Redding, California Short-Term Rental Market
Capped at 400 permits, Redding area STR earned $205 ADR, 57.3% occupancy, $3,275 monthly revenue in September 2026.
Quick Answer: Redding, California is an active short-term rental market. average occupancy in the Redding market area is 57%. average monthly revenue in the Redding market area is $3,275. average daily rate in the Redding market area is $205. the top operator in the Redding market area is Shasta Lakeshore Retreat with 22 listings. market score is 74/100 (grade B).
Market data reflects the wider Redding market, which covers 3 areas. Regulations, taxes, and permit details below are specific to Redding.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Performance figures on this page describe the Redding and Shasta Lake area STR market rather than Redding city limits alone. In September 2026 the area averaged an ADR of $205, occupancy of 57.3%, and average monthly revenue of $3,275 per listing. Year over year, occupancy slipped 0.5%, ADR rose 4.0%, and revenue rose 7.8%, so the revenue gain came from pricing rather than from more booked nights. Average length of stay was 4.0 nights, with bookings made 53 days ahead on average.
The market has settled after the 2021 peak. Occupancy reached 69.5% in 2021 with an ADR of $173, then fell to 58.6% in 2022 while ADR climbed to $189. Since then occupancy has held between 58.4% and 60.9% and ADR between $184 and $188. The 2026 year to date reading, covering nine months, shows 61.6% occupancy, a $197 ADR, and $3,394 in average monthly revenue, ahead of the full 2025 figures of 60.0%, $188, and $3,176.
By property type, entire places averaged $3,592 a month in September 2026, houses $3,447, and apartments $1,766. Entire-home ADR was $227. Bedroom, channel, and listing-type counts are tracked at a shared regional level rather than uniquely for Redding, so this profile omits them.
Redding has a population of 93,502 and works as the gateway to Whiskeytown National Recreation Area, Shasta Lake, and Lassen Volcanic National Park. Demand centers on outdoor recreation, with water sports in summer and hiking in spring and fall. The Sundial Bridge is a free landmark in the city. Investors should note that the city caps vacation rentals at 400 and limits them to 180 rental days a year, which shapes both supply and the realistic revenue ceiling.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 52% |
| Feb | 60% |
| Mar | 57% |
| Apr | 62% |
| May | 65% |
| Jun | 69% |
| Jul | 73% |
| Aug | 66% |
| Sep | 60% |
| Oct | 59% |
| Nov | 57% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Redding are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Redding market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Redding market as a whole, which includes Redding, so these counts are not Redding-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Shasta Lakeshore Retreat | 22 | 1,063 | ★ 4.95 |
| 2 | MSTR | 21 | 1,432 | ★ 4.88 |
| 3 | Evolve | 19 | 730 | ★ 4.72 |
| 4 | Railroad Park Resort | 13 | 441 | ★ 4.87 |
| 5 | Mt Shasta Vacation Rentals | 6 | 328 | ★ 4.67 |
What Kind of STR Should I Buy in Redding?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Redding are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 60.8% |
| vrbo | 4% |
| both | 35.2% |
Home Value Trends (Redding)
Typical home values, median sale prices, and the 10-year price trend for Redding are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Redding — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Redding and Shasta County both require permits for short-term rentals of fewer than 30 days, and enforcement severity is rated moderate. Short-term rentals are permitted, subject to the rules below.
Inside the City of Redding, operators choose between two paths. A Hosted Homestay is an owner-occupied property renting one or more rooms and needs a Hosted Homestay Affidavit plus a business license. A Vacation Rental is an entire dwelling rented without the owner present and needs a Site Development Permit, a business license, and a Transient Occupancy Tax account with the city Finance Department. Both permits renew annually.
Vacation Rentals are capped at 400 citywide, and no new permit may be issued within 600 feet of an existing approved vacation rental. They are limited to 180 rental days per calendar year and may not be rented to multiple separate parties at the same time. Citywide they are limited to homes zoned for a single dwelling, with an exception in the Downtown Mixed Use District. There is no owner-occupancy or primary-residence requirement in either jurisdiction.
The City charges a combined 12% on gross rental receipts, made up of 10% Transient Occupancy Tax and a 2% Tourism Marketing Assessment. Returns and payment are due monthly by the 20th of the following month.
In June 2025 the City Council voted 4 to 1 to allow Vacation Rentals in existing multi-unit buildings in the Downtown Mixed Use District. A proposal to cap STRs at 50% of units per building was rejected, and the 600-foot buffer still applies where the district borders single-dwelling zones.
In unincorporated Shasta County, a Vacation Rental Permit is required under Code Section 17.88.230, and rentals are allowed by right in zones permitting a single dwelling and in the Mixed Use District. Confirm current rules with the city or county before buying.
Market Comparison
In September 2026 the Redding and Shasta Lake area posted 57.3% occupancy and an all-listings ADR of $205, with an entire-home ADR of $227, a luxury ADR of $397, and a professionally managed ADR of $283.
The area’s strength is steadiness. Occupancy has stayed between 58.4% and 61.6% every year since 2022, and the 2026 year to date figure is 61.6%. ADR has risen from $184 in 2023 and 2024 to $188 in 2025 and $197 in 2026 so far, and September revenue grew 7.8% year over year.
The tradeoff is seasonality and regulation. Occupancy ranges from 51.7% in January to 72.9% in July, and city rules cap vacation rentals at 400 and 180 rental days a year. Investors comparing Redding with unregulated markets should weigh that supply limit, which can protect existing permit holders from new competition. Top operators are tracked at a shared regional level rather than uniquely for Redding, so this profile omits them.
Frequently Asked Questions About Redding, California
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