Alpharetta, Georgia Short-Term Rental Market
Alpharetta, GA STRs averaged $172/night at 58.3% occupancy in April 2026, with 25,200-plus active listings in this Atlanta-area tech hub.
Quick Answer: Alpharetta, Georgia is an active short-term rental market. average occupancy is 57%. average monthly revenue is $3,149. average daily rate is $209. the top operator is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Alpharetta. Regulations, taxes, and permit details below are specific to Alpharetta.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Alpharetta is an affluent Atlanta suburb approximately 25 miles north of downtown, known for its concentration of technology company headquarters, the 12,000-seat Ameris Bank Amphitheatre, and the Avalon mixed-use development. Business travelers, entertainment visitors, and Atlanta metro leisure travelers support a substantial STR market.
Channel data shows approximately 25,300 active listings: 15,554 on Airbnb only, 1,130 on VRBO only, and 8,598 cross-listed on both platforms. The April 2026 average daily rate was $172, with 58.3% occupancy and RevPAR of $100. Average monthly revenue was $2,738.
Entire-place listings dominate at 20,097 (roughly 79% of supply), with private rooms at 5,115 (20%) and shared rooms at 70 (under 1%). Bedroom distribution is led by one-bedrooms (11,566), followed by two-bedrooms (5,175), three-bedrooms (4,846), four-bedrooms (2,311), and five-bedrooms (1,341).
Year-over-year for April 2026: occupancy rose 0.38 percentage points, ADR increased 3.06%, and revenue grew 9.64% versus April 2025. This positive momentum is notable — 9.64% revenue growth is the highest April YoY revenue gain in this batch. The 2025 full-year average of $157 ADR and 56.71% occupancy shows steady growth from $103 ADR in 2017. The seasonality score of 98.1 signals highly predictable seasonal cyclicality. The total score and investability score are both 62.8, indicating moderate overall market fundamentals.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 51% | $142 | $2,037 |
| Feb | 54% | $139 | $1,913 |
| Mar | 60% | $141 | $2,335 |
| Apr | 56% | $139 | $2,146 |
| May | 59% | $145 | $2,271 |
| Jun | 62% | $151 | $2,446 |
| Jul | 63% | $141 | $2,445 |
| Aug | 58% | $135 | $2,180 |
| Sep | 54% | $137 | $2,014 |
| Oct | 58% | $137 | $2,206 |
| Nov | 55% | $135 | $2,025 |
| Dec | 54% | $141 | $2,110 |
Top Short-Term Rental Operators in Alpharetta
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,207 | ★ 4.39 |
| 2 | Minty Living | 198 | 5,240 | ★ 4.70 |
| 3 | Properties By Preston | 123 | 283 | ★ 3.54 |
| 4 | Landing, Inc. | 115 | 114 | ★ 3.88 |
| 5 | FHS PARTNERS | 100 | 4,057 | ★ 4.29 |
What Kind of STR Should I Buy in Alpharetta?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 11,566 |
| 2 bed | 5,175 |
| 3 bed | 4,846 |
| 4 bed | 2,311 |
| 5 bed | 1,341 |
ADR by Property Tier
| Entire Home | $239 |
| Luxury | $377 |
| Professionally Managed | $244 |
Revenue by Dwelling Type
| Apartment | $2,816 |
| Entire Place | $3,572 |
| House | $3,352 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Investment Analysis
Alpharetta carries a typical home value of $728,536 and a median sale price of $690,783, with homes currently selling at about 96.6% of list price (sale-to-list ratio of 0.966). There are 368 properties for sale with a median 38 days to pending, indicating a more deliberate market than many Sunbelt suburbs.
Using the April 2026 average monthly revenue of $2,738, annualized gross revenue projects to approximately $32,856 per year, a gross revenue-to-purchase-price ratio of roughly 4.5% against the typical home value. Entire-place listings average $3,083/month (annualized approximately $36,996, a 5.1% gross ratio). Houses average $2,906/month.
