Lawrenceville, Georgia Short-Term Rental Market
Lawrenceville, GA STRs averaged $172/night at 58.3% occupancy in April 2026, with 9.6% year-over-year revenue growth in a regulated Gwinnett County suburb.
Quick Answer: Lawrenceville, Georgia is an active short-term rental market. average occupancy in the Atlanta market area is 57%. average monthly revenue in the Atlanta market area is $3,149. average daily rate in the Atlanta market area is $209. the top operator in the Atlanta market area is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Lawrenceville. Regulations, taxes, and permit details below are specific to Lawrenceville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Lawrenceville is the county seat of Gwinnett County, Georgia’s second-most-populous county and a large component of the metro Atlanta area, with a city population of 31,877. The short-term rental market here reflects suburban residential demand anchored by arts and entertainment (Aurora Theatre, Coolray Field), corporate travel, and metro Atlanta visitor overflow rather than destination vacation travel. The market reported approximately 25,282 active listings as of the latest snapshot, a figure reflecting the broader Northeast Georgia regional data. In April 2026, listings averaged $172 per night at 58.3% occupancy, yielding a RevPAR of $100. Year-over-year through April 2026, revenue grew 9.6%, ADR increased 3.1%, and occupancy improved 0.38 percentage points. Supply is dominated by entire-place units: approximately 20,097 are entire-place rentals (79.5% of total), with 5,115 private rooms and 70 shared rooms. By bedroom count, 1-bedroom properties lead with 11,566 listings, followed by 2-bedroom (5,175), 3-bedroom (4,846), 4-bedroom (2,311), and 5-bedroom (1,341). The channel mix is Airbnb-heavy: 15,554 listings on Airbnb only, 8,598 on both platforms, and 1,130 on VRBO only. The overall market score is 62.8, with a seasonality score of 98.1, reflecting the year-round suburban demand characteristic of a large metro market.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 54% |
| Mar | 60% |
| Apr | 56% |
| May | 59% |
| Jun | 62% |
| Jul | 63% |
| Aug | 58% |
| Sep | 54% |
| Oct | 58% |
| Nov | 55% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Lawrenceville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Atlanta market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Atlanta market as a whole, which includes Lawrenceville, so these counts are not Lawrenceville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,207 | ★ 4.39 |
| 2 | Minty Living | 198 | 5,240 | ★ 4.70 |
| 3 | Properties By Preston | 123 | 283 | ★ 3.54 |
| 4 | Landing, Inc. | 115 | 114 | ★ 3.88 |
| 5 | FHS PARTNERS | 100 | 4,057 | ★ 4.29 |
What Kind of STR Should I Buy in Lawrenceville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Lawrenceville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Home Value Trends (Lawrenceville)
Typical home values, median sale prices, and the 10-year price trend for Lawrenceville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Lawrenceville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Lawrenceville operates a structured STR permit program. Owners must obtain an annual short-term rental permit from City of Lawrenceville Planning and Development Services, costing $100 per year. Owners may hold a maximum of two STR permits, and at least one of those two properties must be the owner’s primary residence, effectively limiting non-resident investors to a single STR per person. Each STR must carry minimum $500,000 in liability insurance. Stays are defined as 29 days or less. A cap of 120 reservations per calendar year applies per property. STRs must sit at least 500 feet apart from one another and provide a minimum of one parking space per bedroom plus one additional space. Occupancy is limited to two guests per bedroom plus one additional guest. Operational rules include posting 24/7 emergency contact information, notifying adjacent property owners within 10 days of permit approval, maintaining a guest log (name, address, phone, and dates), noise restrictions from 10:00 PM to 7:00 AM, and a prohibition on parties and disruptive events. STRs are permitted in all zoning districts except agricultural and rural designations. Guests pay Georgia’s $5-per-night state hotel-motel fee plus state and local sales taxes. An additional city hotel and motel occupancy excise tax applies under city code Chapter 34, Article IV; the exact rate was not confirmed from a primary source. Enforcement is rated moderate.
Market Comparison
Against US STR market medians of approximately 55% occupancy and $220 ADR, Lawrenceville outperforms on occupancy (58.3%) but runs below median on ADR ($172), reflecting a suburban market priced for accessibility rather than premium resort positioning. The 9.6% year-over-year revenue growth substantially outpaces the national trend. The 98.1 seasonality consistency score indicates demand that compares favorably with markets where seasonal dips significantly reduce annual cash flow. Management is lightly organized: Evolve leads with 343 listings at a 4.39 average rating across 7,207 reviews. Minty Living holds second with 198 listings and a 4.70 rating across 5,240 reviews. Properties By Preston ranks third with 123 listings at a 3.54 rating. Together the top three operate approximately 664 of 25,282 active listings, or about 2.6% of the market, leaving the large majority in the hands of independent hosts.
Frequently Asked Questions About Lawrenceville, Georgia
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Does the 120-reservation cap significantly limit Lawrenceville STR operations?
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