Marina Del Rey, California Short-Term Rental Market
Marina del Rey STRs averaged $208/night at 67.5% occupancy in April 2026 in unincorporated Los Angeles County.
Quick Answer: Marina Del Rey, California is an active short-term rental market. average occupancy is 73%. average monthly revenue is $4,987. average daily rate is $262. the top operator is Blueground with 584 listings. market score is 46/100 (grade D).
Market data reflects the Los Angeles regional market, which includes Marina Del Rey. Regulations, taxes, and permit details below are specific to Marina Del Rey.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Marina del Rey is a coastal community of 9,176 residents in unincorporated Los Angeles County, home to the largest man-made small-craft harbor in North America. Located about 4 miles from LAX, it draws boaters, leisure travelers, and business visitors. The STR market tracked for this area spans approximately 49,328 active listings across a broader Los Angeles metro footprint, well exceeding the local residential population and reflecting regional demand aggregated at this submarket level.
In April 2026, listings averaged $208.40 per night with 67.5% occupancy, generating an average of $3,822 per listing per month. RevPAR stood at $140.65. Entire-place listings account for 39,545 of 49,328 listings (80.2%), private rooms 9,453 (19.2%), and shared rooms 330 (0.7%).
By bedroom count, one-bedroom units dominate at 26,463 (53.8% of bedroom-tracked listings), followed by two-bedrooms at 10,942 (22.2%), three-bedrooms at 6,505 (13.2%), four-bedrooms at 3,357 (6.8%), and five-plus-bedroom properties at 1,949 (4.0%).
Airbnb is the primary channel. Of 49,328 listings, 35,537 are Airbnb-only and 12,108 are on both platforms. VRBO-only listings total 1,683. Year-over-year, occupancy rose 1.15 percentage points while ADR fell 5.52% and revenue grew 1.47%, reflecting a market trading lower nightly rates for slightly higher fill rates.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 61% | $167 | $2,828 |
| Feb | 70% | $177 | $3,049 |
| Mar | 69% | $188 | $3,596 |
| Apr | 66% | $185 | $3,327 |
| May | 68% | $191 | $3,475 |
| Jun | 73% | $215 | $4,019 |
| Jul | 74% | $210 | $4,131 |
| Aug | 70% | $211 | $3,989 |
| Sep | 65% | $184 | $3,253 |
| Oct | 68% | $181 | $3,344 |
| Nov | 63% | $180 | $3,065 |
| Dec | 63% | $188 | $3,209 |
Top Short-Term Rental Operators in Marina Del Rey
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Blueground | 584 | 738 | ★ 4.30 |
| 2 | The Maimon Group | 216 | 996 | ★ 4.67 |
| 3 | Evolve | 177 | 5,293 | ★ 4.43 |
| 4 | Zuma Housing | 150 | 30 | ★ 4.77 |
| 5 | Catalina Vacations | 143 | 5,161 | ★ 4.49 |
What Kind of STR Should I Buy in Marina Del Rey?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 26,463 |
| 2 bed | 10,942 |
| 3 bed | 6,505 |
| 4 bed | 3,357 |
| 5 bed | 1,949 |
ADR by Property Tier
| Entire Home | $308 |
| Luxury | $585 |
| Professionally Managed | $411 |
Revenue by Dwelling Type
| Apartment | $4,283 |
| Entire Place | $5,796 |
| House | $5,514 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 72% |
| vrbo | 3.4% |
| both | 24.5% |
Investment Analysis
At a typical home value of $1,368,503 and April 2026 monthly revenue of $3,822, annualized gross revenue projects to approximately $45,861, implying a gross yield of about 3.4% before expenses. Using the 2025 annual average revenue of $3,914/month produces a similar gross yield of approximately 3.4%. These figures are low relative to other STR markets and reflect the significant mismatch between high Los Angeles-area property values and STR revenue.
ADR segmentation shows meaningful stratification. All-listings ADR was $208/night in April 2026. Entire-home listings averaged $242/night, a 16% premium. Professionally managed properties averaged $314/night, a 51% premium. The luxury tier commanded $466/night, more than double the all-listings rate.
