Mableton, Georgia Short-Term Rental Market
Mableton's Atlanta metro STR market posted $174 ADR, 53.8% occupancy and $2,574 monthly revenue in September 2026.
Quick Answer: Mableton, Georgia is an active short-term rental market. average occupancy in the Atlanta market area is 54%. average monthly revenue in the Atlanta market area is $2,574. average daily rate in the Atlanta market area is $174. the top operator in the Atlanta market area is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Mableton. Regulations, taxes, and permit details below are specific to Mableton.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Mableton is a residential city of about 78,314 residents in south Cobb County, roughly 15 miles west of downtown Atlanta. Its short-term rental performance is tracked at the Atlanta metro level, so the figures below describe the Atlanta metro STR market as a whole rather than Mableton alone.
For September 2026, the Atlanta metro STR market recorded an average daily rate of $174 and occupancy of 53.8%, producing average monthly revenue of $2,574 per listing. Compared with September 2025, occupancy rose 11.0%, ADR rose 11.2%, and revenue rose 13.2%. Those are relative changes against the same month a year earlier.
Annualized with the seasonal-sum method, revenue per listing comes to $26,335. For the year to date through September 2026, the metro averaged 55.6% occupancy, a $177 ADR and $2,736 in monthly revenue, compared with 56.7%, $157 and $2,527 for full-year 2025. ADR has carried most of the growth, while annual occupancy has stayed between 55.2% and 58.9% every year since 2019.
Demand in Mableton is driven less by destination tourism than by regional visitors. The Silver Comet Trail, a paved rail-trail of more than 60 miles, Heritage Park, and concerts at the Mable House Barnes Amphitheatre draw cyclists, runners and event-goers. Proximity to the Chattahoochee River National Recreation Area and downtown Atlanta supports value-oriented overflow lodging. No annual visitor count is published for Mableton.
Bedroom, channel and listing-type counts, and top operator names, are tracked at a shared regional level rather than uniquely for Mableton, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 54% |
| Mar | 60% |
| Apr | 56% |
| May | 59% |
| Jun | 62% |
| Jul | 63% |
| Aug | 58% |
| Sep | 54% |
| Oct | 58% |
| Nov | 55% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Mableton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Atlanta market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Atlanta market as a whole, which includes Mableton, so these counts are not Mableton-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,248 | ★ 4.40 |
| 2 | Minty Living | 199 | 5,272 | ★ 4.70 |
| 3 | Properties By Preston | 124 | 291 | ★ 3.54 |
| 4 | Landing, Inc. | 116 | 115 | ★ 3.89 |
| 5 | FHS PARTNERS | 100 | 4,090 | ★ 4.29 |
What Kind of STR Should I Buy in Mableton?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mableton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Home Value Trends (Mableton)
Typical home values, median sale prices, and the 10-year price trend for Mableton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Mableton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Mableton. The City of Mableton incorporated in 2022 but has not enacted its own STR ordinance, so Cobb County’s rules, effective January 1, 2023, govern. Its cityhood survived a legal challenge before the Georgia Supreme Court in 2024 and 2025, and county regulations still apply as of 2026.
Operators need a Short-Term Rental Certificate from the Cobb County Business License Division for each property. The application fee is roughly $55 with an annual renewal. The certificate is non-transferable, and a new one is required on a change of ownership or local agent. Proof of insurance is due within 30 days of approval, and a designated local agent must be available to respond to issues.
Only properties zoned Residential (R) qualify. Occupancy is limited to one person per 390 square feet, and parking must provide one space per bedroom plus one additional space. A property that does not operate as a rental for at least 90 days in any 12-month period risks revocation.
There is no owner-occupancy requirement, no primary-residence requirement and no annual night cap. Cobb County levies an 8% occupancy tax, in addition to Georgia’s 7% state sales tax and the state $5 per night hotel-motel fee. Platforms such as Airbnb and VRBO typically collect and remit applicable lodging taxes.
Enforcement is handled through Cobb Community Development, with certificate revocation as the primary penalty. Enforcement severity is rated moderate. Confirm current requirements with Cobb County before purchasing.
Market Comparison
The Atlanta metro STR market in September 2026 shows occupancy of 53.8% and an ADR of $174, consistent with a market that leans toward value-oriented lodging rather than destination tourism.
Growth is the stronger story. Year over year, occupancy rose 11.0%, ADR rose 11.2% and revenue rose 13.2%. The 2026 year-to-date ADR of $177 is already 13% above the full-year 2025 figure of $157.
The luxury tier at $307 and the professionally managed tier at $210 show how the upper end of the market performs.
Entry cost is a consideration: the typical Mableton home value is $349,892. Bedroom, channel and listing-type counts, and top operator names, are tracked at a shared regional level rather than uniquely for Mableton, so this profile omits them.
Frequently Asked Questions About Mableton, Georgia
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