Mableton, Georgia Short-Term Rental Market
Mableton, GA's Atlanta-area STR market posted $172 ADR and 58.2% occupancy in April 2026, covering 25,341 active listings.
Quick Answer: Mableton, Georgia is an active short-term rental market. average occupancy is 57%. average monthly revenue is $3,149. average daily rate is $209. the top operator is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Mableton. Regulations, taxes, and permit details below are specific to Mableton.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The short-term rental market tracked for Mableton, Georgia (south Cobb County) covers a broad Atlanta-area geography with 25,341 active listings. In April 2026, the market posted an average daily rate of $172 and occupancy of 58.2%, generating average monthly revenue of $2,735 per listing. RevPAR was $100.
The listing mix tilts heavily toward entire-place rentals: 20,145 listings (79%) are whole-home or whole-unit properties, 5,125 are private rooms, and 71 are shared rooms. By bedroom count, 1-bedroom units are the dominant segment at 11,591 listings, followed by 2-bedroom (5,193), 3-bedroom (4,853), 4-bedroom (2,321), and 5-bedroom and above (1,339).
Airbnb is the primary channel, with 15,586 listings on Airbnb only, 1,140 on VRBO only, and 8,615 active on both platforms.
Year-over-year as of April 2026, occupancy held essentially flat (+0.3%) while ADR rose 3.0%, producing a 9.5% revenue gain. The 2025 annual average occupancy was 56.7% at an ADR of $157 and average monthly revenue of $2,526, up from $2,483 in 2024.
Mableton sits in south Cobb County, approximately 15 miles west of downtown Atlanta. Demand drivers include the Silver Comet Trail, the Mable House Barnes Amphitheatre, Heritage Park, and proximity to Atlanta’s broader metro employment and event base. The market’s composite score of 63.1 out of 100 reflects moderate investability (62.8) and rental demand (55.0), with a seasonality score of 98.1 indicating near-uniform year-round demand.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 51% | $142 | $2,037 |
| Feb | 54% | $139 | $1,913 |
| Mar | 60% | $141 | $2,335 |
| Apr | 56% | $139 | $2,146 |
| May | 59% | $145 | $2,272 |
| Jun | 62% | $151 | $2,445 |
| Jul | 63% | $141 | $2,446 |
| Aug | 58% | $135 | $2,180 |
| Sep | 54% | $137 | $2,014 |
| Oct | 58% | $137 | $2,207 |
| Nov | 55% | $136 | $2,025 |
| Dec | 54% | $141 | $2,110 |
Top Short-Term Rental Operators in Mableton
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,248 | ★ 4.40 |
| 2 | Minty Living | 199 | 5,272 | ★ 4.70 |
| 3 | Properties By Preston | 124 | 291 | ★ 3.54 |
| 4 | Landing, Inc. | 116 | 115 | ★ 3.89 |
| 5 | FHS PARTNERS | 100 | 4,090 | ★ 4.29 |
What Kind of STR Should I Buy in Mableton?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 11,591 |
| 2 bed | 5,193 |
| 3 bed | 4,853 |
| 4 bed | 2,321 |
| 5 bed | 1,339 |
ADR by Property Tier
| Entire Home | $239 |
| Luxury | $377 |
| Professionally Managed | $244 |
Revenue by Dwelling Type
| Apartment | $2,816 |
| Entire Place | $3,572 |
| House | $3,352 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Investment Analysis
No housing value data is currently available for Mableton in the data snapshot, so a gross yield calculation cannot be performed from available inputs. Investors should reference comparable Cobb County property values directly.
Revenue data provides the key return context. The 2025 annual average monthly revenue was $2,526, projecting to approximately $30,312 per year at sustained full-year performance. The April 2026 monthly revenue of $2,735 is 8.3% above the 2025 annual average, reflecting typical spring seasonality.
ADR spreads across tiers reveal where premium rates concentrate. Luxury-tier listings averaged $336 per night in April 2026, a 95% premium over the $172 market-wide average. Professionally managed listings averaged $203, an 18% premium over the market average. Entire-home listings averaged $196 ADR, 14% above the overall average.