Revenue by property type: entire-place listings averaged $4,401/month and houses $4,127/month, both well above the all-listings average of $3,822. Apartment-type units averaged $3,410/month.
The revenue trend shows a peak in 2022 ($4,135/month at $221 ADR) followed by gradual softening: $4,086 in 2023, $4,101 in 2024, and $3,914 in 2025. April 2026 tracking ($3,822) reflects this continued moderating trend. The investability score of 46.53 is below average. Beyond yield constraints, the primary-residence-only licensing rule (see Regulatory Summary) means most outside investors cannot operate a compliant STR here at all. Gross yield of 3.4% assumes 12 months at April 2026 rates, which is a high-occupancy month; actual net yields after expenses, HOA restrictions, and regulatory compliance costs would be substantially lower.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Travelers in the Marina del Rey area book an average of 32.16 days (about 4.5 weeks) in advance. This relatively short booking window reflects the metro LA demand base, which includes high proportions of business travelers, last-minute leisure visitors, and guests using the location as a base for LAX connections.
Average length of stay is 5.82 nights, above the national average, suggesting many guests combine a longer leisure stay or use the area as an extended base for exploring Los Angeles. The 5.82-night LOS is also relevant for operators subject to the 90-night un-hosted cap: at this average length, operators would hit the cap after approximately 15 to 16 bookings per year.
The 32-day booking window gives operators about a month of advance visibility. Because the market’s seasonality is so flat (occupancy ranging only from 61% to 74%), there is less pressure to secure summer bookings many months in advance than in highly seasonal markets.
Short-Term Rental Regulations
Marina del Rey is unincorporated Los Angeles County, so LA County’s Short-Term Rental ordinance (effective October 7, 2024) applies, not any city-level regulation. STRs (stays of 30 consecutive nights or fewer) are permitted only in a host’s primary residence, defined as a dwelling the host occupies for at least 9 months per year. ADUs, JADUs, and rent- or income-restricted units are excluded.
Hosts must register annually with the County Treasurer and Tax Collector and pay a $914 fee. The 12% unincorporated-area Transient Occupancy Tax must be collected and remitted within 30 days of the rental start. Un-hosted (host-absent overnight) rentals are capped at 90 nights per calendar year; hosted stays (host present in the dwelling) have no night cap under County rules, subject to other restrictions.
Penalties are steep: up to $2,000 per day per violation (or twice the nightly rate, whichever is higher). Platforms face fines up to $1,000/day for listing unregistered properties and may be required to remove listings.
Two significant complications apply specifically to Marina del Rey. First, it lies within the California Coastal Zone. County enforcement of the STR ordinance in coastal areas has been deferred pending the California Coastal Commission’s own rulemaking, creating regulatory uncertainty that was ongoing into 2025. Second, many Marina del Rey condominium and apartment buildings independently prohibit STRs under their HOA CC&Rs, regardless of what County rules allow. Prospective operators must verify CC&Rs before assuming a County registration is sufficient.
Market Comparison
The U.S. STR market median occupancy runs near 55% and median ADR near $220. Marina del Rey’s April 2026 occupancy of 67.5% well exceeds the national median, though its ADR of $208 is slightly below it. The year-round consistency of demand (seasonality score 96.63) is a differentiator from most U.S. markets.
At approximately 3.4% gross yield on a typical home value of $1,368,503, this market significantly underperforms most STR destinations on a yield basis. The primary-residence-only rule also limits the addressable investor population to live-in hosts.
Among professional operators, Blueground leads with 584 listings and a 4.30 average rating (738 reviews). Blueground’s model focuses on furnished mid-term stays, which likely reflects the 30-plus-night segment rather than typical vacation rentals. The Maimon Group manages 216 listings (4.67 rating, 996 reviews). Evolve operates 177 listings (4.43 rating, 5,293 reviews). Together the top three account for approximately 977 listings, or about 2.0% of the tracked market, indicating a fragmented landscape dominated by individual hosts.
Frequently Asked Questions About Marina Del Rey, California
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