Alpharetta, Georgia Short-Term Rental Market
Alpharetta, GA STRs averaged $172/night at 58.3% occupancy in April 2026, with 25,200-plus active listings in this Atlanta-area tech hub.
Quick Answer: Alpharetta, Georgia is an active short-term rental market. average occupancy in the Atlanta market area is 57%. average monthly revenue in the Atlanta market area is $3,149. average daily rate in the Atlanta market area is $209. the top operator in the Atlanta market area is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Alpharetta. Regulations, taxes, and permit details below are specific to Alpharetta.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Alpharetta is an affluent Atlanta suburb approximately 25 miles north of downtown, known for its concentration of technology company headquarters, the 12,000-seat Ameris Bank Amphitheatre, and the Avalon mixed-use development. Business travelers, entertainment visitors, and Atlanta metro leisure travelers support a substantial STR market.
Channel data shows approximately 25,300 active listings: 15,554 on Airbnb only, 1,130 on VRBO only, and 8,598 cross-listed on both platforms. The April 2026 average daily rate was $172, with 58.3% occupancy and RevPAR of $100. Average monthly revenue was $2,738.
Entire-place listings dominate at 20,097 (roughly 79% of supply), with private rooms at 5,115 (20%) and shared rooms at 70 (under 1%). Bedroom distribution is led by one-bedrooms (11,566), followed by two-bedrooms (5,175), three-bedrooms (4,846), four-bedrooms (2,311), and five-bedrooms (1,341).
Year-over-year for April 2026: occupancy rose 0.38 percentage points, ADR increased 3.06%, and revenue grew 9.64% versus April 2025. This positive momentum is notable — 9.64% revenue growth is the highest April YoY revenue gain in this batch. The 2025 full-year average of $157 ADR and 56.71% occupancy shows steady growth from $103 ADR in 2017. The seasonality score of 98.1 signals highly predictable seasonal cyclicality. The total score and investability score are both 62.8, indicating moderate overall market fundamentals.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 54% |
| Mar | 60% |
| Apr | 56% |
| May | 59% |
| Jun | 62% |
| Jul | 63% |
| Aug | 58% |
| Sep | 54% |
| Oct | 58% |
| Nov | 55% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Alpharetta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Atlanta market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Atlanta market as a whole, which includes Alpharetta, so these counts are not Alpharetta-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,207 | ★ 4.39 |
| 2 | Minty Living | 198 | 5,240 | ★ 4.70 |
| 3 | Properties By Preston | 123 | 283 | ★ 3.54 |
| 4 | Landing, Inc. | 115 | 114 | ★ 3.88 |
| 5 | FHS PARTNERS | 100 | 4,057 | ★ 4.29 |
What Kind of STR Should I Buy in Alpharetta?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Alpharetta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Home Value Trends (Alpharetta)
Typical home values, median sale prices, and the 10-year price trend for Alpharetta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Alpharetta — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Alpharetta enacted its first Short-Term Rental ordinance (Ordinance No. 881) in January 2025. Short-term rentals are permitted and require formal licensing.
Operators must obtain an Annual Short-Term Rental License ($500/year, non-prorated, valid January 1 through December 31) plus an Occupational Tax Certificate (Business License) from the City’s Community Development Department. Licenses must be renewed by January 31 each year.
Eligible properties are limited to single-family homes and approved accessory dwelling units. Apartments, tents, yurts, trailers, and portable structures are excluded. No owner-occupancy or primary-residence requirement applies, making non-owner-occupied investment properties fully eligible.
Density is capped at the greater of one lot or 5% of residential lots per platted subdivision, on a first-come, first-served basis. No STR may be located immediately adjacent to another STR on the same street. Maximum occupancy is 2 persons per bedroom with a total cap of 15 overnight guests (19 daytime). Operators must designate a local contact person and comply with noise ordinances. HOA approval documentation is required where applicable.
An 8% local lodging excise tax applies and must be remitted monthly (a 3% discount is available if paid by the 20th of the following month). Georgia also charges a $5-per-night state hotel-motel fee. Enforcement follows a progressive ladder: warning or fine, then 30-to-90 day suspension, then full revocation with 12-month ineligibility to reapply. Enforcement severity is rated moderate.
Market Comparison
Alpharetta’s April 2026 occupancy of 58.3% is slightly above the US STR median of approximately 55%, and its ADR of $172 is below the US STR median of approximately $220, reflecting the suburban Atlanta market’s accessible pricing. April 2026 YoY revenue growth of 9.64% outpaces most comparable suburban STR markets and indicates the market is gaining momentum.
Within the Atlanta metro, Alpharetta competes for business travel, entertainment, and upscale leisure demand with Buckhead, Midtown, and other northern suburbs. Its tech corridor positioning attracts consistent corporate demand that anchors year-round occupancy.
The top operator by listings is Evolve with 343 properties and 7,207 reviews (4.39 average rating). Minty Living ranks second with 198 listings and 5,240 reviews (4.70 rating), a strong indicator of guest satisfaction. Properties By Preston holds third with 123 listings and 283 reviews (3.54 rating), a notably lower average rating. Landing, Inc. ranks fourth with 115 listings and 114 reviews (3.88 rating), also below average. FHS Partners rounds out the top five with 100 listings and 4,057 reviews (4.29 rating). The top five collectively manage 879 listings in a market of approximately 25,300 total. The lower ratings for the third and fourth ranked operators (3.54 and 3.88) suggest quality differentiation is an opportunity for well-managed properties to stand out.
Frequently Asked Questions About Alpharetta, Georgia
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