Forsyth, Georgia Short-Term Rental Market
Forsyth, GA STRs averaged $175/night at 50.4% occupancy in April 2026, with an investability score of 95.7 out of 100.
Quick Answer: Forsyth, Georgia is an active short-term rental market. average occupancy in the Georgia Area market area is 55%. average monthly revenue in the Georgia Area market area is $3,064. average daily rate in the Georgia Area market area is $202. the top operator in the Georgia Area market area is Evolve with 315 listings. market score is 77/100 (grade B).
Market data reflects the Georgia Area regional market, which includes Forsyth. Regulations, taxes, and permit details below are specific to Forsyth.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Forsyth is the county seat of Monroe County in Middle Georgia, located along I-75 roughly midway between Atlanta and Macon. The short-term rental market is shaped by interstate traveler demand, heritage tourism centered on the downtown courthouse square, and proximity to Juliette, GA, the filming location of the Whistle Stop Cafe from ‘Fried Green Tomatoes.’ Monroe County visitor spending reached $80.3 million in 2024, up 5% from the prior year.
In April 2026, the market averaged $175/night ADR at 50.4% occupancy, producing RevPAR of $88 and average monthly revenue of $2,416. Occupancy declined 8.56% year-over-year as ADR rose 3.62%, resulting in a net revenue decline of 4.75%. The 2025 full-year occupancy averaged 52.8% at an average ADR of $169.
The listing mix is heavily tilted toward entire-place properties (approximately 88% of listings), with private rooms representing about 11%. By bedroom count, 1-bedroom properties are the largest segment (2,841), followed by 3-bedroom (2,710) and 2-bedroom (2,194). Larger homes of 4 and 5 bedrooms account for roughly 1,721 additional listings.
The overall market score is 77.0 out of 100. The investability sub-score is a standout at 95.7, the highest signal in this market’s data. Seasonality scores 84.6 and rental demand 71.2, while revenue growth trails at 44.2.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 43% |
| Feb | 53% |
| Mar | 56% |
| Apr | 54% |
| May | 54% |
| Jun | 59% |
| Jul | 60% |
| Aug | 51% |
| Sep | 51% |
| Oct | 54% |
| Nov | 52% |
| Dec | 48% |
Month-by-month nightly rates and revenue figures for Forsyth are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Georgia Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Georgia Area market as a whole, which includes Forsyth, so these counts are not Forsyth-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 315 | 10,767 | ★ 4.66 |
| 2 | Orlando | 94 | 4,398 | ★ 4.70 |
| 3 | Patriot Family Homes | 70 | 3,671 | ★ 4.31 |
| 4 | Pine Mountain Chalet | 51 | 456 | ★ 4.13 |
| 5 | River Town Rentals | 46 | 937 | ★ 4.70 |
What Kind of STR Should I Buy in Forsyth?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Forsyth are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.3% |
| vrbo | 6.7% |
| both | 40% |
Home Value Trends (Forsyth)
Typical home values, median sale prices, and the 10-year price trend for Forsyth are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Forsyth — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Forsyth, GA. The City of Forsyth does not have a dedicated STR zoning or permitting ordinance. Note that Forsyth County (a separate, distinct jurisdiction north of Atlanta near Lake Lanier) has well-known STR rules that do not apply here.
The primary regulatory touchpoint is tax compliance. The city levies a hotel and motel excise (occupancy) tax at 7%, effective January 1, 2024, raised from a prior 5%. Under Georgia HB 317 (effective July 1, 2021), individual short-term rental platforms such as Airbnb are brought under the state and local hotel/motel tax framework, so STR operators are expected to remit the 7% city occupancy tax on eligible stays. Stays exceeding 30 consecutive days are excluded from the tax.
No maximum nights cap, owner-occupancy requirement, primary-residence rule, or STR-specific zoning restriction was identified in city sources. Operators should expect a standard city business/occupational license and occupancy-tax registration. Enforcement is rated minimal. Investors are advised to confirm license requirements directly with Forsyth City Hall before operating.
Market Comparison
Forsyth’s April 2026 occupancy of 50.4% sits modestly below the US STR median of approximately 55%. The ADR of $175 is below the US STR median of roughly $220, consistent with a small-city Georgia market without resort or urban-core pricing power.
The market’s investability score of 95.7 is a significant outlier on the upside, driven by the combination of a sub-$320,000 typical home value and above-baseline cash flow yields. The total market score of 77.0 and rental demand score of 71.2 position Forsyth as a solid secondary-market STR location.
Evolve is the leading professional management operator with 315 listings and 10,767 reviews (4.66 rating). Orlando ranks second with 94 listings and 4,695 reviews (4.70 rating). Patriot Family Homes holds 70 listings with 3,671 reviews (4.31 rating). The top three operators together represent approximately 479 managed listings in the regional market area.
Frequently Asked Questions About Forsyth, Georgia
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