Orlando draws 75 million annual visitors and supports 4,400+ active short-term rental listings at a $253 average daily rate.
Market Overview
Orlando is one of the largest short-term rental markets in the United States, driven almost entirely by tourism demand from theme parks and convention activity rather than business travel. As of February 2026, 4,403 active listings are competing for bookings, up from roughly 3,000 in 2021, a 47% increase in supply over five years.
Average occupancy in the most recent month sits at 49%, which tracks below the market’s historical peak of 60.6% recorded in 2021. The market has absorbed that supply growth through a significant ADR increase: average daily rates have climbed from $157 in 2021 to $251 in 2026, a 60% increase. As a result, average monthly revenue per listing has held relatively steady, moving from $3,512 in 2021 to $3,604 in early 2026 despite the occupancy compression.
The 75 million annual visitors recorded in 2024 (a near-record, up 2% from 2023) provide a demand floor that few STR markets can match. Walt Disney World, Universal Orlando Resort, and the Orange County Convention Center collectively generate consistent year-round demand across both leisure and convention segments. The Orlando metro population of approximately 307,000 (city proper) supports a secondary local demand base, but the visitor economy is the primary driver of short-term rental performance here.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue | Active Listings |
|---|---|---|---|---|
| Jan | 53% | $193 | $3,172 | 3,762 |
| Feb | 57% | $193 | $3,128 | 3,760 |
| Mar | 64% | $175 | $3,736 | 3,376 |
| Apr | 58% | $173 | $3,212 | 3,365 |
| May | 53% | $167 | $2,872 | 3,171 |
| Jun | 59% | $180 | $3,450 | 3,491 |
| Jul | 57% | $188 | $3,656 | 3,725 |
| Aug | 53% | $168 | $3,047 | 3,729 |
| Sep | 50% | $166 | $2,685 | 3,747 |
| Oct | 53% | $176 | $2,949 | 3,550 |
| Nov | 53% | $188 | $3,012 | 3,619 |
| Dec | 54% | $209 | $3,542 | 3,741 |
Orlando’s short-term rental calendar follows tourism demand closely, with three distinct peak periods and one meaningful trough.
March is consistently the strongest month across the dataset, averaging 63.6% occupancy and $3,736 in monthly revenue. Spring break travel and the start of the peak tourist season drive that performance. January and February also perform above the annual average (53.0% and 57.2% occupancy respectively), reflecting winter escape demand from northern states and post-holiday park attendance.
Summer runs hotter than most non-Florida markets expect. June and July average 59.0% and 56.8% occupancy with revenues of $3,450 and $3,656. July benefits from Disney’s peak crowd calendar. December is the second-highest ADR month at $209 on average, driven by holiday visitors.
The true soft period is September, which averages just 49.8% occupancy and $2,685 in monthly revenue. August (53.0%, $3,047) and October (52.8%, $2,949) are also below the annual average. This trough aligns with the period after summer school holidays end and before the Thanksgiving and holiday season begins. Investors should budget conservatively for August through October and plan any property maintenance, renovations, or extended holds for that window.
The occupancy spread between the best month (March at 63.6%) and worst month (September at 49.8%) is approximately 14 percentage points, which is narrower than many seasonal resort markets. This relative consistency across the year is one of the structural advantages of the Orlando STR market.
Revenue Breakdown
| Metric | 25th Pctile | Median | 75th Pctile | 90th Pctile |
|---|---|---|---|---|
| Revenue/mo | $1,123 | $2,458 | $4,363 | $6,790 |
| ADR | $125 | $188 | $284 | $498 |
| Occupancy | 23% | 49% | 75% | 89% |
Revenue distribution across the 4,403 active Orlando listings shows a wide spread, reflecting significant differences in property size, location, and listing quality.
The bottom quarter of performers (P25) earns $1,123 per month on average. These are typically studio or one-bedroom units in less-traveled corridors, older properties with limited amenities, or listings with low review counts and poor optimization.
The median listing (P50) earns $2,458 per month, or approximately $29,496 annualized. This is the realistic baseline expectation for a well-maintained standard property entering the market today.
The 75th percentile earns $4,363 per month ($52,356/year), representing properties with strong amenities such as private pools, game rooms, or proximity to the major parks. The top 10% of listings (P90) averages $6,790 per month ($81,480/year).
The market average of $3,394 in February 2026 sits above the median, indicating that higher-earning properties pull the average upward. Investors should model to the median rather than the average when projecting returns, and treat the 75th percentile as the realistic upside target for a purpose-built or well-renovated short-term rental property.
