Blairsville, Georgia Short-Term Rental Market
Blairsville STRs averaged $264/night at 40.6% occupancy in April 2026, in one of Georgia's top Blue Ridge mountain destination markets.
Quick Answer: Blairsville, Georgia is an active short-term rental market. average occupancy is 41%. average monthly revenue is $3,097. average daily rate is $264. the top operator is Evolve with 470 listings. market score is 88/100 (grade A).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Blairsville anchors Union County’s mountain STR market in the North Georgia Blue Ridge, drawing outdoor enthusiasts, leaf-peepers, and couples seeking mountain cabin retreats. As of April 2026, the average daily rate is $264, occupancy is 40.6%, and RevPAR is $107. Year-over-year, occupancy rose 2.0 percentage points, ADR grew 2.9%, and revenue increased 2.9% compared to April 2025.
The market holds a substantial number of listings across the Union County corridor, with entire-place cabins dominating. By bedroom mix, properties range from 1-bedroom romantic retreats to 5-bedroom group cabins. Channel distribution shows strong dual-platform presence consistent with a mature cabin rental market. The listings are almost exclusively entire-place units, reflecting the cabin-centric character of the North Georgia mountains.
Union County enacted its STR ordinance in April 2023, establishing a licensing framework that caps permits at 5% of housing units countywide and limits individual operators to a maximum of 2 licenses.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 33% | $239 | $2,413 |
| Feb | 39% | $239 | $2,387 |
| Mar | 48% | $240 | $3,213 |
| Apr | 44% | $235 | $2,867 |
| May | 45% | $238 | $2,748 |
| Jun | 58% | $257 | $3,848 |
| Jul | 64% | $257 | $4,471 |
| Aug | 47% | $237 | $3,147 |
| Sep | 47% | $243 | $3,085 |
| Oct | 61% | $261 | $4,473 |
| Nov | 55% | $262 | $3,970 |
| Dec | 51% | $263 | $3,934 |
Top Short-Term Rental Operators in Blairsville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 470 | 28,108 | ★ 4.76 |
| 2 | Vacasa | 457 | 32,402 | ★ 4.58 |
| 3 | Escape To Blue Ridge | 371 | 4,391 | ★ 4.78 |
| 4 | Southern Comfort Cabin Rentals | 292 | 5,288 | ★ 4.71 |
| 5 | Georgia CFY | 187 | 4,592 | ★ 4.57 |
What Kind of STR Should I Buy in Blairsville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,526 |
| 2 bed | 2,458 |
| 3 bed | 3,276 |
| 4 bed | 1,776 |
| 5 bed | 915 |
ADR by Property Tier
| Entire Home | $264 |
| Luxury | $397 |
| Professionally Managed | $285 |
Revenue by Dwelling Type
| Apartment | $1,933 |
| Entire Place | $3,114 |
| House | $3,194 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 20.2% |
| vrbo | 9% |
| both | 70.8% |
Investment Analysis
Blairsville presents a solid mountain cabin investment case at a mid-tier price point. At a typical home value of $382,406 and April 2026 average monthly revenue of $3,097, annualized gross revenue is approximately $37,167, implying a gross revenue yield of roughly 9.7%.
The median sale price of $335,650 is below the typical Zillow value, suggesting that transaction-ready properties trade at accessible prices while the broader market carries higher-value inventory. Median days to pending is 74, indicating moderate buyer competition that gives investors more time to conduct due diligence.
ADR tiers show meaningful upside for premium positioning: entire-home listings average $264 versus $264 overall (near-identical for this predominantly cabin market), professionally managed properties average $285 (an 8% premium), and luxury-tier listings reach $397 per night. Houses generate $3,194 per month versus apartments at $1,933, an exceptionally wide 65% gap reflecting the market’s cabin-versus-urban-unit divide. The occupancy tax rate of 5% is among the lowest in this batch, reducing operating costs relative to coastal markets.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Blairsville bookings average a 43-day lead time, roughly six weeks in advance. This reflects the planned nature of Blue Ridge cabin getaways, where guests typically book weekend and holiday stays with meaningful advance notice to secure peak availability.
Average length of stay is 3.3 nights, consistent with a long-weekend cabin market. The dual-peak structure (summer and fall) means that July Fourth weekend, Labor Day, and October foliage weekends are the highest-demand periods. Operators should set firm pricing and minimum stay requirements for these windows beginning 90 to 120 days out. January and February bookings arrive on shorter notice and benefit from last-minute availability promotions targeting drive-market visitors from Atlanta and Charlotte.
Short-Term Rental Regulations
Union County adopted its STR ordinance effective April 8, 2023. Operators must obtain an Annual STR License at $150, renewable each year by July 31. Licenses are issued to the property owner or legal title-holder only. No owner-occupancy or primary residence requirement applies; investment properties may operate legally. Two important caps apply: total licenses are capped at 5% of housing units countywide, and no individual or entity may hold more than 2 licenses.
Union County collects a 5% excise tax on gross rental revenue (including cleaning fees, pet fees, and other mandatory charges) for stays of 30 days or less. Monthly tax returns are due by the 20th of the following month and must be filed even in zero-revenue months. The Georgia state hotel-motel fee adds $5 per night for stays of 30 days or less. Operators must display their STR license number and visitor emergency contact information conspicuously inside the property. Enforcement is rated moderate.
Market Comparison
Blairsville’s April 2026 ADR of $264 exceeds the US STR median of approximately $220, while occupancy at 40.6% runs well below the national median of approximately 55%. The occupancy deficit reflects the resort-cabin nature of the market, where premium-priced properties command higher per-night rates with correspondingly lower utilization rates.
Evolve leads the market with 470 listings and 28,108 reviews (4.76 average rating). Vacasa follows closely with 457 listings and 32,402 reviews (4.58 rating). Escape To Blue Ridge holds 371 listings with 4,391 reviews (4.78 rating). Southern Comfort Cabin Rentals manages 292 listings (4.71 rating). Georgia CFY rounds out the top five with 187 listings (4.57 rating).
The top two operators (Evolve and Vacasa) together account for a large share of the managed market. The presence of Escape To Blue Ridge and Southern Comfort Cabin Rentals as regional specialists confirms that local expertise competes meaningfully with national brands in this market.
Frequently Asked Questions About Blairsville, Georgia
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