Orlando, Florida Short-Term Rental Market
Orlando STRs averaged $256/night at 65.5% occupancy in April 2026 across 62,618 tracked listings.
Quick Answer: Orlando, Florida is an active short-term rental market. average occupancy is 65%. average monthly revenue is $4,444. average daily rate is $256. the top operator is Master Vacation Homes with 1,891 listings. market score is 96/100 (grade A).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Orlando is the most-visited city in the United States, drawing 75.3 million visitors in 2024, and that demand directly powers one of the largest short-term rental markets in the country. As of April 2026, the average daily rate across all Orlando STR listings was $255.89, with average occupancy at 65.5% and RevPAR at $167.47. Revenue per listing averaged $4,444 in April.
The market carries 62,618 tracked listings across all channels. Entire-place listings dominate at 58,628 (93.6% of the total), with private rooms at 3,912 and shared rooms at 78. Channel distribution shows strong multi-platform presence: 32,063 listings appear on both Airbnb and VRBO, 22,573 are Airbnb-only, and 7,982 are VRBO-only.
Bedroom mix is weighted toward larger units: the 5-plus bedroom category is the single largest segment at 21,520 listings, reflecting Orlando’s large-group vacation villa market. Three-bedroom units (12,048) and four-bedroom units (11,748) follow, with one-bedroom units at 10,090 and two-bedroom units at 7,112.
Year-over-year performance in April 2026 improved across all three core metrics: occupancy up 1.86 percentage points, ADR up 2.24%, and revenue up 9.75%. The overall market score from Apivex data is 95.64 out of 100, with revenue growth scoring 93.30 and investability at 87.06.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 54% | $210 | $3,076 |
| Feb | 70% | $219 | $3,689 |
| Mar | 71% | $244 | $4,497 |
| Apr | 60% | $232 | $3,553 |
| May | 54% | $206 | $2,942 |
| Jun | 65% | $241 | $3,889 |
| Jul | 66% | $238 | $4,130 |
| Aug | 56% | $216 | $3,323 |
| Sep | 46% | $190 | $2,403 |
| Oct | 56% | $198 | $2,847 |
| Nov | 55% | $214 | $2,961 |
| Dec | 56% | $230 | $3,275 |
Top Short-Term Rental Operators in Orlando
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Master Vacation Homes | 1,891 | 73,946 | ★ 4.75 |
| 2 | Top Villas | 1,319 | 6,477 | ★ 3.85 |
| 3 | Ohana Vacation | 808 | 3,603 | ★ 4.21 |
| 4 | Vacasa | 762 | 13,386 | ★ 4.38 |
| 5 | RedAwning | 657 | 4,363 | ★ 4.12 |
What Kind of STR Should I Buy in Orlando?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 10,090 |
| 2 bed | 7,112 |
| 3 bed | 12,048 |
| 4 bed | 11,748 |
| 5 bed | 21,520 |
ADR by Property Tier
| Entire Home | $265 |
| Luxury | $464 |
| Professionally Managed | $303 |
Revenue by Dwelling Type
| Apartment | $3,696 |
| Entire Place | $4,610 |
| House | $4,915 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36% |
| vrbo | 12.7% |
| both | 51.2% |
Investment Analysis
Orlando’s STR investment case rests on scale, demand durability, and tiered revenue upside, tempered by meaningful regulatory constraints inside city limits.
At a typical home value of $374,302 (Zillow, April 2026) and an April average revenue of $4,444 per listing, the annualized gross revenue runs approximately $53,324 against a $374,302 entry cost, producing a gross yield of roughly 14.3%. That figure is a market-average calculation and will vary substantially by property size and management approach.
Tier data shows the revenue gap between averages and professionally managed properties. The ADR for entire-home tier listings is $265.01, versus $302.58 for professionally managed properties and $463.96 for luxury-tier listings. The professionally managed premium over the market average is approximately 18%, and luxury-tier rates are 81% above average.
April revenue by property type: apartments averaged $3,696, entire-place listings $4,610, and houses $4,915. Houses outperform the market average by approximately 11%.