The tier ADR spread: $172 all-market, $196 entire-home tier, $203 professionally managed, $336 luxury. The professionally managed tier commands 18% above market average, a modest premium suggesting limited differentiation benefits in this market compared to others. The luxury tier premium of 95% above market average ($336 vs $172) is more meaningful for premium properties.
Revenue growth is a strength: from $1,514/month in 2017 to $2,527 in 2025, a 67% increase over eight years, with April 2026 YoY revenue growth of 9.64% suggesting accelerating momentum. Alpharetta’s well-diversified demand base (business travel, events, leisure) provides more consistent year-round revenue than purely seasonal markets.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Alpharetta guests book an average of 28 days in advance and stay approximately 4.5 nights per booking. These metrics reflect the market’s corporate and event-driven demand structure.
A 28-day lead time is one of the shorter booking windows in this batch, consistent with business travelers who book closer to their travel dates and leisure visitors responding to event announcements (concert schedules, corporate events). Operators should maintain competitive rates in the 21-to-35-day window to capture the majority of demand.
The 4.5-night average stay reflects a mix of corporate multi-night stays (Monday-Thursday business visits) and weekend leisure trips to amphitheatre events or Avalon. Operators can optimize for 3-to-5 night minimums during peak summer concert season to capture full-week stays while remaining flexible in slower months. The compressed seasonal pattern also means minimum-stay rules should not be too restrictive year-round, as demand is relatively consistent across all months.
Short-Term Rental Regulations
Alpharetta enacted its first Short-Term Rental ordinance (Ordinance No. 881) in January 2025. Short-term rentals are permitted and require formal licensing.
Operators must obtain an Annual Short-Term Rental License ($500/year, non-prorated, valid January 1 through December 31) plus an Occupational Tax Certificate (Business License) from the City’s Community Development Department. Licenses must be renewed by January 31 each year.
Eligible properties are limited to single-family homes and approved accessory dwelling units. Apartments, tents, yurts, trailers, and portable structures are excluded. No owner-occupancy or primary-residence requirement applies, making non-owner-occupied investment properties fully eligible.
Density is capped at the greater of one lot or 5% of residential lots per platted subdivision, on a first-come, first-served basis. No STR may be located immediately adjacent to another STR on the same street. Maximum occupancy is 2 persons per bedroom with a total cap of 15 overnight guests (19 daytime). Operators must designate a local contact person and comply with noise ordinances. HOA approval documentation is required where applicable.
An 8% local lodging excise tax applies and must be remitted monthly (a 3% discount is available if paid by the 20th of the following month). Georgia also charges a $5-per-night state hotel-motel fee. Enforcement follows a progressive ladder: warning or fine, then 30-to-90 day suspension, then full revocation with 12-month ineligibility to reapply. Enforcement severity is rated moderate.
Market Comparison
Alpharetta’s April 2026 occupancy of 58.3% is slightly above the US STR median of approximately 55%, and its ADR of $172 is below the US STR median of approximately $220, reflecting the suburban Atlanta market’s accessible pricing. April 2026 YoY revenue growth of 9.64% outpaces most comparable suburban STR markets and indicates the market is gaining momentum.
Within the Atlanta metro, Alpharetta competes for business travel, entertainment, and upscale leisure demand with Buckhead, Midtown, and other northern suburbs. Its tech corridor positioning attracts consistent corporate demand that anchors year-round occupancy.
The top operator by listings is Evolve with 343 properties and 7,207 reviews (4.39 average rating). Minty Living ranks second with 198 listings and 5,240 reviews (4.70 rating), a strong indicator of guest satisfaction. Properties By Preston holds third with 123 listings and 283 reviews (3.54 rating), a notably lower average rating. Landing, Inc. ranks fourth with 115 listings and 114 reviews (3.88 rating), also below average. FHS Partners rounds out the top five with 100 listings and 4,057 reviews (4.29 rating). The top five collectively manage 879 listings in a market of approximately 25,300 total. The lower ratings for the third and fourth ranked operators (3.54 and 3.88) suggest quality differentiation is an opportunity for well-managed properties to stand out.
Frequently Asked Questions About Alpharetta, Georgia
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