Forsyth, Georgia Short-Term Rental Market
Forsyth, GA STRs averaged $175/night at 50.4% occupancy in April 2026, with an investability score of 95.7 out of 100.
Quick Answer: Forsyth, Georgia is an active short-term rental market. average occupancy is 55%. average monthly revenue is $3,064. average daily rate is $202. the top operator is Evolve with 315 listings. market score is 77/100 (grade B).
Market data reflects the Georgia Area regional market, which includes Forsyth. Regulations, taxes, and permit details below are specific to Forsyth.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Forsyth is the county seat of Monroe County in Middle Georgia, located along I-75 roughly midway between Atlanta and Macon. The short-term rental market is shaped by interstate traveler demand, heritage tourism centered on the downtown courthouse square, and proximity to Juliette, GA, the filming location of the Whistle Stop Cafe from ‘Fried Green Tomatoes.’ Monroe County visitor spending reached $80.3 million in 2024, up 5% from the prior year.
In April 2026, the market averaged $175/night ADR at 50.4% occupancy, producing RevPAR of $88 and average monthly revenue of $2,416. Occupancy declined 8.56% year-over-year as ADR rose 3.62%, resulting in a net revenue decline of 4.75%. The 2025 full-year occupancy averaged 52.8% at an average ADR of $169.
The listing mix is heavily tilted toward entire-place properties (approximately 88% of listings), with private rooms representing about 11%. By bedroom count, 1-bedroom properties are the largest segment (2,841), followed by 3-bedroom (2,710) and 2-bedroom (2,194). Larger homes of 4 and 5 bedrooms account for roughly 1,721 additional listings.
The overall market score is 77.0 out of 100. The investability sub-score is a standout at 95.7, the highest signal in this market’s data. Seasonality scores 84.6 and rental demand 71.2, while revenue growth trails at 44.2.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 43% | $118 | $1,538 |
| Feb | 53% | $120 | $1,607 |
| Mar | 56% | $134 | $2,030 |
| Apr | 54% | $147 | $2,125 |
| May | 54% | $157 | $2,256 |
| Jun | 59% | $175 | $2,737 |
| Jul | 60% | $176 | $2,864 |
| Aug | 51% | $151 | $2,155 |
| Sep | 51% | $150 | $2,036 |
| Oct | 54% | $151 | $2,271 |
| Nov | 52% | $150 | $2,124 |
| Dec | 48% | $139 | $1,985 |
Top Short-Term Rental Operators in Forsyth
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 315 | 10,767 | ★ 4.66 |
| 2 | Orlando | 94 | 4,398 | ★ 4.70 |
| 3 | Patriot Family Homes | 70 | 3,671 | ★ 4.31 |
| 4 | Pine Mountain Chalet | 51 | 456 | ★ 4.13 |
| 5 | River Town Rentals | 46 | 937 | ★ 4.70 |
What Kind of STR Should I Buy in Forsyth?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,841 |
| 2 bed | 2,194 |
| 3 bed | 2,710 |
| 4 bed | 1,174 |
| 5 bed | 547 |
ADR by Property Tier
| Entire Home | $215 |
| Luxury | $389 |
| Professionally Managed | $256 |
Revenue by Dwelling Type
| Apartment | $2,038 |
| Entire Place | $3,271 |
| House | $3,362 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.3% |
| vrbo | 6.7% |
| both | 40% |
Investment Analysis
Forsyth’s investability score of 95.7 out of 100 is a notable data point, reflecting the market’s combination of accessible entry costs and operating cash flow relative to price. The typical home value is $319,952, and the median list price is $421,267 based on the most recent housing snapshot.
At a typical home value of $319,952 and average monthly revenue of $2,416, an active Forsyth STR grosses approximately $28,989 annually, implying a gross revenue yield of roughly 9.1%. That yield figure is computed from the April 2026 monthly baseline annualized.
Rate stratification in April 2026: the all-listings ADR was $175, entire-home properties averaged $186, professionally managed units averaged $216, and the luxury tier averaged $337. The $41-per-night premium for professional management over the entire-home average is meaningful for operators evaluating management engagement.
The -8.6% year-over-year occupancy drop is the market’s most significant risk signal. Revenue declined 4.75% despite a 3.62% ADR increase, meaning the market is currently trading occupancy for rate. Whether that trend reverses depends on demand drivers that have yet to produce a recovery. Investors should underwrite to the 2025 annual average of $2,530/month rather than peak or current-month figures.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests in the Forsyth market book an average of 38.4 days in advance and stay an average of 4.0 nights per booking. The 38-day lead window reflects the market’s mix of advance-planning leisure travelers and interstate travelers who book regional stopovers on a moderate horizon.
The 4.0-night average stay is above the typical 2-3 night weekend trip, suggesting a share of guests are using Forsyth as a base for multi-day exploration of Atlanta, the Ocmulgee Mounds area, and driving the scenic Piedmont region. Operators benefit from setting 2-night minimums on weekends and 3-4 night minimums on holiday periods to reduce per-booking cleaning costs.
With a lead time of 38 days and a 4-night stay, Forsyth operators have a meaningful booking window within which to adjust rates. Dynamic pricing tools that mark up rates for holiday weekends and mark down for mid-week open gaps can improve RevPAR above the April 2026 baseline of $88.
Short-Term Rental Regulations
Short-term rentals are permitted in Forsyth, GA. The City of Forsyth does not have a dedicated STR zoning or permitting ordinance. Note that Forsyth County (a separate, distinct jurisdiction north of Atlanta near Lake Lanier) has well-known STR rules that do not apply here.
The primary regulatory touchpoint is tax compliance. The city levies a hotel and motel excise (occupancy) tax at 7%, effective January 1, 2024, raised from a prior 5%. Under Georgia HB 317 (effective July 1, 2021), individual short-term rental platforms such as Airbnb are brought under the state and local hotel/motel tax framework, so STR operators are expected to remit the 7% city occupancy tax on eligible stays. Stays exceeding 30 consecutive days are excluded from the tax.
No maximum nights cap, owner-occupancy requirement, primary-residence rule, or STR-specific zoning restriction was identified in city sources. Operators should expect a standard city business/occupational license and occupancy-tax registration. Enforcement is rated minimal. Investors are advised to confirm license requirements directly with Forsyth City Hall before operating.
Market Comparison
Forsyth’s April 2026 occupancy of 50.4% sits modestly below the US STR median of approximately 55%. The ADR of $175 is below the US STR median of roughly $220, consistent with a small-city Georgia market without resort or urban-core pricing power.
The market’s investability score of 95.7 is a significant outlier on the upside, driven by the combination of a sub-$320,000 typical home value and above-baseline cash flow yields. The total market score of 77.0 and rental demand score of 71.2 position Forsyth as a solid secondary-market STR location.
Evolve is the leading professional management operator with 315 listings and 10,767 reviews (4.66 rating). Orlando ranks second with 94 listings and 4,695 reviews (4.70 rating). Patriot Family Homes holds 70 listings with 3,671 reviews (4.31 rating). The top three operators together represent approximately 479 managed listings in the regional market area.
Frequently Asked Questions About Forsyth, Georgia
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