Stone Mountain, Georgia Short-Term Rental Market
Stone Mountain, GA tracked STR data shows $209/night at 57.1% occupancy, though the city requires case-by-case permitting.
Quick Answer: Stone Mountain, Georgia is an active short-term rental market. average occupancy in the Atlanta market area is 57%. average monthly revenue in the Atlanta market area is $3,149. average daily rate in the Atlanta market area is $209. the top operator in the Atlanta market area is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Stone Mountain. Regulations, taxes, and permit details below are specific to Stone Mountain.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Data note: the short-term rental performance figures tracked for Stone Mountain ($208.52 ADR, 57.05% occupancy, a tracked 25,282 listings) are identical to those tracked for nearby Riverdale, another metro Atlanta city, reflecting the underlying data provider’s broader metro Atlanta submarket definition rather than distinct Stone Mountain-specific tracking. The tracked listing count (25,282) is implausibly large relative to Stone Mountain’s population of 6,552, reinforcing that this figure spans a wider submarket than the city itself. The housing, regulatory, and population data below are Stone Mountain-specific and reliable.
With that caveat, the tracked data shows entire-place units at 79.5% of supply, private rooms at 20.2%, and shared rooms at 0.3%, with average monthly revenue of $3,149 per listing. Occupancy fell 9.2 percentage points year over year while ADR rose 6.0% and revenue grew 7.9%.
Tourism in Stone Mountain is driven overwhelmingly by Georgia’s Stone Mountain Park, the state’s most-visited attraction, immediately adjacent to the small city, drawing roughly 4 million visitors annually and generating about $50 million in park revenue. The 3,200-acre park pulls a family-oriented, regional day-trip and short-stay audience, plus event crowds for its Yellow Daisy Festival, Pumpkin Festival, and summer laser and drone shows.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 54% |
| Mar | 60% |
| Apr | 56% |
| May | 59% |
| Jun | 62% |
| Jul | 63% |
| Aug | 58% |
| Sep | 54% |
| Oct | 58% |
| Nov | 55% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Stone Mountain are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Atlanta market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Atlanta market as a whole, which includes Stone Mountain, so these counts are not Stone Mountain-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,207 | ★ 4.39 |
| 2 | Minty Living | 198 | 5,240 | ★ 4.70 |
| 3 | Properties By Preston | 123 | 283 | ★ 3.54 |
| 4 | Landing, Inc. | 115 | 114 | ★ 3.88 |
| 5 | FHS PARTNERS | 100 | 4,057 | ★ 4.29 |
What Kind of STR Should I Buy in Stone Mountain?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Stone Mountain are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Home Value Trends (Stone Mountain)
Typical home values, median sale prices, and the 10-year price trend for Stone Mountain are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Stone Mountain — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Stone Mountain does not have a modern blanket short-term-rental ordinance. Instead, STRs are treated as ‘vacation home facilities’ and approved on a case-by-case basis through a Special Use Permit (SUP) from the city, backed by 2017 Ordinance 2017-07. Operators must also register annually with the city and hold a Short-Term Rental Permit or business license, renewed each year.
Typical SUP conditions include a maximum of four lodging (guest) rooms of at least 70 square feet each, guest occupancy limited to 14 consecutive days within any 90-day period, a cap of two vacation home facilities per applicant per year, and life-safety requirements such as a smoke alarm in every lodging room and an accessible fire extinguisher. The city has increasingly required registration and compliance with noise and trash and sanitation rules. There is no published annual night cap and no explicit owner-occupancy or primary-residence mandate, though non-resident owners may face extra scrutiny during SUP review.
On lodging taxes, the widely cited 8% hotel-motel excise rate applies to short-term rentals in unincorporated DeKalb County, outside Stone Mountain city limits, and does not necessarily apply to properties inside the city; the confirmed in-city tax rate was not identified in reviewed sources, so operators should verify directly with the City of Stone Mountain. In April 2024, the Stone Mountain City Council approved an STR special-use permit for an out-of-state operator, reflecting the continued case-by-case SUP approach rather than a shift toward a formal citywide STR ordinance. Enforcement is rated moderate.
Market Comparison
Within the tracked (metro Atlanta-wide) data, this market runs modestly above typical U.S. short-term rental benchmarks on occupancy and modestly below on rate. At 57.05% occupancy, the tracked figure is about 2.0 percentage points above the roughly 55% national median. Average daily rate of $208.52 is about 5.2% below the roughly $220 national median ADR.
Among property managers tracked in this data series, Evolve leads with 343 listings and 7,207 reviews at a 4.39 average rating, and Minty Living ranks second with 198 listings and the highest guest rating among the top five at 4.70. These operators serve the broader metro Atlanta area rather than Stone Mountain exclusively, and given the city’s case-by-case SUP cap of two properties per applicant, no operator is likely to hold a large concentrated position within Stone Mountain city limits specifically.
Frequently Asked Questions About Stone Mountain, Georgia
Can you run a short-term rental in Stone Mountain, GA?
What are the occupancy rules for Stone Mountain short-term rentals?
What taxes apply to short-term rentals in Stone Mountain?
What draws visitors to Stone Mountain, GA?
How much does a typical home cost in Stone Mountain, GA?
Why does Stone Mountain's tracked STR data look identical to Riverdale's?
Can you own multiple short-term rentals in Stone Mountain?
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