Orlando, Florida Short-Term Rental Market
Orlando STRs averaged $256/night at 65.5% occupancy in April 2026 across 62,618 tracked listings.
Quick Answer: Orlando, Florida is an active short-term rental market. average occupancy in the Orlando market area is 62%. average monthly revenue in the Orlando market area is $4,482. average daily rate in the Orlando market area is $267. the top operator in the Orlando market area is Master Vacation Homes with 1,891 listings. market score is 96/100 (grade A).
Market data reflects the wider Orlando market, which covers 26 areas. Regulations, taxes, and permit details below are specific to Orlando.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Orlando is the most-visited city in the United States, drawing 75.3 million visitors in 2024, and that demand directly powers one of the largest short-term rental markets in the country. As of April 2026, the average daily rate across all Orlando STR listings was $255.89, with average occupancy at 65.5% and RevPAR at $167.47. Revenue per listing averaged $4,444 in April.
The market carries 62,618 tracked listings across all channels. Entire-place listings dominate at 58,628 (93.6% of the total), with private rooms at 3,912 and shared rooms at 78. Channel distribution shows strong multi-platform presence: 32,063 listings appear on both Airbnb and VRBO, 22,573 are Airbnb-only, and 7,982 are VRBO-only.
Bedroom mix is weighted toward larger units: the 5-plus bedroom category is the single largest segment at 21,520 listings, reflecting Orlando’s large-group vacation villa market. Three-bedroom units (12,048) and four-bedroom units (11,748) follow, with one-bedroom units at 10,090 and two-bedroom units at 7,112.
Year-over-year performance in April 2026 improved across all three core metrics: occupancy up 1.86 percentage points, ADR up 2.24%, and revenue up 9.75%. The overall market score from StaySTRA data is 95.64 out of 100, with revenue growth scoring 93.30 and investability at 87.06.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 54% |
| Feb | 70% |
| Mar | 71% |
| Apr | 60% |
| May | 55% |
| Jun | 65% |
| Jul | 66% |
| Aug | 56% |
| Sep | 46% |
| Oct | 56% |
| Nov | 55% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Orlando are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Orlando market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Orlando market as a whole, which includes Orlando, so these counts are not Orlando-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Master Vacation Homes | 1,891 | 73,946 | ★ 4.75 |
| 2 | Top Villas | 1,319 | 6,477 | ★ 3.85 |
| 3 | Ohana Vacation | 808 | 3,603 | ★ 4.21 |
| 4 | Vacasa | 762 | 13,386 | ★ 4.38 |
| 5 | RedAwning | 657 | 4,363 | ★ 4.12 |
What Kind of STR Should I Buy in Orlando?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Orlando are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36% |
| vrbo | 12.7% |
| both | 51.2% |
Home Value Trends (Orlando)
Typical home values, median sale prices, and the 10-year price trend for Orlando are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Orlando — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Orlando’s STR regulations are among the most restrictive for investors targeting residential zones. Within the City of Orlando, the only permitted residential STR model is the Home Sharing Registration under Land Development Code Chapter 58. This requires the host to be present during all guest stays and to maintain the property as a primary residence for at least 51% of the year.
Under this model, operators may rent no more than 50% of bedrooms, accept only one booking at a time, and host no more than two guests per bedroom with a cap of four non-related guests per dwelling. The initial Home Sharing Registration costs $275; annual renewal is $125. Entire-home unhosted rentals are prohibited in residential zones inside city limits and are only allowed in specific commercial zoning designations (O-3, MU, AC).
Operators must also hold a Florida DBPR Vacation Rental Dwelling License at approximately $170 per year, required before any county permit can be issued.
Tax obligations total approximately 12.5% on gross rental receipts: Florida state sales tax (6%), Orange County Tourist Development Tax (6%), and Orange County Discretionary Surtax (0.5%).
Unincorporated Orange County (outside city limits) has a separate and less restrictive framework: a biennial STR permit costing $63 allows entire-home rentals in limited commercial and R-3 zones. Investors targeting whole-home unhosted operations generally look outside city limits.
Enforcement is rated strict. Governor DeSantis vetoed SB 280 in June 2024, preserving existing local ordinance authority. No fee changes to Orlando’s Home Sharing Registration were identified in 2024-2025.
Market Comparison
At $255.89 ADR and 65.5% occupancy, Orlando sits well above national STR medians (approximately $220 ADR, 55% occupancy). RevPAR of $167.47 is materially higher than the national median, reflecting the depth of demand from 75.3 million annual visitors.
The StaySTRA total market score of 95.64 out of 100 places Orlando at the top of large-market STR rankings nationally. Revenue growth scored 93.30 and investability 87.06, offset by a regulation score of 61.20 reflecting the restrictive city-limit ordinance.
Professional management concentration is high. The top five operators by listing count are: Master Vacation Homes (1,891 listings, 73,946 reviews, 4.745 average rating), Top Villas (1,319 listings, 6,477 reviews, 3.846 rating), Ohana Vacation (808 listings, 3,603 reviews, 4.210 rating), Vacasa (762 listings, 13,386 reviews, 4.380 rating), and RedAwning (657 listings, 4,363 reviews, 4.124 rating). Master Vacation Homes alone manages approximately 3.0% of all tracked listings and leads in both volume and review count by a substantial margin.
The professional management presence and the luxury-villa segment that drives ADR to $463.96 at the top tier both signal that Orlando rewards scale and specialization rather than single-unit amateur operation, particularly given the regulatory restrictions on unhosted whole-home rentals inside city limits.
Frequently Asked Questions About Orlando, Florida
What is the average daily rate for Orlando Airbnb and vacation rentals?
What is the occupancy rate for Orlando short-term rentals?
Is it legal to operate a short-term rental in Orlando, FL?
What taxes apply to Orlando vacation rentals?
How much can an Orlando vacation rental earn per month?
When is the best time to visit Orlando for short-term rental demand?
How far in advance do guests book Orlando vacation rentals?
Analyze Orlando Rentals
Use our free calculator to estimate Airbnb revenue for any property in Orlando.
Free Orlando STR Calculator →
