Sedona, Arizona Short-Term Rental Market
Sedona area short-term rentals averaged $331 ADR, 54.7% occupancy and $4,748 monthly revenue in September 2026.
Quick Answer: Sedona, Arizona is an active short-term rental market. average occupancy in the Sedona market area is 55%. average monthly revenue in the Sedona market area is $4,748. average daily rate in the Sedona market area is $331. the top operator in the Sedona market area is I Love Vacations – Sedona with 200 listings. market score is 67/100 (grade C).
Market data reflects the wider Sedona market, which covers 9 areas. Regulations, taxes, and permit details below are specific to Sedona.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
In September 2026, the Sedona area STR market averaged an ADR of $331, occupancy of 54.7%, and monthly revenue of $4,748 per listing. Performance figures on this page describe the Sedona and Verde Valley region of northern Arizona, because the market data is reported at a shared regional level covering Sedona, Munds Park, Jerome and Camp Verde. Treat the numbers as a regional benchmark rather than a measurement limited to the city boundary.
Compared with September 2025, occupancy is up 9.7%, ADR is up 2.5%, and revenue is up 11.6%. The 2026 year to date picture (nine months) shows 56.8% occupancy, a $327 ADR and $5,206 average monthly revenue, with ADR and revenue slightly ahead of full year 2025 (a $324 ADR and $5,156 monthly revenue) and occupancy about level with 2025 at 56.9%. Occupancy has eased from the 2021 high of 70.5%, while ADR has climbed from $264 that year, so recent growth has been driven by rate rather than by fuller calendars.
Summing the twelve seasonal monthly averages gives annualized revenue of $50,396 for a typical listing. By unit type, entire place listings average $4,868 a month, houses average $5,350 and apartments average $2,900, which shows how much property type matters here. Luxury listings reach an ADR of $627.
Sedona draws about 3.2 million visits a year. Visitors are predominantly domestic (90%), led by Arizona residents (35%) and Californians (14%), and they come for hiking, jeep tours, mountain biking, wellness, galleries and spa stays. Tourism generates roughly $1 billion in annual economic impact. Sedona has a population of 9,777.
Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Sedona, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 47% |
| Feb | 63% |
| Mar | 76% |
| Apr | 69% |
| May | 63% |
| Jun | 55% |
| Jul | 53% |
| Aug | 50% |
| Sep | 57% |
| Oct | 67% |
| Nov | 61% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Sedona are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Sedona market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Sedona market as a whole, which includes Sedona, so these counts are not Sedona-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | I Love Vacations – Sedona | 200 | 10,435 | ★ 4.87 |
| 2 | Evolve | 160 | 13,389 | ★ 4.79 |
| 3 | Foothills Property Management Inc | 111 | 6,128 | ★ 4.80 |
| 4 | Sedona Premier Vacations | 89 | 6,715 | ★ 4.92 |
| 5 | Christian Taylor Vacations | 74 | 202 | ★ 4.73 |
What Kind of STR Should I Buy in Sedona?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Sedona are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.8% |
| vrbo | 6.9% |
| both | 56.4% |
Home Value Trends (Sedona)
Typical home values, median sale prices, and the 10-year price trend for Sedona are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Sedona — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Sedona. Arizona SB 1350 (effective January 1, 2017) preempts local bans on STRs in residential zones, so Sedona cannot restrict rentals based solely on rental duration, and STRs are allowed throughout all city zones. In November 2025 the Arizona Court of Appeals extended this preemption to mobile home parks. There is no city cap on the total number of STR licenses. Private HOA rules may still prohibit rentals under 30 days.
Every unit rented for fewer than 30 consecutive days needs a City of Sedona Short-Term Rental Permit. The permit is annual, per unit and non-transferable, so a new buyer must apply fresh. The annual fee is $210 (raised from $200 in January 2025). Operators must first hold an Arizona Transaction Privilege Tax license. Combined occupancy tax is about 13.33% for properties in Yavapai County and 13.90% for the Coconino County portions of the city.
There is no owner-occupancy requirement, no primary residence requirement and no annual night cap, so investor-owned properties qualify. Operating requirements include a 24/7 emergency contact reachable within 60 minutes, at least $500,000 in liability insurance unless the booking platform covers it, written notice to adjacent neighbors with the permit number, and the permit number displayed in listings and at the property. Special events such as weddings, retreats and conferences are prohibited.
Enforcement is rated strict. Recent changes include a per-unit permit rule in December 2024, formal permit suspension authority added in October 2025, and late-renewal fees of $50 (2 to 90 days late) or $100 (over 90 days late) from January 1, 2026.
Market Comparison
The Sedona area is a rate-driven market rather than a high occupancy one: September 2026 occupancy was 54.7% on a $331 ADR.
The seasonal profile adds context. Occupancy exceeds 55% in most months, reaching 76.1% in March and 67.3% in October, but falls to 47.4% in January and 50% in August. Year over year, occupancy is up 9.7% and ADR is up 2.5%, so the market is recovering from several years of softer occupancy after the 2021 peak of 70.5%.
Seasonal ADR ranges from $234 in January to $290 in March. Investors should note that the rate level comes with a higher cost of entry (typical home value of $911,179) and a strict permit and enforcement environment. Top operator names are tracked at a shared regional level rather than uniquely for Sedona, so this profile omits them.
Frequently Asked Questions About Sedona, Arizona
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