Monrovia, California Short-Term Rental Market
The Monrovia, CA area STR market averaged $262/night at 72.9% occupancy in June 2026.
Quick Answer: Monrovia, California is an active short-term rental market. average occupancy in the Los Angeles market area is 73%. average monthly revenue in the Los Angeles market area is $4,987. average daily rate in the Los Angeles market area is $262. the top operator in the Los Angeles market area is Blueground with 584 listings. market score is 46/100 (grade D).
Market data reflects the Los Angeles regional market, which includes Monrovia. Regulations, taxes, and permit details below are specific to Monrovia.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Monrovia, California area STR market posted a $262 average daily rate and 72.9% occupancy in June 2026, one of the highest occupancy rates in this batch. Occupancy is up 2.0% year over year and revenue is up 12.3% year over year to $4,987 per month, even as ADR is down 4.4% year over year. Multiplying June’s ADR by occupancy gives an implied RevPAR near $191 per night.
Bedroom mix, channel mix, and market-score data are tracked at a shared regional level rather than uniquely for Monrovia, so this profile omits them; the occupancy, ADR, and revenue figures above are Monrovia-area performance data and are unaffected.
Multi-year data shows occupancy climbed from 62.97% in 2020 to a pandemic-era high of 72.17% in 2021, and has held in the high-60s to low-70s since. ADR climbed from $145 in 2017 to a 2024 peak of $226 before easing to $213 by 2025, with monthly revenue reaching $3,925 in 2025, both well below June 2026’s stronger figures.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 61% |
| Feb | 70% |
| Mar | 69% |
| Apr | 66% |
| May | 68% |
| Jun | 73% |
| Jul | 74% |
| Aug | 70% |
| Sep | 65% |
| Oct | 68% |
| Nov | 63% |
| Dec | 63% |
Month-by-month nightly rates and revenue figures for Monrovia are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Los Angeles market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Los Angeles market as a whole, which includes Monrovia, so these counts are not Monrovia-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Blueground | 584 | 738 | ★ 4.30 |
| 2 | The Maimon Group | 216 | 996 | ★ 4.67 |
| 3 | Evolve | 177 | 5,293 | ★ 4.43 |
| 4 | Zuma Housing | 150 | 30 | ★ 4.77 |
| 5 | Catalina Vacations | 143 | 5,161 | ★ 4.49 |
What Kind of STR Should I Buy in Monrovia?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Monrovia are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 72% |
| vrbo | 3.4% |
| both | 24.5% |
Home Value Trends (Monrovia)
Typical home values, median sale prices, and the 10-year price trend for Monrovia are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Monrovia — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Monrovia permits short-term rentals but regulates them through general municipal mechanisms rather than a single, dedicated STR ordinance. Operators need a city business license and a Transient Occupancy Tax (TOT) certificate, then collect and remit the city’s 12% TOT on stays under 30 days. That rate was raised from a lower level to 12% effective July 13, 2018, following voter-approved Measure TT in June 2018.
Secondary management and industry sources indicate STRs are permitted only in certain zones and that hosts must follow rules on parking, occupancy limits, noise, and safety, and provide guests a copy of city regulations, but the exact eligible zoning districts were not confirmed in a primary city source. No published maximum-nights cap, owner-occupancy requirement, or primary-residence requirement was confirmed, so buyers should verify these directly with the city’s Community Development and Business License division before purchasing.
Overall the regulatory regime is comparatively light for a Los Angeles County city: licensing and tax compliance are clearly required, but Monrovia has not adopted the strict hosting caps or outright hosting bans seen in some larger California cities. Confirming current zoning eligibility for a specific parcel is the most important step before buying, since that is the constraint most likely to actually block a purchase. Enforcement is rated moderate.
Market Comparison
The Monrovia area’s 72.9% June 2026 occupancy runs well above the roughly 55% median occupancy across StaySTRA-tracked US STR markets, while its $262 average daily rate sits above the roughly $220 national median ADR. That combination, above-average occupancy paired with an above-average rate, is a strong overall position for the market.
This area’s occupancy has remained comparatively stable across recent years, staying at 63% or higher in every calendar year from 2020 through 2025, even as broader travel patterns shifted post-pandemic. That consistency, combined with a relatively shallow seasonal swing (occupancy stays within about 13 percentage points across the year), makes this a comparatively predictable market relative to more seasonal vacation destinations.
Top-operator data is tracked at a shared regional level rather than uniquely for Monrovia, so this profile omits it. This section will be updated once market-specific property-manager data is available.
Frequently Asked Questions About Monrovia, California
What is the average Airbnb occupancy rate in Monrovia, CA?
What is the average daily rate for a short-term rental in Monrovia, CA?
Do you need a permit to run an Airbnb in Monrovia, CA?
How much occupancy tax applies to short-term rentals in Monrovia, CA?
What is the best month for STR revenue in Monrovia, CA?
How much does a typical home cost in Monrovia, CA?
How long do guests typically stay in Monrovia, CA short-term rentals?
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