Stone Mountain, Georgia Short-Term Rental Market
Stone Mountain, GA tracked STR data shows $209/night at 57.1% occupancy, though the city requires case-by-case permitting.
Quick Answer: Stone Mountain, Georgia is an active short-term rental market. average occupancy is 57%. average monthly revenue is $3,149. average daily rate is $209. the top operator is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Stone Mountain. Regulations, taxes, and permit details below are specific to Stone Mountain.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Data note: the short-term rental performance figures tracked for Stone Mountain ($208.52 ADR, 57.05% occupancy, a tracked 25,282 listings) are identical to those tracked for nearby Riverdale, another metro Atlanta city, reflecting the underlying data provider’s broader metro Atlanta submarket definition rather than distinct Stone Mountain-specific tracking. The tracked listing count (25,282) is implausibly large relative to Stone Mountain’s population of 6,552, reinforcing that this figure spans a wider submarket than the city itself. The housing, regulatory, and population data below are Stone Mountain-specific and reliable.
With that caveat, the tracked data shows entire-place units at 79.5% of supply, private rooms at 20.2%, and shared rooms at 0.3%, with average monthly revenue of $3,149 per listing. Occupancy fell 9.2 percentage points year over year while ADR rose 6.0% and revenue grew 7.9%.
Tourism in Stone Mountain is driven overwhelmingly by Georgia’s Stone Mountain Park, the state’s most-visited attraction, immediately adjacent to the small city, drawing roughly 4 million visitors annually and generating about $50 million in park revenue. The 3,200-acre park pulls a family-oriented, regional day-trip and short-stay audience, plus event crowds for its Yellow Daisy Festival, Pumpkin Festival, and summer laser and drone shows.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 51% | $142 | $2,037 |
| Feb | 54% | $139 | $1,913 |
| Mar | 60% | $141 | $2,335 |
| Apr | 56% | $139 | $2,146 |
| May | 59% | $145 | $2,271 |
| Jun | 62% | $151 | $2,446 |
| Jul | 63% | $141 | $2,445 |
| Aug | 58% | $135 | $2,180 |
| Sep | 54% | $137 | $2,014 |
| Oct | 58% | $137 | $2,206 |
| Nov | 55% | $135 | $2,025 |
| Dec | 54% | $141 | $2,110 |
Top Short-Term Rental Operators in Stone Mountain
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,207 | ★ 4.39 |
| 2 | Minty Living | 198 | 5,240 | ★ 4.70 |
| 3 | Properties By Preston | 123 | 283 | ★ 3.54 |
| 4 | Landing, Inc. | 115 | 114 | ★ 3.88 |
| 5 | FHS PARTNERS | 100 | 4,057 | ★ 4.29 |
What Kind of STR Should I Buy in Stone Mountain?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 11,566 |
| 2 bed | 5,175 |
| 3 bed | 4,846 |
| 4 bed | 2,311 |
| 5 bed | 1,341 |
ADR by Property Tier
| Entire Home | $239 |
| Luxury | $377 |
| Professionally Managed | $244 |
Revenue by Dwelling Type
| Apartment | $2,816 |
| Entire Place | $3,572 |
| House | $3,352 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Investment Analysis
Given the shared-data caveat above, the tracked ADR and occupancy figures should be read as a metro Atlanta-wide reference point rather than Stone Mountain-exclusive performance. Within that tracked data, the professionally managed tier averages $243.99 a night (17.0% above the $208.52 blended ADR) and the luxury tier averages $377.43, 81.0% above blended.
Against a typical Stone Mountain home value of $270,964, the tracked average listing revenue of $3,149 per month ($37,784 annualized) implies a gross yield of roughly 13.9% before operating expenses, though this figure inherits the shared-data caveat and should be verified against Stone Mountain-specific comparables. Homes here are selling at 91.4% of list price on average with a median 38 days to pending and 577 active listings for sale.
The critical investment consideration in Stone Mountain is regulatory, not just economic: the city does not have a blanket STR ordinance, and operation as a ‘vacation home facility’ requires a case-by-case Special Use Permit, capped at two per applicant per year. This makes Stone Mountain a fundamentally different investment proposition than most Georgia markets in this batch, since scaling beyond a couple of properties requires securing multiple discretionary approvals.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Within the tracked (metro Atlanta-wide) data, average booking lead time is 39.7 days and average length of stay is 4.53 nights. Given Stone Mountain Park’s year-round family-attraction draw, actual booking patterns for a specific Stone Mountain property may differ from this shared regional figure; operators should validate assumptions against comparable listings near the park specifically.
Given the case-by-case SUP approval process and the two-property-per-applicant cap, prospective operators should also build permit lead time into their acquisition timeline, since securing a Special Use Permit is a discretionary, city-council-level process rather than an administrative registration.
Short-Term Rental Regulations
Stone Mountain does not have a modern blanket short-term-rental ordinance. Instead, STRs are treated as ‘vacation home facilities’ and approved on a case-by-case basis through a Special Use Permit (SUP) from the city, backed by 2017 Ordinance 2017-07. Operators must also register annually with the city and hold a Short-Term Rental Permit or business license, renewed each year.
Typical SUP conditions include a maximum of four lodging (guest) rooms of at least 70 square feet each, guest occupancy limited to 14 consecutive days within any 90-day period, a cap of two vacation home facilities per applicant per year, and life-safety requirements such as a smoke alarm in every lodging room and an accessible fire extinguisher. The city has increasingly required registration and compliance with noise and trash and sanitation rules. There is no published annual night cap and no explicit owner-occupancy or primary-residence mandate, though non-resident owners may face extra scrutiny during SUP review.
On lodging taxes, the widely cited 8% hotel-motel excise rate applies to short-term rentals in unincorporated DeKalb County, outside Stone Mountain city limits, and does not necessarily apply to properties inside the city; the confirmed in-city tax rate was not identified in reviewed sources, so operators should verify directly with the City of Stone Mountain. In April 2024, the Stone Mountain City Council approved an STR special-use permit for an out-of-state operator, reflecting the continued case-by-case SUP approach rather than a shift toward a formal citywide STR ordinance. Enforcement is rated moderate.
Market Comparison
Within the tracked (metro Atlanta-wide) data, this market runs modestly above typical U.S. short-term rental benchmarks on occupancy and modestly below on rate. At 57.05% occupancy, the tracked figure is about 2.0 percentage points above the roughly 55% national median. Average daily rate of $208.52 is about 5.2% below the roughly $220 national median ADR.
Among property managers tracked in this data series, Evolve leads with 343 listings and 7,207 reviews at a 4.39 average rating, and Minty Living ranks second with 198 listings and the highest guest rating among the top five at 4.70. These operators serve the broader metro Atlanta area rather than Stone Mountain exclusively, and given the city’s case-by-case SUP cap of two properties per applicant, no operator is likely to hold a large concentrated position within Stone Mountain city limits specifically.
Frequently Asked Questions About Stone Mountain, Georgia
Can you run a short-term rental in Stone Mountain, GA?
What are the occupancy rules for Stone Mountain short-term rentals?
What taxes apply to short-term rentals in Stone Mountain?
What draws visitors to Stone Mountain, GA?
How much does a typical home cost in Stone Mountain, GA?
Why does Stone Mountain's tracked STR data look identical to Riverdale's?
Can you own multiple short-term rentals in Stone Mountain?
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