Gulf Shores, Alabama Short-Term Rental Market
The Alabama Gulf Coast STR market earned $5,092 monthly revenue at $339 ADR and 56.4% occupancy in September 2026.
Quick Answer: Gulf Shores, Alabama is an active short-term rental market. average occupancy in the Gulf Shores/Mobile market area is 56%. average monthly revenue in the Gulf Shores/Mobile market area is $5,092. average daily rate in the Gulf Shores/Mobile market area is $339. the top operator in the Gulf Shores/Mobile market area is Vacasa with 2,094 listings. market score is 82/100 (grade B).
Market data reflects the Gulf Shores/Mobile regional market, which includes Gulf Shores. Regulations, taxes, and permit details below are specific to Gulf Shores.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
In September 2026, the Alabama Gulf Coast STR market averaged a $339 daily rate (ADR), 56.4% occupancy, and $5,092 in average monthly revenue. These performance figures describe the Alabama Gulf Coast region, so every performance number on this page should be read as a figure for the Alabama Gulf Coast STR market rather than for the Gulf Shores city limits alone. Year over year, occupancy rose 12.5%, ADR rose 4.9%, and revenue rose 11.0%, which means the gain came from both more booked nights and higher rates. By calendar year, 2025 closed at 56.2% occupancy, a $328 ADR, and $5,292 in monthly revenue, while 2026 through September stands at 63.5% occupancy, a $356 ADR, and $6,229 in monthly revenue. Summing the typical calendar months gives annualized revenue of $51,014. Demand is anchored by tourism. The Gulf Shores, Orange Beach, and Fort Morgan coast drew about 6.5 million visitors in 2023 who spent nearly $6.7 billion, and 88% of them arrived by car from Southeast, Midwest, and Mid-South drive markets. Lodging was roughly 42% vacation rental and condo stays and 58% hotel stays, so short-term rentals hold a large share of overnight demand. Gulf State Park, 32 miles of quartz sand beaches, golf, fishing, and watersports drive most trips. Gulf Shores itself has about 17,431 residents, and the visitor total covers the wider coastal area, not the city alone. Bedroom, channel, and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Gulf Shores, so this profile omits them. Owners here should plan around a strong summer and carry cash reserves through the winter months.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 64% |
| Mar | 69% |
| Apr | 49% |
| May | 63% |
| Jun | 80% |
| Jul | 80% |
| Aug | 54% |
| Sep | 52% |
| Oct | 53% |
| Nov | 34% |
| Dec | 30% |
Month-by-month nightly rates and revenue figures for Gulf Shores are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Gulf Shores/Mobile market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Gulf Shores/Mobile market as a whole, which includes Gulf Shores, so these counts are not Gulf Shores-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 2,094 | 83,995 | ★ 4.38 |
| 2 | Brett Robinson Vacation Rentals | 1,773 | 15,753 | ★ 4.53 |
| 3 | Liquid Life | 909 | 23,703 | ★ 4.60 |
| 4 | My Beach Getaways | 447 | 10,942 | ★ 4.59 |
| 5 | Beachball Properties | 422 | 13,341 | ★ 4.61 |
What Kind of STR Should I Buy in Gulf Shores?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Gulf Shores are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 14.9% |
| vrbo | 18.3% |
| both | 66.9% |
Home Value Trends (Gulf Shores)
Typical home values, median sale prices, and the 10-year price trend for Gulf Shores are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Gulf Shores — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Gulf Shores, and the city is considered investor friendly. A permit is required: an Annual Rental License at $45 per unit and an Annual Business License based on gross receipts, with a minimum of about $180 at renewal. Licenses expire December 31 and must be renewed by January 31 to avoid penalties. There is no owner-occupancy requirement and no primary residence requirement, and there is no cap on nights rented per year. Individual guest stays are defined as under 180 consecutive days. Zoning is the main constraint. STRs are allowed in the Tourist Rental Overlay District for single-unit homes and duplexes, in BN, BG, and BT business zones, in the ICW-N and ICW-S Intracoastal Waterway zones, and in qualifying planned unit developments. They are prohibited in standard residential zones R-1 through R-5 and in agricultural, educational, industrial, and open space zones. Properties that legally operated as STRs in 2009 or 2018 may continue as nonconforming uses with documentation. Operators must pass a Fire Marshal safety inspection every three years, designate a 24/7 local emergency contact, and carry at least $300,000 in liability insurance. Occupancy is generally capped at 2 persons per bedroom plus 2 additional guests, with 1 off-street parking space per bedroom. The total lodging tax is 16%, made up of 4% state, 2% Baldwin County, and 10% city, due by the 20th of the following month, and Airbnb collects and remits the city tax automatically. Ordinance 2201 (February 2026) added a planning department permit requirement for vacation rental signage. Enforcement severity is rated moderate.
Market Comparison
The Alabama Gulf Coast STR market posted 56.4% occupancy and a $339 ADR in September 2026. Revenue growth is strong, with revenue up 11.0% year over year. The market is seasonal, with typical occupancy ranging from 30.4% in December to 80.3% in June, so a year-round average hides a wide swing. Investors here need to manage a deeper winter trough alongside the summer peak. Luxury listings at $445 and professionally managed listings at $380 earn rates well above the all-listings average. The regulatory setting is also comparatively open, with no night cap and no owner-occupancy rule, though zoning limits where STRs can operate. Information on top operators is tracked at a shared regional level rather than uniquely for Gulf Shores, so this profile omits it. All figures describe the Alabama Gulf Coast region, not Gulf Shores city limits alone.
Frequently Asked Questions About Gulf Shores, Alabama
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