Jasper, Georgia Short-Term Rental Market
Jasper, GA STRs averaged $175/night at 50.4% occupancy in April 2026 across roughly 9,470 active listings.
Quick Answer: Jasper, Georgia is an active short-term rental market. average occupancy is 55%. average monthly revenue is $3,064. average daily rate is $202. the top operator is Evolve with 315 listings. market score is 77/100 (grade B).
Market data reflects the Georgia Area regional market, which includes Jasper. Regulations, taxes, and permit details below are specific to Jasper.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Jasper, GA, the seat of Pickens County roughly 50 miles north of Atlanta, sits at the gateway to the North Georgia Mountains. The market draws metro-Atlanta weekenders and cabin seekers to a mix of scenic mountain terrain, local wineries, and walkable downtown amenities. As of April 2026, the market recorded an average daily rate of $175 and occupancy of 50.4%, producing a RevPAR of $88.02.
Year-over-year performance shows occupancy down 8.6 percentage points while ADR rose 3.6%, resulting in a net revenue decline of 4.8% compared to April 2025. Despite this softening, the 2024 annual average occupancy of 53.1% and ADR of $162 showed consistent improvement through 2025 (52.8% occupancy, $169 ADR), and the overall trajectory from 2017 remains strongly upward.
The supply base spans approximately 9,466 listings: 2,841 studios or one-bedrooms, 2,194 two-bedrooms, 2,710 three-bedrooms, 1,174 four-bedrooms, and 547 five-bedroom-plus units. One-bedroom and three-bedroom units lead in count, reflecting the cabin-getaway character of this market. Entire-place listings account for 8,379 of the total (89%), with 1,086 private rooms and 5 shared rooms. Channel distribution skews toward Airbnb: 5,047 listings are Airbnb-only, 639 are VRBO-only, and 3,784 are on both platforms.
The total market score is 77.02 out of 100. Investability leads at 95.71, the highest scoring dimension. Seasonality scores 84.57 and rental demand scores 71.18, while revenue growth trails at 44.21, consistent with the recent occupancy softening.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 43% | $118 | $1,538 |
| Feb | 53% | $120 | $1,607 |
| Mar | 56% | $134 | $2,030 |
| Apr | 54% | $147 | $2,125 |
| May | 54% | $157 | $2,256 |
| Jun | 59% | $175 | $2,737 |
| Jul | 60% | $176 | $2,864 |
| Aug | 51% | $151 | $2,155 |
| Sep | 51% | $150 | $2,036 |
| Oct | 54% | $151 | $2,271 |
| Nov | 52% | $150 | $2,124 |
| Dec | 48% | $139 | $1,985 |
Top Short-Term Rental Operators in Jasper
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 315 | 10,767 | ★ 4.66 |
| 2 | Orlando | 94 | 4,398 | ★ 4.70 |
| 3 | Patriot Family Homes | 70 | 3,671 | ★ 4.31 |
| 4 | Pine Mountain Chalet | 51 | 456 | ★ 4.13 |
| 5 | River Town Rentals | 46 | 937 | ★ 4.70 |
What Kind of STR Should I Buy in Jasper?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,841 |
| 2 bed | 2,194 |
| 3 bed | 2,710 |
| 4 bed | 1,174 |
| 5 bed | 547 |
ADR by Property Tier
| Entire Home | $215 |
| Luxury | $389 |
| Professionally Managed | $256 |
Revenue by Dwelling Type
| Apartment | $2,038 |
| Entire Place | $3,271 |
| House | $3,362 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.3% |
| vrbo | 6.7% |
| both | 40% |
Investment Analysis
Jasper presents a well-established mountain-cabin investment market with one of the highest investability scores in the dataset at 95.71 out of 100. The primary caution is a near-term revenue headwind: occupancy fell 8.6 percentage points year-over-year in April 2026, and revenue declined 4.8%.
Entry costs are moderately high for a small city. The typical home value as of April 2026 was $407,109, with a median list price of $476,317 and a median sale price of $379,250. The wide gap between list and sale price (sale-to-list ratio of 0.796) and a median of 64 days to pending indicate a slower buyer’s market, giving investors more negotiating room than in many comparable mountain markets.
At average monthly revenue of $2,416 in April 2026, annualized gross revenue projects to approximately $28,989, representing a gross yield of roughly 7.1% against the typical home value. The luxury-tier ADR of $337 is 93% above the market average of $175, and professionally managed listings average $216, a 24% premium. The entire-home tier ADR of $186 is modestly above the overall average, reflecting that the entire-place segment dominates supply.
The revenue growth score of 44.21 is the lowest-scoring dimension, indicating that the market is experiencing a correction after strong 2020 to 2022 growth. Investors entering now should underwrite to the current revenue environment rather than peak-year figures from 2021 to 2022.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
April 2026 data shows an average booking lead time of 38.4 days and an average length of stay of 4.0 nights. The 38-day lead window is shorter than many comparable mountain markets, suggesting that Jasper benefits from a large pool of Atlanta-area spontaneous weekend bookers who plan roughly five weeks ahead. Pricing strategies should concentrate rate adjustments in the 45 to 30-day window before arrival.
A 4.0-night average stay at 50.4% occupancy produces approximately 7 to 8 turnovers per month, a manageable turnover cadence that keeps operating costs in line. The combination of short lead times and moderate stay lengths suits a dynamic pricing approach that holds rates firm at 60 days out and adjusts downward selectively inside 21 days to fill gaps.
Short-Term Rental Regulations
Short-term rentals are permitted in and around Jasper, GA. The confirmed compliance obligations center on lodging tax. The City of Jasper levies a 6% occupancy tax on transient lodging, and Pickens County imposes a 6% county lodging tax as well. STR operators are expected to register and remit this tax monthly with the City of Jasper Tax Department and Pickens County Planning.
As with any business operating in the city, an occupational tax certificate (business license) is generally required. As of mid-2026, no dedicated City of Jasper STR permit ordinance with specific application requirements, fees, owner-occupancy rules, or zoning caps could be verified through primary sources. Enforcement is characterized as minimal and tax-focused rather than driven by a formal STR registry.
Note: a frequently circulated news item describing a city council approving an STR ordinance in June 2024 refers to Jasper, Alabama, not Jasper, Georgia. Rules attributed to Jasper County online typically refer to a different Georgia county (seat: Monticello), not Pickens County. Hosts should verify current requirements directly with the City of Jasper Planning and Development Department at 706-692-9100 and Pickens County Planning before listing.
Market Comparison
The US median STR occupancy is approximately 55%, and the national median ADR is approximately $220. Jasper’s April 2026 occupancy of 50.4% is below the national median, though the 2025 annual average of 52.8% is closer to the norm. The ADR of $175 is below the national median, reflecting the cabin-cabin value pricing that characterizes North Georgia mountain rentals relative to coastal or ski markets.
Among top operators, Evolve leads with 315 listings and a 4.66 average rating across 10,767 reviews. Orlando holds 94 listings with a 4.70 rating. Patriot Family Homes manages 70 listings with a 4.31 rating. Pine Mountain Chalet operates 51 listings with a 4.13 rating, and River Town Rentals holds 46 listings with a 4.70 rating. The top five operators total 576 listings, approximately 6% of the estimated active listing base, indicating a fragmented market where individual owners rather than large management companies dominate inventory.
Frequently Asked Questions About Jasper, Georgia
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