Investment Analysis
Revenue Trend
RevPAR & ADR Trend
| Date | Revenue | RevPAR | ADR |
|---|---|---|---|
| Mar 2021 | $3,819 | $123 | $151 |
| Apr 2021 | $3,657 | $122 | $155 |
| May 2021 | $3,649 | $118 | $154 |
| Jun 2021 | $3,897 | $130 | $157 |
| Jul 2021 | $4,143 | $134 | $162 |
| Aug 2021 | $3,560 | $115 | $154 |
| Sep 2021 | $3,014 | $101 | $145 |
| Oct 2021 | $2,988 | $96 | $157 |
| Nov 2021 | $2,925 | $98 | $155 |
| Dec 2021 | $3,466 | $112 | $178 |
| Jan 2022 | $2,918 | $94 | $163 |
| Feb 2022 | $3,079 | $110 | $173 |
| Mar 2022 | $4,014 | $130 | $173 |
| Apr 2022 | $3,651 | $122 | $175 |
| May 2022 | $3,022 | $98 | $165 |
| Jun 2022 | $3,803 | $127 | $170 |
| Jul 2022 | $3,920 | $126 | $183 |
| Aug 2022 | $3,239 | $105 | $152 |
| Sep 2022 | $3,041 | $101 | $150 |
| Oct 2022 | $3,317 | $107 | $162 |
| Nov 2022 | $3,219 | $107 | $165 |
| Dec 2022 | $3,533 | $114 | $179 |
| Jan 2023 | $3,192 | $103 | $173 |
| Feb 2023 | $3,073 | $110 | $168 |
| Mar 2023 | $3,700 | $119 | $164 |
| Apr 2023 | $3,044 | $102 | $156 |
| May 2023 | $2,632 | $85 | $141 |
| Jun 2023 | $2,966 | $99 | $151 |
| Jul 2023 | $3,209 | $104 | $157 |
| Aug 2023 | $2,784 | $90 | $138 |
| Sep 2023 | $2,454 | $82 | $151 |
| Oct 2023 | $2,118 | $68 | $145 |
| Nov 2023 | $2,253 | $75 | $160 |
| Dec 2023 | $2,661 | $86 | $189 |
| Jan 2024 | $2,527 | $82 | $176 |
| Feb 2024 | $2,611 | $90 | $165 |
| Mar 2024 | $3,194 | $103 | $175 |
| Apr 2024 | $2,336 | $78 | $161 |
| May 2024 | $2,317 | $75 | $161 |
| Jun 2024 | $2,561 | $85 | $176 |
| Jul 2024 | $3,056 | $99 | $198 |
| Aug 2024 | $2,446 | $79 | $177 |
| Sep 2024 | $2,140 | $71 | $168 |
| Oct 2024 | $2,654 | $86 | $175 |
| Nov 2024 | $2,644 | $88 | $205 |
| Dec 2024 | $3,689 | $119 | $225 |
| Jan 2025 | $3,411 | $110 | $208 |
| Feb 2025 | $3,485 | $125 | $206 |
| Mar 2025 | $3,954 | $128 | $212 |
| Apr 2025 | $3,370 | $112 | $217 |
| May 2025 | $2,739 | $88 | $216 |
| Jun 2025 | $4,026 | $134 | $244 |
| Jul 2025 | $3,953 | $128 | $238 |
| Aug 2025 | $3,207 | $104 | $220 |
| Sep 2025 | $2,775 | $93 | $216 |
| Oct 2025 | $3,667 | $118 | $239 |
| Nov 2025 | $4,017 | $134 | $256 |
| Dec 2025 | $4,359 | $141 | $272 |
| Jan 2026 | $3,813 | $123 | $248 |
| Feb 2026 | $3,394 | $121 | $253 |
Occupancy vs Supply
| Date | Occupancy | Active Listings |
|---|---|---|
| Mar 2021 | 63% | 2,595 |
| Jun 2021 | 68% | 2,955 |
| Sep 2021 | 58% | 3,051 |
| Dec 2021 | 61% | 3,213 |
| Mar 2022 | 69% | 3,363 |
| Jun 2022 | 65% | 4,173 |
| Sep 2022 | 56% | 4,128 |
| Dec 2022 | 58% | 4,098 |
| Mar 2023 | 65% | 3,963 |
| Jun 2023 | 60% | 3,829 |
| Sep 2023 | 47% | 3,895 |
| Dec 2023 | 48% | 3,297 |
| Mar 2024 | 60% | 3,055 |
| Jun 2024 | 49% | 2,146 |
| Sep 2024 | 44% | 3,327 |
| Dec 2024 | 53% | 3,728 |
| Mar 2025 | 61% | 3,903 |
| Jun 2025 | 53% | 4,354 |
| Sep 2025 | 44% | 4,335 |
| Dec 2025 | 52% | 4,371 |
Entry costs in Orlando are moderate relative to major coastal markets. The typical home value sits at $370,827 and the median recent sale price is $372,833, meaning buyers are generally closing right at or slightly below list. The sale-to-list ratio of 97.5% and a median 43 days to pending indicate a market that is not under extreme buyer pressure, giving investors reasonable room to negotiate.
