Watsonville, California Short-Term Rental Market
Quick Answer: Watsonville, California is an active short-term rental market. average occupancy is 69%. average monthly revenue is $8,244. average daily rate is $455. the top operator is O'Neal Vacation Rentals LLC with 99 listings. market score is 56/100 (grade C).
Market data reflects the Santa Cruz regional market, which includes Watsonville. Regulations, taxes, and permit details below are specific to Watsonville.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 41% | $264 | $3,114 |
| Feb | 52% | $276 | $3,361 |
| Mar | 56% | $292 | $4,293 |
| Apr | 60% | $311 | $4,874 |
| May | 58% | $318 | $4,678 |
| Jun | 71% | $375 | $6,649 |
| Jul | 78% | $358 | $7,128 |
| Aug | 69% | $349 | $6,354 |
| Sep | 58% | $318 | $4,744 |
| Oct | 55% | $299 | $4,368 |
| Nov | 52% | $304 | $3,885 |
| Dec | 47% | $303 | $3,766 |
Top Short-Term Rental Operators in Watsonville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | O'Neal Vacation Rentals LLC | 99 | 9,671 | ★ 4.83 |
| 2 | Beachnest Vacation Rentals | 55 | 1,469 | ★ 4.77 |
| 3 | Surf City | 54 | 4,104 | ★ 4.82 |
| 4 | Cheshire Rio Realty | 49 | 1,723 | ★ 4.75 |
| 5 | Bailey Properties | 44 | 2,320 | ★ 4.63 |
What Kind of STR Should I Buy in Watsonville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 725 |
| 2 bed | 635 |
| 3 bed | 450 |
| 4 bed | 179 |
| 5 bed | 66 |
ADR by Property Tier
| Entire Home | $475 |
| Luxury | $719 |
| Professionally Managed | $598 |
Revenue by Dwelling Type
| Apartment | $7,096 |
| Entire Place | $8,630 |
| House | $8,987 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 45.2% |
| vrbo | 9.9% |
| both | 44.9% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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