Year-over-year revenue growth of 9.75% in April 2026 follows a 2025 annual average of $3,958 per month, up from $3,821 in 2024 and a recovery from the 2023 average of $3,693. The housing market shows 4,058 active listings for sale, a sale-to-list ratio of 0.985, and median days to pending of 30, indicating moderate buyer competition.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Orlando STR bookings show an average lead time of 59 days and an average length of stay of 4.88 nights as of April 2026.
The 59-day lead time means guests are typically booking roughly two months in advance, which is longer than many urban markets. This window gives operators meaningful time to adjust pricing in the 30-60 day pre-arrival period before rates compress. For high-demand dates such as spring break and summer peak weeks, early-release pricing strategy matters: listings priced competitively at 90-plus days out tend to fill first.
The 4.88-night average stay reflects Orlando’s vacation-market character. Longer stays reduce turnover frequency, which lowers cleaning and operational costs per booked night compared to short urban stays. For a 30-night month at 65.5% occupancy (approximately 19.65 booked nights), a 4.88-night average stay implies roughly four to five check-in/check-out cycles, not 19 individual nights.
Operators should note that the combination of longer lead time and multi-night stays favors minimum-night policies of 3-5 nights for most booking windows, with flexibility toward shorter stays only in the final 14-21 days to fill gaps.
Short-Term Rental Regulations
Orlando’s STR regulations are among the most restrictive for investors targeting residential zones. Within the City of Orlando, the only permitted residential STR model is the Home Sharing Registration under Land Development Code Chapter 58. This requires the host to be present during all guest stays and to maintain the property as a primary residence for at least 51% of the year.
Under this model, operators may rent no more than 50% of bedrooms, accept only one booking at a time, and host no more than two guests per bedroom with a cap of four non-related guests per dwelling. The initial Home Sharing Registration costs $275; annual renewal is $125. Entire-home unhosted rentals are prohibited in residential zones inside city limits and are only allowed in specific commercial zoning designations (O-3, MU, AC).
Operators must also hold a Florida DBPR Vacation Rental Dwelling License at approximately $170 per year, required before any county permit can be issued.
Tax obligations total approximately 12.5% on gross rental receipts: Florida state sales tax (6%), Orange County Tourist Development Tax (6%), and Orange County Discretionary Surtax (0.5%).
Unincorporated Orange County (outside city limits) has a separate and less restrictive framework: a biennial STR permit costing $63 allows entire-home rentals in limited commercial and R-3 zones. Investors targeting whole-home unhosted operations generally look outside city limits.
Enforcement is rated strict. Governor DeSantis vetoed SB 280 in June 2024, preserving existing local ordinance authority. No fee changes to Orlando’s Home Sharing Registration were identified in 2024-2025.
Market Comparison
At $255.89 ADR and 65.5% occupancy, Orlando sits well above national STR medians (approximately $220 ADR, 55% occupancy). RevPAR of $167.47 is materially higher than the national median, reflecting the depth of demand from 75.3 million annual visitors.
The Apivex total market score of 95.64 out of 100 places Orlando at the top of large-market STR rankings nationally. Revenue growth scored 93.30 and investability 87.06, offset by a regulation score of 61.20 reflecting the restrictive city-limit ordinance.
Professional management concentration is high. The top five operators by listing count are: Master Vacation Homes (1,891 listings, 73,946 reviews, 4.745 average rating), Top Villas (1,319 listings, 6,477 reviews, 3.846 rating), Ohana Vacation (808 listings, 3,603 reviews, 4.210 rating), Vacasa (762 listings, 13,386 reviews, 4.380 rating), and RedAwning (657 listings, 4,363 reviews, 4.124 rating). Master Vacation Homes alone manages approximately 3.0% of all tracked listings and leads in both volume and review count by a substantial margin.
The professional management presence and the luxury-villa segment that drives ADR to $463.96 at the top tier both signal that Orlando rewards scale and specialization rather than single-unit amateur operation, particularly given the regulatory restrictions on unhosted whole-home rentals inside city limits.
Frequently Asked Questions About Orlando, Florida
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