At the median revenue level, a property grosses roughly $29,493 per year ($2,458/month at P50). Against a $370,000 purchase price with a 25% down payment ($92,500), a conventional investment mortgage at current rates would carry principal, interest, taxes, and insurance in the $2,400 to $2,800 per month range before management fees and platform costs. That math is tight at the median, which means property selection and revenue optimization at or above the 75th percentile ($4,363/month, $52,356 annualized) is what drives viable returns.
The top decile of performers earns $6,790 per month on average, or approximately $81,480 annually. Properties in that bracket are typically large-format homes near the theme park corridors (Kissimmee, Lake Buena Vista, Celebration) with private pools and high bedroom counts. Those command premium nightly rates and attract group bookings. Investors targeting the Orlando market should treat a $50,000-plus annual gross as the target threshold, which requires either premium positioning, strong location, or both.
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| Date | Typical Home Value |
|---|---|
| Mar 2021 | $294,140 |
| Dec 2021 | $334,455 |
| Sep 2022 | $396,714 |
| Jun 2023 | $395,348 |
| Mar 2024 | $411,422 |
| Dec 2024 | $411,219 |
| Sep 2025 | $395,405 |
Booking Insights
Orlando bookings show a moderate lead time pattern. The average booking comes in 62 days before arrival, with the median at 45 days. That gap between average and median indicates that while most guests book 4 to 6 weeks out, a meaningful portion of bookings are made 2 to 3 months in advance, pulling the average upward. This is consistent with group travel and family vacation planning for a theme park destination.
The average length of stay is 5.4 nights, with a median of 3 nights. The spread suggests a mix of short weekend visits and longer week-plus stays, the latter likely tied to multi-park itineraries. A minimum stay of 3 nights is common in this market and aligns well with the median booking length.
For pricing strategy, the 62-day average lead time means that last-minute discounting should be deployed carefully. Demand is more predictable than in markets driven by weather events or spontaneous travel. Properties should have their peak-season pricing locked in at least 90 days out, particularly for March, July, and the December holiday window. Mid-week gaps are common in this market given the 3-night median stay, and mid-week promotions or gap-night pricing rules can improve overall occupancy without sacrificing weekend rate integrity.
Short-Term Rental Regulations
Orlando’s short-term rental regulatory framework is more restrictive than many Florida markets, and investors must understand the distinction between City of Orlando rules and Orange County rules before purchasing.
Within the City of Orlando limits, short-term rentals are defined as rentals of less than 30 days. The city permits home-sharing citywide, but with conditions that make traditional investment properties effectively non-compliant: the host must live on-site and be present during guest stays, only one booking is allowed at a time, and no more than 50% of the property’s bedrooms may be rented. These rules mean that absentee investors purchasing a dedicated short-term rental property inside city limits are operating outside the permitted use as written. A short-term rental permit is required, with an associated fee and adherence to safety standards including smoke detectors and fire safety requirements.
Many of the investment properties marketed as Orlando short-term rentals are actually located in Orange County (unincorporated) or in neighboring jurisdictions such as Kissimmee (Osceola County) and Davenport (Polk County). Those areas have different and generally more permissive rules for dedicated STR properties. Investors must verify the specific jurisdiction of any property, not just the Orlando mailing address.
All short-term rentals in the region must collect and remit a 13% combined tax load: Florida’s 6% state sales tax, Orange County’s 6% tourist development tax, and Orlando’s 1% resort tax (where applicable). Platform-collected taxes through Airbnb and Vrbo handle much of this automatically, but operators should confirm remittance coverage before assuming full compliance.
Market Comparison
Nationally, the short-term rental market averaged approximately 54% to 58% occupancy across major leisure markets in 2025. Orlando’s 51.9% average occupancy for 2025 sits slightly below that range, reflecting the supply growth the market absorbed over the prior three years. Orlando added roughly 1,100 net new listings between 2021 and 2026, a 37% supply increase, which has compressed occupancy from the 60.6% peak in 2021.
On ADR, Orlando’s 2025 average of $229 and 2026 figure of $251 compare favorably to many secondary leisure markets. Markets like Gatlinburg, Myrtle Beach, and Branson typically run ADRs in the $150 to $200 range. Orlando’s ability to sustain ADR growth while absorbing supply growth is a function of the demand anchor provided by the theme parks and convention center.
Revenue per available room (RevPAR) in February 2026 was $121.20 at the market average and $87.80 at the median. By comparison, traditional hotel markets in similar demand corridors typically run hotel RevPAR in the $80 to $120 range. Short-term rentals in Orlando are competing effectively with the hotel sector on a revenue-per-night basis, particularly at the upper end of the size and amenity spectrum.
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