Lawrenceville, Georgia Short-Term Rental Market
Lawrenceville limits STRs to 120 reservations a year; the Atlanta-area market averaged $171 ADR, 53.4% occupancy, $2,722 monthly revenue.
Quick Answer: Lawrenceville, Georgia is an active short-term rental market. average occupancy in the Atlanta market area is 54%. average monthly revenue in the Atlanta market area is $2,574. average daily rate in the Atlanta market area is $174. the top operator in the Atlanta market area is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Lawrenceville. Regulations, taxes, and permit details below are specific to Lawrenceville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Lawrenceville STR performance is tracked in a shared series with seven other places. Six are metro Atlanta cities (Alpharetta, Decatur, Ellenwood, Morrow, Stone Mountain, and Woodstock). The seventh, Hartwell, is a small lake town in northeast Georgia outside the metro, and it is about 6% of listings by the most recent city counts. Every performance figure on this page therefore describes the Atlanta metro area STR market, not Lawrenceville alone.
In August 2026 that area market averaged an average daily rate (ADR) of $171.28, occupancy of 53.4%, and revenue of $2,722 per listing for the month. Compared with August 2025, ADR rose 10.8% and revenue rose 7.7%, while occupancy fell 6.3%. Booking lead time averaged 32 days and the average stay ran 5.36 nights. Annual averages show the same pattern. ADR went from $122 in 2020 to $157 in 2025, while average monthly occupancy moved from 58.1% to 56.7%. Through August 2026 the year-to-date ADR is $177 and occupancy is 55.8%.
Lawrenceville is the seat of Gwinnett County, with about 31,877 residents. The profile describes visitors as mostly regional, day-trip, arts and sports travelers rather than overnight destination tourists. The restored downtown square is anchored by the Aurora Theatre, which produces about 850 events a year for roughly 80,000 patrons. Coolray Field hosts the Gwinnett Stripers, the Atlanta Braves AAA affiliate. No official annual visitor count was found, so this page does not give one.
Listing counts by type and bedroom count are tracked at a shared regional level rather than uniquely for Lawrenceville, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 54% |
| Mar | 60% |
| Apr | 56% |
| May | 59% |
| Jun | 62% |
| Jul | 63% |
| Aug | 58% |
| Sep | 54% |
| Oct | 58% |
| Nov | 55% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Lawrenceville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Atlanta market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Atlanta market as a whole, which includes Lawrenceville, so these counts are not Lawrenceville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,207 | ★ 4.39 |
| 2 | Minty Living | 198 | 5,240 | ★ 4.70 |
| 3 | Properties By Preston | 123 | 283 | ★ 3.54 |
| 4 | Landing, Inc. | 115 | 114 | ★ 3.88 |
| 5 | FHS PARTNERS | 100 | 4,057 | ★ 4.29 |
What Kind of STR Should I Buy in Lawrenceville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Lawrenceville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Home Value Trends (Lawrenceville)
Typical home values, median sale prices, and the 10-year price trend for Lawrenceville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Lawrenceville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Lawrenceville allows short-term rentals but regulates them tightly, and the limits shape what an investor can do. Rentals are capped at 120 reservations per calendar year. A person may own a maximum of two STRs in the city, and one of the two must be the owner’s primary residence. A pure non-resident investor is therefore limited to a single non-owner-occupied STR. Stays must be 29 days or less.
Owners need an annual STR permit from Lawrenceville Planning and Development. The fee is $100 a year, and owners must carry liability insurance of at least $500,000. STRs are allowed in every zoning district except agricultural and rural districts. Each STR must sit at least 500 feet from other STRs. The city requires one parking space per bedroom plus one extra space. Occupancy is capped at two guests per bedroom plus one additional guest.
Operating rules include posting 24/7 emergency contact information and giving adjacent neighbors written notice within 10 days of permit approval. Hosts must keep a guest log with name, address, phone, and dates. Quiet hours run from 10pm to 7am, and disruptive parties and events are prohibited. Lodging is subject to the $5 per night Georgia hotel-motel fee, state and local sales tax, and the city hotel and motel excise tax. The exact city excise percentage could not be confirmed, so it is not published here. Enforcement is rated moderate.
Market Comparison
The Atlanta metro area market sits below the US benchmarks used on StaySTRA. Occupancy of 53.4% in August 2026 compares with a national STR median near 55%. The $171.28 ADR compares with a national median near $220, a gap of about 22%. Revenue of $2,722 per listing for the month reflects that lower rate level.
Luxury listings at $311.35 are the only tier above the national ADR median. Professionally managed listings at $195.67 and entire-home listings at $196.32 both sit below it. The market’s rate has grown faster than its occupancy. ADR rose from $143 in 2019 to $157 in 2025, while average occupancy moved from 55.2% to 56.7%. Revenue per listing averaged $2,528 a month in 2025 against $1,985 in 2019.
Top operators are tracked at a shared regional level rather than uniquely for Lawrenceville, so this profile omits them and does not name property managers or their share. Check local operators directly before you assume a competitor set.
Frequently Asked Questions About Lawrenceville, Georgia
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What does a Lawrenceville STR permit cost?
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