Fullerton, California Short-Term Rental Market
Fullerton blocks new STRs until 2027, while September 2026 Orange County STRs earned $328 ADR, 67.0% occupancy, $5,889 monthly.
Quick Answer: Fullerton, California is an active short-term rental market. average occupancy in the Anaheim market area is 67%. average monthly revenue in the Anaheim market area is $5,889. average daily rate in the Anaheim market area is $328. the top operator in the Anaheim market area is Tower 17 Properties & Mgmt, LLC with 244 listings. market score is 69/100 (grade C).
Market data reflects the Anaheim regional market, which includes Fullerton. Regulations, taxes, and permit details below are specific to Fullerton.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Fullerton short-term rentals are shaped by a city moratorium on approving new permits that runs until 2027, so the performance data below mainly describes operators that already hold permits. The numbers in this profile reflect the Orange County STR market, a tracked region that Fullerton belongs to.
In September 2026 the Orange County STR market posted an average daily rate of $328 and occupancy of 67.0%. Average monthly revenue per listing was $5,889. Compared with September 2025, occupancy rose 6.5%, ADR rose 8.5% and revenue rose 16.8%, so growth came from both more booked nights and higher prices.
Revenue varies by property type. Entire places averaged $6,652 in the month, houses $6,331 and apartments $4,988. The entire-place ADR was $376, well above the all-listings figure.
The 2026 year to date picture is stronger than recent full years. Through nine months of 2026, occupancy has averaged 71.0%, ADR $335 and monthly revenue $6,421. Full year 2025 averaged 67.1% occupancy, $306 ADR and $5,627 monthly revenue, and 2024 averaged 66.0%, $298 and $5,344. Summing the seasonal monthly averages gives roughly $54,573 in annual revenue per listing.
Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Fullerton, so this profile omits them.
Fullerton itself is a residential and university city in north Orange County with a population of 140,054. California State University, Fullerton, the Fullerton Arboretum, the Muckenthaler Cultural Center and a walkable downtown of restaurants and bars generate local visitor demand, and Disneyland is about 10 minutes away in Anaheim.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 58% |
| Feb | 65% |
| Mar | 69% |
| Apr | 62% |
| May | 66% |
| Jun | 75% |
| Jul | 79% |
| Aug | 68% |
| Sep | 63% |
| Oct | 65% |
| Nov | 60% |
| Dec | 62% |
Month-by-month nightly rates and revenue figures for Fullerton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Anaheim market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Anaheim market as a whole, which includes Fullerton, so these counts are not Fullerton-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Tower 17 Properties & Mgmt, LLC | 244 | 11,217 | ★ 4.70 |
| 2 | Dream Resorts | 195 | 9,053 | ★ 4.68 |
| 3 | Newport Beach Vacation Properties | 137 | 5,374 | ★ 4.61 |
| 4 | Vacasa | 126 | 8,872 | ★ 4.49 |
| 5 | OC Rentals | 121 | 1,263 | ★ 3.85 |
What Kind of STR Should I Buy in Fullerton?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Fullerton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.7% |
| vrbo | 5.3% |
| both | 35% |
Home Value Trends (Fullerton)
Typical home values, median sale prices, and the 10-year price trend for Fullerton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Fullerton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Fullerton allows short-term rentals, but under a tight, capped, permit-based program with strict enforcement. Every STR needs a city Short-Term Rental Permit, and operating without one is a misdemeanor. The permit costs $425 and renews annually. Owner occupancy is required, and under Fullerton Municipal Code Sec. 15.55.020(F) whole-house rentals with the owner absent are prohibited, which limits legal operation to owner-present home-sharing.
Whole-house permits are capped at 100, reduced from 325 by Resolution 2021-30. As of April 2025, roughly 84 whole-home and 22 partial-home permits had been issued. On July 15, 2025, the City Council enacted an urgency ordinance placing a moratorium on approving new STRs that runs until 2027 while staff reassess policy and enforcement. Existing permitted operators are not affected.
Permits are non-transferable and become void when the property is sold. Hosts must collect and remit the city’s 10% Transient Occupancy Tax on stays under 30 days, and a 3% Tourism Business Improvement District assessment may also apply. Hosts must share the city’s Good Neighbor Guidelines with guests and follow noise and parking rules. The city has estimated about 180 unpermitted operators, so enforcement is an active issue.
Investors should treat Fullerton as closed to new whole-home STR entrants until at least 2027 and verify current status with the city before purchasing.
Market Comparison
September 2026 occupancy in the Orange County STR market was 67.0% and ADR was $328. Entire places at $376 and luxury listings at $721 sit higher still.
The market has also been consistent. Annual occupancy has stayed between 66.0% and 71.0% since 2021, and ADR has climbed from $249 in 2021 to $306 in 2025, with 2026 year to date at $335. That steady pricing growth shows demand has held up as rates rose.
The limiting factor for Fullerton specifically is access rather than performance. Strong returns exist in the region, but the city’s moratorium and permit cap mean new operators cannot easily capture them, while nearby Orange County cities in the same tracked region may have different rules that should be checked individually.
Top operator names are tracked at a shared regional level rather than uniquely for Fullerton, so this profile omits them.
Frequently Asked Questions About Fullerton, California
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Does Fullerton require the owner to live on the property?
How much does a Fullerton STR permit cost?
When is the best time of year for STR income in this market?
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How far ahead do guests book, and how long do they stay?
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