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  1. Home
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  3. Georgia
  4. Hampton

Hampton, Georgia

Short-Term Rental Market Data & Investment Analysis

Hampton, Georgia Short-Term Rental Market

Hampton, GA STRs averaged $172/night at 58.2% occupancy in April 2026, driven by EchoPark Speedway event demand.

Quick Answer: Hampton, Georgia is an active short-term rental market. average occupancy in the Atlanta market area is 57%. average monthly revenue in the Atlanta market area is $3,149. average daily rate in the Atlanta market area is $209. the top operator in the Atlanta market area is Evolve with 343 listings. market score is 63/100 (grade C).

Avg Monthly Revenue
$3,149
↑ 7.9% YoY
57%
Occupancy
↓ 9.2% YoY
$209
Avg Daily Rate
↑ 24.3% YoY
39.7 days avg lead time4.5 avg length of stay

Market data reflects the Atlanta regional market, which includes Hampton. Regulations, taxes, and permit details below are specific to Hampton.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation63
Seasonality98
Investability63
Rental Demand55
Revenue Growth64

Market Overview

Hampton, GA is a small city in Henry County roughly 25 miles south of Atlanta, with short-term rental demand anchored heavily by EchoPark Speedway (formerly Atlanta Motor Speedway), which hosts NASCAR Cup Series weekends plus large events including the Georgia State Fair and Atlanta air show. In April 2026, the market recorded an average daily rate of $172 and occupancy of 58.2%, producing RevPAR of $100. The active listing pool across the Hampton market area is large, spanning approximately 25,297 units by bedroom count: 1-bedroom (11,591), 2-bedroom (5,193), 3-bedroom (4,853), 4-bedroom (2,321), and 5-bedroom (1,339). Entire-place listings dominate at 20,145 units, private rooms account for 5,125, and shared rooms for 71. By channel, 15,586 listings are Airbnb-only, 1,140 VRBO-only, and 8,615 on both platforms. Year-over-year as of April 2026, occupancy rose 29.0%, ADR grew 3.0%, and revenue grew 9.5%. The market’s seasonality score of 98.1 out of 100 indicates relatively consistent demand across months, with limited seasonal volatility outside of event-driven spikes.

Seasonal Patterns

Monthly seasonal data for Hampton, Georgia
MonthOccupancy
Jan51%
Feb54%
Mar60%
Apr56%
May59%
Jun62%
Jul63%
Aug58%
Sep54%
Oct58%
Nov55%
Dec54%

Month-by-month nightly rates and revenue figures for Hampton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Atlanta market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Atlanta market as a whole, which includes Hampton, so these counts are not Hampton-only figures.

#OperatorListingsReviewsRating
1Evolve3437,248★ 4.40
2Minty Living1995,272★ 4.70
3Properties By Preston124291★ 3.54
4Landing, Inc.116115★ 3.89
5FHS PARTNERS1004,090★ 4.29

What Kind of STR Should I Buy in Hampton?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Hampton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb61.5%
vrbo4.5%
both34%

Investment Analysis

The full investment analysis for Hampton — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Hampton)

Typical home values, median sale prices, and the 10-year price trend for Hampton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Hampton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are permitted in Hampton but require two city-issued authorizations: a City of Hampton business license and an approved short-term rental permit (a zoning use permit). The permit is address-specific and non-transferable. Operational requirements include adequate off-street parking, fire-safety controls, occupancy limits scaled to the size of the dwelling, limits on events, designation of a responsible local contact, posting of a short-term rental fact sheet inside the unit, and a prohibition on exterior STR signage at all times. Hampton updated its STR regulations in 2023; operators who held permits under the prior rules were required to reapply under the new regulations by December 31, 2024. The city uses STR-monitoring software to detect unpermitted listings. The permit fee was not confirmed in available public sources. There is no confirmed city-level occupancy tax for Hampton proper. Note that Henry County has a separate STR ordinance with an 8% hotel/motel excise tax, but this applies only to unincorporated Henry County, not to properties inside Hampton city limits. City STR permit holders should verify their tax obligations directly with the city. Enforcement is rated moderate.

Market Comparison

Hampton’s 58.2% April 2026 occupancy matches the approximate US STR median of 55% closely, performing in-line on a shoulder month. Its $172 ADR is below the US median of roughly $220, consistent with its suburban Atlanta positioning and value-tier listing mix. The market’s 63.1 overall score is moderate, with revenue growth scoring 64.3 and regulation scoring 63.3. The top operator is Evolve with 343 listings and a 4.40 average guest rating across 7,248 reviews. Minty Living ranks second with 199 listings and a 4.70 rating across 5,272 reviews. Properties By Preston holds 124 listings with a 3.54 rating. Landing, Inc. manages 116 listings with a 3.89 rating. FHS Partners rounds out the top five with 100 listings and a 4.29 rating across 4,090 reviews. The large listing volume from Evolve and Minty Living signals institutional operator interest in the metro Atlanta suburban STR market.

Frequently Asked Questions About Hampton, Georgia

What is the average daily rate for STRs in Hampton, GA?
Hampton short-term rentals average $209 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What drives STR demand in Hampton, GA?
Demand is primarily event-driven, anchored by EchoPark Speedway (formerly Atlanta Motor Speedway), which hosts NASCAR Cup Series weekends, the Georgia State Fair, Summit Racing Motorama, and air shows. Hampton is about 25 miles south of Atlanta and also draws metro Atlanta overflow lodging demand.
Do I need a permit to operate a short-term rental in Hampton, GA?
Yes. Operators must obtain both a City of Hampton business license and an approved short-term rental zoning use permit. The permit is address-specific and non-transferable. The city uses STR-monitoring software to detect unpermitted listings. Hampton updated its regulations in 2023 and required previously permitted operators to reapply by December 31, 2024.
What occupancy should I expect for a Hampton, GA STR?
April 2026 market-wide occupancy was 58.2%, up 29.0% year-over-year. Seasonally, occupancy ranges from about 51.1% in January to 63.5% in July. Hampton’s 98.1 seasonality score reflects unusually consistent demand across months due to year-round event programming at EchoPark Speedway.
What monthly revenue does a Hampton, GA STR generate?
Across all listing types, Hampton short-term rentals average $3,149 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
What taxes apply to Hampton, GA STRs?
City-level occupancy tax rates were not confirmed in available public sources for Hampton proper. Note that Henry County’s 8% hotel/motel excise tax applies only to unincorporated Henry County and does not apply to properties inside Hampton city limits. Operators should verify their tax obligations directly with the city.
How far in advance do guests book Hampton, GA STRs?
The average booking lead time in April 2026 was 28 days, with an average stay of 4.4 nights. The short lead time reflects the event-driven nature of demand, where visitors decide to attend EchoPark events within a month of travel rather than planning far in advance like leisure destination travelers.
Hampton, GeorgiaRev $3,149ADR $209Occ 57%Score C (63)

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Table of Contents

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Quick Facts: Atlanta market area

Avg Daily Rate
$209
Occupancy Rate
57%
Avg Revenue/Mo
$3,149
Hampton Population
9,349

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