Revenue by property type: entire-place listings generate $3,080 per month, houses $2,902, and apartments $2,453. The entire-place to apartment monthly gap is approximately $627.
The year-over-year revenue gain of 9.5% in April 2026 is driven by ADR growth (3.0%) on stable occupancy (0.3%). Annual average monthly revenue grew from $2,483 in 2024 to $2,526 in 2025, a 1.7% improvement. The large and fragmented listing base (25,341 listings) means individual operator performance depends heavily on listing quality and pricing discipline rather than market-level scarcity.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Mableton)
Booking Insights
Mableton guests book an average of 28 days in advance, roughly a 4-week lead time. This shorter window, compared to leisure-destination markets, reflects the metro-adjacent nature of demand: many guests are visiting Atlanta, traveling for business, or attending regional events and book on a shorter planning horizon.
Average length of stay is 4.4 nights. At 58.2% occupancy and 4.4 nights per stay, a property fills approximately 4 bookings per month (about 17 to 18 occupied nights per month at 4.4 nights per booking). The longer average stay relative to urban-center STR markets is consistent with extended leisure, relocation-related, and trail-access visits.
The 28-day lead time means most reservations are set within the prior month. Dynamic pricing tools that update rates frequently in the 2-to-4-week window before arrival will capture the most demand efficiently. Minimum stay settings of 2 to 3 nights align well with the 4.4-night average and help reduce turnover costs.
Short-Term Rental Regulations
Mableton incorporated as a city in 2022 but has not enacted a standalone STR ordinance. The governing framework is Cobb County’s STR ordinance (Chapter 78, Division 11), which took effect January 1, 2023.
Operators must obtain a Short-Term Rental Certificate from the Cobb County Business License Division for each property. The annual certificate fee is approximately $55. Certificates are non-transferable; a new certificate is required if ownership changes. A designated local responsible agent must be available to address issues. Proof of insurance is required within 30 days of approval.
Only Residential (R) zoned properties qualify. Occupancy is limited to one person per 390 square feet, and parking must provide one space per bedroom plus one additional space.
Owner occupancy is not required, and there is no primary-residence requirement. No annual night cap applies, but a property must operate as a rental for at least 90 days in any 12-month period to avoid certificate revocation risk.
The applicable occupancy tax is 8% (Cobb County hotel/motel excise tax), plus Georgia’s 7% state sales tax and the state $5-per-night hotel-motel fee. Airbnb and VRBO typically collect and remit these taxes on operators’ behalf. Enforcement is rated moderate, with certificate revocation as the primary penalty.
Market Comparison
Mableton’s 58.2% occupancy in April 2026 exceeds the U.S. STR median of approximately 55%. Its $172 ADR is below the national median of roughly $220, consistent with a large metro-adjacent market where volume and consistency drive returns rather than premium per-night rates.
The composite market score of 63.1 out of 100 is moderate. The standout metric is seasonality (98.1), reflecting near-uniform year-round demand. Revenue growth (64.3) and regulation (63.3) scores are moderate. Rental demand (55.0) reflects the competitive pressure of a 25,341-listing market.
Among the top five operators, Evolve leads with 343 listings and 7,248 reviews at a 4.40 rating. Minty Living operates 199 listings at a 4.70 rating with 5,272 reviews. Properties By Preston holds 124 listings at a 3.54 rating, and Landing, Inc. operates 116 listings at a 3.89 rating. FHS PARTNERS rounds out the top five with 100 listings and 4,090 reviews at a 4.29 rating. The five operators combined manage 882 listings, approximately 3.5% of the 25,341-listing market. Most inventory is independently managed, creating both competition and opportunity for well-positioned listings.
Frequently Asked Questions About Mableton, Georgia
How many short-term rental listings are active in the Mableton area?
What is the average nightly rate for an STR in Mableton, GA?
What is the average monthly revenue for a Mableton STR?
What permits are required for a short-term rental in Mableton, GA?
When is peak season for STRs in Mableton?
What is the occupancy tax rate for STRs in Mableton?
Is owner occupancy required for STRs in Mableton?
Analyze Mableton Rentals
Use our free calculator to estimate Airbnb revenue for any property in Mableton.
Free Mableton STR Calculator →
