Sedona, Arizona Short-Term Rental Market
Sedona STRs averaged $370/night at 70.9% occupancy in April 2026, with 4,962 active listings across Airbnb and VRBO.
Quick Answer: Sedona, Arizona is an active short-term rental market. average occupancy in the Sedona market area is 48%. average monthly revenue in the Sedona market area is $4,386. average daily rate in the Sedona market area is $317. the top operator in the Sedona market area is I Love Vacations – Sedona with 200 listings. market score is 67/100 (grade C).
Market data reflects the wider Sedona market, which covers 9 areas. Regulations, taxes, and permit details below are specific to Sedona.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Sedona, Arizona ranks among the most active short-term rental markets in the Southwest, with 4,962 active listings as of the April 2026 data snapshot. Entire-place rentals dominate at 4,741 listings (95.5% of supply), with private rooms accounting for 220 listings and shared rooms representing just 1. By bedroom count, 1-bedroom units are the most common at 1,644 listings, followed by 3-bedroom at 1,379, 2-bedroom at 1,179, 4-bedroom at 469, and 5-bedroom at 277.
The market recorded a $370 average daily rate and 70.9% occupancy in April 2026, producing a RevPAR of $263. Year-over-year, ADR rose 2.2% while occupancy slipped 2.9%, and average monthly revenue grew 0.5% to $7,204. The 2025 annual average occupancy was 57.0% at a $323 ADR, generating roughly $5,150 per listing per month. The market’s total score from the rental demand index is 67.4 out of 100, with rental demand scoring 88.5 and seasonality at 70.9, reflecting a market with strong demand but meaningful seasonal variability.
On the channel side, 2,798 listings appear on both Airbnb and VRBO, 1,824 are Airbnb-only, and 340 are VRBO-only, indicating that dual-channel distribution is the dominant strategy among Sedona operators.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 47% |
| Feb | 63% |
| Mar | 76% |
| Apr | 69% |
| May | 63% |
| Jun | 55% |
| Jul | 54% |
| Aug | 51% |
| Sep | 57% |
| Oct | 67% |
| Nov | 61% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Sedona are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Sedona market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Sedona market as a whole, which includes Sedona, so these counts are not Sedona-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | I Love Vacations – Sedona | 200 | 10,435 | ★ 4.87 |
| 2 | Evolve | 160 | 13,389 | ★ 4.79 |
| 3 | Foothills Property Management Inc | 111 | 6,128 | ★ 4.80 |
| 4 | Sedona Premier Vacations | 89 | 6,715 | ★ 4.92 |
| 5 | Christian Taylor Vacations | 74 | 202 | ★ 4.73 |
What Kind of STR Should I Buy in Sedona?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Sedona are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.8% |
| vrbo | 6.9% |
| both | 56.4% |
Home Value Trends (Sedona)
Typical home values, median sale prices, and the 10-year price trend for Sedona are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Sedona — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Sedona permits short-term rentals city-wide and requires a city-issued Short-Term Rental Permit for every unit rented for fewer than 30 consecutive days. As of January 2025, the annual non-refundable permit fee is $210 per unit. Permits are non-transferable and tied to the property owner; new buyers must apply fresh rather than inheriting the prior owner’s permit.
Arizona SB 1350, effective January 1, 2017, preempts local STR bans in residential zones. There is no owner-occupancy or primary-residence requirement, and no annual night cap, so investor-owned, non-resident properties qualify freely.
Before obtaining a city permit, operators must hold an Arizona Transaction Privilege Tax (TPT) license from the state Department of Revenue. The combined occupancy tax rate is 13.33% for Yavapai County properties, comprising the state and county TPT plus city bed tax and city hotel tax components. A slightly different rate applies to properties in the Coconino County portions of Sedona.
Key operating requirements include a 24/7 emergency contact reachable within 60 minutes, minimum $500,000 liability insurance (unless the booking platform covers it), and written neighbor notification to all adjacent and diagonal neighbors including the permit number and emergency contact. The permit number must be displayed in all listings and at the property. Special events such as weddings, retreats, and outdoor entertainment require a separate permit and are subject to strict oversight.
Recent changes: the per-unit permitting requirement was clarified in December 2024 (each advertised unit needs its own permit). The annual fee increased to $210 from $200 in January 2025. In October 2025, city council added formal permit suspension authority and a structured late-renewal fee ($50 for 2 to 90 days late, $100 for 90 or more days late). Enforcement is active: the city maintains a dedicated STR Specialist and a 24/7 complaint hotline. Enforcement severity is rated strict.
Market Comparison
Against US STR benchmarks, Sedona’s April 2026 figures are materially above average. The US STR median occupancy is approximately 55% and the national median ADR is roughly $220/night. Sedona’s 70.9% occupancy and $370 ADR both exceed those benchmarks, reflecting the destination’s premium positioning as a high-demand, constrained-supply market with strong international and domestic recognition.
The Sedona STR market is served by a competitive management landscape. I Love Vacations – Sedona leads with 200 listings and 10,435 reviews (4.87 average rating). Evolve is the second-largest operator at 160 listings and 13,389 reviews (4.79 rating). Foothills Property Management holds 111 listings (6,128 reviews, 4.80 rating). Sedona Premier Vacations manages 89 listings with 6,715 reviews at a market-leading 4.92 rating. Christian Taylor Vacations rounds out the top five with 74 listings.
The top five operators collectively account for 634 listings, approximately 12.8% of the 4,962 total active listings. This means the market is highly fragmented, with roughly 87% of inventory operated by individual hosts or smaller management companies. For a new investor, that fragmentation suggests professional management can provide a meaningful competitive edge through better distribution, pricing, and review volume relative to the self-managed majority.
Frequently Asked Questions About Sedona, Arizona
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