Orlando, Florida Short-Term Rental Market
Orlando allows only owner-occupied home sharing; Greater Orlando STRs hit $212 ADR, 50.2% occupancy, $2,997 revenue in September 2026.
Quick Answer: Orlando, Florida is an active short-term rental market. average occupancy in the Orlando market area is 50%. average monthly revenue in the Orlando market area is $2,997. average daily rate in the Orlando market area is $212. the top operator in the Orlando market area is Master Vacation Homes with 1,891 listings. market score is 96/100 (grade A).
Market data reflects the wider Orlando market, which covers 26 areas. Regulations, taxes, and permit details below are specific to Orlando.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Orlando’s short-term rental rules are among the strictest in Florida, so investors should read the regulatory section before the performance numbers. The figures below describe the Greater Orlando STR market, a shared regional series that also covers Altamonte Springs, Apopka, Kissimmee and Lady Lake, rather than the City of Orlando alone. In September 2026, the Greater Orlando STR market averaged an ADR of $212, occupancy of 50.2%, and monthly revenue of $2,997 per listing. Compared with September 2025, occupancy rose 5.8%, ADR rose 5.0%, and revenue rose 7.1%. September is the seasonal low, with a multi-year September average of 46.2% occupancy, so the 50.2% reading is stronger than a typical September. Year to date through September 2026, the market has averaged 62.0% occupancy, a $246 ADR and $4,207 in monthly revenue, compared with 61.0%, $235 and $3,956 for full year 2025. Demand is driven by tourism. Orlando welcomed 75.3 million visitors in 2024, up 1.8% over 2023, making it the most visited destination in the United States. About 91% of visitors were domestic, and 81% of all visitors came for domestic leisure. Walt Disney World, Universal Orlando Resort (including Epic Universe, which opened in May 2025), SeaWorld Orlando and ICON Park anchor demand, with convention business at the Orange County Convention Center adding to it. The average domestic stay is 3.1 nights, while international visitors average 8.3 nights. Tourism generates about $59.9 billion in direct visitor spending. The city itself has a population of 334,871. Average booking lead time is 58.5 days and the average length of stay is 5.1 nights. Bedroom, channel, and listing-type counts and top-operator names are tracked at a shared regional level rather than uniquely for Orlando, so this profile omits it.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 54% |
| Feb | 70% |
| Mar | 71% |
| Apr | 60% |
| May | 55% |
| Jun | 65% |
| Jul | 66% |
| Aug | 55% |
| Sep | 46% |
| Oct | 56% |
| Nov | 55% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Orlando are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Orlando market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Orlando market as a whole, which includes Orlando, so these counts are not Orlando-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Master Vacation Homes | 1,891 | 73,946 | ★ 4.75 |
| 2 | Top Villas | 1,319 | 6,477 | ★ 3.85 |
| 3 | Ohana Vacation | 808 | 3,603 | ★ 4.21 |
| 4 | Vacasa | 762 | 13,386 | ★ 4.38 |
| 5 | RedAwning | 657 | 4,363 | ★ 4.12 |
What Kind of STR Should I Buy in Orlando?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Orlando are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36% |
| vrbo | 12.7% |
| both | 51.2% |
Home Value Trends (Orlando)
Typical home values, median sale prices, and the 10-year price trend for Orlando are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Orlando — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Orlando has among the most restrictive STR regulations for investors in residential zones, and enforcement is rated strict. Inside city limits, the only permitted residential model is Home Sharing registration under Land Development Code Chapter 58, Part 5B(19). The host must be present during all guest stays and live in the home as a primary residence for at least 51% of the year. Owners may rent no more than half their bedrooms, accept one booking at a time, and host no more than two guests per bedroom and four non-related guests per dwelling. Entire-home unhosted rentals are prohibited in residential (R) zones and are only permitted as Commercial Dwelling Units in O-3, MU, and AC zones, which makes investment-grade STR operation in standard residential neighborhoods effectively illegal under current code. A permit is required. The City of Orlando Home Sharing Registration costs $275 initially and $125 to renew annually, and operators also need a Florida DBPR Vacation Rental Dwelling License at $170 per year for a single unit. Taxes are layered: 6% Florida sales tax, 6% Orange County Tourist Development Tax and 0.5% Orange County Discretionary Surtax, about 12.5% in total. Unincorporated Orange County has separate rules that allow entire-home rentals in limited commercial and R-3 zones with a $63 biennial permit. On recent changes, Governor DeSantis vetoed SB 280 in June 2024, preserving local STR authority, and an Orange County Grand Jury report in May 2025 called for long-term solutions to STR proliferation. No fee changes to Orlando’s Home Sharing Registration were identified for 2024 and 2025.
Market Comparison
The Greater Orlando STR market ran at 50.2% occupancy and a $212 ADR in September 2026, which is the seasonal low. Year to date through September 2026, the market has averaged 62.0% occupancy and a $246 ADR. Higher-tier product earns more: entire homes average $221, professionally managed listings average $247, and luxury listings average $387. Growth is also solid, with revenue up 7.1% year over year, occupancy up 5.8% and ADR up 5.0%. The tradeoff for investors is regulation. Orlando’s owner-occupied Home Sharing rule and the strict enforcement rating limit where the market’s performance can legally be captured, which is a constraint that many other markets do not carry. Top-operator names are tracked at a shared regional level rather than uniquely for Orlando, so this profile omits them.
Frequently Asked Questions About Orlando, Florida
Can I run an entire-home Airbnb in Orlando, Florida?
How much does an Orlando STR permit cost?
What is the average Airbnb ADR and occupancy in Orlando?
What are the best and worst months for Orlando short-term rentals?
What taxes apply to Orlando short-term rentals?
How much does a typical home cost in Orlando?
How far ahead do guests book Orlando STRs?
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