Jackson, Georgia Short-Term Rental Market
Jackson, GA STRs averaged $175/night at 50.4% occupancy in April 2026 across roughly 9,400 active listings.
Quick Answer: Jackson, Georgia is an active short-term rental market. average occupancy in the Georgia Area market area is 55%. average monthly revenue in the Georgia Area market area is $3,064. average daily rate in the Georgia Area market area is $202. the top operator in the Georgia Area market area is Evolve with 315 listings. market score is 77/100 (grade B).
Market data reflects the Georgia Area regional market, which includes Jackson. Regulations, taxes, and permit details below are specific to Jackson.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Jackson, Georgia sits about 40 miles south of Atlanta along I-75 and serves primarily as a gateway to High Falls State Park, Indian Springs State Park, and Jackson Lake. The short-term rental market here is substantial, with approximately 9,466 active listings as of the latest snapshot. Entire-place rentals dominate at 8,379 units (88.5% of supply), with private rooms accounting for 1,086 listings and shared rooms a negligible 5. Bedroom mix skews toward one-bedroom (2,841) and three-bedroom (2,710) units, with two-bedroom (2,194), four-bedroom (1,174), and five-or-more-bedroom (547) properties rounding out supply.
In April 2026, the market posted an average daily rate of $174.73 and occupancy of 50.4%, yielding a RevPAR of $88.02. Year-over-year, occupancy declined 8.56 percentage points and revenue fell 4.75%, though ADR nudged up 3.62%. The platform split leans heavily Airbnb: 5,047 listings appear exclusively on Airbnb, 639 exclusively on VRBO, and 3,784 are listed on both channels. The market’s overall score is 77.0 out of 100, with investability rated exceptionally high at 95.7 and seasonality at 84.6, indicating relatively consistent year-round demand anchored by outdoor recreation.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 43% |
| Feb | 53% |
| Mar | 56% |
| Apr | 54% |
| May | 54% |
| Jun | 59% |
| Jul | 60% |
| Aug | 51% |
| Sep | 51% |
| Oct | 54% |
| Nov | 52% |
| Dec | 48% |
Month-by-month nightly rates and revenue figures for Jackson are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Georgia Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Georgia Area market as a whole, which includes Jackson, so these counts are not Jackson-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 315 | 10,767 | ★ 4.66 |
| 2 | Orlando | 94 | 4,398 | ★ 4.70 |
| 3 | Patriot Family Homes | 70 | 3,671 | ★ 4.31 |
| 4 | Pine Mountain Chalet | 51 | 456 | ★ 4.13 |
| 5 | River Town Rentals | 46 | 937 | ★ 4.70 |
What Kind of STR Should I Buy in Jackson?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Jackson are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.3% |
| vrbo | 6.7% |
| both | 40% |
Home Value Trends (Jackson)
Typical home values, median sale prices, and the 10-year price trend for Jackson are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Jackson — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Jackson operates under Ordinance 2023-024, adopted July 18, 2023, the city’s first dedicated STR framework. STRs are defined as single-family detached homes renting for stays of 15 days or less. Only individual homeowners may hold permits; businesses, LLCs, and corporations are not eligible. A separate annual permit is required for each dwelling, and no single person may operate more than two STR properties in the city.
Permit fees are $50 per year for a primary residence and $250 per year for a second non-primary property. The city has set a hard cap of 50 STR permits citywide, with renewals prioritized over new applicants. Eligible properties must be single-family detached homes in R-15, R-20, or R-30 zoning districts. Multifamily, townhomes, manufactured homes, apartments, and group homes are prohibited. Operators must collect and remit a 3% hotel/motel occupancy tax monthly by the 20th. Enforcement is rated moderate: two or more code citations in the prior calendar year trigger permit revocation. The 50-permit citywide cap is a meaningful constraint for new entrants, as the renewal queue takes priority.
Market Comparison
Jackson’s April 2026 ADR of $174.73 is below the U.S. short-term rental median of approximately $220, reflecting the market’s positioning as a regional, drive-to outdoor destination rather than a premium resort or urban market. Occupancy at 50.4% is near the national median of roughly 55%, though the year-over-year decline of 8.56 points warrants attention.
On the operator landscape, Evolve dominates with 315 listings, 10,767 reviews, and a 4.66 average rating, representing roughly 3.3% of total market supply. The second-largest operator, Orlando, holds 94 listings with 4,398 reviews and a 4.70 rating. Patriot Family Homes ranks third with 70 listings and a 4.31 rating. The top three operators together account for approximately 479 listings, or about 5.1% of the roughly 9,466-listing market, indicating that supply is relatively fragmented and individual operators control most of the inventory. Pine Mountain Chalet (51 listings, 4.13 rating) and River Town Rentals (46 listings, 4.70 rating) round out the top five.
Frequently Asked Questions About Jackson, Georgia
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