Flowery Branch, Georgia Short-Term Rental Market
Flowery Branch, GA short-term rentals averaged $299/night at 64.4% occupancy in June 2026, up 9% in revenue.
Quick Answer: Flowery Branch, Georgia is an active short-term rental market. average occupancy in the Lake Lanier market area is 64%. average monthly revenue in the Lake Lanier market area is $5,267. average daily rate in the Lake Lanier market area is $299.
Market data reflects the Lake Lanier regional market, which includes Flowery Branch. Regulations, taxes, and permit details below are specific to Flowery Branch.
Market Overview
Flowery Branch is a small lakeside city on the southern shore of Lake Lanier in Hall County, roughly 45 miles northeast of Atlanta. In June 2026, the most recent month with data, Flowery Branch’s STR market averaged 64.4% occupancy (up 4.1% year over year) and a $299.38 average daily rate (up 6.3% year over year). Average monthly revenue per listing was $5,267, up 9.0% year over year, so revenue growth is outpacing either occupancy or rate gains individually, a sign both are moving in the same direction.
RevPAR (revenue per available listing-night) was $192.66 for the month.
Tourism here is driven overwhelmingly by Lake Lanier recreation, boating, fishing, swimming, and marinas, plus the adjacent Lanier Islands resort complex (Margaritaville water park, golf, zip-lining). Visitors skew toward regional day-trippers and weekend leisure travelers from metro Atlanta, boating and outdoor-recreation enthusiasts, and sports fans, since the Atlanta Falcons NFL headquarters and training facility is located here. The walkable historic downtown, established in 1874, supplements lake-based tourism with boutiques and community events.
StaySTRA does not currently have bedroom mix, channel split, listing-type counts, or property-manager data for Flowery Branch; that dimension and PM data is tracked at a shared regional level rather than for this specific market, so this profile omits those breakdowns rather than guessing.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 41% |
| Feb | 53% |
| Mar | 57% |
| Apr | 56% |
| May | 59% |
| Jun | 65% |
| Jul | 67% |
| Aug | 56% |
| Sep | 53% |
| Oct | 55% |
| Nov | 52% |
| Dec | 50% |
Month-by-month nightly rates and revenue figures for Flowery Branch are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Flowery Branch — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Georgia has no statewide short-term rental licensing regime; regulation is handled almost entirely at the local level, taxes excepted. Flowery Branch does not appear to have a dedicated short-term-rental ordinance: the city’s Community Development forms and fee schedule list building, zoning, and occupational-tax (business license) items, but no STR-specific permit. In practice, anyone operating an STR as a business in the city must obtain a city occupational tax certificate, which renews annually, and comply with standard zoning; there is no dedicated city STR permit ordinance.
On taxes, three layers apply: the Georgia state hotel-motel occupancy tax (4% on stays of 89 nights or less) plus a $5-per-night state hotel fee, and a local hotel/motel excise tax of 8% (Flowery Branch’s city rate under O.C.G.A. 48-13-51(b); Hall County likewise raised its rate to 8% effective July 1, 2026, via HB 896, up from 5%). Airbnb and Vrbo generally collect and remit taxes for platform bookings, but off-platform bookings must be collected and remitted by the owner. Effective August 1, 2025, entities holding a short-term rental business license in Hall County must file a monthly hotel/motel tax report, due by the 20th.
No maximum-nights cap, owner-occupancy, or primary-residence requirement specific to Flowery Branch was found in the available data; prospective operators should verify current requirements directly with the city, since local rules can change.
Market Comparison
Flowery Branch’s 64.4% occupancy in the latest month is above the roughly 55% occupancy typically cited as a national STR median, and its $299.38 ADR is also well above the roughly $220 national median ADR figure often cited for the US market. Both occupancy and rate running above national norms is a strong signal for this lake-recreation market.
Property manager and top-operator data is not currently available for Flowery Branch, so this profile does not name specific operators or listing counts here.
For broader context, Flowery Branch sits about 45 miles northeast of Atlanta on Lake Lanier, giving it both regional drive-market demand from metro Atlanta and destination appeal tied to the adjacent Lanier Islands resort complex, a combination that likely supports the above-national ADR and occupancy seen here.
Frequently Asked Questions About Flowery Branch, Georgia
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