modestly by 1.0%.
Bedroom distribution skews toward smaller properties: 1-bedroom units lead with 1,117 listings, followed by 3-bedroom (971), 2-bedroom (968), 4-bedroom (515), and 5-bedroom-plus (280). Market scores from the latest snapshot rate revenue growth at 79.9 out of 100 and regulation at 71.9, while investability scores lower at 59.6, reflecting significant permit restrictions detailed in the regulatory section.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 39% | $316 | $3,585 |
| Feb | 48% | $320 | $3,631 |
| Mar | 51% | $350 | $4,715 |
| Apr | 56% | $382 | $5,441 |
| May | 58% | $418 | $6,122 |
| Jun | 64% | $438 | $7,195 |
| Jul | 67% | $427 | $7,531 |
| Aug | 64% | $432 | $7,396 |
| Sep | 58% | $421 | $6,421 |
| Oct | 55% | $412 | $6,132 |
| Nov | 51% | $391 | $5,197 |
| Dec | 45% | $359 | $4,551 |
Top Short-Term Rental Operators in Geyserville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 134 | 8,019 | ★ 4.55 |
| 2 | Bodega Bay & Beyond Vacation Home Rentals | 91 | 3,479 | ★ 4.81 |
| 3 | Russian River Vacation Homes | 86 | 6,961 | ★ 4.81 |
| 4 | Woodfield | 49 | 621 | ★ 4.86 |
| 5 | Bodega Bay Escapes | 44 | 784 | ★ 4.83 |
What Kind of STR Should I Buy in Geyserville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,117 |
| 2 bed | 968 |
| 3 bed | 971 |
| 4 bed | 515 |
| 5 bed | 280 |
ADR by Property Tier
| Entire Home | $545 |
| Luxury | $966 |
| Professionally Managed | $645 |
Revenue by Dwelling Type
| Apartment | $4,758 |
| Entire Place | $9,254 |
| House | $9,202 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.9% |
| vrbo | 7.4% |
| both | 49.7% |
Investment Analysis
Geyserville commands some of the highest nightly rates in California wine country. The all-listings ADR of $447.78 compares to $471.66 for entire-home tiers, $578.25 for professionally managed properties, and $877.58 for luxury listings, indicating substantial upside for well-positioned, professionally operated assets.
At the April 2026 average revenue of $6,247 per month, annualized gross revenue projects to approximately $74,964. Against the current typical home value of $1,119,300 (Zillow, April 2026 snapshot), that implies a gross yield of roughly 6.7% before operating expenses, management fees, and taxes.
The revenue trend shows meaningful post-pandemic normalization. Annual average revenue peaked in 2021 at $6,981/month and has since settled to $6,427 (2025 average) and $4,980 (2026 partial-year average through April). Occupancy similarly peaked at 67.3% in 2021 and has stabilized in the low-to-mid 50s.
The critical constraint here is permitting. Geyserville sits inside Sonoma County’s Vacation Rental Exclusion zones, where new non-hosted vacation rental permits are not being issued. An existing permit does not transfer on sale. Buyers acquiring a property expecting to operate a non-hosted STR face a near-certain denial. This dramatically limits the investable supply and elevates risk for prospective buyers who have not confirmed permit status on a specific parcel.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Geyserville)
Booking Insights
Geyserville guests book an average of 54.7 days in advance as of April 2026, nearly two full months of lead time. This is characteristic of wine-country destination travel, where travelers plan trips around specific winery events, harvest season, and summer travel windows. Operators can leverage this lead time by setting rates early and adjusting based on fill rates well ahead of arrival dates.
Average length of stay is 3.66 nights, slightly above the national STR median. The multi-night stay pattern reduces turnover frequency and associated cleaning costs relative to markets that see predominantly 1-2 night stays. Combined with the 54.7-day booking window, operators have meaningful advance visibility into their occupancy calendar, supporting proactive pricing decisions in the 4-8 week window before peak weekends.
Short-Term Rental Regulations
Geyserville is unincorporated territory governed by Sonoma County under Permit Sonoma. The county’s STR framework requires four separate approvals for non-hosted vacation rentals: a Transient Vacation Rental (TVR) zoning permit, an annual Vacation Rental License, a Transient Occupancy Tax (TOT) registration, and a County-Certified Property Manager who has passed a county certification exam.
The TOT rate is 12% of gross rents. Operators grossing over $350,000 per year face an additional 2% Tourism Business Improvement Area assessment.
The decisive constraint: Geyserville sits within the Vacation Rental Exclusion (X) Combining District and cap zones established by Sonoma County Ordinances 6386 and 6423 (adopted April 24, 2023). By February 2024, all affected cap zones had exceeded the 5% residential density limit. As a result, new non-hosted vacation rental permit applications in Geyserville are not being accepted. Existing legal permits do not transfer on property sale, meaning a buyer of a currently-permitted property cannot assume or reactivate that permit.
Hosted rentals, where the owner lives on-site during guest stays, remain allowed in exclusion areas. Owner occupancy is not required for permits that predated the exclusion zones. Enforcement is classified as strict, with mandatory certified property management and a county complaint and fine process. Corporate entities are barred from obtaining new permits. No annual night cap is published for existing permits.
Market Comparison
Geyserville’s ADR of $447.78 runs roughly double the national STR median ADR of approximately $220, reflecting the premium wine-country destination positioning. Occupancy at 53.4% is slightly below the U.S. STR median of approximately 55%, which is consistent with the high nightly rates and the smaller visitor pool for a rural, specialized destination.
RevPAR of $239.10 is well above national norms and places Geyserville among higher-performing California destination markets.
The professional management landscape is concentrated. Vacasa leads with 134 listings and 8,019 reviews (average rating 4.55). Bodega Bay and Beyond Vacation Home Rentals operates 91 listings at a 4.81 rating with 3,479 reviews. Russian River Vacation Homes manages 86 listings at 4.81 with 6,961 reviews. Woodfield holds 49 listings (rating 4.86, 621 reviews), and Bodega Bay Escapes manages 44 listings (rating 4.83, 784 reviews). The top 5 operators collectively account for 404 listings, roughly 10.5% of the approximately 3,854 total market listings.
Frequently Asked Questions About Geyserville, California
What is the average nightly rate for Geyserville vacation rentals?
Can I obtain a new short-term rental permit in Geyserville?
What is the occupancy rate for Geyserville Airbnbs?
What is the best season to invest in a Geyserville vacation rental?
What short-term rental taxes apply in Geyserville?
What is the typical home value in Geyserville?
How does Geyserville compare to national STR averages?
Analyze Geyserville Rentals
Use our free calculator to estimate Airbnb revenue for any property in Geyserville.
Free Geyserville STR Calculator →
