Monte Rio, California Short-Term Rental Market
The Monte Rio, CA area STR market averaged $518/night at 63.0% occupancy in June 2026.
Quick Answer: Monte Rio, California is an active short-term rental market. average occupancy in the Sonoma market area is 63%. average monthly revenue in the Sonoma market area is $8,770. average daily rate in the Sonoma market area is $518. the top operator in the Sonoma market area is Vacasa with 175 listings. market score is 67/100 (grade C).
Market data reflects the Sonoma regional market, which includes Monte Rio. Regulations, taxes, and permit details below are specific to Monte Rio.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Monte Rio, California area STR market posted a $518 average daily rate and 63.0% occupancy in June 2026. Occupancy is up 4.1% year over year and revenue is up 8.8% year over year to $8,770 per month, even as ADR is down 0.9% year over year. Multiplying June’s ADR by occupancy gives an implied RevPAR near $326 per night.
StaySTRA’s composite market score for Monte Rio is 66.92, with a strong revenue-growth sub-score of 79.94 and regulation score of 71.92 (regulation scores run higher when a market has a clear, if strict, permitting framework, which Monte Rio does), while investability sits lower at 59.50, weighed down by the zoning eligibility restrictions covered in the regulatory summary below.
Bedroom mix and channel mix are tracked at a shared regional level rather than uniquely for Monte Rio, so this profile omits them; the STR performance metrics and market scores above are Monte Rio-area data and are unaffected.
Multi-year data shows occupancy climbed from 46.68% in 2017 to a high of 67.36% in 2021, before settling near 52% in 2024 and 2025, while ADR kept climbing, from $332 in 2017 to $446 in 2025, pushing average monthly revenue to $6,432 by 2025, well below June 2026’s stronger figure.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 48% |
| Mar | 51% |
| Apr | 56% |
| May | 58% |
| Jun | 64% |
| Jul | 67% |
| Aug | 64% |
| Sep | 58% |
| Oct | 55% |
| Nov | 51% |
| Dec | 45% |
Month-by-month nightly rates and revenue figures for Monte Rio are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Sonoma market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Sonoma market as a whole, which includes Monte Rio, so these counts are not Monte Rio-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 175 | 9,887 | ★ 4.56 |
| 2 | Bodega Bay & Beyond Vacation Home Rentals | 91 | 3,491 | ★ 4.80 |
| 3 | Russian River Vacation Homes | 85 | 6,990 | ★ 4.81 |
| 4 | Woodfield | 49 | 626 | ★ 4.86 |
| 5 | Bodega Bay Escapes | 44 | 787 | ★ 4.83 |
What Kind of STR Should I Buy in Monte Rio?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Monte Rio are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42% |
| vrbo | 7.5% |
| both | 50.5% |
Home Value Trends (Monte Rio)
Typical home values, median sale prices, and the 10-year price trend for Monte Rio are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Monte Rio — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Monte Rio is unincorporated, so short-term rentals are governed by Sonoma County (Permit Sonoma) rather than a city. STRs are legal only under a multi-step permitting regime adopted in 2023: an owner must obtain a Transient Vacation Rental (TVR) Zoning Permit, a Vacation Rental License, a Transient Occupancy Tax number, and use a certified vacation rental property manager.
The Vacation Rental License costs about $595 in the first year and roughly $400 to renew, expiring 365 days from approval with annual renewal; the TVR zoning permit carries separate filing fees under the county’s fee schedule. The county occupancy tax is 12% of gross rents in unincorporated areas. There is no statewide nightly cap, but occupancy is limited to two people per sleeping room plus two more, with a maximum of 12 guests, plus on-site parking and noise standards.
Eligibility is the biggest constraint: only properties zoned RR, RRD, LEA, DA, or AR qualify for a new vacation rental permit, while R1, R2, R3, LIA, and PC-zoned parcels are ineligible for new operators. Much of Monte Rio, like neighboring Guerneville and Rio Nido, is R1-zoned, ruling out many properties outright. The lower Russian River area also sits within a cap and exclusion zone limiting vacation rentals to no more than 5% of housing stock, and that zone had already exceeded capacity by 2024.
In 2023 Sonoma County overhauled STR rules through two ordinances: No. 6427 (May 2023) created the vacation rental business license requirement, and No. 6423 (April 2023) established the caps and exclusion zones. Enforcement is rated strict, the strictest rating in this batch, and active through the license program and nuisance protections, making new STR entry in Monte Rio difficult.
Market Comparison
The Monte Rio area’s 63.0% June 2026 occupancy runs above the roughly 55% median occupancy across StaySTRA-tracked US STR markets, while its $518 average daily rate is more than double the roughly $220 national median ADR, among the highest rates in this batch. That combination of above-average occupancy and a very high nightly rate drives strong revenue despite the market’s small size.
The market’s top operator by listing count is Vacasa, with 175 listings and 9,887 guest reviews at a 4.559 average rating. Bodega Bay & Beyond Vacation Home Rentals ranks second with 91 listings (4.804 rating), followed by Russian River Vacation Homes (85 listings, 4.811 rating), Woodfield (49 listings, 4.862 rating, the highest rating among the top 5), and Bodega Bay Escapes (44 listings, 4.827 rating). These five operators alone account for 444 listings, a significant share of professional management in a market this size. A total listing count is tracked only at the regional level, so it’s omitted here.
Frequently Asked Questions About Monte Rio, California
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What is the average daily rate for a short-term rental in Monte Rio, CA?
Can you get a new short-term rental permit in Monte Rio, CA?
How much does a short-term rental permit cost in Monte Rio, CA?
What is the best month for STR revenue in Monte Rio, CA?
How much does a typical home cost in Monte Rio, CA?
Who are the top Airbnb property managers in Monte Rio, CA?
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