Hampton, Georgia Short-Term Rental Market
Hampton, GA STRs averaged $172/night at 58.2% occupancy in April 2026, driven by EchoPark Speedway event demand.
Quick Answer: Hampton, Georgia is an active short-term rental market. average occupancy in the Atlanta market area is 57%. average monthly revenue in the Atlanta market area is $3,149. average daily rate in the Atlanta market area is $209. the top operator in the Atlanta market area is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Hampton. Regulations, taxes, and permit details below are specific to Hampton.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Hampton, GA is a small city in Henry County roughly 25 miles south of Atlanta, with short-term rental demand anchored heavily by EchoPark Speedway (formerly Atlanta Motor Speedway), which hosts NASCAR Cup Series weekends plus large events including the Georgia State Fair and Atlanta air show. In April 2026, the market recorded an average daily rate of $172 and occupancy of 58.2%, producing RevPAR of $100. The active listing pool across the Hampton market area is large, spanning approximately 25,297 units by bedroom count: 1-bedroom (11,591), 2-bedroom (5,193), 3-bedroom (4,853), 4-bedroom (2,321), and 5-bedroom (1,339). Entire-place listings dominate at 20,145 units, private rooms account for 5,125, and shared rooms for 71. By channel, 15,586 listings are Airbnb-only, 1,140 VRBO-only, and 8,615 on both platforms. Year-over-year as of April 2026, occupancy rose 29.0%, ADR grew 3.0%, and revenue grew 9.5%. The market’s seasonality score of 98.1 out of 100 indicates relatively consistent demand across months, with limited seasonal volatility outside of event-driven spikes.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 54% |
| Mar | 60% |
| Apr | 56% |
| May | 59% |
| Jun | 62% |
| Jul | 63% |
| Aug | 58% |
| Sep | 54% |
| Oct | 58% |
| Nov | 55% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Hampton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Atlanta market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Atlanta market as a whole, which includes Hampton, so these counts are not Hampton-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,248 | ★ 4.40 |
| 2 | Minty Living | 199 | 5,272 | ★ 4.70 |
| 3 | Properties By Preston | 124 | 291 | ★ 3.54 |
| 4 | Landing, Inc. | 116 | 115 | ★ 3.89 |
| 5 | FHS PARTNERS | 100 | 4,090 | ★ 4.29 |
What Kind of STR Should I Buy in Hampton?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Hampton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Home Value Trends (Hampton)
Typical home values, median sale prices, and the 10-year price trend for Hampton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Hampton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Hampton but require two city-issued authorizations: a City of Hampton business license and an approved short-term rental permit (a zoning use permit). The permit is address-specific and non-transferable. Operational requirements include adequate off-street parking, fire-safety controls, occupancy limits scaled to the size of the dwelling, limits on events, designation of a responsible local contact, posting of a short-term rental fact sheet inside the unit, and a prohibition on exterior STR signage at all times. Hampton updated its STR regulations in 2023; operators who held permits under the prior rules were required to reapply under the new regulations by December 31, 2024. The city uses STR-monitoring software to detect unpermitted listings. The permit fee was not confirmed in available public sources. There is no confirmed city-level occupancy tax for Hampton proper. Note that Henry County has a separate STR ordinance with an 8% hotel/motel excise tax, but this applies only to unincorporated Henry County, not to properties inside Hampton city limits. City STR permit holders should verify their tax obligations directly with the city. Enforcement is rated moderate.
Market Comparison
Hampton’s 58.2% April 2026 occupancy matches the approximate US STR median of 55% closely, performing in-line on a shoulder month. Its $172 ADR is below the US median of roughly $220, consistent with its suburban Atlanta positioning and value-tier listing mix. The market’s 63.1 overall score is moderate, with revenue growth scoring 64.3 and regulation scoring 63.3. The top operator is Evolve with 343 listings and a 4.40 average guest rating across 7,248 reviews. Minty Living ranks second with 199 listings and a 4.70 rating across 5,272 reviews. Properties By Preston holds 124 listings with a 3.54 rating. Landing, Inc. manages 116 listings with a 3.89 rating. FHS Partners rounds out the top five with 100 listings and a 4.29 rating across 4,090 reviews. The large listing volume from Evolve and Minty Living signals institutional operator interest in the metro Atlanta suburban STR market.
Frequently Asked Questions About Hampton, Georgia
What is the average daily rate for STRs in Hampton, GA?
What drives STR demand in Hampton, GA?
Do I need a permit to operate a short-term rental in Hampton, GA?
What occupancy should I expect for a Hampton, GA STR?
What monthly revenue does a Hampton, GA STR generate?
What taxes apply to Hampton, GA STRs?
How far in advance do guests book Hampton, GA STRs?
Analyze Hampton Rentals
Use our free calculator to estimate Airbnb revenue for any property in Hampton.
Free Hampton STR Calculator →